Cramer Keith's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Feb 17, 2026
- Accession no.
- 0001818383-26-000038
- Filed
- Feb 17, 2026
- Trade date
- Feb 15-17, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 4 non-derivative transactions and 3 derivative transactions. Open-market sales total $71.6K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Cramer KeithCIK 0001829989 | Officer (Chief Revenue Officer) |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Feb 15, 2026 | Class A Common Stock | MOption exerciseAcquired | +5,210 | $0.00F1 | $0 | 182,379 | Direct | |
| Feb 15, 2026 | Class A Common Stock | MOption exerciseAcquired | +5,303 | $0.00F1 | $0 | 187,682 | Direct | |
| Feb 15, 2026 | Class A Common Stock | MOption exerciseAcquired | +4,472 | $0.00F1 | $0 | 192,154 | Direct | |
| Feb 17, 2026 | Class A Common Stock | SSaleDisposed | −10,000 | $7.16F3 | −$71,600 | 182,154 | Direct |
Derivative securities (Table II)
Options, warrants, restricted stock units and similar. Shares are the underlying shares; price and value are for the derivative itself, and the holding after is in derivative units.
| Trade date | Security | Transaction | Underlying shares | Unit price | Value | Held after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Feb 15, 2026 | Class A Common Stock | MOption exerciseDisposed | −5,210 | $0.00 | $0 | 0 | Direct | |
| Feb 15, 2026 | Class A Common Stock | MOption exerciseDisposed | −5,303 | $0.00 | $0 | 21,213 | Direct | |
| Feb 15, 2026 | Class A Common Stock | MOption exerciseDisposed | −4,472 | $0.00 | $0 | 35,775 | Direct |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F1
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Referenced by the price of 3 transactions in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.09 to $7.29 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.