Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 441
- +47 vs. Q1 2026
- Shares held
- 108.9M
- +2.38M (+2.2%) vs. Q1 2026
- Total value
- $2.66B
- +$509.4M (+23.6%) vs. Q1 2026
- New holders
- 96
- 125 more added
- Sold out
- 49
- 123 more reduced
6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Nuveen, LLC | 359,179 | $8.79M | 0.00% | +104,093+40.8% | Added |
| Algert Global LLC | 366,620 | $8.97M | 0.11% | −245,240−40.1% | Reduced |
| UBS Asset Management Americas Inc | 373,395 | $9.13M | 0.00% | −33,467−8.2% | Reduced |
| JPMorgan Chase & Co | 434,131 | $10.6M | 0.00% | +59,729+16.0% | Added |
| Hotchkis & Wiley Capital Management LLC | 436,423 | $10.7M | 0.03% | −42,840−8.9% | Reduced |
| RVW Wealth, LLC | 604,052 | $14.8M | 0.97% | +604,052 | New |
| Millennium Management LLC | 616,757 | $15.1M | 0.01% | −693,867−52.9% | Reduced |
| First Trust Advisors LP | 642,954 | $15.7M | 0.01% | −2,980−0.5% | Reduced |
| Empowered Funds, LLC | 669,269 | $16.4M | 0.09% | +204,184+43.9% | Added |
| Vanguard Fiduciary Trust Co | 696,571 | $17.0M | 0.00% | −34,782−4.8% | Reduced |
| Bridgeway Capital Management, LLC | 702,109 | $17.2M | 0.30% | +4,038+0.6% | Added |
| Quantinno Capital Management LP | 759,898 | $18.6M | 0.02% | +325,899+75.1% | Added |
| Goldman Sachs Group Inc | 1,122,571 | $27.5M | 0.00% | +867,852+340.7% | Added |
| Bank of New York Mellon Corp | 1,158,910 | $28.3M | 0.00% | −951,642−45.1% | Reduced |
| Magarian Capital Management, LLC | 1,164,134 | $28.5M | 9.12% | +1,164,134 | New |
| Trexquant Investment LP | 1,204,180 | $29.5M | 0.18% | +645,165+115.4% | Added |
| Charles Schwab Investment Management Inc | 1,252,213 | $30.6M | 0.00% | +234,053+23.0% | Added |
| Pine Valley Investments Ltd Liability Co | 1,327,218 | $32.5M | 1.38% | −951,019−41.7% | Reduced |
| Gotham Asset Management, LLC | 1,334,328 | $32.6M | 0.08% | +153,921+13.0% | Added |
| Northern Trust Corp | 1,366,085 | $33.4M | 0.00% | +341,855+33.4% | Added |
| Aegis Financial Corp | 1,369,000 | $33.5M | 5.29% | 00.0% | Unchanged |
| Invesco Ltd. | 1,380,067 | $33.8M | 0.00% | +705,986+104.7% | Added |
| Third Avenue Management LLC | 1,480,880 | $36.2M | 5.79% | +18,210+1.2% | Added |
| Morgan Stanley | 1,836,693 | $44.9M | 0.00% | −53,841−2.8% | Reduced |
| Bank of America Corp | 1,842,376 | $45.1M | 0.00% | +106,998+6.2% | Added |
| Two Sigma Investments, LP | 1,858,544 | $45.5M | 0.03% | −1,183,906−38.9% | Reduced |
| UBS Group AG | 1,946,037 | $47.6M | 0.01% | −909,177−31.8% | Reduced |
| Gate City Capital Management, LLC | 1,972,970 | $48.3M | 12.51% | −296,446−13.1% | Reduced |
| Jane Street Group, LLC | 2,106,977 | $51.5M | 0.03% | +1,271,639+152.2% | Added |
| D. E. Shaw & Co., Inc. | 2,273,686 | $55.6M | 0.03% | +1,130,141+98.8% | Added |
| AQR Capital Management LLC | 2,615,019 | $63.8M | 0.02% | +1,021,890+64.1% | Added |
| Geode Capital Management, LLC | 2,995,865 | $73.3M | 0.00% | +710,288+31.1% | Added |
| State Street Corp | 4,236,174 | $103.6M | 0.00% | +440,901+11.6% | Added |
| FIFTHDELTA Ltd | 4,372,149 | $106.9M | 12.54% | +2,241,849+105.2% | Added |
| Vanguard Capital Management LLC | 4,747,108 | $116.1M | 0.00% | −313,854−6.2% | Reduced |
| LSV Asset Management | 5,081,044 | $124.3M | 0.23% | −92,980−1.8% | Reduced |
| American Century Companies Inc | 5,351,228 | $130.9M | 0.06% | +594,794+12.5% | Added |
| Vanguard Portfolio Management LLC | 5,625,072 | $137.6M | 0.01% | +341,498+6.5% | Added |
| Dimensional Fund Advisors LP | 5,968,319 | $146.0M | 0.03% | +123,378+2.1% | Added |
| Donald Smith & Co., Inc. | 9,279,072 | $227.0M | 4.02% | −737,802−7.4% | Reduced |
| BlackRock, Inc. | 10,196,018 | $249.4M | 0.00% | −409,784−3.9% | Reduced |
| Marshall Wace, LLP | 0 | $0 | 0.00% | −703,959−100.0% | Sold out |
| Voloridge Investment Management, LLC | 0 | $0 | 0.00% | −484,576−100.0% | Sold out |
| Ninety One UK Ltd | 0 | $0 | 0.00% | −206,172−100.0% | Sold out |
| Thomist Capital Management, LP | 0 | $0 | 0.00% | −140,600−100.0% | Sold out |
| Quinn Opportunity Partners LLC | 0 | $0 | 0.00% | −117,572−100.0% | Sold out |
| Brevan Howard Capital Management LP | 0 | $0 | 0.00% | −95,139−100.0% | Sold out |
| Night Squared LP | 0 | $0 | 0.00% | −74,460−100.0% | Sold out |
| Taproot Management LP | 0 | $0 | 0.00% | −65,278−100.0% | Sold out |
| Hussman Strategic Advisors, Inc. | 0 | $0 | 0.00% | −63,000−100.0% | Sold out |
| Ontario Teachers Pension Plan Board | 0 | $0 | 0.00% | −58,956−100.0% | Sold out |
| Factorial Partners, LLC | 0 | $0 | 0.00% | −54,404−100.0% | Sold out |
| Darwins River Capital, LP | 0 | $0 | 0.00% | −51,361−100.0% | Sold out |
| Treasurer of the State of North Carolina | 0 | $0 | 0.00% | −47,711−100.0% | Sold out |
| Graham Capital Management, L.P. | 0 | $0 | 0.00% | −33,781−100.0% | Sold out |
| Public Employees Retirement System of Ohio | 0 | $0 | 0.00% | −32,438−100.0% | Sold out |
| Numerai GP LLC | 0 | $0 | 0.00% | −28,879−100.0% | Sold out |
| Toroso Investments, LLC | 0 | $0 | 0.00% | −28,788−100.0% | Sold out |
| Gallacher Capital Management LLC | 0 | $0 | 0.00% | −23,091−100.0% | Sold out |
| Landscape Capital Management, L.L.C. | 0 | $0 | 0.00% | −21,797−100.0% | Sold out |
| Axq Capital, LP | 0 | $0 | 0.00% | −17,846−100.0% | Sold out |
| Blueshift Asset Management, LLC | 0 | $0 | 0.00% | −16,880−100.0% | Sold out |
| Calamos Advisors LLC | 0 | $0 | 0.00% | −15,948−100.0% | Sold out |
| Calamos Wealth Management LLC | 0 | $0 | 0.00% | −15,948−100.0% | Sold out |
| Verition Fund Management LLC | 0 | $0 | 0.00% | −14,296−100.0% | Sold out |
| DRW Securities, LLC | 0 | $0 | 0.00% | −13,659−100.0% | Sold out |
| Evergreen Capital Management LLC | 0 | $0 | 0.00% | −13,060−100.0% | Sold out |
| Swiss Life Asset Management Ltd | 0 | $0 | 0.00% | −8,316−100.0% | Sold out |
| Marex Group plc | 0 | $0 | 0.00% | −12,380−100.0% | Sold out |
| Bayesian Capital Management, LP | 0 | $0 | 0.00% | −12,251−100.0% | Sold out |
| Campbell & CO Investment Adviser LLC | 0 | $0 | 0.00% | −11,668−100.0% | Sold out |
| HighTower Advisors, LLC | 0 | $0 | 0.00% | −11,020−100.0% | Sold out |
| MAI Capital Management | 0 | $0 | 0.00% | −3,428−100.0% | Sold out |
| Bank Julius Baer & Co. Ltd, Zurich | 0 | $0 | 0.00% | −2,144−100.0% | Sold out |
| Root Financial Partners, LLC | 0 | $0 | 0.00% | −745−100.0% | Sold out |
| Ancora Advisors, LLC | 0 | $0 | 0.00% | −647−100.0% | Sold out |
| Wealth Preservation Advisors, LLC | 0 | $0 | 0.00% | −261−100.0% | Sold out |
| Medallion Wealth Advisors, LLC | 0 | $0 | 0.00% | −245−100.0% | Sold out |
| Spire Wealth Management | 0 | $0 | 0.00% | −108−100.0% | Sold out |
| Quadrant Capital Group LLC | 0 | $0 | 0.00% | −100−100.0% | Sold out |
| Sound Income Strategies, LLC | 0 | $0 | 0.00% | −80−100.0% | Sold out |
| Global Wealth Strategies & Associates | 0 | $0 | 0.00% | −70−100.0% | Sold out |
| Bank of Jackson Hole Trust | 0 | $0 | 0.00% | −40−100.0% | Sold out |
| Wall Street Financial Group, Inc. | 0 | $0 | 0.00% | −31−100.0% | Sold out |
| Twin Peaks Wealth Advisors, LLC | 0 | $0 | 0.00% | −30−100.0% | Sold out |
| Whipplewood Advisors, LLC | 0 | $0 | 0.00% | −26−100.0% | Sold out |
| Curio Wealth, LLC | 0 | $0 | 0.00% | −9−100.0% | Sold out |
| Kayne Anderson Rudnick Investment Management LLC | 0 | $0 | 0.00% | −5−100.0% | Sold out |
| Vermillion Wealth Management, Inc. | 0 | $0 | 0.00% | −1−100.0% | Sold out |
| Kentucky Retirement Systems | 0 | $0 | 0.00% | −18,255−100.0% | Sold out |
| Janus Henderson Group PLC | – | – | – | – | Not filed |
| CWM, LLC | – | – | – | – | Not filed |
| Skopos Labs, Inc. | – | – | – | – | Not filed |
| North Ridge Wealth Advisors, Inc. | – | – | – | – | Not filed |
| McIlrath & Eck, LLC | – | – | – | – | Not filed |
| Sunbelt Securities, Inc. | – | – | – | – | Not filed |