Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 441
- +47 vs. Q1 2026
- Shares held
- 108.9M
- +2.38M (+2.2%) vs. Q1 2026
- Total value
- $2.66B
- +$509.4M (+23.6%) vs. Q1 2026
- New holders
- 96
- 125 more added
- Sold out
- 49
- 123 more reduced
6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Securian Asset Management, Inc | 7,763 | $206.3K | 0.01% | −846−9.8% | Reduced |
| CIBC Bancorp USA Inc. | 8,763 | $214.3K | 0.00% | +8,763 | New |
| Coldstream Capital Management Inc | 8,791 | $215.0K | 0.00% | −20,227−69.7% | Reduced |
| US Bancorp | 8,866 | $216.9K | 0.00% | −531−5.7% | Reduced |
| Everence Capital Management Inc | 9,121 | $223.0K | 0.01% | +9,121 | New |
| Prospera Financial Services Inc | 9,137 | $223.5K | 0.00% | +9,137 | New |
| Prelude Capital Management, LLC | 9,444 | $231.0K | 0.02% | +9,444 | New |
| Kera Capital Partners, Inc. | 9,597 | $234.7K | 0.02% | +9,597 | New |
| Grantham, Mayo, Van Otterloo & Co. LLC | 9,632 | $235.6K | 0.00% | +9,632 | New |
| Beacon Pointe Advisors, LLC | 9,699 | $237.2K | 0.00% | +9,699 | New |
| Integrated Wealth Concepts LLC | 9,881 | $241.7K | 0.00% | +9,881 | New |
| ISAM Funds (UK) Ltd | 10,000 | $244.6K | 0.17% | +10,000 | New |
| Atria Investments LLC | 10,295 | $251.8K | 0.00% | −516−4.8% | Reduced |
| State of Alaska, Department of Revenue | 10,315 | $252.0K | 0.00% | −1,438−12.2% | Reduced |
| Evolve Private Wealth, LLC | 10,311 | $252.2K | 0.02% | +10,311 | New |
| Exchange Traded Concepts, LLC | 10,573 | $258.6K | 0.00% | −2,512−19.2% | Reduced |
| Ethic Inc. | 10,600 | $259.3K | 0.00% | +10,600 | New |
| Chicago Trust Co NA | 10,978 | $268.5K | 0.04% | 00.0% | Unchanged |
| Crestwood Advisors Group LLC | 11,076 | $270.9K | 0.00% | +11,076 | New |
| Cambridge Investment Research Advisors, Inc. | 11,101 | $272.0K | 0.00% | +589+5.6% | Added |
| Frec Markets, Inc. | 11,391 | $278.6K | 0.03% | +11,391 | New |
| Kestra Investment Management, LLC | 11,740 | $287.2K | 0.01% | +11,740 | New |
| Capstone Investment Advisors, LLC | 12,332 | $301.6K | 0.00% | +12,332 | New |
| Public Employees Retirement Association of Colorado | 12,465 | $305.0K | 0.00% | 00.0% | Unchanged |
| Neuberger Berman Group LLC | 12,506 | $305.9K | 0.00% | +2,291+22.4% | Added |
| The PNC Financial Services Group, Inc. | 12,547 | $306.9K | 0.00% | +564+4.7% | Added |
| PEAK6 LLC | 12,658 | $309.6K | 0.01% | −83,588−86.8% | Reduced |
| Banco Bilbao Vizcaya Argentaria, S.A. | 12,725 | $311.1K | 0.00% | −79,706−86.2% | Reduced |
| Merit Financial Group, LLC | 12,794 | $312.9K | 0.00% | +12,794 | New |
| Winton Group Ltd | 13,201 | $322.9K | 0.01% | −70,353−84.2% | Reduced |
| Chicago Partners Investment Group LLC | 12,430 | $329.6K | 0.01% | +2,414+24.1% | Added |
| Ferguson Wellman Capital Management, Inc | 13,764 | $336.7K | 0.00% | 00.0% | Unchanged |
| Callan Family Office, LLC | 13,848 | $338.7K | 0.01% | +639+4.8% | Added |
| Lido Advisors, LLC | 13,860 | $339.0K | 0.00% | +2,831+25.7% | Added |
| SRS Capital Advisors, Inc. | 13,949 | $341.2K | 0.00% | +13,949 | New |
| Mairs & Power Inc | 14,000 | $342.4K | 0.00% | 00.0% | Unchanged |
| Aigen Investment Management, LP | 14,451 | $353.5K | 0.10% | +14,451 | New |
| Guggenheim Capital LLC | 14,503 | $354.7K | 0.00% | −8,535−37.0% | Reduced |
| Vontobel Holding Ltd. | 14,584 | $356.7K | 0.00% | −1,702−10.5% | Reduced |
| O'Shaughnessy Asset Management, LLC | 14,790 | $361.8K | 0.00% | +14,790 | New |
| CAPROCK Group, Inc. | 15,911 | $389.2K | 0.01% | +15,911 | New |
| Intech Investment Management LLC | 15,933 | $389.7K | 0.00% | +15,933 | New |
| Virtu Financial LLC | 15,940 | $390.0K | 0.01% | +15,940 | New |
| Crossmark Global Holdings, Inc. | 16,112 | $394.1K | 0.01% | −487−2.9% | Reduced |
| Syon Capital LLC | 16,333 | $399.5K | 0.02% | +657+4.2% | Added |
| Captrust Financial Advisors | 16,548 | $404.8K | 0.00% | +16,548 | New |
| Krane Funds Advisors LLC | 16,565 | $405.2K | 0.01% | −966−5.5% | Reduced |
| CIBC World Markets Inc. | 16,706 | $408.6K | 0.00% | −24−0.1% | Reduced |
| Fox Run Management, L.L.C. | 17,010 | $416.1K | 0.07% | +17,010 | New |
| McDonald Partners LLC | 17,050 | $417.0K | 0.10% | 00.0% | Unchanged |
| ProShare Advisors LLC | 17,953 | $439.1K | 0.00% | +17,953 | New |
| Pacer Advisors, Inc. | 18,208 | $445.0K | 0.00% | −919,628−98.1% | Reduced |
| Brown Advisory Inc | 18,269 | $446.9K | 0.00% | −20,663−53.1% | Reduced |
| Xponance, Inc. | 18,352 | $448.9K | 0.00% | +1,343+7.9% | Added |
| Pictet Asset Management Holding SA | 18,575 | $454.3K | 0.00% | 00.0% | Unchanged |
| Stifel Financial Corp | 18,800 | $459.8K | 0.00% | +31+0.2% | Added |
| Advisor Group Holdings, Inc. | 19,016 | $465.5K | 0.00% | +4,040+27.0% | Added |
| Voya Investment Management LLC | 19,745 | $483.0K | 0.00% | +19,745 | New |
| Two Sigma Securities, LLC | 20,110 | $491.9K | 0.04% | +20,110 | New |
| Walleye Trading LLC | 20,588 | $503.6K | 0.01% | +20,588 | New |
| Pathstone Holdings, LLC | 20,777 | $508.2K | 0.00% | +20,777 | New |
| JustInvest LLC | 20,837 | $509.7K | 0.00% | +4,754+29.6% | Added |
| Odyssean, LLC | 21,114 | $516.4K | 0.08% | +21,114 | New |
| Natixis Advisors, L.P. | 21,297 | $520.0K | 0.00% | +9,946+87.6% | Added |
| Cetera Investment Advisers | 21,480 | $525.4K | 0.00% | +432+2.1% | Added |
| Inceptionr LLC | 21,592 | $528.1K | 0.13% | +21,592 | New |
| Oregon Public Employees Retirement Fund | 21,751 | $532.0K | 0.01% | −2,500−10.3% | Reduced |
| SummitTX Capital, L.P. | 23,266 | $569.1K | 0.02% | −120,546−83.8% | Reduced |
| Bank of Montreal | 23,382 | $571.9K | 0.00% | −5,162−18.1% | Reduced |
| Thrivent Financial for Lutherans | 23,593 | $577.0K | 0.00% | −3,242−12.1% | Reduced |
| Northwestern Mutual Investment Management Company, LLC | 23,679 | $579.2K | 0.01% | −2,788−10.5% | Reduced |
| HSBC Holdings PLC | 23,723 | $579.4K | 0.00% | −9,921−29.5% | Reduced |
| Diversified Trust Co | 24,592 | $601.5K | 0.01% | +24,592 | New |
| State of Michigan Retirement System | 24,661 | $603.2K | 0.00% | −3,800−13.4% | Reduced |
| Fifth Third Bancorp | 25,100 | $614.0K | 0.00% | −4,697−15.8% | Reduced |
| Commonwealth of Pennsylvania Public School Empls Retrmt Sys | 25,201 | $616.4K | 0.00% | −4,400−14.9% | Reduced |
| Quantbot Technologies LP | 25,932 | $634.3K | 0.03% | +25,932 | New |
| Caisse de Depot Et Placement du Quebec | 26,000 | $636.0K | 0.00% | −4,000−13.3% | Reduced |
| New Mexico Educational Retirement Board | 27,200 | $665.0K | 0.02% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 26,488 | $667.2K | 0.00% | +1,234+4.9% | Added |
| Blackstone Group Inc. | 27,660 | $676.6K | 0.00% | +27,660 | New |
| CI Private Wealth, LLC | 27,833 | $680.8K | 0.00% | +12,098+76.9% | Added |
| Colony Group, LLC | 27,935 | $683.2K | 0.00% | +27,935 | New |
| Group One Trading, L.P. | 28,523 | $697.7K | 0.02% | +21,273+293.4% | Added |
| Arizona State Retirement System | 30,102 | $736.3K | 0.00% | −744−2.4% | Reduced |
| TCM Advisors, LLC | – | $739.1K | 0.58% | – | – |
| Amundi | 30,538 | $747.0K | 0.00% | −6,602−17.8% | Reduced |
| Louisiana State Employees Retirement System | 30,800 | $753.4K | 0.01% | −3,500−10.2% | Reduced |
| Vanguard Investments Australia, Ltd. | 31,050 | $759.5K | 0.00% | 00.0% | Unchanged |
| Police & Firemen's Retirement System of New Jersey | 31,107 | $760.9K | 0.01% | −15,658−33.5% | Reduced |
| Yousif Capital Management, LLC | 32,113 | $785.5K | 0.01% | −5,218−14.0% | Reduced |
| Wiley Bros.-Aintree Capital, LLC | 32,803 | $811.9K | 0.00% | +12,136+58.7% | Added |
| Envestnet Asset Management Inc | 33,576 | $821.3K | 0.00% | +10,399+44.9% | Added |
| Renaissance Technologies LLC | 35,300 | $863.4K | 0.00% | +35,300 | New |
| KLP Kapitalforvaltning AS | 35,500 | $868.3K | 0.00% | 00.0% | Unchanged |
| Citadel Advisors LLC | 36,278 | $887.4K | 0.00% | −1,478,151−97.6% | Reduced |
| New York State Common Retirement Fund | 37,000 | $905.0K | 0.00% | −26,876−42.1% | Reduced |
| Commonwealth Equity Services, LLC | 37,341 | $913.4K | 0.00% | −1,016−2.6% | Reduced |
| Creative Planning | 37,897 | $927.0K | 0.00% | +15,778+71.3% | Added |
| Mutual of America Capital Management LLC | 38,043 | $930.5K | 0.01% | −7,231−16.0% | Reduced |