Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 400
- +19 vs. Q4 2025
- Shares held
- 106.6M
- +11.4M (+12.0%) vs. Q4 2025
- Total value
- $2.16B
- +$202.2M (+10.3%) vs. Q4 2025
- New holders
- 81
- 136 more added
- Sold out
- 62
- 93 more reduced
9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Beutel, Goodman & Co Ltd. | 0 | $0 | 0.00% | −6,377,492−100.0% | Sold out |
| H Partners Management, LLC | 0 | $0 | 0.00% | −2,500,000−100.0% | Sold out |
| Two Sigma Advisers, LP | 0 | $0 | 0.00% | −1,532,780−100.0% | Sold out |
| Qube Research & Technologies Ltd | 0 | $0 | 0.00% | −721,987−100.0% | Sold out |
| Renaissance Technologies LLC | 0 | $0 | 0.00% | −541,544−100.0% | Sold out |
| California Public Employees Retirement System | 0 | $0 | 0.00% | −227,929−100.0% | Sold out |
| HRT Financial LP | 0 | $0 | 0.00% | −223,337−100.0% | Sold out |
| Tudor Investment Corp Et Al | 0 | $0 | 0.00% | −214,480−100.0% | Sold out |
| Weiss Asset Management LP | 0 | $0 | 0.00% | −199,404−100.0% | Sold out |
| Kiltearn Partners LLP | 0 | $0 | 0.00% | −193,320−100.0% | Sold out |
| ExodusPoint Capital Management, LP | 0 | $0 | 0.00% | −169,636−100.0% | Sold out |
| Point72 Asset Management, L.P. | 0 | $0 | 0.00% | −143,105−100.0% | Sold out |
| MUFG Securities EMEA plc | 0 | $0 | 0.00% | −140,000−100.0% | Sold out |
| Redwood Investment Management, LLC | 0 | $0 | 0.00% | −122,931−100.0% | Sold out |
| Diversified Trust Co | 0 | $0 | 0.00% | −114,265−100.0% | Sold out |
| Y-Intercept (Hong Kong) Ltd | 0 | $0 | 0.00% | −114,144−100.0% | Sold out |
| Bridgefront Capital, LLC | 0 | $0 | 0.00% | −113,064−100.0% | Sold out |
| Atom Investors LP | 0 | $0 | 0.00% | −90,937−100.0% | Sold out |
| Aquatic Capital Management LLC | 0 | $0 | 0.00% | −76,689−100.0% | Sold out |
| IMC-Chicago, LLC | 0 | $0 | 0.00% | −49,605−100.0% | Sold out |
| Toronto Dominion Bank | 0 | $0 | 0.00% | −48,216−100.0% | Sold out |
| FNY Investment Advisers, LLC | 0 | $0 | 0.00% | −25,000−100.0% | Sold out |
| Oxford Asset Management LLP | 0 | $0 | 0.00% | −23,938−100.0% | Sold out |
| Quest Partners LLC | 0 | $0 | 0.00% | −21,937−100.0% | Sold out |
| Wealthfront Advisers LLC | 0 | $0 | 0.00% | −21,452−100.0% | Sold out |
| Teacher Retirement System of Texas | 0 | $0 | 0.00% | −19,028−100.0% | Sold out |
| Jump Financial, LLC | 0 | $0 | 0.00% | −17,263−100.0% | Sold out |
| AlphaGrep UK Ltd | 0 | $0 | 0.00% | −16,384−100.0% | Sold out |
| Skylands Capital, LLC | 0 | $0 | 0.00% | −16,000−100.0% | Sold out |
| Ethic Inc. | 0 | $0 | 0.00% | −15,205−100.0% | Sold out |
| Mirabella Financial Services LLP | 0 | $0 | 0.00% | −14,409−100.0% | Sold out |
| Advisor OS, LLC | 0 | $0 | 0.00% | −12,991−100.0% | Sold out |
| Quantbot Technologies LP | 0 | $0 | 0.00% | −12,918−100.0% | Sold out |
| MJP Associates Inc | 0 | $0 | 0.00% | −12,550−100.0% | Sold out |
| Neo Ivy Capital Management | 0 | $0 | 0.00% | −12,393−100.0% | Sold out |
| Walleye Trading LLC | 0 | $0 | 0.00% | −11,111−100.0% | Sold out |
| Integrated Wealth Concepts LLC | 0 | $0 | 0.00% | −10,908−100.0% | Sold out |
| Virtu Financial LLC | 0 | $0 | 0.00% | −10,366−100.0% | Sold out |
| Prospera Financial Services Inc | 0 | $0 | 0.00% | −10,089−100.0% | Sold out |
| Mirae Asset Global ETFs Holdings Ltd. | 0 | $0 | 0.00% | −7,803−100.0% | Sold out |
| Kestra Advisory Services, LLC | 0 | $0 | 0.00% | −5,496−100.0% | Sold out |
| Matrix Trust Co | 0 | $0 | 0.00% | −3,257−100.0% | Sold out |
| DekaBank Deutsche Girozentrale | 0 | $0 | 0.00% | −1,373−100.0% | Sold out |
| Mirae Asset Global Investments Co., Ltd. | 0 | $0 | 0.00% | −2,067−100.0% | Sold out |
| Strategic Advocates LLC | 0 | $0 | 0.00% | −739−100.0% | Sold out |
| SageView Advisory Group, LLC | 0 | $0 | 0.00% | −319−100.0% | Sold out |
| SRS Capital Advisors, Inc. | 0 | $0 | 0.00% | −265−100.0% | Sold out |
| Flagship Harbor Advisors, LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| High Note Wealth, LLC | 0 | $0 | 0.00% | −177−100.0% | Sold out |
| United Community Bank | 0 | $0 | 0.00% | −159−100.0% | Sold out |
| Danske Bank A/S | 0 | $0 | 0.00% | −100−100.0% | Sold out |
| Garner Asset Management Corp | 0 | $0 | 0.00% | −81−100.0% | Sold out |
| S&T Bank | 0 | $0 | 0.00% | −79−100.0% | Sold out |
| Brown Brothers Harriman & Co | 0 | $0 | 0.00% | −69−100.0% | Sold out |
| Turning Point Benefit Group, Inc. | 0 | $0 | 0.00% | −68−100.0% | Sold out |
| Cape Investment Advisory, Inc. | 0 | $0 | 0.00% | −63−100.0% | Sold out |
| Rossby Financial, LCC | 0 | $0 | 0.00% | −62−100.0% | Sold out |
| Bayforest Capital Ltd | 0 | $0 | 0.00% | −24−100.0% | Sold out |
| TFC Financial Management | 0 | $0 | 0.00% | −21−100.0% | Sold out |
| ZRC Wealth Management, LLC | 0 | $0 | 0.00% | −12−100.0% | Sold out |
| Stone House Investment Management, LLC | 0 | $0 | 0.00% | −4−100.0% | Sold out |
| Principia Wealth Advisory, LLC | 0 | $0 | 0.00% | −2−100.0% | Sold out |
| Vanguard Group Inc | – | – | – | – | Not filed |
| Norges Bank | – | – | – | – | Not filed |
| Brandywine Global Investment Management, LLC | – | – | – | – | Not filed |
| Comerica Bank | – | – | – | – | Not filed |
| Global Retirement Partners, LLC | – | – | – | – | Not filed |
| EMC Capital Management | – | – | – | – | Not filed |
| CIBC Private Wealth Group, LLC | – | – | – | – | Not filed |
| DV Equities, LLC | – | – | – | – | Not filed |
| Trust Co of Vermont | – | – | – | – | Not filed |