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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2026

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
400
+19 vs. Q4 2025
Shares held
106.6M
+11.4M (+12.0%) vs. Q4 2025
Total value
$2.16B
+$202.2M (+10.3%) vs. Q4 2025
New holders
81
136 more added
Sold out
62
93 more reduced

9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 400 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2026: $2.16B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2025.

Institutions holding HOG in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Taproot Management LP65,278$1.32M0.25%+65,278New
Villanova Investment Management Co LLC68,530$1.39M1.42%−10,415−13.2%Reduced
Simplex Trading, LLC68,731$1.39M0.04%−7,248−9.5%Reduced
Twelve Points Wealth Management LLC69,073$1.40M0.31%+24,780+55.9%Added
EntryPoint Capital, LLC72,343$1.46M0.43%+25,316+53.8%Added
Night Squared LP74,460$1.51M0.22%+74,460New
Manufacturers Life Insurance Company, The78,976$1.60M0.00%−1,183−1.5%Reduced
Great West Life Assurance Co79,397$1.61M0.00%00.0%Unchanged
Winton Group Ltd83,554$1.69M0.06%+83,554New
Nisa Investment Advisors, LLC83,675$1.69M0.01%+9,477+12.8%Added
New York State Teachers Retirement System84,144$1.70M0.00%−24,851−22.8%Reduced
Bridgewater Associates, LP86,800$1.76M0.01%−277,366−76.2%Reduced
Banco Bilbao Vizcaya Argentaria, S.A.92,431$1.85M0.01%+60,230+187.0%Added
VARCOV Co.92,012$1.86M0.69%+92,012New
Brevan Howard Capital Management LP95,139$1.92M0.02%+434+0.5%Added
PEAK6 LLC96,246$1.95M0.06%+5,821+6.4%Added
Vanguard Asset Management, Ltd97,450$1.97M0.00%+97,450New
Price T Rowe Associates Inc103,911$2.10M0.00%+10,176+10.9%Added
State of New Jersey Common Pension Fund D110,894$2.24M0.01%+20,079+22.1%Added
Money Concepts Capital Corp112,833$2.28M0.13%+48,534+75.5%Added
Quinn Opportunity Partners LLC117,572$2.38M0.12%+10,000+9.3%Added
State Board of Administration of Florida Retirement System122,547$2.48M0.00%00.0%Unchanged
California State Teachers Retirement System123,757$2.50M0.00%+16,911+15.8%Added
SG Americas Securities, LLC128,044$2.59M0.00%−966,075−88.3%Reduced
Alliancebernstein L.P.127,153$2.61M0.00%−2,161−1.7%Reduced
Thomist Capital Management, LP140,600$2.84M0.97%+140,600New
State of Wisconsin Investment Board143,495$2.90M0.01%+101,846+244.5%Added
SummitTX Capital, L.P.143,812$2.91M0.09%−28,488−16.5%Reduced
Retirement Systems of Alabama144,836$2.93M0.01%+3,046+2.1%Added
Legal & General Group Plc158,095$3.20M0.00%−21,215−11.8%Reduced
Robinson Value Management, Ltd.158,986$3.21M1.79%+158,986New
Los Angeles Capital Management LLC168,942$3.42M0.01%−162,117−49.0%Reduced
Ameriprise Financial Inc187,519$3.79M0.00%+3,587+2.0%Added
Citigroup Inc198,572$4.02M0.00%+23,701+13.6%Added
BNP PARIBAS ASSET MANAGEMENT Holding S.A.202,035$4.09M0.00%+199,457+7,736.9%Added
Ninety One UK Ltd206,172$4.17M0.01%+206,172New
Russell Investments Group, Ltd.212,965$4.31M0.00%+175,048+461.7%Added
Universal- Beteiligungs- und Servicegesellschaft mbH219,575$4.44M0.01%00.0%Unchanged
Capital Fund Management S.A.222,054$4.49M0.04%−55,445−20.0%Reduced
Swiss National Bank222,100$4.49M0.00%−5,600−2.5%Reduced
SEI Investments Co228,009$4.61M0.00%+114,441+100.8%Added
Royal Bank of Canada229,216$4.63M0.00%+1,830+0.8%Added
Schonfeld Strategic Advisors LLC231,348$4.68M0.04%+201,482+674.6%Added
Goldman Sachs Group Inc254,719$5.15M0.00%−704,798−73.5%Reduced
Nuveen, LLC255,086$5.16M0.00%−41,235−13.9%Reduced
Man Group plc260,792$5.27M0.01%−85,992−24.8%Reduced
Principal Financial Group Inc263,734$5.33M0.00%+9,922+3.9%Added
Barclays PLC270,356$5.47M0.00%−5,410−2.0%Reduced
Holocene Advisors, LP271,172$5.48M0.01%+168,938+165.2%Added
Victory Capital Management Inc287,501$5.81M0.00%+43,596+17.9%Added
Rhumbline Advisers315,655$6.38M0.01%+5,105+1.6%Added
PDT Partners, LLC356,264$7.20M0.43%+356,264New
Jacobs Levy Equity Management, Inc358,290$7.24M0.03%+358,290New
JPMorgan Chase & Co374,402$7.28M0.00%−145,451−28.0%Reduced
UBS Asset Management Americas Inc406,862$8.23M0.00%+6,833+1.7%Added
Connor, Clark & Lunn Investment Management Ltd.426,517$8.62M0.02%+151,625+55.2%Added
Quantinno Capital Management LP433,999$8.78M0.01%+188,746+77.0%Added
Walleye Capital LLC450,142$9.10M0.06%+179,359+66.2%Added
Empowered Funds, LLC465,085$9.40M0.06%+465,085New
Hotchkis & Wiley Capital Management LLC479,263$9.69M0.03%+10,827+2.3%Added
Voloridge Investment Management, LLC484,576$9.80M0.04%−677,148−58.3%Reduced
Squarepoint Ops LLC494,930$10.0M0.02%+170,241+52.4%Added
Trexquant Investment LP559,015$11.3M0.08%+149,830+36.6%Added
Algert Global LLC611,860$12.4M0.19%+248,340+68.3%Added
Jupiter Asset Management Ltd616,159$12.5M0.07%+411,236+200.7%Added
Susquehanna International Group, LLP632,337$12.8M0.02%+236,671+59.8%Added
First Trust Advisors LP645,934$13.1M0.01%+345,948+115.3%Added
Invesco Ltd.674,081$13.6M0.00%−29,745−4.2%Reduced
Bridgeway Capital Management, LLC698,071$14.1M0.28%+597,949+597.2%Added
Marshall Wace, LLP703,959$14.2M0.02%+583,169+482.8%Added
Vanguard Fiduciary Trust Co731,353$14.8M0.00%+731,353New
Jane Street Group, LLC835,338$16.9M0.02%−5,433−0.6%Reduced
Pacer Advisors, Inc.937,836$19.0M0.05%+923,706+6,537.2%Added
Charles Schwab Investment Management Inc1,018,160$20.6M0.00%−10,820−1.1%Reduced
Northern Trust Corp1,024,230$20.7M0.00%+20,670+2.1%Added
D. E. Shaw & Co., Inc.1,143,545$23.1M0.02%−79,059−6.5%Reduced
Gotham Asset Management, LLC1,180,407$23.9M0.07%+946,249+404.1%Added
Millennium Management LLC1,310,624$26.5M0.02%+874,259+200.4%Added
Aegis Financial Corp1,369,000$27.7M4.77%+1,369,000New
Third Avenue Management LLC1,462,670$29.6M4.80%+1,462,670New
Citadel Advisors LLC1,514,429$30.6M0.02%−439,575−22.5%Reduced
AQR Capital Management LLC1,593,129$32.0M0.01%+1,227,781+336.1%Added
Bank of America Corp1,735,378$35.1M0.00%+1,423,675+456.7%Added
Morgan Stanley1,890,534$38.2M0.00%+314,127+19.9%Added
Bank of New York Mellon Corp2,110,552$42.7M0.01%+163,762+8.4%Added
FIFTHDELTA Ltd2,130,300$43.1M5.94%+1,683,100+376.4%Added
Gate City Capital Management, LLC2,269,416$45.9M17.86%+2,269,416New
Pine Valley Investments Ltd Liability Co2,278,237$46.1M2.24%+1,133,505+99.0%Added
Geode Capital Management, LLC2,285,577$46.2M0.00%+129,422+6.0%Added
UBS Group AG2,855,214$57.7M0.01%+1,614,685+130.2%Added
Two Sigma Investments, LP3,042,450$61.5M0.05%+1,320,037+76.6%Added
State Street Corp3,795,273$76.7M0.00%+58,469+1.6%Added
American Century Companies Inc4,756,434$96.2M0.05%+445,412+10.3%Added
Vanguard Capital Management LLC5,060,962$102.3M0.00%+5,060,962New
LSV Asset Management5,174,024$104.6M0.23%+83,312+1.6%Added
Vanguard Portfolio Management LLC5,283,574$106.8M0.01%+5,283,574New
Dimensional Fund Advisors LP5,844,941$118.2M0.02%−761,284−11.5%Reduced
Donald Smith & Co., Inc.10,016,874$202.5M3.64%+1,117,670+12.6%Added
BlackRock, Inc.10,605,802$214.4M0.00%+128,536+1.2%Added
Kentucky Retirement Systems18,255––+18,255New