Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 400
- +19 vs. Q4 2025
- Shares held
- 106.6M
- +11.4M (+12.0%) vs. Q4 2025
- Total value
- $2.16B
- +$202.2M (+10.3%) vs. Q4 2025
- New holders
- 81
- 136 more added
- Sold out
- 62
- 93 more reduced
9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Elevated Capital Advisors, LLC | 400 | $8.09K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $8.33K | 0.00% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 415 | $8.39K | 0.00% | 00.0% | Unchanged |
| Basepoint Wealth LLC | 423 | $8.55K | 0.00% | −2−0.5% | Reduced |
| Winch Advisory Services, LLC | 426 | $8.62K | 0.00% | +291+215.6% | Added |
| NBT Bank N A | 444 | $8.98K | 0.00% | +90+25.4% | Added |
| Cedar Mountain Advisors, LLC | 456 | $9.22K | 0.00% | +456 | New |
| McGuire Capital Advisors Inc | 462 | $9.34K | 0.01% | +4+0.9% | Added |
| Basecamp Wealth Advisors LLC | 472 | $9.54K | 0.00% | −127−21.2% | Reduced |
| Smartleaf Asset Management LLC | 506 | $9.84K | 0.00% | +197+63.8% | Added |
| Strategic Wealth Partners, Ltd. | 500 | $10.1K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 500 | $10.1K | 0.00% | 00.0% | Unchanged |
| Bokf, NA | 525 | $10.6K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 537 | $10.9K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 552 | $11.2K | 0.00% | +383+226.6% | Added |
| Cherry Tree Wealth Management, LLC | 600 | $12.1K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 641 | $13.0K | 0.00% | −405−38.7% | Reduced |
| Ancora Advisors, LLC | 647 | $13.1K | 0.00% | +585+943.5% | Added |
| IFP Advisors, Inc | 655 | $13.2K | 0.00% | −10−1.5% | Reduced |
| First United Bank Trust | 660 | $13.3K | 0.00% | −200−23.3% | Reduced |
| Graney & King, LLC | 667 | $13.5K | 0.01% | +6+0.9% | Added |
| Hickory Point Bank & Trust | 680 | $13.8K | 0.01% | +680 | New |
| North Ridge Wealth Advisors, Inc. | 689 | $13.9K | 0.01% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $14.5K | 0.00% | 00.0% | Unchanged |
| Root Financial Partners, LLC | 745 | $15.1K | 0.00% | +265+55.2% | Added |
| TD Capital Management LLC | 752 | $15.2K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 800 | $16.2K | 0.00% | +400+100.0% | Added |
| Bare Financial Services, Inc | 805 | $16.3K | 0.00% | −30−3.6% | Reduced |
| Creative Financial Designs Inc | 832 | $16.8K | 0.00% | 00.0% | Unchanged |
| Steward Partners Investment Advisory, LLC | 858 | $17.3K | 0.00% | −184−17.7% | Reduced |
| CX Institutional | 889 | $18.0K | 0.00% | −586−39.7% | Reduced |
| Trust Co | 893 | $18.1K | 0.00% | 00.0% | Unchanged |
| Triumph Capital Management | 939 | $19.0K | 0.00% | −109−10.4% | Reduced |
| TD Private Client Wealth LLC | 969 | $19.6K | 0.00% | +147+17.9% | Added |
| IAG Wealth Partners, LLC | 999 | $20.2K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $20.2K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $20.2K | 0.01% | 00.0% | Unchanged |
| Gilpin Wealth Management, LLC | 1,000 | $20.2K | 0.02% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,036 | $20.9K | 0.00% | −116−10.1% | Reduced |
| Armstrong Advisory Group, Inc | 1,227 | $24.8K | 0.00% | 00.0% | Unchanged |
| Quent Capital, LLC | 1,408 | $28.5K | 0.00% | +1,408 | New |
| Salem Investment Counselors Inc | 1,415 | $28.6K | 0.00% | +1,415 | New |
| Pinnacle Holdings, LLC | 1,468 | $29.7K | 0.01% | 00.0% | Unchanged |
| Rothschild Investment LLC | 1,507 | $30.5K | 0.00% | +900+148.3% | Added |
| Geneos Wealth Management Inc. | 1,578 | $31.9K | 0.00% | −315−16.6% | Reduced |
| Capital Analysts, LLC | 1,585 | $32.0K | 0.00% | +1+0.1% | Added |
| National Bank of Canada | 1,684 | $34.1K | 0.00% | +87+5.4% | Added |
| Pinnacle Wealth Planning Services, Inc. | 1,750 | $35.4K | 0.00% | +58+3.4% | Added |
| Hilltop National Bank | 1,755 | $35.5K | 0.01% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 1,891 | $38.3K | 0.00% | +796+72.7% | Added |
| Investors Research Corp | 2,030 | $41.0K | 0.01% | 00.0% | Unchanged |
| Parallel Advisors, LLC | 2,042 | $41.3K | 0.00% | −269−11.6% | Reduced |
| Bank Julius Baer & Co. Ltd, Zurich | 2,144 | $43.4K | 0.00% | −6−0.3% | Reduced |
| SBI Securities Co., Ltd. | 2,275 | $46.0K | 0.00% | +967+73.9% | Added |
| Wellington-Altus USA Inc. | 2,000 | $48.9K | 0.03% | 00.0% | Unchanged |
| STRS Ohio | 2,666 | $53.9K | 0.00% | +43+1.6% | Added |
| Umb Bank N A | 2,907 | $58.8K | 0.00% | +1,395+92.3% | Added |
| Bessemer Group Inc | 2,937 | $59.0K | 0.00% | +2,779+1,758.9% | Added |
| KBC Group NV | 3,334 | $67.0K | 0.00% | 00.0% | Unchanged |
| MAI Capital Management | 3,428 | $69.3K | 0.00% | +2,439+246.6% | Added |
| Hantz Financial Services, Inc. | 3,549 | $72.0K | 0.00% | +1,356+61.8% | Added |
| Tower Research Capital LLC (TRC) | 3,649 | $73.8K | 0.00% | −7,212−66.4% | Reduced |
| Johnson Financial Group, Inc. | 3,705 | $74.9K | 0.00% | 00.0% | Unchanged |
| Twin Lakes Capital Management, LLC | 3,758 | $76.0K | 0.03% | +39+1.0% | Added |
| Sterling Capital Management LLC | 3,812 | $77.1K | 0.00% | −2,666−41.2% | Reduced |
| Nomura Asset Management Co Ltd | 3,900 | $78.9K | 0.00% | +1,620+71.1% | Added |
| Allworth Financial LP | 3,934 | $79.5K | 0.00% | +1,030+35.5% | Added |
| Westfuller Advisors, LLC | 4,160 | $84.1K | 0.04% | +158+3.9% | Added |
| Farther Finance Advisors, LLC | 4,421 | $89.9K | 0.00% | +302+7.3% | Added |
| GAMMA Investing LLC | 4,640 | $93.8K | 0.00% | +2,163+87.3% | Added |
| Northwestern Mutual Wealth Management Co | 5,046 | $102.0K | 0.00% | −689−12.0% | Reduced |
| TD Waterhouse Canada Inc. | 5,098 | $103.5K | 0.00% | −4,117−44.7% | Reduced |
| Federation des caisses Desjardins du Quebec | 5,126 | $103.6K | 0.00% | +3,031+144.7% | Added |
| Harbour Investments, Inc. | 5,255 | $106.3K | 0.00% | +1,341+34.3% | Added |
| Covestor Ltd | 5,558 | $112.0K | 0.08% | −274−4.7% | Reduced |
| Ensign Peak Advisors, Inc | 6,966 | $140.9K | 0.00% | 00.0% | Unchanged |
| CoreCap Advisors, LLC | 7,060 | $142.8K | 0.00% | −1,013−12.5% | Reduced |
| Group One Trading, L.P. | 7,250 | $146.6K | 0.00% | +536+8.0% | Added |
| Securian Asset Management, Inc | 8,609 | $174.1K | 0.01% | 00.0% | Unchanged |
| US Bancorp | 9,397 | $190.0K | 0.00% | −2,195−18.9% | Reduced |
| Federated Hermes, Inc. | 9,535 | $192.8K | 0.00% | −147−1.5% | Reduced |
| Neuberger Berman Group LLC | 10,215 | $206.5K | 0.00% | +10,215 | New |
| Cambridge Investment Research Advisors, Inc. | 10,512 | $213.0K | 0.00% | +460+4.6% | Added |
| Atria Investments LLC | 10,811 | $218.6K | 0.00% | +10,811 | New |
| Chicago Trust Co NA | 10,978 | $222.0K | 0.04% | +10,978 | New |
| HighTower Advisors, LLC | 11,020 | $222.8K | 0.00% | +11,020 | New |
| Lido Advisors, LLC | 11,029 | $223.0K | 0.00% | +11,029 | New |
| Chicago Partners Investment Group LLC | 10,016 | $229.7K | 0.01% | +10,016 | New |
| Natixis Advisors, L.P. | 11,351 | $230.0K | 0.00% | +11,351 | New |
| Campbell & CO Investment Adviser LLC | 11,668 | $235.9K | 0.01% | −71,968−86.0% | Reduced |
| State of Alaska, Department of Revenue | 11,753 | $237.0K | 0.00% | 00.0% | Unchanged |
| The PNC Financial Services Group, Inc. | 11,983 | $242.3K | 0.00% | −835−6.5% | Reduced |
| State of Wyoming | 12,124 | $245.1K | 0.03% | +1,259+11.6% | Added |
| Bayesian Capital Management, LP | 12,251 | $247.7K | 0.30% | +12,251 | New |
| Marex Group plc | 12,380 | $250.3K | 0.00% | −3,119−20.1% | Reduced |
| Public Employees Retirement Association of Colorado | 12,465 | $252.0K | 0.00% | 00.0% | Unchanged |
| Swiss Life Asset Management Ltd | 8,316 | $257.0K | 0.00% | +8,316 | New |
| Skopos Labs, Inc. | 12,995 | $262.8K | 0.01% | +12,995 | New |
| Evergreen Capital Management LLC | 13,060 | $264.1K | 0.01% | +13,060 | New |
| Exchange Traded Concepts, LLC | 13,085 | $264.6K | 0.00% | +13,085 | New |