Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 390
- −8 vs. Q3 2025
- Shares held
- 108.2M
- +5.02M (+4.9%) vs. Q3 2025
- Total value
- $2.22B
- −$660.1M (−22.9%) vs. Q3 2025
- New holders
- 66
- 107 more added
- Sold out
- 74
- 147 more reduced
6 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Picton Mahoney Asset Management | 0 | $0 | 0.00% | −33,127−100.0% | Sold out |
| Dark Forest Capital Management LP | 0 | $0 | 0.00% | −26,445−100.0% | Sold out |
| Natixis | 0 | $0 | 0.00% | −25,750−100.0% | Sold out |
| Fox Run Management, L.L.C. | 0 | $0 | 0.00% | −24,380−100.0% | Sold out |
| Mariner, LLC | 0 | $0 | 0.00% | −22,180−100.0% | Sold out |
| Concentric Capital Strategies, LP | 0 | $0 | 0.00% | −20,321−100.0% | Sold out |
| Mercer Global Advisors Inc | 0 | $0 | 0.00% | −18,935−100.0% | Sold out |
| Empowered Funds, LLC | 0 | $0 | 0.00% | −15,190−100.0% | Sold out |
| Lecap Asset Management Ltd | 0 | $0 | 0.00% | −13,294−100.0% | Sold out |
| Armistice Capital, LLC | 0 | $0 | 0.00% | −12,991−100.0% | Sold out |
| PharVision Advisers, LLC | 0 | $0 | 0.00% | −12,858−100.0% | Sold out |
| CAPROCK Group, Inc. | 0 | $0 | 0.00% | −12,141−100.0% | Sold out |
| LS Investment Advisors, LLC | 0 | $0 | 0.00% | −12,529−100.0% | Sold out |
| Aigen Investment Management, LP | 0 | $0 | 0.00% | −12,519−100.0% | Sold out |
| Cerity Partners LLC | 0 | $0 | 0.00% | −11,283−100.0% | Sold out |
| Financiere des Professionnels - Fonds d,investissement inc. | 0 | $0 | 0.00% | −11,095−100.0% | Sold out |
| Ilex Capital Partners (UK) LLP | 0 | $0 | 0.00% | −10,860−100.0% | Sold out |
| Intech Investment Management LLC | 0 | $0 | 0.00% | −10,568−100.0% | Sold out |
| Envestnet Asset Management Inc | 0 | $0 | 0.00% | −10,309−100.0% | Sold out |
| Callan Family Office, LLC | 0 | $0 | 0.00% | −10,000−100.0% | Sold out |
| Captrust Financial Advisors | 0 | $0 | 0.00% | −9,910−100.0% | Sold out |
| Pathstone Holdings, LLC | 0 | $0 | 0.00% | −9,897−100.0% | Sold out |
| Panagora Asset Management Inc | 0 | $0 | 0.00% | −9,758−100.0% | Sold out |
| Graham Capital Management, L.P. | 0 | $0 | 0.00% | −9,746−100.0% | Sold out |
| Claret Asset Management Corp | 0 | $0 | 0.00% | −9,711−100.0% | Sold out |
| Commerce Bank | 0 | $0 | 0.00% | −9,535−100.0% | Sold out |
| Farringdon Capital, Ltd. | 0 | $0 | 0.00% | −9,382−100.0% | Sold out |
| Voya Investment Management LLC | 0 | $0 | 0.00% | −9,088−100.0% | Sold out |
| Versor Investments LP | 0 | $0 | 0.00% | −8,610−100.0% | Sold out |
| Axq Capital, LP | 0 | $0 | 0.00% | −8,442−100.0% | Sold out |
| Drake & Associates, LLC | 0 | $0 | 0.00% | −9,206−100.0% | Sold out |
| Everhart Financial Group, Inc. | 0 | $0 | 0.00% | −8,207−100.0% | Sold out |
| Perennial Investment Advisors, LLC | 0 | $0 | 0.00% | −8,000−100.0% | Sold out |
| Neuberger Berman Group LLC | 0 | $0 | 0.00% | −7,779−100.0% | Sold out |
| Caxton Associates LLP | 0 | $0 | 0.00% | −7,628−100.0% | Sold out |
| Meeder Advisory Services, Inc. | 0 | $0 | 0.00% | −7,185−100.0% | Sold out |
| Centaurus Financial, Inc. | 0 | $0 | 0.00% | −6,023−100.0% | Sold out |
| Van Eck Associates Corp | 0 | $0 | 0.00% | −6,433−100.0% | Sold out |
| Storebrand Asset Management AS | 0 | $0 | 0.00% | −3,136−100.0% | Sold out |
| Clear Street Markets LLC | 0 | $0 | 0.00% | −2,261−100.0% | Sold out |
| Aster Capital Management (DIFC) Ltd | 0 | $0 | 0.00% | −2,011−100.0% | Sold out |
| Salem Investment Counselors Inc | 0 | $0 | 0.00% | −1,415−100.0% | Sold out |
| Caitong International Asset Management Co., Ltd | 0 | $0 | 0.00% | −827−100.0% | Sold out |
| Future Financial Wealth Managment LLC | 0 | $0 | 0.00% | −462−100.0% | Sold out |
| Rise Advisors, LLC | 0 | $0 | 0.00% | −447−100.0% | Sold out |
| Essential Partners LLC | 0 | $0 | 0.00% | −431−100.0% | Sold out |
| Wealthspire Advisors, LLC | 0 | $0 | 0.00% | −421−100.0% | Sold out |
| Assetmark, Inc | 0 | $0 | 0.00% | −330−100.0% | Sold out |
| First Command Advisory Services, Inc. | 0 | $0 | 0.00% | −268−100.0% | Sold out |
| Quent Capital, LLC | 0 | $0 | 0.00% | −263−100.0% | Sold out |
| Bradley & Co. Private Wealth Management, LLC | 0 | $0 | 0.00% | −250−100.0% | Sold out |
| McIlrath & Eck, LLC | 0 | $0 | 0.00% | −192−100.0% | Sold out |
| Salomon & Ludwin, LLC | 0 | $0 | 0.00% | −188−100.0% | Sold out |
| Atlantic Trust, LLC | 0 | $0 | 0.00% | −153−100.0% | Sold out |
| Principal Securities, Inc. | 0 | $0 | 0.00% | −127−100.0% | Sold out |
| Activest Wealth Management | 0 | $0 | 0.00% | −110−100.0% | Sold out |
| CoreFirst Bank & Trust | 0 | $0 | 0.00% | −100−100.0% | Sold out |
| Ameritas Advisory Services, LLC | 0 | $0 | 0.00% | −71−100.0% | Sold out |
| Transamerica Financial Advisors, Inc. | 0 | $0 | 0.00% | −61−100.0% | Sold out |
| Kilter Group LLC | 0 | $0 | 0.00% | −57−100.0% | Sold out |
| Capital Advisors, Ltd. LLC | 0 | $0 | 0.00% | −18−100.0% | Sold out |
| American Capital Advisory, LLC | 0 | $0 | 0.00% | −5−100.0% | Sold out |
| GPS Wealth Strategies Group, LLC | 0 | $0 | 0.00% | −2−100.0% | Sold out |
| Cloud Capital Management, LLC | 0 | $0 | 0.00% | −16−100.0% | Sold out |
| Wolverine Trading, LLC | – | – | – | – | Not filed |
| Bryce Point Capital, LLC | – | – | – | – | Not filed |
| AXA Investment Managers S.A. | – | – | – | – | Not filed |
| WFA Asset Management Corp | – | – | – | – | Not filed |
| Hemington Wealth Management | – | – | – | – | Not filed |
| Binnacle Investments Inc | – | – | – | – | Not filed |