Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 390
- −8 vs. Q3 2025
- Shares held
- 108.2M
- +5.02M (+4.9%) vs. Q3 2025
- Total value
- $2.22B
- −$660.1M (−22.9%) vs. Q3 2025
- New holders
- 66
- 107 more added
- Sold out
- 74
- 147 more reduced
6 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| HHM Wealth Advisors, LLC | 400 | $8.20K | 0.00% | +200+100.0% | Added |
| Elevated Capital Advisors, LLC | 400 | $8.20K | 0.00% | +400 | New |
| Luken Investment Analytics, LLC | 412 | $8.44K | 0.00% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 415 | $8.50K | 0.00% | 00.0% | Unchanged |
| Basepoint Wealth LLC | 425 | $8.71K | 0.01% | +425 | New |
| McGuire Capital Advisors Inc | 458 | $9.38K | 0.01% | +458 | New |
| Ronald Blue Trust, Inc. | 459 | $9.40K | 0.00% | 00.0% | Unchanged |
| Root Financial Partners, LLC | 480 | $9.84K | 0.00% | +140+41.2% | Added |
| Strategic Wealth Partners, Ltd. | 500 | $10.2K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 500 | $10.2K | 0.00% | 00.0% | Unchanged |
| Bokf, NA | 525 | $10.8K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 533 | $10.9K | 0.00% | −77−12.6% | Reduced |
| GWM Advisors LLC | 537 | $11.0K | 0.00% | +1+0.2% | Added |
| Nalls Sherbakoff Group, LLC | 540 | $11.1K | 0.01% | 00.0% | Unchanged |
| Basecamp Wealth Advisors LLC | 599 | $12.3K | 0.00% | +599 | New |
| Cherry Tree Wealth Management, LLC | 600 | $12.3K | 0.00% | 00.0% | Unchanged |
| DV Equities, LLC | 600 | $12.3K | 0.00% | +600 | New |
| Rothschild Investment LLC | 607 | $12.4K | 0.00% | −1,854−75.3% | Reduced |
| Graney & King, LLC | 661 | $13.5K | 0.01% | +6+0.9% | Added |
| IFP Advisors, Inc | 665 | $13.6K | 0.00% | +48+7.8% | Added |
| North Ridge Wealth Advisors, Inc. | 689 | $14.1K | 0.01% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 701 | $14.4K | 0.00% | −297−29.8% | Reduced |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $14.8K | 0.00% | 00.0% | Unchanged |
| Strategic Advocates LLC | 739 | $15.4K | 0.00% | +6+0.8% | Added |
| TD Capital Management LLC | 752 | $15.4K | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 822 | $16.8K | 0.00% | +811+7,372.7% | Added |
| Creative Financial Designs Inc | 832 | $17.0K | 0.00% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 835 | $17.1K | 0.00% | +77+10.2% | Added |
| First United Bank Trust | 860 | $17.6K | 0.01% | 00.0% | Unchanged |
| Trust Co | 893 | $18.3K | 0.00% | +15+1.7% | Added |
| MAI Capital Management | 989 | $20.3K | 0.00% | +138+16.2% | Added |
| IAG Wealth Partners, LLC | 999 | $20.5K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $20.5K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $20.5K | 0.01% | 00.0% | Unchanged |
| Gilpin Wealth Management, LLC | 1,000 | $20.5K | 0.02% | +1,000 | New |
| Steward Partners Investment Advisory, LLC | 1,042 | $21.4K | 0.00% | +212+25.5% | Added |
| Huntington National Bank | 1,046 | $21.4K | 0.00% | −203−16.3% | Reduced |
| Triumph Capital Management | 1,048 | $21.5K | 0.00% | −9,123−89.7% | Reduced |
| Rockefeller Capital Management L.P. | 1,095 | $22.4K | 0.00% | +483+78.9% | Added |
| Parkside Financial Bank & Trust | 1,152 | $23.6K | 0.00% | +47+4.3% | Added |
| Armstrong Advisory Group, Inc | 1,227 | $25.1K | 0.00% | −67−5.2% | Reduced |
| SBI Securities Co., Ltd. | 1,308 | $26.8K | 0.00% | +494+60.7% | Added |
| CX Institutional | 1,475 | $30.0K | 0.00% | +372+33.7% | Added |
| Pinnacle Holdings, LLC | 1,468 | $30.1K | 0.01% | +1,468 | New |
| Umb Bank N A | 1,512 | $31.0K | 0.00% | −659−30.4% | Reduced |
| CIBC Private Wealth Group, LLC | 1,535 | $31.5K | 0.00% | +21+1.4% | Added |
| Capital Analysts, LLC | 1,584 | $32.0K | 0.00% | 00.0% | Unchanged |
| National Bank of Canada | 1,597 | $32.7K | 0.00% | −42−2.6% | Reduced |
| Pinnacle Wealth Planning Services, Inc. | 1,692 | $34.7K | 0.00% | +1,692 | New |
| Hilltop National Bank | 1,755 | $36.0K | 0.01% | −1,000−36.3% | Reduced |
| Fifth Third Bancorp | 1,764 | $36.1K | 0.00% | +579+48.9% | Added |
| Geneos Wealth Management Inc. | 1,893 | $38.8K | 0.00% | −196−9.4% | Reduced |
| Wellington-Altus USA Inc. | 2,000 | $41.0K | 0.03% | +2,000 | New |
| Investors Research Corp | 2,030 | $41.6K | 0.01% | 00.0% | Unchanged |
| Mirae Asset Global Investments Co., Ltd. | 2,067 | $42.4K | 0.00% | −1,051−33.7% | Reduced |
| Federation des caisses Desjardins du Quebec | 2,095 | $42.9K | 0.00% | +50+2.4% | Added |
| Bank Julius Baer & Co. Ltd, Zurich | 2,150 | $44.1K | 0.00% | −3−0.1% | Reduced |
| Hantz Financial Services, Inc. | 2,193 | $45.0K | 0.00% | −233−9.6% | Reduced |
| Nomura Asset Management Co Ltd | 2,280 | $46.7K | 0.00% | 00.0% | Unchanged |
| Parallel Advisors, LLC | 2,311 | $47.4K | 0.00% | −464−16.7% | Reduced |
| GAMMA Investing LLC | 2,477 | $50.8K | 0.00% | −5,705−69.7% | Reduced |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 2,578 | $53.0K | 0.00% | +784+43.7% | Added |
| DekaBank Deutsche Girozentrale | 1,373 | $53.0K | 0.00% | 00.0% | Unchanged |
| STRS Ohio | 2,623 | $53.7K | 0.00% | +5+0.2% | Added |
| Allworth Financial LP | 2,904 | $59.5K | 0.00% | −1,410−32.7% | Reduced |
| Matrix Trust Co | 3,257 | $67.0K | 0.01% | −8,008−71.1% | Reduced |
| KBC Group NV | 3,334 | $68.0K | 0.00% | 00.0% | Unchanged |
| Johnson Financial Group, Inc. | 3,705 | $75.9K | 0.00% | −12−0.3% | Reduced |
| Twin Lakes Capital Management, LLC | 3,719 | $76.2K | 0.03% | +32+0.9% | Added |
| Harbour Investments, Inc. | 3,914 | $80.2K | 0.00% | +68+1.8% | Added |
| Westfuller Advisors, LLC | 4,002 | $82.0K | 0.03% | +1,588+65.8% | Added |
| Farther Finance Advisors, LLC | 4,119 | $84.4K | 0.00% | +1,098+36.3% | Added |
| EMC Capital Management | 4,757 | $97.0K | 0.04% | −839−15.0% | Reduced |
| Global Retirement Partners, LLC | 5,273 | $108.0K | 0.00% | +3,552+206.4% | Added |
| Kestra Advisory Services, LLC | 5,496 | $112.6K | 0.00% | +5,496 | New |
| Northwestern Mutual Wealth Management Co | 5,735 | $117.5K | 0.00% | −2,135−27.1% | Reduced |
| Covestor Ltd | 5,832 | $120.0K | 0.06% | −1,225−17.4% | Reduced |
| Sterling Capital Management LLC | 6,478 | $132.7K | 0.00% | −11,132−63.2% | Reduced |
| Group One Trading, L.P. | 6,714 | $137.6K | 0.00% | −46,829−87.5% | Reduced |
| CWM, LLC | 6,749 | $138.0K | 0.00% | −19,239−74.0% | Reduced |
| Ensign Peak Advisors, Inc | 6,966 | $142.7K | 0.00% | −15,750−69.3% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 7,803 | $159.9K | 0.00% | −1,734−18.2% | Reduced |
| CoreCap Advisors, LLC | 8,073 | $165.4K | 0.01% | −5,146−38.9% | Reduced |
| Securian Asset Management, Inc | 8,609 | $176.4K | 0.01% | −494−5.4% | Reduced |
| TD Waterhouse Canada Inc. | 9,215 | $188.8K | 0.00% | −11,563−55.7% | Reduced |
| Federated Hermes, Inc. | 9,682 | $198.4K | 0.00% | −1,398−12.6% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 10,052 | $206.0K | 0.00% | −112−1.1% | Reduced |
| Prospera Financial Services Inc | 10,089 | $206.7K | 0.00% | −4,435−30.5% | Reduced |
| Virtu Financial LLC | 10,366 | $212.0K | 0.01% | +10,366 | New |
| Tower Research Capital LLC (TRC) | 10,861 | $222.5K | 0.01% | +6,670+159.2% | Added |
| State of Wyoming | 10,865 | $222.6K | 0.02% | +1,121+11.5% | Added |
| Integrated Wealth Concepts LLC | 10,908 | $223.5K | 0.00% | +10,908 | New |
| Creative Planning | 11,040 | $226.2K | 0.00% | −12,313−52.7% | Reduced |
| Walleye Trading LLC | 11,111 | $227.7K | 0.00% | −9,256−45.4% | Reduced |
| Jones Financial Companies LLLP | 11,396 | $233.5K | 0.00% | +648+6.0% | Added |
| US Bancorp | 11,592 | $237.5K | 0.00% | −2,242−16.2% | Reduced |
| State of Alaska, Department of Revenue | 11,753 | $240.0K | 0.00% | −1,520−11.5% | Reduced |
| Deutsche Bank AG | 12,123 | $248.4K | 0.00% | +27+0.2% | Added |
| Neo Ivy Capital Management | 12,393 | $253.9K | 0.04% | +12,393 | New |
| Public Employees Retirement Association of Colorado | 12,465 | $255.0K | 0.00% | 00.0% | Unchanged |