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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2025

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
392
−11 vs. Q4 2024
Shares held
112.9M
−2.82M (−2.4%) vs. Q4 2024
Total value
$2.85B
−$636.6M (−18.3%) vs. Q4 2024
New holders
57
127 more added
Sold out
68
123 more reduced

7 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 392 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2025: $2.85B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2024.

Institutions holding HOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
LS Investment Advisors, LLC12,529$316.4K0.05%00.0%Unchanged
MJP Associates Inc12,807$323.4K0.06%+2,695+26.7%Added
Prospera Financial Services Inc13,177$332.7K0.01%+5,143+64.0%Added
State of Alaska, Department of Revenue13,193$333.0K0.00%+125+1.0%Added
Aster Capital Management (DIFC) Ltd13,479$347.2K0.06%+12,849+2,039.5%Added
Toroso Investments, LLC13,888$350.7K0.00%−3,605−20.6%Reduced
Ferguson Wellman Capital Management, Inc13,914$351.3K0.01%00.0%Unchanged
Xponance, Inc.14,111$356.3K0.00%−12−0.1%Reduced
Sherbrooke Park Advisers LLC14,339$362.1K0.17%−11,649−44.8%Reduced
JustInvest LLC14,867$375.4K0.01%−6,242−29.6%Reduced
Advisor OS, LLC15,296$386.2K0.04%+3,308+27.6%Added
Wealth Enhancement Advisory Services, LLC15,522$392.0K0.00%−713−4.4%Reduced
CWM, LLC15,517$392.0K0.00%−2,259−12.7%Reduced
US Bancorp15,595$393.8K0.00%+279+1.8%Added
CIBC World Markets Inc.15,619$394.4K0.00%+460+3.0%Added
Natixis Advisors, L.P.15,836$400.0K0.00%−3,822−19.4%Reduced
Guggenheim Capital LLC15,889$401.2K0.00%+5,762+56.9%Added
RBF Capital, LLC16,100$406.5K0.03%−3,900−19.5%Reduced
Congress Wealth Management LLC17,002$429.7K0.01%+17,002New
Advisory Services Network, LLC17,358$438.3K0.01%+17,358New
Empowered Funds, LLC17,560$443.4K0.01%+2,712+18.3%Added
The PNC Financial Services Group, Inc.17,722$447.5K0.00%−2,053−10.4%Reduced
Pictet Asset Management Holding SA18,465$466.2K0.00%+1,213+7.0%Added
Stifel Financial Corp18,839$475.7K0.00%−574−3.0%Reduced
Group One Trading, L.P.18,905$477.4K0.02%+18,905New
Bailard, Inc.19,229$485.5K0.01%+1,148+6.3%Added
Intech Investment Management LLC20,124$508.1K0.01%−10,887−35.1%Reduced
Caisse de Depot Et Placement du Quebec20,500$517.6K0.00%+20,500New
McDonald Partners LLC21,775$549.8K0.14%−860−3.8%Reduced
Oregon Public Employees Retirement Fund23,251$587.1K0.01%−100−0.4%Reduced
Lecap Asset Management Ltd23,605$596.0K0.14%+23,605New
CoreCap Advisors, LLC24,320$614.1K0.03%+6,424+35.9%Added
Allianz Asset Management GmbH24,702$623.7K0.00%+24,702New
Northwestern Mutual Investment Management Company, LLC25,479$643.3K0.01%+110.0%Added
Fox Run Management, L.L.C.26,102$659.1K0.10%+26,102New
Vontobel Holding Ltd.26,116$659.4K0.00%−85−0.3%Reduced
Advisor Group Holdings, Inc.26,499$669.5K0.00%+3,186+13.7%Added
Russell Investments Group, Ltd.26,616$672.1K0.00%−3,481−11.6%Reduced
Natixis26,919$673.5K0.00%−95,066−77.9%Reduced
PEAK6 LLC27,097$684.2K0.03%+27,097New
Thrivent Financial for Lutherans27,112$685.0K0.00%−95−0.3%Reduced
Virginia Retirement Systems Et Al27,164$685.9K0.01%+27,164New
New Mexico Educational Retirement Board27,200$687.0K0.02%00.0%Unchanged
Commonwealth of Pennsylvania Public School Empls Retrmt Sys27,393$691.7K0.00%+2,084+8.2%Added
State of Michigan Retirement System27,461$693.4K0.00%+300+1.1%Added
Walleye Capital LLC27,474$693.7K0.01%+13,206+92.6%Added
Cetera Investment Advisers27,922$705.0K0.00%−28,064−50.1%Reduced
Divisadero Street Capital Management, LP28,125$710.2K0.08%+28,125New
Teacher Retirement System of Texas28,613$722.5K0.00%−21,513−42.9%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)29,928$755.7K0.00%00.0%Unchanged
Oppenheimer & Co Inc30,983$782.3K0.01%+8,069+35.2%Added
TCM Advisors, LLC–$792.9K0.69%––
TD Waterhouse Canada Inc.32,358$809.8K0.01%−10,231−24.0%Reduced
Louisiana State Employees Retirement System32,100$810.5K0.02%+300+0.9%Added
Teza Capital Management LLC32,864$829.8K0.38%−24,637−42.8%Reduced
KLP Kapitalforvaltning AS33,900$856.0K0.00%+8,900+35.6%Added
Creative Planning34,566$872.8K0.00%+11,495+49.8%Added
Arizona State Retirement System34,697$876.1K0.01%−1,592−4.4%Reduced
Comerica Bank34,792$878.5K0.00%−18,184−34.3%Reduced
Wealthfront Advisers LLC34,883$880.8K0.00%−1,672−4.6%Reduced
Public Employees Retirement System of Ohio35,265$890.4K0.00%−5,405−13.3%Reduced
Handelsbanken Fonder AB35,323$892.0K0.00%00.0%Unchanged
Wells Fargo & Company37,339$942.8K0.00%−12,727−25.4%Reduced
IMC-Chicago, LLC38,851$981.0K0.04%+25,784+197.3%Added
Brown Advisory Inc39,543$998.5K0.00%−1,529,208−97.5%Reduced
Ensign Peak Advisors, Inc39,916$1.01M0.00%00.0%Unchanged
XTX Topco Ltd40,041$1.01M0.05%+40,041New
Commonwealth Equity Services, LLC40,116$1.01M0.00%+3,432+9.4%Added
Police & Firemen's Retirement System of New Jersey41,932$1.06M0.01%−1,228−2.8%Reduced
Yousif Capital Management, LLC42,235$1.07M0.01%−1,212−2.8%Reduced
Winton Group Ltd43,037$1.09M0.07%+8,318+24.0%Added
Banco Bilbao Vizcaya Argentaria, S.A.43,574$1.09M0.01%+20,288+87.1%Added
Skylands Capital, LLC43,200$1.09M0.16%+19,100+79.3%Added
Teachers Retirement System of the State of Kentucky44,206$1.12M0.01%00.0%Unchanged
State of Tennessee, Treasury Department45,710$1.15M0.00%00.0%Unchanged
Toronto Dominion Bank49,325$1.25M0.00%−360−0.7%Reduced
LPL Financial LLC49,688$1.25M0.00%+2,801+6.0%Added
Ameritas Investment Partners, Inc.49,953$1.26M0.04%00.0%Unchanged
Mork Capital Management, LLC50,000$1.26M0.99%00.0%Unchanged
Gabelli Funds LLC51,300$1.30M0.01%−2,500−4.6%Reduced
Alberta Investment Management Corp52,000$1.31M0.01%00.0%Unchanged
Treasurer of the State of North Carolina52,402$1.32M0.01%+340+0.7%Added
SG Americas Securities, LLC52,777$1.33M0.00%+26,231+98.8%Added
Amalgamated Bank53,206$1.34M0.01%−1,591−2.9%Reduced
Janus Henderson Group PLC54,751$1.38M0.00%00.0%Unchanged
Clark Estates Inc54,832$1.38M0.29%−20,937−27.6%Reduced
State of Wisconsin Investment Board56,872$1.44M0.00%−27,407−32.5%Reduced
Villanova Investment Management Co LLC20,311$1.48M1.47%−21,233−51.1%Reduced
Mutual of America Capital Management LLC58,979$1.49M0.02%−1,556−2.6%Reduced
Macquarie Group Ltd60,339$1.52M0.00%+639+1.1%Added
Walleye Trading LLC61,990$1.57M0.04%+54,114+687.1%Added
Envestnet Asset Management Inc62,273$1.57M0.00%+1,469+2.4%Added
Caxton Associates LLP62,440$1.58M0.05%+62,440New
MetLife Investment Management63,633$1.61M0.01%−1,031−1.6%Reduced
ExodusPoint Capital Management, LP64,484$1.63M0.02%+64,484New
Alaska Permanent Fund Corp73,667$1.65M0.02%00.0%Unchanged
Citigroup Inc68,221$1.72M0.00%−424,814−86.2%Reduced
Twelve Points Wealth Management LLC71,369$1.80M0.49%+19,652+38.0%Added
State of New Jersey Common Pension Fund D73,056$1.84M0.01%+8,901+13.9%Added
Nisa Investment Advisors, LLC74,184$1.87M0.01%−559−0.7%Reduced