Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2025
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 392
- −11 vs. Q4 2024
- Shares held
- 112.9M
- −2.82M (−2.4%) vs. Q4 2024
- Total value
- $2.85B
- −$636.6M (−18.3%) vs. Q4 2024
- New holders
- 57
- 127 more added
- Sold out
- 68
- 123 more reduced
7 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Smartleaf Asset Management LLC | 473 | $11.9K | 0.00% | −300−38.8% | Reduced |
| Private Trust Co NA | 478 | $12.1K | 0.00% | +242+102.5% | Added |
| Farmers & Merchants Investments Inc | 488 | $12.3K | 0.00% | +43+9.7% | Added |
| Sittner & Nelson, LLC | 500 | $12.6K | 0.01% | 00.0% | Unchanged |
| WFA Asset Management Corp | 290 | $12.7K | 0.01% | −4−1.4% | Reduced |
| GHP Investment Advisors, Inc. | 502 | $12.7K | 0.00% | +302+151.0% | Added |
| Bessemer Group Inc | 509 | $13.0K | 0.00% | −792−60.9% | Reduced |
| Nalls Sherbakoff Group, LLC | 540 | $13.6K | 0.01% | +540 | New |
| Rothschild Investment LLC | 600 | $15.2K | 0.00% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 600 | $15.2K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 619 | $15.6K | 0.00% | +8+1.3% | Added |
| Bare Financial Services, Inc | 635 | $16.0K | 0.01% | 00.0% | Unchanged |
| Graney & King, LLC | 670 | $16.9K | 0.01% | −83−11.0% | Reduced |
| North Ridge Wealth Advisors, Inc. | 689 | $17.4K | 0.01% | 00.0% | Unchanged |
| IFP Advisors, Inc | 623 | $17.6K | 0.00% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $18.1K | 0.00% | 00.0% | Unchanged |
| Principal Securities, Inc. | 622 | $18.7K | 0.00% | 00.0% | Unchanged |
| TD Capital Management LLC | 752 | $19.0K | 0.00% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 837 | $21.1K | 0.00% | +5+0.6% | Added |
| SBI Securities Co., Ltd. | 840 | $21.2K | 0.00% | +313+59.4% | Added |
| Trust Co | 878 | $22.2K | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 910 | $23.0K | 0.00% | +910 | New |
| Steward Partners Investment Advisory, LLC | 912 | $23.0K | 0.00% | −751−45.2% | Reduced |
| Global Financial Private Client, LLC | 969 | $24.5K | 0.01% | +7+0.7% | Added |
| Versant Capital Management, Inc | 976 | $24.6K | 0.00% | +949+3,514.8% | Added |
| IAG Wealth Partners, LLC | 999 | $25.2K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $25.3K | 0.00% | 00.0% | Unchanged |
| Continuum Advisory, LLC | 1,043 | $26.3K | 0.00% | 00.0% | Unchanged |
| Assetmark, Inc | 1,053 | $26.6K | 0.00% | +713+209.7% | Added |
| NBT Bank N A | 1,062 | $26.8K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 1,087 | $27.4K | 0.00% | −78−6.7% | Reduced |
| CX Institutional | 1,098 | $28.0K | 0.00% | +1,098 | New |
| Bokf, NA | 1,125 | $28.4K | 0.00% | +500+80.0% | Added |
| American National Bank | 1,200 | $30.3K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,211 | $30.6K | 0.00% | +105+9.5% | Added |
| Huntington National Bank | 1,222 | $30.9K | 0.00% | −392−24.3% | Reduced |
| Quest Partners LLC | 1,258 | $31.8K | 0.00% | 00.0% | Unchanged |
| Umb Bank N A | 1,306 | $33.0K | 0.00% | +791+153.6% | Added |
| DekaBank Deutsche Girozentrale | 1,373 | $34.0K | 0.00% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $35.7K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 1,227 | $37.0K | 0.00% | 00.0% | Unchanged |
| Capital Analysts, LLC | 1,485 | $37.0K | 0.00% | −147−9.0% | Reduced |
| CIBC Private Wealth Group, LLC | 2,186 | $45.5K | 0.00% | −7−0.3% | Reduced |
| National Bank of Canada | 1,885 | $47.6K | 0.00% | −4−0.2% | Reduced |
| Harbour Investments, Inc. | 1,886 | $47.6K | 0.00% | +254+15.6% | Added |
| IMG Wealth Management, Inc. | 1,888 | $47.7K | 0.04% | +1,888 | New |
| Investors Research Corp | 2,030 | $51.3K | 0.01% | 00.0% | Unchanged |
| Fifth Third Bancorp | 2,062 | $52.1K | 0.00% | +70+3.5% | Added |
| Mirae Asset Global Investments Co., Ltd. | 2,110 | $53.0K | 0.00% | +725+52.3% | Added |
| Geneos Wealth Management Inc. | 2,109 | $53.3K | 0.00% | +1,278+153.8% | Added |
| State of Wyoming | 2,126 | $53.7K | 0.01% | +2,126 | New |
| Bank Julius Baer & Co. Ltd, Zurich | 2,147 | $54.2K | 0.00% | +198+10.2% | Added |
| Skopos Labs, Inc. | 2,250 | $56.8K | 0.01% | +190+9.2% | Added |
| Nomura Asset Management Co Ltd | 2,280 | $57.6K | 0.00% | +830+57.2% | Added |
| Federation des caisses Desjardins du Quebec | 2,284 | $57.7K | 0.00% | +483+26.8% | Added |
| GAMMA Investing LLC | 2,319 | $58.6K | 0.00% | +119+5.4% | Added |
| Ronald Blue Trust, Inc. | 2,488 | $62.8K | 0.00% | −362−12.7% | Reduced |
| Promus Capital, LLC | 2,536 | $64.0K | 0.05% | 00.0% | Unchanged |
| Lazard Asset Management LLC | 2,799 | $70.0K | 0.00% | −50,115−94.7% | Reduced |
| Signaturefd, LLC | 2,933 | $74.1K | 0.00% | +1,350+85.3% | Added |
| Farther Finance Advisors, LLC | 3,073 | $77.0K | 0.00% | +1,753+132.8% | Added |
| Coldstream Capital Management Inc | 3,313 | $83.7K | 0.00% | +3,313 | New |
| Parallel Advisors, LLC | 3,578 | $90.3K | 0.00% | +939+35.6% | Added |
| Allworth Financial LP | 3,841 | $91.0K | 0.00% | +283+8.0% | Added |
| Twin Lakes Capital Management, LLC | 3,637 | $91.8K | 0.06% | +27+0.7% | Added |
| Leonteq Securities AG | 4,663 | $117.7K | 0.01% | +2,836+155.2% | Added |
| Storebrand Asset Management AS | 5,080 | $128.3K | 0.00% | −8,166−61.6% | Reduced |
| Jones Financial Companies LLLP | 5,103 | $128.3K | 0.00% | +1,947+61.7% | Added |
| Covestor Ltd | 5,514 | $139.0K | 0.09% | +1,351+32.5% | Added |
| Tower Research Capital LLC (TRC) | 5,683 | $142.5K | 0.00% | −1,392−19.7% | Reduced |
| KBC Group NV | 5,966 | $151.0K | 0.00% | +57+1.0% | Added |
| Sterling Capital Management LLC | 6,368 | $160.8K | 0.00% | −905−12.4% | Reduced |
| Northwestern Mutual Wealth Management Co | 7,303 | $184.4K | 0.00% | −1,100−13.1% | Reduced |
| Mitsubishi UFJ Trust & Banking Corp | 7,450 | $188.1K | 0.00% | +7,450 | New |
| Perennial Investment Advisors, LLC | 8,000 | $202.0K | 0.02% | 00.0% | Unchanged |
| Panagora Asset Management Inc | 8,162 | $206.1K | 0.00% | 00.0% | Unchanged |
| Triumph Capital Management | 8,214 | $207.4K | 0.07% | +540+7.0% | Added |
| Jain Global LLC | 8,402 | $212.2K | 0.00% | −898−9.7% | Reduced |
| EMC Capital Management | 8,467 | $214.0K | 0.13% | 00.0% | Unchanged |
| HighTower Advisors, LLC | 8,515 | $215.0K | 0.00% | −4,214−33.1% | Reduced |
| Atom Investors LP | 8,626 | $217.8K | 0.03% | +8,626 | New |
| Securian Asset Management, Inc | 8,663 | $218.7K | 0.01% | 00.0% | Unchanged |
| Mariner, LLC | 8,818 | $222.7K | 0.00% | −5,054−36.4% | Reduced |
| Mercer Global Advisors Inc | 9,186 | $231.9K | 0.00% | +622+7.3% | Added |
| Matrix Trust Co | 9,187 | $232.0K | 0.04% | +3,498+61.5% | Added |
| Aquatic Capital Management LLC | 9,231 | $233.1K | 0.01% | −135,227−93.6% | Reduced |
| M&T Bank Corp | 10,058 | $254.2K | 0.00% | +10,058 | New |
| Cambridge Investment Research Advisors, Inc. | 10,463 | $264.0K | 0.00% | −1,986−16.0% | Reduced |
| Bayesian Capital Management, LP | 10,465 | $264.2K | 0.04% | +10,465 | New |
| Deutsche Bank AG | 10,470 | $264.4K | 0.00% | −1,016−8.8% | Reduced |
| Commerce Bank | 10,716 | $270.6K | 0.00% | −302−2.7% | Reduced |
| Ethic Inc. | 11,179 | $280.1K | 0.01% | −4,684−29.5% | Reduced |
| CCM Investment Group, LLC | 11,208 | $281.8K | 0.03% | +2,951+35.7% | Added |
| MML Investors Services, LLC | 11,204 | $283.0K | 0.00% | +939+9.1% | Added |
| Wolverine Trading, LLC | 11,312 | $284.4K | 0.01% | −6,175−35.3% | Reduced |
| Everence Capital Management Inc | 11,510 | $291.0K | 0.02% | +11,510 | New |
| Federated Hermes, Inc. | 12,109 | $305.8K | 0.00% | −4,015−24.9% | Reduced |
| Marex Group plc | 12,181 | $307.6K | 0.01% | +12,181 | New |
| Public Employees Retirement Association of Colorado | 12,465 | $315.0K | 0.00% | 00.0% | Unchanged |
| Gsa Capital Partners LLP | 12,484 | $315.0K | 0.03% | +12,484 | New |