Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2024
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 421
- +12 vs. Q2 2024
- Shares held
- 116.7M
- +12.9M (+12.5%) vs. Q2 2024
- Total value
- $4.50B
- +$1.01B (+29.1%) vs. Q2 2024
- New holders
- 66
- 124 more added
- Sold out
- 54
- 133 more reduced
3 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Hexagon Capital Partners LLC | 487 | $18.8K | 0.00% | +393+418.1% | Added |
| Sittner & Nelson, LLC | 500 | $19.3K | 0.01% | 00.0% | Unchanged |
| Oarsman Capital, Inc. | 521 | $20.1K | 0.00% | +521 | New |
| Capital Performance Advisors LLP | 544 | $21.0K | 0.01% | +544 | New |
| First United Bank Trust | 560 | $21.6K | 0.01% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 573 | $22.1K | 0.00% | +36+6.7% | Added |
| Bokf, NA | 631 | $22.2K | 0.00% | +631 | New |
| Umb Bank N A | 584 | $22.5K | 0.00% | +278+90.8% | Added |
| Cherry Tree Wealth Management, LLC | 600 | $23.1K | 0.01% | 00.0% | Unchanged |
| Rothschild Investment LLC | 605 | $23.3K | 0.00% | +5+0.8% | Added |
| AdvisorNet Financial, Inc | 615 | $23.7K | 0.00% | +410+200.0% | Added |
| Matrix Trust Co | 626 | $24.0K | 0.00% | +626 | New |
| National Bank of Canada | 626 | $24.1K | 0.00% | −827−56.9% | Reduced |
| Smartleaf Asset Management LLC | 621 | $24.4K | 0.00% | +117+23.2% | Added |
| Bare Financial Services, Inc | 635 | $24.5K | 0.01% | 00.0% | Unchanged |
| Leonteq Securities AG | 639 | $24.6K | 0.00% | −1,243−66.0% | Reduced |
| IFP Advisors, Inc | 660 | $25.4K | 0.00% | −109−14.2% | Reduced |
| Bank of New Hampshire | 712 | $27.4K | 0.01% | −2,923−80.4% | Reduced |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $27.5K | 0.00% | 00.0% | Unchanged |
| TD Capital Management LLC | 752 | $29.0K | 0.00% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 754 | $29.1K | 0.00% | +291+62.9% | Added |
| Golden State Equity Partners | 815 | $31.4K | 0.00% | +815 | New |
| Creative Financial Designs Inc | 832 | $32.1K | 0.00% | −1−0.1% | Reduced |
| Walleye Capital LLC | 848 | $32.7K | 0.00% | −17,483−95.4% | Reduced |
| Quadrant Capital Group LLC | 869 | $33.5K | 0.00% | +42+5.1% | Added |
| Trust Co | 878 | $33.8K | 0.00% | 00.0% | Unchanged |
| Spire Wealth Management | 915 | $35.3K | 0.00% | +750+454.5% | Added |
| Reuter James Wealth Management, LLC | 920 | $35.4K | 0.01% | +920 | New |
| Continuum Advisory, LLC | 1,103 | $36.0K | 0.00% | +24+2.2% | Added |
| Principal Securities, Inc. | 949 | $36.6K | 0.00% | +9+1.0% | Added |
| Global Financial Private Client, LLC | 953 | $36.7K | 0.01% | 00.0% | Unchanged |
| Ashton Thomas Securities, LLC | 977 | $37.6K | 0.01% | +977 | New |
| IAG Wealth Partners, LLC | 999 | $38.5K | 0.01% | 00.0% | Unchanged |
| Global Retirement Partners, LLC | 1,004 | $38.7K | 0.00% | −9−0.9% | Reduced |
| Central Trust Co | 1,044 | $40.2K | 0.00% | −38−3.5% | Reduced |
| GeoWealth Management, LLC | 1,045 | $40.3K | 0.00% | +1,045 | New |
| NBT Bank N A | 1,062 | $40.9K | 0.00% | +1,034+3,692.9% | Added |
| Parkside Financial Bank & Trust | 1,086 | $41.8K | 0.01% | −1−0.1% | Reduced |
| Danske Bank A/S | 1,100 | $42.4K | 0.00% | −13,218−92.3% | Reduced |
| GWM Advisors LLC | 1,151 | $44.4K | 0.00% | +1+0.1% | Added |
| Federation des caisses Desjardins du Quebec | 1,166 | $44.9K | 0.00% | −200−14.6% | Reduced |
| American National Bank | 1,200 | $46.2K | 0.01% | 00.0% | Unchanged |
| Huntington National Bank | 1,286 | $49.6K | 0.00% | −874−40.5% | Reduced |
| Farther Finance Advisors, LLC | 1,332 | $51.3K | 0.00% | −35−2.6% | Reduced |
| DekaBank Deutsche Girozentrale | 1,373 | $54.0K | 0.00% | −2,626−65.7% | Reduced |
| Salem Investment Counselors Inc | 1,415 | $54.5K | 0.00% | 00.0% | Unchanged |
| Nomura Asset Management Co Ltd | 1,450 | $55.9K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 1,461 | $56.3K | 0.00% | +143+10.8% | Added |
| Capital Analysts, LLC | 1,632 | $63.0K | 0.00% | +1,227+303.0% | Added |
| Ci Investments Inc. | 1,695 | $65.0K | 0.00% | +305+21.9% | Added |
| Armstrong Advisory Group, Inc | 1,851 | $71.3K | 0.01% | 00.0% | Unchanged |
| Twin Tree Management, LP | 1,887 | $72.7K | 0.00% | +1,887 | New |
| Signaturefd, LLC | 1,964 | $75.7K | 0.00% | +92+4.9% | Added |
| Jones Financial Companies LLLP | 1,941 | $76.4K | 0.00% | +576+42.2% | Added |
| Investors Research Corp | 2,030 | $78.2K | 0.02% | 00.0% | Unchanged |
| Skopos Labs, Inc. | 2,060 | $79.4K | 0.03% | +2,060 | New |
| Summer Road LLC | 2,088 | $82.2K | 0.06% | 00.0% | Unchanged |
| Fifth Third Bancorp | 2,212 | $85.2K | 0.00% | +242+12.3% | Added |
| Headlands Technologies LLC | 2,231 | $86.0K | 0.01% | +2,231 | New |
| CIBC Private Wealth Group, LLC | 2,293 | $88.3K | 0.00% | +10.0% | Added |
| Parallel Advisors, LLC | 2,465 | $95.0K | 0.00% | +21+0.9% | Added |
| GAMMA Investing LLC | 2,502 | $96.4K | 0.01% | +494+24.6% | Added |
| EMC Capital Management | 3,500 | $97.0K | 0.08% | −4,967−58.7% | Reduced |
| Mitsubishi UFJ Trust & Banking Corp | 2,573 | $99.1K | 0.00% | −4,340−62.8% | Reduced |
| Hilltop National Bank | 2,755 | $106.2K | 0.03% | 00.0% | Unchanged |
| Catalyst Funds Management Pty Ltd | 3,100 | $119.4K | 0.03% | +1,600+106.7% | Added |
| Ronald Blue Trust, Inc. | 3,659 | $122.7K | 0.00% | +697+23.5% | Added |
| Baird Financial Group, Inc. | 3,428 | $132.1K | 0.00% | −2,546−42.6% | Reduced |
| Covestor Ltd | 3,505 | $135.0K | 0.08% | +448+14.7% | Added |
| KBC Group NV | 3,616 | $139.0K | 0.00% | 00.0% | Unchanged |
| Twin Lakes Capital Management, LLC | 3,732 | $143.8K | 0.09% | +16+0.4% | Added |
| Steward Partners Investment Advisory, LLC | 4,086 | $157.4K | 0.00% | +1,309+47.1% | Added |
| Allworth Financial LP | 4,270 | $164.5K | 0.00% | −40−0.9% | Reduced |
| Sterling Capital Management LLC | 4,614 | $177.8K | 0.00% | +4,614 | New |
| Univest Financial Corp | 5,348 | $206.1K | 0.01% | +5,348 | New |
| Lido Advisors, LLC | 5,428 | $209.1K | 0.00% | +5,428 | New |
| Leavell Investment Management, Inc. | 5,487 | $211.4K | 0.01% | +5,487 | New |
| TownSquare Capital, LLC | 5,544 | $213.6K | 0.00% | +5,544 | New |
| Bank of Hawaii | 5,629 | $216.9K | 0.01% | +5,629 | New |
| Claret Asset Management Corp | 5,929 | $228.0K | 0.04% | +5,929 | New |
| Morningstar Investment Services LLC | 5,870 | $231.0K | 0.00% | +5,870 | New |
| Landaas & Co | 6,208 | $239.0K | 0.07% | +6,208 | New |
| Hyperion Capital Advisors LP | 6,440 | $248.1K | 0.12% | +6,440 | New |
| Utah Retirement Systems | 6,500 | $250.4K | 0.00% | 00.0% | Unchanged |
| EP Wealth Advisors, LLC | 6,519 | $251.2K | 0.00% | +6,519 | New |
| Gsa Capital Partners LLP | 6,573 | $253.0K | 0.02% | −2,824−30.1% | Reduced |
| Dakota Wealth Management | 6,701 | $258.2K | 0.01% | −67−1.0% | Reduced |
| Maryland State Retirement & Pension System | 6,906 | $266.1K | 0.01% | −3,447−33.3% | Reduced |
| M&T Bank Corp | 6,974 | $269.2K | 0.00% | +192+2.8% | Added |
| Mairs & Power Inc | 7,000 | $269.7K | 0.00% | 00.0% | Unchanged |
| Northwestern Mutual Wealth Management Co | 7,235 | $278.8K | 0.00% | −62−0.8% | Reduced |
| Triumph Capital Management | 7,337 | $282.7K | 0.10% | +224+3.1% | Added |
| Cornercap Investment Counsel Inc | 7,420 | $285.9K | 0.08% | −7,717−51.0% | Reduced |
| Allspring Global Investments Holdings, LLC | 7,442 | $286.7K | 0.00% | +5,531+289.4% | Added |
| Private Advisor Group, LLC | 7,634 | $294.1K | 0.00% | +7,634 | New |
| Savant Capital, LLC | 7,789 | $300.1K | 0.00% | +7,789 | New |
| Bayesian Capital Management, LP | 7,800 | $300.5K | 0.04% | +7,800 | New |
| Guggenheim Capital LLC | 7,842 | $302.2K | 0.00% | −1,181−13.1% | Reduced |
| Raymond James Trust N.A. | 7,851 | $302.5K | 0.01% | +960+13.9% | Added |
| Pavion Blue Capital, LLC | 7,946 | $306.2K | 0.14% | −43−0.5% | Reduced |