Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2024
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 412
- +2 vs. Q1 2024
- Shares held
- 114.7M
- +316.9K (+0.3%) vs. Q1 2024
- Total value
- $3.85B
- −$1.15B (−23.1%) vs. Q1 2024
- New holders
- 64
- 116 more added
- Sold out
- 62
- 128 more reduced
3 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Empowered Funds, LLC | 12,171 | $408.2K | 0.01% | +5,407+79.9% | Added |
| Commerce Bank | 11,283 | $378.4K | 0.00% | 00.0% | Unchanged |
| Mercer Global Advisors Inc | 10,518 | $352.8K | 0.00% | +1,995+23.4% | Added |
| Maryland State Retirement & Pension System | 10,353 | $347.2K | 0.01% | 00.0% | Unchanged |
| ClearAlpha Technologies LP | 10,244 | $343.6K | 0.14% | +10,244 | New |
| Jefferies Financial Group Inc. | 10,000 | $335.4K | 0.01% | +10,000 | New |
| Securian Asset Management, Inc | 9,762 | $327.4K | 0.01% | −649−6.2% | Reduced |
| Deutsche Bank AG | 9,655 | $323.8K | 0.00% | +2,616+37.2% | Added |
| Gsa Capital Partners LLP | 9,397 | $315.0K | 0.02% | +9,397 | New |
| Neuberger Berman Group LLC | 9,071 | $304.2K | 0.00% | −2,283−20.1% | Reduced |
| Guggenheim Capital LLC | 9,023 | $302.6K | 0.00% | −17,114−65.5% | Reduced |
| Truist Financial Corp | 8,931 | $299.5K | 0.00% | −292−3.2% | Reduced |
| Alps Advisors Inc | 8,857 | $297.1K | 0.00% | −46−0.5% | Reduced |
| SageView Advisory Group, LLC | 8,685 | $291.3K | 0.01% | +8,685 | New |
| Two Sigma Securities, LLC | 8,636 | $289.7K | 0.01% | +8,636 | New |
| EMC Capital Management | 8,467 | $284.0K | 0.16% | 00.0% | Unchanged |
| MML Investors Services, LLC | 8,051 | $270.0K | 0.00% | +2,422+43.0% | Added |
| Perennial Investment Advisors, LLC | 8,000 | $268.3K | 0.04% | 00.0% | Unchanged |
| EntryPoint Capital, LLC | 8,000 | $268.3K | 0.12% | +8,000 | New |
| Roble, Belko & Company, Inc | 8,000 | $268.0K | 0.04% | 00.0% | Unchanged |
| Pavion Blue Capital, LLC | 7,989 | $268.0K | 0.13% | 00.0% | Unchanged |
| Corton Capital Inc. | 7,964 | $267.1K | 0.14% | +7,964 | New |
| nVerses Capital, LLC | 7,800 | $261.6K | 0.16% | +7,800 | New |
| Cresset Asset Management, LLC | 7,708 | $258.5K | 0.00% | +788+11.4% | Added |
| Innealta Capital, LLC | 7,686 | $257.8K | 0.09% | +7,686 | New |
| Wolverine Trading, LLC | 7,533 | $252.7K | 0.00% | +7,533 | New |
| Northwestern Mutual Wealth Management Co | 7,297 | $244.7K | 0.00% | −361−4.7% | Reduced |
| Triumph Capital Management | 7,113 | $238.6K | 0.09% | +7,113 | New |
| Mairs & Power Inc | 7,000 | $234.8K | 0.00% | −5,075−42.0% | Reduced |
| Mitsubishi UFJ Trust & Banking Corp | 6,913 | $231.9K | 0.00% | +6,913 | New |
| Sherbrooke Park Advisers LLC | 6,894 | $231.2K | 0.04% | +6,894 | New |
| Raymond James Trust N.A. | 6,891 | $231.1K | 0.01% | −53−0.8% | Reduced |
| M&T Bank Corp | 6,782 | $227.3K | 0.00% | +202+3.1% | Added |
| Dakota Wealth Management | 6,768 | $227.0K | 0.01% | −25−0.4% | Reduced |
| Verity Asset Management, Inc. | 6,545 | $219.5K | 0.09% | +6,545 | New |
| Utah Retirement Systems | 6,500 | $218.0K | 0.00% | −600−8.5% | Reduced |
| CI Private Wealth, LLC | 6,460 | $216.7K | 0.00% | −2,331−26.5% | Reduced |
| Gotham Asset Management, LLC | 6,417 | $215.2K | 0.00% | −43,296−87.1% | Reduced |
| Davidson Trust Co | 6,000 | $201.2K | 0.14% | −8,000−57.1% | Reduced |
| Baird Financial Group, Inc. | 5,974 | $200.4K | 0.00% | +119+2.0% | Added |
| Penserra Capital Management LLC | 5,794 | $194.0K | 0.00% | −3,572−38.1% | Reduced |
| Allworth Financial LP | 4,310 | $149.2K | 0.00% | +1,759+69.0% | Added |
| Neo Ivy Capital Management | 4,140 | $139.0K | 0.03% | +4,140 | New |
| Tower Research Capital LLC (TRC) | 4,098 | $137.4K | 0.00% | −4,769−53.8% | Reduced |
| DekaBank Deutsche Girozentrale | 3,999 | $133.0K | 0.00% | +2,626+191.3% | Added |
| Ronald Blue Trust, Inc. | 2,962 | $129.6K | 0.00% | +155+5.5% | Added |
| Twin Lakes Capital Management, LLC | 3,716 | $124.6K | 0.09% | +19+0.5% | Added |
| Bank of New Hampshire | 3,635 | $121.9K | 0.03% | −265−6.8% | Reduced |
| KBC Group NV | 3,616 | $121.0K | 0.00% | +596+19.7% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 3,600 | $120.7K | 0.03% | 00.0% | Unchanged |
| Covestor Ltd | 3,057 | $103.0K | 0.07% | +818+36.5% | Added |
| Steward Partners Investment Advisory, LLC | 2,777 | $93.1K | 0.00% | +685+32.7% | Added |
| Hilltop National Bank | 2,755 | $92.4K | 0.03% | 00.0% | Unchanged |
| Parallel Advisors, LLC | 2,444 | $82.0K | 0.00% | 00.0% | Unchanged |
| CIBC Private Wealth Group, LLC | 2,292 | $73.0K | 0.00% | −141−5.8% | Reduced |
| Huntington National Bank | 2,160 | $72.4K | 0.00% | +961+80.2% | Added |
| Summer Road LLC | 2,088 | $70.0K | 0.07% | +2,088 | New |
| Investors Research Corp | 2,030 | $68.1K | 0.02% | 00.0% | Unchanged |
| GAMMA Investing LLC | 2,008 | $67.3K | 0.01% | +320+19.0% | Added |
| Fifth Third Bancorp | 1,970 | $66.1K | 0.00% | +322+19.5% | Added |
| Allspring Global Investments Holdings, LLC | 1,911 | $64.1K | 0.00% | −533−21.8% | Reduced |
| Leonteq Securities AG | 1,882 | $63.1K | 0.01% | +1,552+470.3% | Added |
| Signaturefd, LLC | 1,872 | $62.8K | 0.00% | +597+46.8% | Added |
| Armstrong Advisory Group, Inc | 1,851 | $62.1K | 0.01% | 00.0% | Unchanged |
| PEAK6 Investments LLC | 1,578 | $52.9K | 0.00% | −47,218−96.8% | Reduced |
| Catalyst Funds Management Pty Ltd | 1,500 | $50.3K | 0.01% | +1,500 | New |
| Nomura Asset Management Co Ltd | 1,450 | $48.6K | 0.00% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $47.5K | 0.00% | 00.0% | Unchanged |
| Ci Investments Inc. | 1,390 | $47.0K | 0.00% | +6+0.4% | Added |
| National Bank of Canada | 1,453 | $46.9K | 0.00% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 1,366 | $45.8K | 0.00% | +405+42.1% | Added |
| Jones Financial Companies LLLP | 1,365 | $45.8K | 0.00% | +1,177+626.1% | Added |
| Farther Finance Advisors, LLC | 1,367 | $44.2K | 0.00% | −36−2.6% | Reduced |
| Harbour Investments, Inc. | 1,318 | $44.2K | 0.00% | +176+15.4% | Added |
| American National Bank | 1,200 | $40.2K | 0.01% | 00.0% | Unchanged |
| GWM Advisors LLC | 1,150 | $38.6K | 0.00% | +354+44.5% | Added |
| Parkside Financial Bank & Trust | 1,087 | $36.5K | 0.01% | −24−2.2% | Reduced |
| Central Trust Co | 1,082 | $36.3K | 0.00% | +38+3.6% | Added |
| Continuum Advisory, LLC | 1,079 | $36.2K | 0.01% | −26−2.4% | Reduced |
| Global Retirement Partners, LLC | 1,013 | $34.0K | 0.00% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 999 | $33.5K | 0.01% | 00.0% | Unchanged |
| Global Financial Private Client, LLC | 953 | $32.0K | 0.01% | −161−14.5% | Reduced |
| Principal Securities, Inc. | 940 | $31.5K | 0.00% | −158−14.4% | Reduced |
| Trust Co | 878 | $29.4K | 0.00% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 833 | $27.9K | 0.00% | +801+2,503.1% | Added |
| Quadrant Capital Group LLC | 827 | $27.7K | 0.00% | −61−6.9% | Reduced |
| IFP Advisors, Inc | 769 | $25.8K | 0.00% | 00.0% | Unchanged |
| TD Capital Management LLC | 752 | $25.2K | 0.00% | −10−1.3% | Reduced |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $24.0K | 0.00% | +626+703.4% | Added |
| Bare Financial Services, Inc | 635 | $23.8K | 0.01% | 00.0% | Unchanged |
| Proequities, Inc. | 635 | $21.3K | 0.00% | +101+18.9% | Added |
| EverSource Wealth Advisors, LLC | 567 | $21.3K | 0.00% | −4−0.7% | Reduced |
| Private Trust Co NA | 608 | $20.4K | 0.00% | 00.0% | Unchanged |
| Mather Group, LLC. | 461 | $20.2K | 0.00% | +400+655.7% | Added |
| Rothschild Investment LLC | 600 | $20.1K | 0.00% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 600 | $20.1K | 0.01% | 00.0% | Unchanged |
| First United Bank Trust | 560 | $18.8K | 0.01% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 537 | $18.0K | 0.00% | −8−1.5% | Reduced |
| Quarry LP | 537 | $18.0K | 0.01% | +537 | New |
| Archer Investment Corp | 525 | $17.6K | 0.01% | 00.0% | Unchanged |