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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2024

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
412
+2 vs. Q1 2024
Shares held
114.7M
+316.9K (+0.3%) vs. Q1 2024
Total value
$3.85B
−$1.15B (−23.1%) vs. Q1 2024
New holders
64
116 more added
Sold out
62
128 more reduced

3 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 412 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2024: $3.85B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2024.

Institutions holding HOG in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Truist Financial Corp8,931$299.5K0.00%−292−3.2%Reduced
Guggenheim Capital LLC9,023$302.6K0.00%−17,114−65.5%Reduced
Neuberger Berman Group LLC9,071$304.2K0.00%−2,283−20.1%Reduced
Gsa Capital Partners LLP9,397$315.0K0.02%+9,397New
Deutsche Bank AG9,655$323.8K0.00%+2,616+37.2%Added
Securian Asset Management, Inc9,762$327.4K0.01%−649−6.2%Reduced
Jefferies Financial Group Inc.10,000$335.4K0.01%+10,000New
ClearAlpha Technologies LP10,244$343.6K0.14%+10,244New
Maryland State Retirement & Pension System10,353$347.2K0.01%00.0%Unchanged
Mercer Global Advisors Inc10,518$352.8K0.00%+1,995+23.4%Added
Commerce Bank11,283$378.4K0.00%00.0%Unchanged
Empowered Funds, LLC12,171$408.2K0.01%+5,407+79.9%Added
Centiva Capital, LP12,264$411.3K0.02%+12,264New
CIBC World Markets Inc.12,411$416.0K0.00%−195−1.5%Reduced
LS Investment Advisors, LLC12,529$420.2K0.07%00.0%Unchanged
Capula Management Ltd12,529$420.2K0.00%+7,164+133.5%Added
Capstone Investment Advisors, LLC12,541$420.6K0.01%−5,038−28.7%Reduced
Cambridge Investment Research Advisors, Inc.12,553$421.0K0.00%+993+8.6%Added
Scientech Research LLC12,606$422.8K0.09%+5,825+85.9%Added
Versor Investments LP13,049$437.7K0.08%+13,049New
Mariner, LLC13,079$438.7K0.00%−1,732−11.7%Reduced
Storebrand Asset Management AS13,246$444.3K0.00%00.0%Unchanged
Xponance, Inc.13,286$445.6K0.00%−1,794−11.9%Reduced
State of Alaska, Department of Revenue13,693$459.0K0.01%00.0%Unchanged
Ferguson Wellman Capital Management, Inc13,914$466.7K0.01%00.0%Unchanged
Federated Hermes, Inc.13,997$469.5K0.00%−1,015−6.8%Reduced
Public Employees Retirement Association of Colorado14,107$473.0K0.00%−172−1.2%Reduced
180 Wealth Advisors, LLC13,986$475.8K0.08%−5,483−28.2%Reduced
Danske Bank A/S14,318$480.2K0.00%+14,318New
Cornercap Investment Counsel Inc15,137$507.7K0.08%+15,137New
Fernwood Investment Management, LLC15,200$509.8K0.16%00.0%Unchanged
US Bancorp15,398$516.4K0.00%+49+0.3%Added
Winton Group Ltd15,536$521.1K0.04%+2,667+20.7%Added
Petrus Trust Company, LTA15,779$529.2K0.05%+15,779New
Pictet Asset Management Holding SA16,104$540.1K0.00%−1,528−8.7%Reduced
Vontobel Holding Ltd.16,144$541.5K0.00%+16,144New
Intech Investment Management LLC16,719$560.8K0.01%+16,719New
Vestcor Inc16,713$561.0K0.02%+16,713New
Aigen Investment Management, LP17,492$586.7K0.11%+6,751+62.9%Added
Teza Capital Management LLC17,599$590.3K0.07%+17,599New
CWM, LLC18,105$607.0K0.00%+3,866+27.2%Added
Wealth Enhancement Advisory Services, LLC18,198$610.4K0.00%+2,352+14.8%Added
Walleye Capital LLC18,331$614.8K0.01%+7,589+70.6%Added
Pacer Advisors, Inc.18,362$615.9K0.00%−520−2.8%Reduced
Qsemble Capital Management, LP18,413$617.6K0.12%+18,413New
Ethic Inc.18,779$629.8K0.01%+712+3.9%Added
Walleye Trading LLC19,117$641.2K0.01%−43,491−69.5%Reduced
XTX Topco Ltd19,166$642.8K0.06%+13,422+233.7%Added
Occudo Quantitative Strategies LP19,167$642.9K0.11%+19,167New
Natixis Advisors, L.P.19,900$667.0K0.00%−2,434−10.9%Reduced
Quantinno Capital Management LP20,087$673.7K0.01%−5,952−22.9%Reduced
Stifel Financial Corp20,118$674.8K0.00%−62−0.3%Reduced
GTS Securities LLC20,450$685.9K0.01%−21,983−51.8%Reduced
Caxton Associates LP20,562$689.6K0.03%+20,562New
The PNC Financial Services Group, Inc.20,890$700.7K0.00%−492−2.3%Reduced
SG Americas Securities, LLC20,918$702.0K0.00%+9,102+77.0%Added
Brevan Howard Capital Management LP22,155$743.1K0.05%+13,513+156.4%Added
Schroder Investment Management Group22,208$744.9K0.00%−436−1.9%Reduced
HighTower Advisors, LLC22,872$771.0K0.00%+449+2.0%Added
JustInvest LLC23,222$778.9K0.01%+1,035+4.7%Added
Cerity Partners LLC23,300$781.5K0.00%+1,556+7.2%Added
Pathstone Holdings, LLC23,973$804.0K0.00%+3,366+16.3%Added
BNP PARIBAS ASSET MANAGEMENT Holding S.A.24,200$812.0K0.00%+24,200New
McDonald Partners LLC24,280$814.4K0.22%00.0%Unchanged
Raymond James Financial Services Advisors, Inc.24,598$825.0K0.00%−446−1.8%Reduced
Creative Planning25,285$848.1K0.00%+1,146+4.7%Added
Oregon Public Employees Retirement Fund25,451$853.6K0.02%−5,815−18.6%Reduced
Engineers Gate Manager LP26,052$873.8K0.02%+26,052New
Advisor Group Holdings, Inc.26,294$881.0K0.00%+3,590+15.8%Added
Victory Capital Management Inc26,804$899.0K0.00%−266−1.0%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)27,040$906.9K0.00%+878+3.4%Added
Commonwealth of Pennsylvania Public School Empls Retrmt Sys27,129$909.9K0.01%−906−3.2%Reduced
New Mexico Educational Retirement Board27,200$912.0K0.03%00.0%Unchanged
Northwestern Mutual Investment Management Company, LLC27,318$916.2K0.02%−950−3.4%Reduced
State of Michigan Retirement System29,461$988.1K0.01%−1,700−5.5%Reduced
Y-Intercept (Hong Kong) Ltd31,401$1.05M0.06%+31,401New
Handelsbanken Fonder AB32,223$1.08M0.00%−100−0.3%Reduced
Citigroup Inc32,919$1.10M0.00%+6,306+23.7%Added
TCM Advisors, LLC–$1.12M0.98%––
Louisiana State Employees Retirement System34,600$1.16M0.02%−1,900−5.2%Reduced
Twelve Points Wealth Management LLC34,960$1.17M0.41%+6,133+21.3%Added
TD Waterhouse Canada Inc.37,146$1.20M0.01%+4,034+12.2%Added
Arizona State Retirement System36,321$1.22M0.01%−40−0.1%Reduced
Teacher Retirement System of Texas36,655$1.23M0.01%+19,429+112.8%Added
River & Mercantile Asset Management LLP37,286$1.25M0.34%−22,619−37.8%Reduced
Wealthfront Advisers LLC38,072$1.28M0.00%−1,287−3.3%Reduced
Commonwealth Equity Services, LLC38,443$1.29M0.00%+3,505+10.0%Added
STRS Ohio38,650$1.30M0.01%+38,650New
Thrivent Financial for Lutherans39,348$1.32M0.00%−8,357−17.5%Reduced
Ensign Peak Advisors, Inc39,916$1.34M0.00%00.0%Unchanged
Schonfeld Strategic Advisors LLC41,449$1.39M0.01%+41,449New
Quadrature Capital Ltd42,288$1.42M0.02%+35,353+509.8%Added
Russell Investments Group, Ltd.42,351$1.42M0.00%+8,296+24.4%Added
State of Tennessee, Treasury Department43,000$1.44M0.01%00.0%Unchanged
Banco Bilbao Vizcaya Argentaria, S.A.44,137$1.48M0.02%+44,137New
Teachers Retirement System of the State of Kentucky45,036$1.51M0.01%00.0%Unchanged
Public Employees Retirement System of Ohio46,136$1.55M0.01%−2,253−4.7%Reduced
Voya Investment Management LLC46,451$1.56M0.00%+4,765+11.4%Added
LPL Financial LLC46,673$1.57M0.00%−1,617−3.3%Reduced
Man Group plc47,076$1.58M0.00%+47,076New