Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2024
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 412
- +2 vs. Q1 2024
- Shares held
- 114.7M
- +316.9K (+0.3%) vs. Q1 2024
- Total value
- $3.85B
- −$1.15B (−23.1%) vs. Q1 2024
- New holders
- 64
- 116 more added
- Sold out
- 62
- 128 more reduced
3 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| North Star Investment Management Corp. | 340 | $11.4K | 0.00% | 00.0% | Unchanged |
| Front Row Advisors LLC | 380 | $12.7K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $13.8K | 0.01% | 00.0% | Unchanged |
| Winch Advisory Services, LLC | 413 | $13.8K | 0.00% | +3+0.7% | Added |
| Moisand Fitzgerald Tamayo, LLC | 415 | $13.9K | 0.00% | 00.0% | Unchanged |
| Capital Analysts, LLC | 405 | $14.0K | 0.00% | +1+0.2% | Added |
| Rise Advisors, LLC | 433 | $14.5K | 0.01% | +2+0.5% | Added |
| Farmers & Merchants Investments Inc | 445 | $14.9K | 0.00% | −3−0.7% | Reduced |
| Indiana Trust & Investment Management CO | 455 | $15.3K | 0.01% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 463 | $15.5K | 0.00% | −100−17.8% | Reduced |
| Sittner & Nelson, LLC | 500 | $16.8K | 0.01% | 00.0% | Unchanged |
| Smartleaf Asset Management LLC | 504 | $16.8K | 0.00% | +193+62.1% | Added |
| Archer Investment Corp | 525 | $17.6K | 0.01% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 537 | $18.0K | 0.00% | −8−1.5% | Reduced |
| Quarry LP | 537 | $18.0K | 0.01% | +537 | New |
| First United Bank Trust | 560 | $18.8K | 0.01% | 00.0% | Unchanged |
| Rothschild Investment LLC | 600 | $20.1K | 0.00% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 600 | $20.1K | 0.01% | 00.0% | Unchanged |
| Mather Group, LLC. | 461 | $20.2K | 0.00% | +400+655.7% | Added |
| Private Trust Co NA | 608 | $20.4K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 567 | $21.3K | 0.00% | −4−0.7% | Reduced |
| Proequities, Inc. | 635 | $21.3K | 0.00% | +101+18.9% | Added |
| Bare Financial Services, Inc | 635 | $23.8K | 0.01% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $24.0K | 0.00% | +626+703.4% | Added |
| TD Capital Management LLC | 752 | $25.2K | 0.00% | −10−1.3% | Reduced |
| IFP Advisors, Inc | 769 | $25.8K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 827 | $27.7K | 0.00% | −61−6.9% | Reduced |
| Creative Financial Designs Inc | 833 | $27.9K | 0.00% | +801+2,503.1% | Added |
| Trust Co | 878 | $29.4K | 0.00% | 00.0% | Unchanged |
| Principal Securities, Inc. | 940 | $31.5K | 0.00% | −158−14.4% | Reduced |
| Global Financial Private Client, LLC | 953 | $32.0K | 0.01% | −161−14.5% | Reduced |
| IAG Wealth Partners, LLC | 999 | $33.5K | 0.01% | 00.0% | Unchanged |
| Global Retirement Partners, LLC | 1,013 | $34.0K | 0.00% | 00.0% | Unchanged |
| Continuum Advisory, LLC | 1,079 | $36.2K | 0.01% | −26−2.4% | Reduced |
| Central Trust Co | 1,082 | $36.3K | 0.00% | +38+3.6% | Added |
| Parkside Financial Bank & Trust | 1,087 | $36.5K | 0.01% | −24−2.2% | Reduced |
| GWM Advisors LLC | 1,150 | $38.6K | 0.00% | +354+44.5% | Added |
| American National Bank | 1,200 | $40.2K | 0.01% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 1,318 | $44.2K | 0.00% | +176+15.4% | Added |
| Farther Finance Advisors, LLC | 1,367 | $44.2K | 0.00% | −36−2.6% | Reduced |
| Jones Financial Companies LLLP | 1,365 | $45.8K | 0.00% | +1,177+626.1% | Added |
| Federation des caisses Desjardins du Quebec | 1,366 | $45.8K | 0.00% | +405+42.1% | Added |
| National Bank of Canada | 1,453 | $46.9K | 0.00% | 00.0% | Unchanged |
| Ci Investments Inc. | 1,390 | $47.0K | 0.00% | +6+0.4% | Added |
| Salem Investment Counselors Inc | 1,415 | $47.5K | 0.00% | 00.0% | Unchanged |
| Nomura Asset Management Co Ltd | 1,450 | $48.6K | 0.00% | 00.0% | Unchanged |
| Catalyst Funds Management Pty Ltd | 1,500 | $50.3K | 0.01% | +1,500 | New |
| PEAK6 Investments LLC | 1,578 | $52.9K | 0.00% | −47,218−96.8% | Reduced |
| Armstrong Advisory Group, Inc | 1,851 | $62.1K | 0.01% | 00.0% | Unchanged |
| Signaturefd, LLC | 1,872 | $62.8K | 0.00% | +597+46.8% | Added |
| Leonteq Securities AG | 1,882 | $63.1K | 0.01% | +1,552+470.3% | Added |
| Allspring Global Investments Holdings, LLC | 1,911 | $64.1K | 0.00% | −533−21.8% | Reduced |
| Fifth Third Bancorp | 1,970 | $66.1K | 0.00% | +322+19.5% | Added |
| GAMMA Investing LLC | 2,008 | $67.3K | 0.01% | +320+19.0% | Added |
| Investors Research Corp | 2,030 | $68.1K | 0.02% | 00.0% | Unchanged |
| Summer Road LLC | 2,088 | $70.0K | 0.07% | +2,088 | New |
| Huntington National Bank | 2,160 | $72.4K | 0.00% | +961+80.2% | Added |
| CIBC Private Wealth Group, LLC | 2,292 | $73.0K | 0.00% | −141−5.8% | Reduced |
| Parallel Advisors, LLC | 2,444 | $82.0K | 0.00% | 00.0% | Unchanged |
| Hilltop National Bank | 2,755 | $92.4K | 0.03% | 00.0% | Unchanged |
| Steward Partners Investment Advisory, LLC | 2,777 | $93.1K | 0.00% | +685+32.7% | Added |
| Covestor Ltd | 3,057 | $103.0K | 0.07% | +818+36.5% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 3,600 | $120.7K | 0.03% | 00.0% | Unchanged |
| KBC Group NV | 3,616 | $121.0K | 0.00% | +596+19.7% | Added |
| Bank of New Hampshire | 3,635 | $121.9K | 0.03% | −265−6.8% | Reduced |
| Twin Lakes Capital Management, LLC | 3,716 | $124.6K | 0.09% | +19+0.5% | Added |
| Ronald Blue Trust, Inc. | 2,962 | $129.6K | 0.00% | +155+5.5% | Added |
| DekaBank Deutsche Girozentrale | 3,999 | $133.0K | 0.00% | +2,626+191.3% | Added |
| Tower Research Capital LLC (TRC) | 4,098 | $137.4K | 0.00% | −4,769−53.8% | Reduced |
| Neo Ivy Capital Management | 4,140 | $139.0K | 0.03% | +4,140 | New |
| Allworth Financial LP | 4,310 | $149.2K | 0.00% | +1,759+69.0% | Added |
| Penserra Capital Management LLC | 5,794 | $194.0K | 0.00% | −3,572−38.1% | Reduced |
| Baird Financial Group, Inc. | 5,974 | $200.4K | 0.00% | +119+2.0% | Added |
| Davidson Trust Co | 6,000 | $201.2K | 0.14% | −8,000−57.1% | Reduced |
| Gotham Asset Management, LLC | 6,417 | $215.2K | 0.00% | −43,296−87.1% | Reduced |
| CI Private Wealth, LLC | 6,460 | $216.7K | 0.00% | −2,331−26.5% | Reduced |
| Utah Retirement Systems | 6,500 | $218.0K | 0.00% | −600−8.5% | Reduced |
| Verity Asset Management, Inc. | 6,545 | $219.5K | 0.09% | +6,545 | New |
| Dakota Wealth Management | 6,768 | $227.0K | 0.01% | −25−0.4% | Reduced |
| M&T Bank Corp | 6,782 | $227.3K | 0.00% | +202+3.1% | Added |
| Raymond James Trust N.A. | 6,891 | $231.1K | 0.01% | −53−0.8% | Reduced |
| Sherbrooke Park Advisers LLC | 6,894 | $231.2K | 0.04% | +6,894 | New |
| Mitsubishi UFJ Trust & Banking Corp | 6,913 | $231.9K | 0.00% | +6,913 | New |
| Mairs & Power Inc | 7,000 | $234.8K | 0.00% | −5,075−42.0% | Reduced |
| Triumph Capital Management | 7,113 | $238.6K | 0.09% | +7,113 | New |
| Northwestern Mutual Wealth Management Co | 7,297 | $244.7K | 0.00% | −361−4.7% | Reduced |
| Wolverine Trading, LLC | 7,533 | $252.7K | 0.00% | +7,533 | New |
| Innealta Capital, LLC | 7,686 | $257.8K | 0.09% | +7,686 | New |
| Cresset Asset Management, LLC | 7,708 | $258.5K | 0.00% | +788+11.4% | Added |
| nVerses Capital, LLC | 7,800 | $261.6K | 0.16% | +7,800 | New |
| Corton Capital Inc. | 7,964 | $267.1K | 0.14% | +7,964 | New |
| Pavion Blue Capital, LLC | 7,989 | $268.0K | 0.13% | 00.0% | Unchanged |
| Roble, Belko & Company, Inc | 8,000 | $268.0K | 0.04% | 00.0% | Unchanged |
| Perennial Investment Advisors, LLC | 8,000 | $268.3K | 0.04% | 00.0% | Unchanged |
| EntryPoint Capital, LLC | 8,000 | $268.3K | 0.12% | +8,000 | New |
| MML Investors Services, LLC | 8,051 | $270.0K | 0.00% | +2,422+43.0% | Added |
| EMC Capital Management | 8,467 | $284.0K | 0.16% | 00.0% | Unchanged |
| Two Sigma Securities, LLC | 8,636 | $289.7K | 0.01% | +8,636 | New |
| SageView Advisory Group, LLC | 8,685 | $291.3K | 0.01% | +8,685 | New |
| Alps Advisors Inc | 8,857 | $297.1K | 0.00% | −46−0.5% | Reduced |