Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2024
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 413
- −3 vs. Q4 2023
- Shares held
- 114.6M
- −1.64M (−1.4%) vs. Q4 2023
- Total value
- $5.01B
- +$729.2M (+17.0%) vs. Q4 2023
- New holders
- 57
- 121 more added
- Sold out
- 60
- 127 more reduced
5 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| CI Private Wealth, LLC | 8,791 | $384.5K | 0.00% | +1,529+21.1% | Added |
| Brevan Howard Capital Management LP | 8,642 | $378.0K | 0.03% | −2,490−22.4% | Reduced |
| Mercer Global Advisors Inc | 8,523 | $373.0K | 0.00% | +174+2.1% | Added |
| EMC Capital Management | 8,467 | $370.0K | 0.22% | +1,799+27.0% | Added |
| Group One Trading, L.P. | 8,038 | $351.6K | 0.01% | +1,738+27.6% | Added |
| Roble, Belko & Company, Inc | 8,000 | $350.0K | 0.06% | +8,000 | New |
| Perennial Investment Advisors, LLC | 8,000 | $349.9K | 0.05% | 00.0% | Unchanged |
| Pavion Blue Capital, LLC | 7,989 | $349.4K | 0.17% | −134−1.6% | Reduced |
| HSBC Holdings PLC | 7,912 | $346.0K | 0.00% | −15,879−66.7% | Reduced |
| Northwestern Mutual Wealth Management Co | 7,658 | $334.9K | 0.00% | +1,074+16.3% | Added |
| Parallax Volatility Advisers, L.P. | 7,410 | $324.1K | 0.01% | +2,132+40.4% | Added |
| Utah Retirement Systems | 7,100 | $310.6K | 0.00% | 00.0% | Unchanged |
| Deutsche Bank AG | 7,039 | $307.9K | 0.00% | −384−5.2% | Reduced |
| Raymond James Trust N.A. | 6,944 | $303.7K | 0.01% | −74−1.1% | Reduced |
| Quadrature Capital Ltd | 6,935 | $303.2K | 0.01% | +6,935 | New |
| Cresset Asset Management, LLC | 6,920 | $302.7K | 0.00% | +6,920 | New |
| Dakota Wealth Management | 6,793 | $297.1K | 0.01% | +6,793 | New |
| Scientech Research LLC | 6,781 | $296.6K | 0.16% | +6,781 | New |
| Empowered Funds, LLC | 6,764 | $295.9K | 0.01% | +6,764 | New |
| M&T Bank Corp | 6,580 | $287.8K | 0.00% | +495+8.1% | Added |
| United Capital Financial Advisers, LLC | 6,328 | $276.8K | 0.00% | +821+14.9% | Added |
| Mizuho Markets Americas LLC | 6,300 | $275.6K | 0.01% | +6,300 | New |
| ProShare Advisors LLC | 6,183 | $270.4K | 0.00% | −484−7.3% | Reduced |
| Morningstar Investment Services LLC | 5,913 | $258.0K | 0.00% | +5,913 | New |
| Baird Financial Group, Inc. | 5,855 | $256.1K | 0.00% | −5,738−49.5% | Reduced |
| XTX Topco Ltd | 5,744 | $251.2K | 0.03% | −5,962−50.9% | Reduced |
| Bank of Hawaii | 5,629 | $246.2K | 0.01% | 00.0% | Unchanged |
| MML Investors Services, LLC | 5,629 | $246.0K | 0.00% | +5,629 | New |
| Sciencast Management LP | 5,545 | $242.5K | 0.15% | +5,545 | New |
| Verition Fund Management LLC | 5,520 | $241.4K | 0.00% | +5,520 | New |
| Leavell Investment Management, Inc. | 5,487 | $240.0K | 0.01% | 00.0% | Unchanged |
| Shelton Capital Management | 5,466 | $239.1K | 0.01% | 00.0% | Unchanged |
| Private Advisor Group, LLC | 5,416 | $236.9K | 0.00% | −1,158−17.6% | Reduced |
| Capula Management Ltd | 5,365 | $234.7K | 0.01% | +5,365 | New |
| Lido Advisors, LLC | 5,362 | $234.6K | 0.00% | +5,362 | New |
| Girard Partners Ltd. | 5,348 | $233.9K | 0.02% | +5,348 | New |
| Kestra Advisory Services, LLC | 5,301 | $231.8K | 0.00% | −653−11.0% | Reduced |
| Landaas & Co | 5,263 | $230.0K | 0.07% | +5,263 | New |
| Wedmont Private Capital | 5,349 | $229.4K | 0.02% | +5,349 | New |
| Annex Advisory Services, LLC | 5,005 | $218.9K | 0.01% | −488−8.9% | Reduced |
| Folger Nolan Fleming Douglas Capital Management, Inc | 4,966 | $217.0K | 0.02% | +4,966 | New |
| Sequoia Financial Advisors, LLC | 4,846 | $211.9K | 0.00% | +4,846 | New |
| Coldstream Capital Management Inc | 4,820 | $210.8K | 0.01% | +4,820 | New |
| Ieq Capital, LLC | 4,782 | $209.2K | 0.00% | +4,782 | New |
| Janney Montgomery Scott LLC | 4,751 | $208.0K | 0.00% | −1,452−23.4% | Reduced |
| Equitable Holdings, Inc. | 4,735 | $207.1K | 0.00% | +4,735 | New |
| Avantax Advisory Services, Inc. | 4,583 | $200.4K | 0.00% | +4,583 | New |
| Bank of New Hampshire | 3,900 | $170.6K | 0.04% | −1,325−25.4% | Reduced |
| Twin Lakes Capital Management, LLC | 3,697 | $161.7K | 0.11% | +15+0.4% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 3,600 | $157.5K | 0.06% | +3,600 | New |
| KBC Group NV | 3,020 | $132.0K | 0.00% | +953+46.1% | Added |
| Ronald Blue Trust, Inc. | 2,807 | $122.8K | 0.00% | −178−6.0% | Reduced |
| Hilltop National Bank | 2,755 | $120.5K | 0.04% | +2,755 | New |
| Allworth Financial LP | 2,551 | $111.6K | 0.00% | −5−0.2% | Reduced |
| Parallel Advisors, LLC | 2,444 | $106.9K | 0.00% | +44+1.8% | Added |
| Allspring Global Investments Holdings, LLC | 2,444 | $106.9K | 0.00% | −1,658−40.4% | Reduced |
| CIBC Private Wealth Group, LLC | 2,433 | $106.0K | 0.00% | +2,433 | New |
| Covestor Ltd | 2,239 | $98.0K | 0.06% | −1,441−39.2% | Reduced |
| Steward Partners Investment Advisory, LLC | 2,092 | $91.5K | 0.00% | −659−24.0% | Reduced |
| Investors Research Corp | 2,030 | $88.8K | 0.02% | +1,400+222.2% | Added |
| ICA Group Wealth Management, LLC | 2,000 | $87.5K | 0.02% | −97−4.6% | Reduced |
| GAMMA Investing LLC | 1,688 | $73.8K | 0.02% | −8−0.5% | Reduced |
| Fifth Third Bancorp | 1,648 | $72.1K | 0.00% | −4,727−74.1% | Reduced |
| Armstrong Advisory Group, Inc | 1,851 | $68.2K | 0.01% | 00.0% | Unchanged |
| Nomura Asset Management Co Ltd | 1,450 | $63.4K | 0.00% | +360+33.0% | Added |
| Salem Investment Counselors Inc | 1,415 | $61.9K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 1,403 | $61.1K | 0.00% | +96+7.3% | Added |
| Ci Investments Inc. | 1,384 | $61.0K | 0.00% | +235+20.5% | Added |
| DekaBank Deutsche Girozentrale | 1,373 | $60.0K | 0.00% | −387−22.0% | Reduced |
| Signaturefd, LLC | 1,275 | $55.8K | 0.00% | +125+10.9% | Added |
| American National Bank | 1,200 | $52.5K | 0.01% | +1,200 | New |
| Huntington National Bank | 1,199 | $52.4K | 0.00% | −150−11.1% | Reduced |
| National Bank of Canada | 1,453 | $50.4K | 0.00% | −601−29.3% | Reduced |
| Harbour Investments, Inc. | 1,142 | $49.9K | 0.00% | −189−14.2% | Reduced |
| Parkside Financial Bank & Trust | 1,111 | $48.6K | 0.01% | 00.0% | Unchanged |
| Global Financial Private Client, LLC | 1,114 | $48.5K | 0.02% | −1,130−50.4% | Reduced |
| Principal Securities, Inc. | 1,098 | $48.0K | 0.00% | +74+7.2% | Added |
| Central Trust Co | 1,044 | $45.7K | 0.00% | +42+4.2% | Added |
| Global Retirement Partners, LLC | 1,013 | $44.3K | 0.00% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 999 | $43.7K | 0.01% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 961 | $42.0K | 0.00% | −500−34.2% | Reduced |
| Norwood Financial Corp | 900 | $39.4K | 0.06% | 00.0% | Unchanged |
| Future Financial Wealth Managment LLC | 896 | $39.2K | 0.03% | +896 | New |
| Quadrant Capital Group LLC | 888 | $38.8K | 0.00% | +100+12.7% | Added |
| Trust Co | 878 | $38.4K | 0.01% | 00.0% | Unchanged |
| Continuum Advisory, LLC | 1,105 | $37.7K | 0.01% | +1,105 | New |
| GWM Advisors LLC | 796 | $34.8K | 0.00% | +1+0.1% | Added |
| IFP Advisors, Inc | 769 | $33.6K | 0.00% | +280+57.3% | Added |
| TD Capital Management LLC | 762 | $33.3K | 0.00% | +10+1.3% | Added |
| Private Trust Co NA | 608 | $26.6K | 0.00% | −8−1.3% | Reduced |
| Rothschild Investment LLC | 600 | $26.2K | 0.00% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 600 | $26.2K | 0.01% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 563 | $24.6K | 0.00% | 00.0% | Unchanged |
| First United Bank Trust | 560 | $24.5K | 0.01% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 545 | $23.8K | 0.00% | −512−48.4% | Reduced |
| Proequities, Inc. | 534 | $23.4K | 0.00% | 00.0% | Unchanged |
| McClarren Financial Advisors, Inc. | 524 | $23.0K | 0.02% | +3+0.6% | Added |
| Archer Investment Corp | 525 | $23.0K | 0.01% | 00.0% | Unchanged |
| Qube Research & Technologies Ltd | 506 | $22.1K | 0.00% | −371,473−99.9% | Reduced |
| Sittner & Nelson, LLC | 500 | $21.9K | 0.01% | 00.0% | Unchanged |