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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2024

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
413
−3 vs. Q4 2023
Shares held
114.6M
−1.64M (−1.4%) vs. Q4 2023
Total value
$5.01B
+$729.2M (+17.0%) vs. Q4 2023
New holders
57
121 more added
Sold out
60
127 more reduced

5 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 413 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2024: $5.01B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2023.

Institutions holding HOG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1$570.00%+1New
Tfo-TDC, LLC9$3940.00%00.0%Unchanged
Baldwin Brothers Inc10$4370.00%00.0%Unchanged
Thompson Investment Management, Inc.10$4510.00%+10New
Manchester Capital Management LLC14$6130.00%+14New
American Capital Advisory, LLC20$7600.00%00.0%Unchanged
Larson Financial Group LLC18$7720.00%+18New
Raffa Wealth Management, LLC19$8310.00%00.0%Unchanged
Sandy Spring Bank20$8750.00%00.0%Unchanged
Hoey Investments, Inc20$8750.00%00.0%Unchanged
TFC Financial Management21$9190.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.21$9190.00%+1+5.0%Added
Asset Dedication, LLC26$1.00K0.00%00.0%Unchanged
M&R Capital Management Inc25$1.09K0.00%00.0%Unchanged
Planning Capital Management Corp25$1.09K0.00%00.0%Unchanged
Sachetta, LLC30$1.11K0.00%00.0%Unchanged
Quest Partners LLC27$1.18K0.00%−7,392−99.6%Reduced
NBT Bank N A28$1.22K0.00%+1+3.7%Added
Creative Financial Designs Inc32$1.42K0.00%00.0%Unchanged
Atlantic Edge Private Wealth Management, LLC33$1.44K0.00%00.0%Unchanged
SJS Investment Consulting Inc.34$1.49K0.00%+4+13.3%Added
Sunbelt Securities, Inc.38$1.66K0.00%00.0%Unchanged
Westend Capital Management, LLC40$1.75K0.00%+40New
MV Capital Management, Inc.41$1.79K0.00%+31+310.0%Added
Versant Capital Management, Inc45$1.97K0.00%00.0%Unchanged
City State Bank40$2.00K0.00%00.0%Unchanged
TD Private Client Wealth LLC47$2.06K0.00%00.0%Unchanged
Independence Bank of Kentucky50$2.19K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.50$2.19K0.00%00.0%Unchanged
Glass Jacobson Investment Advisors llc50$2.19K0.00%00.0%Unchanged
Mather Group, LLC.61$2.25K0.00%+61New
WealthCollab, LLC54$2.36K0.00%00.0%Unchanged
Venturi Wealth Management, LLC65$2.84K0.00%+20+44.4%Added
ClariVest Asset Management LLC67$2.93K0.00%00.0%Unchanged
Red Tortoise LLC68$2.97K0.00%00.0%Unchanged
Hexagon Capital Partners LLC70$3.06K0.00%−76−52.1%Reduced
Global Wealth Strategies & Associates70$3.06K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$3.19K0.00%00.0%Unchanged
Creekmur Asset Management LLC74$3.24K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$3.50K0.00%00.0%Unchanged
WR Wealth Planners, LLC88$3.83K0.00%+88New
Zions Bancorporation, N.A.88$3.85K0.00%00.0%Unchanged
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.89$3.89K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Valley National Advisers Inc99$4.00K0.00%+99New
RFP Financial Group LLC96$4.20K0.00%00.0%Unchanged
Washington Trust Co100$4.37K0.00%00.0%Unchanged
Highlander Capital Management, LLC100$4.37K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$4.37K0.00%00.0%Unchanged
Cassady Schiller Wealth Management, LLC100$4.37K0.00%00.0%Unchanged
Key Financial Inc104$4.55K0.00%00.0%Unchanged
Fortitude Family Office, LLC107$4.68K0.00%00.0%Unchanged
Hantz Financial Services, Inc.117$5.00K0.00%−55−32.0%Reduced
Benjamin F. Edwards & Company, Inc.110$5.00K0.00%00.0%Unchanged
Transcendent Capital Group LLC118$5.16K0.00%00.0%Unchanged
Investment Research & Advisory Group, Inc.133$5.82K0.00%+1+0.8%Added
Horrell Capital Management, Inc.147$6.00K0.00%00.0%Unchanged
Massmutual Trust Co FSB140$6.12K0.00%−16−10.3%Reduced
Bell Investment Advisors, Inc146$6.39K0.00%+39+36.4%Added
Cypress Capital Management LLC (WY)150$6.56K0.01%00.0%Unchanged
Boyd Watterson Asset Management LLC154$6.74K0.00%00.0%Unchanged
Adirondack Trust Co165$7.21K0.00%00.0%Unchanged
Global Trust Asset Management, LLC166$7.26K0.00%+166New
Wetzel Investment Advisors, Inc.205$7.75K0.00%−27−11.6%Reduced
Richardson Capital Management LLC180$7.89K0.01%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group181$7.92K0.00%00.0%Unchanged
Jones Financial Companies LLLP188$8.23K0.00%+188New
McIlrath & Eck, LLC192$8.40K0.00%00.0%Unchanged
Community Bank, N.A.200$8.75K0.00%00.0%Unchanged
Arrow Financial Corp200$8.75K0.00%00.0%Unchanged
Trust Co of Vermont200$8.75K0.00%00.0%Unchanged
Hollencrest Capital Management200$8.75K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$8.75K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$8.75K0.00%00.0%Unchanged
City Holding Co205$8.96K0.00%00.0%Unchanged
Cape Investment Advisory, Inc.225$9.84K0.00%00.0%Unchanged
Bruce G. Allen Investments, LLC229$10.0K0.01%00.0%Unchanged
Quent Capital, LLC230$10.1K0.00%+79+52.3%Added
JFS Wealth Advisors, LLC237$10.4K0.00%+61+34.7%Added
Bradley & Co. Private Wealth Management, LLC250$10.9K0.01%00.0%Unchanged
Old Point Trust & Financial Services N A250$10.9K0.00%+250New
Bessemer Group Inc254$11.0K0.00%00.0%Unchanged
Barrett & Company, Inc.256$11.2K0.01%00.0%Unchanged
AdvisorNet Financial, Inc262$11.5K0.00%+47+21.9%Added
Umb Bank N A275$12.0K0.00%+34+14.1%Added
Arlington Trust Co LLC278$12.2K0.00%00.0%Unchanged
Sound Income Strategies, LLC283$12.4K0.00%+3+1.1%Added
WFA Asset Management Corp290$12.7K0.01%+1+0.3%Added
Fortis Group Advisors, LLC290$12.7K0.00%−290−50.0%Reduced
First Horizon Advisors, Inc.294$12.9K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC295$12.9K0.01%+1+0.3%Added
Hazlett, Burt & Watson, Inc.306$13.0K0.01%+2+0.7%Added
RE Dickinson Investment Advisors, LLC300$13.0K0.01%00.0%Unchanged
PFS Partners, LLC300$13.1K0.01%00.0%Unchanged
Gradient Investments LLC306$13.4K0.00%+59+23.9%Added
Smartleaf Asset Management LLC311$13.6K0.00%+311New
Nelson, Van Denburg & Campbell Wealth Management Group, LLC312$13.6K0.00%+167+115.2%Added
NBC Securities, Inc.340$14.0K0.00%00.0%Unchanged
Leonteq Securities AG330$14.4K0.00%−1,216−78.7%Reduced
First Command Advisory Services, Inc.335$14.7K0.00%+67+25.0%Added