Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2024
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 413
- −3 vs. Q4 2023
- Shares held
- 114.6M
- −1.64M (−1.4%) vs. Q4 2023
- Total value
- $5.01B
- +$729.2M (+17.0%) vs. Q4 2023
- New holders
- 57
- 121 more added
- Sold out
- 60
- 127 more reduced
5 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| North Star Investment Management Corp. | 340 | $14.9K | 0.00% | 00.0% | Unchanged |
| Spire Wealth Management | 365 | $16.0K | 0.00% | 00.0% | Unchanged |
| Front Row Advisors LLC | 380 | $16.6K | 0.01% | 00.0% | Unchanged |
| Winch Advisory Services, LLC | 410 | $18.0K | 0.01% | +1+0.2% | Added |
| Capital Analysts, LLC | 404 | $18.0K | 0.00% | +2+0.5% | Added |
| Luken Investment Analytics, LLC | 412 | $18.0K | 0.01% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 415 | $18.2K | 0.00% | 00.0% | Unchanged |
| Rise Advisors, LLC | 431 | $18.8K | 0.01% | +431 | New |
| Farmers & Merchants Investments Inc | 448 | $19.6K | 0.00% | −4−0.9% | Reduced |
| EverSource Wealth Advisors, LLC | 571 | $19.6K | 0.00% | +4+0.7% | Added |
| Indiana Trust & Investment Management CO | 455 | $19.9K | 0.01% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 635 | $21.8K | 0.02% | +635 | New |
| Sittner & Nelson, LLC | 500 | $21.9K | 0.01% | 00.0% | Unchanged |
| Qube Research & Technologies Ltd | 506 | $22.1K | 0.00% | −371,473−99.9% | Reduced |
| Archer Investment Corp | 525 | $23.0K | 0.01% | 00.0% | Unchanged |
| McClarren Financial Advisors, Inc. | 524 | $23.0K | 0.02% | +3+0.6% | Added |
| Proequities, Inc. | 534 | $23.4K | 0.00% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 545 | $23.8K | 0.00% | −512−48.4% | Reduced |
| First United Bank Trust | 560 | $24.5K | 0.01% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 563 | $24.6K | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 600 | $26.2K | 0.00% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 600 | $26.2K | 0.01% | 00.0% | Unchanged |
| Private Trust Co NA | 608 | $26.6K | 0.00% | −8−1.3% | Reduced |
| TD Capital Management LLC | 762 | $33.3K | 0.00% | +10+1.3% | Added |
| IFP Advisors, Inc | 769 | $33.6K | 0.00% | +280+57.3% | Added |
| GWM Advisors LLC | 796 | $34.8K | 0.00% | +1+0.1% | Added |
| Continuum Advisory, LLC | 1,105 | $37.7K | 0.01% | +1,105 | New |
| Trust Co | 878 | $38.4K | 0.01% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 888 | $38.8K | 0.00% | +100+12.7% | Added |
| Future Financial Wealth Managment LLC | 896 | $39.2K | 0.03% | +896 | New |
| Norwood Financial Corp | 900 | $39.4K | 0.06% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 961 | $42.0K | 0.00% | −500−34.2% | Reduced |
| IAG Wealth Partners, LLC | 999 | $43.7K | 0.01% | 00.0% | Unchanged |
| Global Retirement Partners, LLC | 1,013 | $44.3K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,044 | $45.7K | 0.00% | +42+4.2% | Added |
| Principal Securities, Inc. | 1,098 | $48.0K | 0.00% | +74+7.2% | Added |
| Global Financial Private Client, LLC | 1,114 | $48.5K | 0.02% | −1,130−50.4% | Reduced |
| Parkside Financial Bank & Trust | 1,111 | $48.6K | 0.01% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 1,142 | $49.9K | 0.00% | −189−14.2% | Reduced |
| National Bank of Canada | 1,453 | $50.4K | 0.00% | −601−29.3% | Reduced |
| Huntington National Bank | 1,199 | $52.4K | 0.00% | −150−11.1% | Reduced |
| American National Bank | 1,200 | $52.5K | 0.01% | +1,200 | New |
| Signaturefd, LLC | 1,275 | $55.8K | 0.00% | +125+10.9% | Added |
| DekaBank Deutsche Girozentrale | 1,373 | $60.0K | 0.00% | −387−22.0% | Reduced |
| Ci Investments Inc. | 1,384 | $61.0K | 0.00% | +235+20.5% | Added |
| Farther Finance Advisors, LLC | 1,403 | $61.1K | 0.00% | +96+7.3% | Added |
| Salem Investment Counselors Inc | 1,415 | $61.9K | 0.00% | 00.0% | Unchanged |
| Nomura Asset Management Co Ltd | 1,450 | $63.4K | 0.00% | +360+33.0% | Added |
| Armstrong Advisory Group, Inc | 1,851 | $68.2K | 0.01% | 00.0% | Unchanged |
| Fifth Third Bancorp | 1,648 | $72.1K | 0.00% | −4,727−74.1% | Reduced |
| GAMMA Investing LLC | 1,688 | $73.8K | 0.02% | −8−0.5% | Reduced |
| ICA Group Wealth Management, LLC | 2,000 | $87.5K | 0.02% | −97−4.6% | Reduced |
| Investors Research Corp | 2,030 | $88.8K | 0.02% | +1,400+222.2% | Added |
| Steward Partners Investment Advisory, LLC | 2,092 | $91.5K | 0.00% | −659−24.0% | Reduced |
| Covestor Ltd | 2,239 | $98.0K | 0.06% | −1,441−39.2% | Reduced |
| CIBC Private Wealth Group, LLC | 2,433 | $106.0K | 0.00% | +2,433 | New |
| Allspring Global Investments Holdings, LLC | 2,444 | $106.9K | 0.00% | −1,658−40.4% | Reduced |
| Parallel Advisors, LLC | 2,444 | $106.9K | 0.00% | +44+1.8% | Added |
| Allworth Financial LP | 2,551 | $111.6K | 0.00% | −5−0.2% | Reduced |
| Hilltop National Bank | 2,755 | $120.5K | 0.04% | +2,755 | New |
| Ronald Blue Trust, Inc. | 2,807 | $122.8K | 0.00% | −178−6.0% | Reduced |
| KBC Group NV | 3,020 | $132.0K | 0.00% | +953+46.1% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 3,600 | $157.5K | 0.06% | +3,600 | New |
| Twin Lakes Capital Management, LLC | 3,697 | $161.7K | 0.11% | +15+0.4% | Added |
| Bank of New Hampshire | 3,900 | $170.6K | 0.04% | −1,325−25.4% | Reduced |
| Avantax Advisory Services, Inc. | 4,583 | $200.4K | 0.00% | +4,583 | New |
| Equitable Holdings, Inc. | 4,735 | $207.1K | 0.00% | +4,735 | New |
| Janney Montgomery Scott LLC | 4,751 | $208.0K | 0.00% | −1,452−23.4% | Reduced |
| Ieq Capital, LLC | 4,782 | $209.2K | 0.00% | +4,782 | New |
| Coldstream Capital Management Inc | 4,820 | $210.8K | 0.01% | +4,820 | New |
| Sequoia Financial Advisors, LLC | 4,846 | $211.9K | 0.00% | +4,846 | New |
| Folger Nolan Fleming Douglas Capital Management, Inc | 4,966 | $217.0K | 0.02% | +4,966 | New |
| Annex Advisory Services, LLC | 5,005 | $218.9K | 0.01% | −488−8.9% | Reduced |
| Wedmont Private Capital | 5,349 | $229.4K | 0.02% | +5,349 | New |
| Landaas & Co | 5,263 | $230.0K | 0.07% | +5,263 | New |
| Kestra Advisory Services, LLC | 5,301 | $231.8K | 0.00% | −653−11.0% | Reduced |
| Girard Partners Ltd. | 5,348 | $233.9K | 0.02% | +5,348 | New |
| Lido Advisors, LLC | 5,362 | $234.6K | 0.00% | +5,362 | New |
| Capula Management Ltd | 5,365 | $234.7K | 0.01% | +5,365 | New |
| Private Advisor Group, LLC | 5,416 | $236.9K | 0.00% | −1,158−17.6% | Reduced |
| Shelton Capital Management | 5,466 | $239.1K | 0.01% | 00.0% | Unchanged |
| Leavell Investment Management, Inc. | 5,487 | $240.0K | 0.01% | 00.0% | Unchanged |
| Verition Fund Management LLC | 5,520 | $241.4K | 0.00% | +5,520 | New |
| Sciencast Management LP | 5,545 | $242.5K | 0.15% | +5,545 | New |
| MML Investors Services, LLC | 5,629 | $246.0K | 0.00% | +5,629 | New |
| Bank of Hawaii | 5,629 | $246.2K | 0.01% | 00.0% | Unchanged |
| XTX Topco Ltd | 5,744 | $251.2K | 0.03% | −5,962−50.9% | Reduced |
| Baird Financial Group, Inc. | 5,855 | $256.1K | 0.00% | −5,738−49.5% | Reduced |
| Morningstar Investment Services LLC | 5,913 | $258.0K | 0.00% | +5,913 | New |
| ProShare Advisors LLC | 6,183 | $270.4K | 0.00% | −484−7.3% | Reduced |
| Mizuho Markets Americas LLC | 6,300 | $275.6K | 0.01% | +6,300 | New |
| United Capital Financial Advisers, LLC | 6,328 | $276.8K | 0.00% | +821+14.9% | Added |
| M&T Bank Corp | 6,580 | $287.8K | 0.00% | +495+8.1% | Added |
| Empowered Funds, LLC | 6,764 | $295.9K | 0.01% | +6,764 | New |
| Scientech Research LLC | 6,781 | $296.6K | 0.16% | +6,781 | New |
| Dakota Wealth Management | 6,793 | $297.1K | 0.01% | +6,793 | New |
| Cresset Asset Management, LLC | 6,920 | $302.7K | 0.00% | +6,920 | New |
| Quadrature Capital Ltd | 6,935 | $303.2K | 0.01% | +6,935 | New |
| Raymond James Trust N.A. | 6,944 | $303.7K | 0.01% | −74−1.1% | Reduced |
| Deutsche Bank AG | 7,039 | $307.9K | 0.00% | −384−5.2% | Reduced |