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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2023

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
421
+9 vs. Q3 2023
Shares held
116.2M
+2.34M (+2.1%) vs. Q3 2023
Total value
$4.28B
+$516.7M (+13.7%) vs. Q3 2023
New holders
66
109 more added
Sold out
57
145 more reduced

4 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 421 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2023: $4.28B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2023.

Institutions holding HOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
First United Bank Trust560$20.6K0.01%+560New
Nalls Sherbakoff Group, LLC540$19.9K0.02%00.0%Unchanged
Proequities, Inc.534$19.7K0.00%−591−52.5%Reduced
Archer Investment Corp525$19.3K0.01%+25+5.0%Added
McClarren Financial Advisors, Inc.521$19.0K0.01%+3+0.6%Added
Sittner & Nelson, LLC500$18.4K0.01%00.0%Unchanged
IFP Advisors, Inc489$18.0K0.00%−221−31.1%Reduced
Loomis Sayles & Co L P476$18.0K0.00%−220−31.6%Reduced
Global X Japan Co., Ltd.486$17.9K0.01%+486New
Indiana Trust & Investment Management CO455$16.8K0.01%00.0%Unchanged
Farmers & Merchants Investments Inc452$16.7K0.00%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC415$15.3K0.00%00.0%Unchanged
Luken Investment Analytics, LLC412$15.2K0.01%00.0%Unchanged
Winch Advisory Services, LLC409$15.1K0.00%+2+0.5%Added
Capital Analysts, LLC402$15.0K0.00%+1+0.2%Added
Clearstead Advisors, LLC396$14.6K0.00%−604−60.4%Reduced
Front Row Advisors LLC380$14.0K0.01%00.0%Unchanged
North Star Investment Management Corp.340$12.5K0.00%00.0%Unchanged
Spire Wealth Management365$12.5K0.00%−50−12.0%Reduced
NBC Securities, Inc.340$12.0K0.00%00.0%Unchanged
PFS Partners, LLC300$11.1K0.01%00.0%Unchanged
Hazlett, Burt & Watson, Inc.304$11.0K0.01%+1+0.3%Added
RE Dickinson Investment Advisors, LLC300$11.0K0.01%00.0%Unchanged
New England Capital Financial Advisors LLC294$10.8K0.01%+1+0.3%Added
First Horizon Advisors, Inc.294$10.8K0.00%+26+9.7%Added
WFA Asset Management Corp289$10.6K0.01%−19−6.2%Reduced
Sound Income Strategies, LLC280$10.3K0.00%00.0%Unchanged
Baystate Wealth Management LLC279$10.3K0.00%+1+0.4%Added
Arlington Partners LLC278$10.2K0.00%00.0%Unchanged
Arlington Trust Co LLC278$10.2K0.00%00.0%Unchanged
Bessemer Group Inc254$10.0K0.00%−19−7.0%Reduced
First Command Advisory Services, Inc.268$9.87K0.00%00.0%Unchanged
Barrett & Company, Inc.256$9.43K0.01%00.0%Unchanged
Bradley & Co. Private Wealth Management, LLC250$9.21K0.01%00.0%Unchanged
McGlone Suttner Wealth Management, Inc.248$9.14K0.00%+248New
Gradient Investments LLC247$9.10K0.00%−39−13.6%Reduced
Wetzel Investment Advisors, Inc.232$9.00K0.01%+232New
Umb Bank N A241$8.88K0.00%−149−38.2%Reduced
Bruce G. Allen Investments, LLC229$8.44K0.01%+229New
Strategic Investment Solutions, Inc.229$8.43K0.00%−14,074−98.4%Reduced
Cape Investment Advisory, Inc.225$8.29K0.00%00.0%Unchanged
AdvisorNet Financial, Inc215$7.92K0.00%−15−6.5%Reduced
Focused Wealth Management, Inc209$7.69K0.00%+1+0.5%Added
City Holding Co205$7.55K0.00%00.0%Unchanged
Arrow Financial Corp200$7.37K0.00%−600−75.0%Reduced
Trust Co of Vermont200$7.37K0.00%00.0%Unchanged
Hollencrest Capital Management200$7.37K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$7.37K0.00%00.0%Unchanged
Community Bank, N.A.200$7.37K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$7.37K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$7.07K0.00%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group181$6.67K0.00%00.0%Unchanged
Richardson Capital Management LLC180$6.62K0.01%+180New
JFS Wealth Advisors, LLC176$6.48K0.00%−62−26.1%Reduced
Hantz Financial Services, Inc.172$6.00K0.00%00.0%Unchanged
Adirondack Trust Co165$5.98K0.00%00.0%Unchanged
Massmutual Trust Co FSB156$5.75K0.00%+68+77.3%Added
Boyd Watterson Asset Management LLC154$5.67K0.00%00.0%Unchanged
Quent Capital, LLC151$5.56K0.00%00.0%Unchanged
Robbins Farley LLC150$5.53K0.00%−150−50.0%Reduced
Cypress Capital Management LLC (WY)150$5.53K0.01%00.0%Unchanged
Quarry LP147$5.42K0.00%+2+1.4%Added
Hexagon Capital Partners LLC146$5.36K0.00%+90+160.7%Added
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$5.34K0.00%00.0%Unchanged
Horrell Capital Management, Inc.147$5.00K0.00%00.0%Unchanged
Tradition Wealth Management, LLC135$5.00K0.00%+1+0.7%Added
Investment Research & Advisory Group, Inc.132$4.88K0.00%00.0%Unchanged
Atlas Capital Advisors LLC125$4.61K0.00%00.0%Unchanged
Transcendent Capital Group LLC118$4.35K0.00%+118New
Benjamin F. Edwards & Company, Inc.110$4.00K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Bell Investment Advisors, Inc107$3.94K0.00%+17+18.9%Added
Fortitude Family Office, LLC107$3.94K0.00%+107New
Key Financial Inc104$3.83K0.00%00.0%Unchanged
Washington Trust Co100$3.68K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$3.68K0.00%00.0%Unchanged
Cassady Schiller Wealth Management, LLC100$3.68K0.00%00.0%Unchanged
Highlander Capital Management, LLC100$3.68K0.00%00.0%Unchanged
Fairfield, Bush & Co.100$3.68K0.00%+100New
RFP Financial Group LLC96$3.54K0.00%+96New
C M Bidwell & Associates Ltd89$3.28K0.00%+89New
Zions Bancorporation, N.A.88$3.24K0.00%00.0%Unchanged
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.89$3.09K0.00%00.0%Unchanged
Bartlett & Co. LLC80$3.00K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$2.98K0.00%00.0%Unchanged
Creekmur Asset Management LLC74$2.73K0.00%+74New
Aspire Private Capital, LLC73$2.69K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$2.58K0.00%00.0%Unchanged
Garner Asset Management Corp77$2.56K0.00%+77New
Red Tortoise LLC68$2.50K0.00%+68New
ClariVest Asset Management LLC67$2.47K0.00%−132,109−99.9%Reduced
WealthCollab, LLC54$1.99K0.00%+54New
Independence Bank of Kentucky50$1.84K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.50$1.84K0.00%00.0%Unchanged
Glass Jacobson Investment Advisors llc50$1.84K0.00%00.0%Unchanged
TD Private Client Wealth LLC47$1.73K0.00%00.0%Unchanged
Versant Capital Management, Inc45$1.66K0.00%−19−29.7%Reduced
Venturi Wealth Management, LLC45$1.66K0.00%+45New
Sunbelt Securities, Inc.38$1.40K0.00%00.0%Unchanged
Atlantic Edge Private Wealth Management, LLC33$1.22K0.00%+33New