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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2023

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
421
+9 vs. Q3 2023
Shares held
116.2M
+2.34M (+2.1%) vs. Q3 2023
Total value
$4.28B
+$516.7M (+13.7%) vs. Q3 2023
New holders
66
109 more added
Sold out
57
145 more reduced

4 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 421 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2023: $4.28B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2023.

Institutions holding HOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Vestcor Inc10,558$389.0K0.01%00.0%Unchanged
Maryland State Retirement & Pension System10,353$381.4K0.01%00.0%Unchanged
Bank of Nova Scotia10,071$373.7K0.00%+10,071New
Intech Investment Management LLC10,008$368.7K0.01%−13,172−56.8%Reduced
Pacific Global Investment Management CO9,938$366.1K0.07%−2,006−16.8%Reduced
Alps Advisors Inc9,806$361.3K0.00%−559−5.4%Reduced
Truist Financial Corp9,492$349.7K0.00%+136+1.5%Added
Capstone Investment Advisors, LLC9,376$345.4K0.01%+9,376New
Boothbay Fund Management, LLC9,137$336.6K0.01%−19,206−67.8%Reduced
Semanteon Capital Management, LP9,013$332.0K0.22%+9,013New
Teza Capital Management LLC8,768$323.0K0.05%−2,477−22.0%Reduced
Cetera Advisor Networks LLC8,514$313.7K0.00%−1,840−17.8%Reduced
Cetera Advisors LLC8,459$311.6K0.00%+1,235+17.1%Added
Mercer Global Advisors Inc8,349$308.0K0.00%+860+11.5%Added
Candriam Luxembourg S.C.A.8,354$307.8K0.00%00.0%Unchanged
Pavion Blue Capital, LLC8,123$299.3K0.16%00.0%Unchanged
Graham Capital Management, L.P.8,044$296.3K0.01%−30,013−78.9%Reduced
Perennial Investment Advisors, LLC8,000$294.7K0.05%00.0%Unchanged
Neuberger Berman Group LLC7,748$285.4K0.00%+1,604+26.1%Added
CoreCap Advisors, LLC7,709$284.0K0.02%+7,709New
SageView Advisory Group, LLC8,504$282.5K0.01%00.0%Unchanged
JB Capital LLC7,589$279.6K0.02%+7,589New
Marathon Trading Investment Management LLC7,500$276.3K0.05%+7,500New
Deutsche Bank AG7,423$273.5K0.00%−588−7.3%Reduced
Quest Partners LLC7,419$273.3K0.06%+7,419New
CI Private Wealth, LLC7,262$267.5K0.00%+166+2.3%Added
Utah Retirement Systems7,100$261.6K0.00%−200−2.7%Reduced
Raymond James Trust N.A.7,018$258.5K0.01%+7,018New
HRT Financial LP6,838$251.0K0.00%−9,916−59.2%Reduced
EMC Capital Management6,668$246.0K0.16%00.0%Unchanged
ProShare Advisors LLC6,667$245.6K0.00%−297−4.3%Reduced
Northwestern Mutual Wealth Management Co6,584$242.5K0.00%+520+8.6%Added
Private Advisor Group, LLC6,574$242.2K0.00%+6,574New
Quantinno Capital Management LP6,486$239.0K0.01%−1,264−16.3%Reduced
Toroso Investments, LLC6,417$236.4K0.01%−4,024−38.5%Reduced
Fifth Third Bancorp6,375$234.9K0.00%−455−6.7%Reduced
Group One Trading, L.P.6,300$232.1K0.01%−12,546−66.6%Reduced
Janney Montgomery Scott LLC6,203$229.0K0.00%−12,201−66.3%Reduced
Advisory Services Network, LLC6,103$224.8K0.01%+6,103New
M&T Bank Corp6,085$224.1K0.00%+6,085New
Kestra Advisory Services, LLC5,954$219.3K0.00%+5,954New
Franklin Resources Inc5,798$213.6K0.00%−41,834−87.8%Reduced
Bank of Hawaii5,629$207.4K0.01%+5,629New
United Capital Financial Advisers, LLC5,507$202.9K0.00%+5,507New
Annex Advisory Services, LLC5,493$202.4K0.01%+5,493New
Leavell Investment Management, Inc.5,487$202.0K0.01%+5,487New
Shelton Capital Management5,466$201.4K0.01%−1,092−16.7%Reduced
Twin Tree Management, LP5,426$199.9K0.00%+5,426New
Parallax Volatility Advisers, L.P.5,278$194.4K0.01%+360+7.3%Added
Bank of New Hampshire5,225$192.5K0.05%−8,769−62.7%Reduced
PEAK6 Investments LLC4,949$182.3K0.01%−21,279−81.1%Reduced
Allspring Global Investments Holdings, LLC4,102$151.1K0.00%−15,019−78.5%Reduced
Stephens Consulting, LLC3,819$140.7K0.05%00.0%Unchanged
Twin Lakes Capital Management, LLC3,682$135.6K0.09%+17+0.5%Added
Covestor Ltd3,680$135.0K0.09%+1,536+71.6%Added
Glassman Wealth Services3,503$129.1K0.02%−58−1.6%Reduced
Steward Partners Investment Advisory, LLC2,751$101.3K0.00%−637−18.8%Reduced
Ronald Blue Trust, Inc.2,985$99.0K0.00%+157+5.6%Added
Allworth Financial LP2,556$94.2K0.00%+79+3.2%Added
Parallel Advisors, LLC2,400$88.4K0.00%−336−12.3%Reduced
Penserra Capital Management LLC2,295$84.0K0.00%+951+70.8%Added
Global Financial Private Client, LLC2,244$82.7K0.04%00.0%Unchanged
ICA Group Wealth Management, LLC2,097$77.3K0.02%+2,097New
KBC Group NV2,067$76.0K0.00%00.0%Unchanged
National Bank of Canada2,054$74.5K0.00%+374+22.3%Added
Headlands Technologies LLC1,952$71.9K0.02%+1,952New
Armstrong Advisory Group, Inc1,851$68.2K0.01%00.0%Unchanged
DekaBank Deutsche Girozentrale1,760$65.0K0.00%00.0%Unchanged
Leonteq Securities AG1,546$57.0K0.01%−9,564−86.1%Reduced
GAMMA Investing LLC1,696$55.0K0.01%+1,696New
Federation des caisses Desjardins du Quebec1,461$53.8K0.00%−53−3.5%Reduced
Salem Investment Counselors Inc1,415$52.1K0.00%00.0%Unchanged
Neo Ivy Capital Management1,346$50.0K0.11%+1,346New
Huntington National Bank1,349$49.7K0.00%+123+10.0%Added
Harbour Investments, Inc.1,331$49.0K0.00%00.0%Unchanged
Farther Finance Advisors, LLC1,307$48.1K0.00%+1,082+480.9%Added
Signaturefd, LLC1,150$42.4K0.00%+615+115.0%Added
Ci Investments Inc.1,149$42.0K0.00%+325+39.4%Added
Parkside Financial Bank & Trust1,111$40.9K0.01%−7−0.6%Reduced
Nomura Asset Management Co Ltd1,090$40.2K0.00%00.0%Unchanged
Lindbrook Capital, LLC1,057$38.9K0.00%+423+66.7%Added
Principal Securities, Inc.1,024$37.7K0.00%+1,024New
Central Trust Co1,002$36.9K0.00%00.0%Unchanged
IAG Wealth Partners, LLC999$36.8K0.01%00.0%Unchanged
BKM Wealth Management, LLC973$35.8K0.02%+973New
Global Retirement Partners, LLC1,013$34.5K0.00%−2−0.2%Reduced
Norwood Financial Corp900$33.2K0.05%00.0%Unchanged
Trust Co878$32.3K0.00%00.0%Unchanged
State of Wyoming844$31.1K0.01%+844New
GWM Advisors LLC795$29.3K0.00%+27+3.5%Added
Quadrant Capital Group LLC788$29.0K0.00%+384+95.0%Added
TD Capital Management LLC752$27.7K0.00%00.0%Unchanged
Cutler Group LP735$27.0K0.00%+500+212.8%Added
Investors Research Corp630$23.2K0.01%−1,400−69.0%Reduced
Private Trust Co NA616$22.7K0.00%−6−1.0%Reduced
Cherry Tree Wealth Management, LLC600$22.1K0.01%00.0%Unchanged
Rothschild Investment LLC600$22.1K0.00%+600New
Fortis Group Advisors, LLC580$21.4K0.01%+290+100.0%Added
EverSource Wealth Advisors, LLC567$20.9K0.00%+420+285.7%Added
Geneos Wealth Management Inc.563$20.8K0.00%00.0%Unchanged