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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2023

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
421
+9 vs. Q3 2023
Shares held
116.2M
+2.34M (+2.1%) vs. Q3 2023
Total value
$4.28B
+$516.7M (+13.7%) vs. Q3 2023
New holders
66
109 more added
Sold out
57
145 more reduced

4 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 421 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2023: $4.28B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2023.

Institutions holding HOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
SageView Advisory Group, LLC8,504$282.5K0.01%00.0%Unchanged
CoreCap Advisors, LLC7,709$284.0K0.02%+7,709New
Neuberger Berman Group LLC7,748$285.4K0.00%+1,604+26.1%Added
Perennial Investment Advisors, LLC8,000$294.7K0.05%00.0%Unchanged
Graham Capital Management, L.P.8,044$296.3K0.01%−30,013−78.9%Reduced
Pavion Blue Capital, LLC8,123$299.3K0.16%00.0%Unchanged
Candriam Luxembourg S.C.A.8,354$307.8K0.00%00.0%Unchanged
Mercer Global Advisors Inc8,349$308.0K0.00%+860+11.5%Added
Cetera Advisors LLC8,459$311.6K0.00%+1,235+17.1%Added
Cetera Advisor Networks LLC8,514$313.7K0.00%−1,840−17.8%Reduced
Teza Capital Management LLC8,768$323.0K0.05%−2,477−22.0%Reduced
Semanteon Capital Management, LP9,013$332.0K0.22%+9,013New
Boothbay Fund Management, LLC9,137$336.6K0.01%−19,206−67.8%Reduced
Capstone Investment Advisors, LLC9,376$345.4K0.01%+9,376New
Truist Financial Corp9,492$349.7K0.00%+136+1.5%Added
Alps Advisors Inc9,806$361.3K0.00%−559−5.4%Reduced
Pacific Global Investment Management CO9,938$366.1K0.07%−2,006−16.8%Reduced
Intech Investment Management LLC10,008$368.7K0.01%−13,172−56.8%Reduced
Bank of Nova Scotia10,071$373.7K0.00%+10,071New
Maryland State Retirement & Pension System10,353$381.4K0.01%00.0%Unchanged
Vestcor Inc10,558$389.0K0.01%00.0%Unchanged
Securian Asset Management, Inc10,695$394.0K0.01%−225−2.1%Reduced
Cambridge Investment Research Advisors, Inc.10,716$395.0K0.00%−279−2.5%Reduced
Federated Hermes, Inc.11,051$407.1K0.00%−7,102−39.1%Reduced
Brevan Howard Capital Management LP11,132$410.1K0.04%+4,281+62.5%Added
Tower Research Capital LLC (TRC)11,393$419.7K0.01%−105−0.9%Reduced
Captrust Financial Advisors11,591$427.0K0.00%+393+3.5%Added
Baird Financial Group, Inc.11,593$427.1K0.00%−2,787−19.4%Reduced
XTX Topco Ltd11,706$431.2K0.09%+11,706New
Segall Bryant & Hamill, LLC11,945$440.1K0.01%−1,665−12.2%Reduced
Mairs & Power Inc12,200$449.4K0.00%−2,150−15.0%Reduced
Commerce Bank12,256$451.5K0.00%−429−3.4%Reduced
CIBC World Markets Inc.12,353$455.0K0.00%−793−6.0%Reduced
LS Investment Advisors, LLC12,529$461.6K0.08%00.0%Unchanged
Mariner, LLC12,694$467.6K0.00%−58−0.5%Reduced
State of Wisconsin Investment Board12,767$470.3K0.00%−2,712−17.5%Reduced
Storebrand Asset Management AS13,246$488.0K0.00%00.0%Unchanged
Tudor Investment Corp Et Al13,316$490.6K0.01%+13,316New
Cerity Partners LLC13,492$497.3K0.00%+1,729+14.7%Added
Crossmark Global Holdings, Inc.13,604$501.0K0.01%−1,146−7.8%Reduced
State of Alaska, Department of Revenue13,693$504.0K0.01%−1,630−10.6%Reduced
ARGA Investment Management, LP13,781$507.7K0.02%+13,781New
Davidson Trust Co14,000$515.8K0.33%00.0%Unchanged
ClearAlpha Technologies LP14,084$518.9K0.20%+14,084New
CWM, LLC14,367$529.0K0.00%+130+0.9%Added
Winton Group Ltd14,363$529.1K0.04%+2,720+23.4%Added
Schroder Investment Management Group15,038$554.0K0.00%00.0%Unchanged
Fernwood Investment Management, LLC15,200$560.0K0.18%−1,000−6.2%Reduced
Ferguson Wellman Capital Management, Inc15,314$564.2K0.01%−20.0%Reduced
Xponance, Inc.15,330$564.8K0.01%−317−2.0%Reduced
Public Employees Retirement Association of Colorado15,614$575.0K0.00%−545−3.4%Reduced
Schonfeld Strategic Advisors LLC15,720$579.1K0.00%−14,158−47.4%Reduced
Blueshift Asset Management, LLC15,908$586.1K0.31%+15,908New
US Bancorp16,023$590.3K0.00%+346+2.2%Added
Pictet Asset Management Holding SA16,104$593.3K0.00%00.0%Unchanged
New York Life Investment Management LLC16,289$600.1K0.01%+1,029+6.7%Added
Aigen Investment Management, LP16,586$611.0K0.11%+1,577+10.5%Added
Wealth Enhancement Advisory Services, LLC17,341$638.8K0.00%−8,574−33.1%Reduced
Gotham Asset Management, LLC17,344$639.0K0.01%−61,921−78.1%Reduced
Aquatic Capital Management LLC18,400$678.0K0.02%−14,500−44.1%Reduced
Pacer Advisors, Inc.19,046$701.7K0.00%+8,233+76.1%Added
180 Wealth Advisors, LLC19,716$715.5K0.14%+466+2.4%Added
Oppenheimer & Co Inc19,514$718.9K0.01%−200−1.0%Reduced
Fox Run Management, L.L.C.19,702$725.8K0.19%+8,659+78.4%Added
Jefferies Financial Group Inc.20,338$749.3K0.01%+20,338New
SG Americas Securities, LLC20,469$754.0K0.01%+887+4.5%Added
Pathstone Holdings, LLC21,146$779.0K0.00%+21,146New
Impax Asset Management Group plc21,183$780.4K0.00%+9,200+76.8%Added
Susquehanna International Group, LLP21,227$782.0K0.00%−62,490−74.6%Reduced
Caxton Associates LP22,134$815.4K0.04%+22,134New
The PNC Financial Services Group, Inc.22,209$818.2K0.00%−1,873−7.8%Reduced
Natixis Advisors, L.P.22,365$823.0K0.00%−11,560−34.1%Reduced
Teacher Retirement System of Texas22,795$840.0K0.01%−25,523−52.8%Reduced
Creative Planning23,138$852.4K0.00%+676+3.0%Added
HSBC Holdings PLC23,791$878.2K0.00%−22,928−49.1%Reduced
Ethic Inc.24,233$892.8K0.03%+7,412+44.1%Added
Guggenheim Capital LLC24,441$900.4K0.01%+9,716+66.0%Added
McDonald Partners LLC24,490$902.2K0.27%−275−1.1%Reduced
Advisor Group Holdings, Inc.24,653$906.1K0.00%−24,795−50.1%Reduced
Raymond James Financial Services Advisors, Inc.24,724$910.8K0.00%−30,027−54.8%Reduced
Twelve Points Wealth Management LLC24,847$915.4K0.43%+4,540+22.4%Added
HighTower Advisors, LLC25,467$928.0K0.00%+15,563+157.1%Added
Stifel Financial Corp25,579$942.3K0.00%+393+1.6%Added
Citigroup Inc25,667$945.6K0.00%−2,290−8.2%Reduced
GTS Securities LLC26,991$994.3K0.02%+26,991New
New Mexico Educational Retirement Board27,200$1.00M0.04%00.0%Unchanged
JustInvest LLC27,481$1.01M0.03%+13,846+101.5%Added
Victory Capital Management Inc27,810$1.02M0.00%+3,911+16.4%Added
Commonwealth of Pennsylvania Public School Empls Retrmt Sys27,965$1.03M0.01%+1,855+7.1%Added
Cinctive Capital Management LP28,158$1.04M0.07%+28,158New
Northwestern Mutual Investment Management Company, LLC28,195$1.04M0.03%−400−1.4%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)28,342$1.04M0.00%+2,577+10.0%Added
Grantham, Mayo, Van Otterloo & Co. LLC29,135$1.07M0.00%−9,226−24.1%Reduced
TD Waterhouse Canada Inc.29,514$1.09M0.01%+3,341+12.8%Added
State of Michigan Retirement System30,361$1.12M0.01%−500−1.6%Reduced
SYSTM Wealth Solutions LLC30,646$1.13M0.16%+968+3.3%Added
Lighthouse Investment Partners, LLC30,746$1.13M0.08%+30,746New
Handelsbanken Fonder AB32,323$1.19M0.01%+9,900+44.2%Added
Louisiana State Employees Retirement System35,600$1.31M0.03%−900−2.5%Reduced
Prentice Capital Management, LP35,757$1.32M3.06%+35,757New