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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2023

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
416
−8 vs. Q2 2023
Shares held
113.9M
−3.72M (−3.2%) vs. Q2 2023
Total value
$3.77B
−$376.1M (−9.1%) vs. Q2 2023
New holders
48
115 more added
Sold out
56
156 more reduced

7 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 416 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2023: $3.77B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2023.

Institutions holding HOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Cherry Tree Wealth Management, LLC600$19.8K0.01%00.0%Unchanged
Geneos Wealth Management Inc.563$18.6K0.00%−30−5.1%Reduced
Nalls Sherbakoff Group, LLC540$17.9K0.02%00.0%Unchanged
Signaturefd, LLC535$17.7K0.00%+88+19.7%Added
McClarren Financial Advisors, Inc.518$17.0K0.01%+2+0.4%Added
Archer Investment Corp500$16.5K0.01%00.0%Unchanged
Sittner & Nelson, LLC500$16.5K0.01%00.0%Unchanged
Legacy Financial Group LLC481$15.9K0.00%+481New
Indiana Trust & Investment Management CO455$15.0K0.01%+455New
Farmers & Merchants Investments Inc452$14.9K0.00%−3−0.7%Reduced
Cary Street Partner Investment Advisory LLC431$14.2K0.00%+115+36.4%Added
Spire Wealth Management415$13.7K0.00%−33−7.4%Reduced
Moisand Fitzgerald Tamayo, LLC415$13.7K0.00%00.0%Unchanged
Luken Investment Analytics, LLC412$13.6K0.01%00.0%Unchanged
Quadrant Capital Group LLC404$13.4K0.00%−42−9.4%Reduced
Winch Advisory Services, LLC407$13.0K0.00%+2+0.5%Added
Capital Analysts, LLC401$13.0K0.00%+1+0.3%Added
Umb Bank N A390$12.9K0.00%00.0%Unchanged
Front Row Advisors LLC380$12.6K0.01%00.0%Unchanged
North Star Investment Management Corp.340$11.2K0.00%00.0%Unchanged
NBC Securities, Inc.340$11.0K0.00%+340New
WFA Asset Management Corp308$10.2K0.01%+1+0.3%Added
Hazlett, Burt & Watson, Inc.303$10.0K0.01%+2+0.7%Added
RE Dickinson Investment Advisors, LLC300$10.0K0.01%00.0%Unchanged
PFS Partners, LLC300$9.92K0.01%00.0%Unchanged
Robbins Farley LLC300$9.92K0.01%+300New
New England Capital Financial Advisors LLC293$9.70K0.01%00.0%Unchanged
Fortis Group Advisors, LLC290$9.59K0.00%+290New
Gradient Investments LLC286$9.45K0.00%+41+16.7%Added
Sound Income Strategies, LLC280$9.26K0.00%00.0%Unchanged
Baystate Wealth Management LLC278$9.21K0.00%+1+0.4%Added
Arlington Partners LLC278$9.19K0.00%00.0%Unchanged
Arlington Trust Co LLC278$9.19K0.00%+278New
Bessemer Group Inc273$9.00K0.00%−100−26.8%Reduced
First Horizon Advisors, Inc.268$8.86K0.00%+268New
First Command Advisory Services, Inc.268$8.86K0.00%+268New
Barrett & Company, Inc.256$8.46K0.00%00.0%Unchanged
Bradley & Co. Private Wealth Management, LLC250$8.27K0.01%00.0%Unchanged
JFS Wealth Advisors, LLC238$7.86K0.00%−32−11.9%Reduced
AdvisorNet Financial, Inc230$7.60K0.00%−107−31.8%Reduced
Farther Finance Advisors, LLC225$7.44K0.00%−1−0.4%Reduced
Cape Investment Advisory, Inc.225$7.44K0.00%00.0%Unchanged
Eagle Bay Advisors LLC212$7.01K0.00%+106+100.0%Added
Cutler Group LP235$7.00K0.00%−2,123−90.0%Reduced
Smithfield Trust Co210$7.00K0.00%00.0%Unchanged
Focused Wealth Management, Inc208$6.87K0.00%+1+0.5%Added
City Holding Co205$6.78K0.00%00.0%Unchanged
Trust Co of Vermont200$6.61K0.00%00.0%Unchanged
Hollencrest Capital Management200$6.61K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$6.61K0.00%00.0%Unchanged
Community Bank, N.A.200$6.61K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$6.35K0.00%00.0%Unchanged
Coppell Advisory Solutions LLC150$6.24K0.00%+150New
Hantz Financial Services, Inc.172$6.00K0.00%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group181$5.98K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$5.96K0.00%−311−60.9%Reduced
NewSquare Capital LLC180$5.95K0.00%00.0%Unchanged
Adirondack Trust Co165$5.45K0.00%−105−38.9%Reduced
Boyd Watterson Asset Management LLC154$5.09K0.00%−5−3.1%Reduced
Horrell Capital Management, Inc.147$5.00K0.00%00.0%Unchanged
Quent Capital, LLC151$4.99K0.00%+151New
Cypress Capital Management LLC (WY)150$4.96K0.01%00.0%Unchanged
EverSource Wealth Advisors, LLC147$4.86K0.00%+114+345.5%Added
Quarry LP145$4.79K0.00%−525−78.4%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$4.79K0.00%00.0%Unchanged
Investment Research & Advisory Group, Inc.132$4.36K0.00%+1+0.8%Added
Atlas Capital Advisors LLC125$4.13K0.00%00.0%Unchanged
Tradition Wealth Management, LLC134$4.00K0.00%+1+0.8%Added
Benjamin F. Edwards & Company, Inc.110$4.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC116$3.83K0.01%+1+0.9%Added
Key Financial Inc104$3.44K0.00%00.0%Unchanged
Washington Trust Co100$3.31K0.00%00.0%Unchanged
Johnson Financial Group, Inc.100$3.31K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$3.31K0.00%00.0%Unchanged
Cassady Schiller Wealth Management, LLC100$3.31K0.00%+100New
AlphaMark Advisors, LLC100$3.00K0.00%00.0%Unchanged
Bartlett & Co. LLC80$3.00K0.00%00.0%Unchanged
Highlander Capital Management, LLC100$3.00K0.00%+100New
Bell Investment Advisors, Inc90$2.98K0.00%+60+200.0%Added
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.89$2.94K0.00%+89New
Zions Bancorporation, N.A.88$2.91K0.00%00.0%Unchanged
Massmutual Trust Co FSB88$2.91K0.00%+72+450.0%Added
WR Wealth Planners, LLC87$2.87K0.00%+1+1.2%Added
Earnest Partners LLC84$2.78K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$2.65K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$2.41K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$2.31K0.00%00.0%Unchanged
Versant Capital Management, Inc64$2.12K0.00%00.0%Unchanged
Steward Financial Group LLC88$2.00K0.00%+88New
Hexagon Capital Partners LLC56$1.87K0.00%−20−26.3%Reduced
Optiver Holding B.V.55$1.82K0.00%+55New
Independence Bank of Kentucky50$1.65K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.50$1.65K0.00%00.0%Unchanged
Glass Jacobson Investment Advisors llc50$1.65K0.00%00.0%Unchanged
TD Private Client Wealth LLC47$1.55K0.00%−146−75.6%Reduced
Sunbelt Securities, Inc.38$1.26K0.00%00.0%Unchanged
1832 Asset Management L.P.37$1.22K0.00%+37New
Creative Financial Designs Inc32$1.06K0.00%00.0%Unchanged
Evermay Wealth Management LLC32$1.06K0.00%00.0%Unchanged
Asset Dedication, LLC26$1.00K0.00%00.0%Unchanged