Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2023
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 416
- −8 vs. Q2 2023
- Shares held
- 113.9M
- −3.72M (−3.2%) vs. Q2 2023
- Total value
- $3.77B
- −$376.1M (−9.1%) vs. Q2 2023
- New holders
- 48
- 115 more added
- Sold out
- 56
- 156 more reduced
7 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2023
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Guggenheim Capital LLC | 14,725 | $486.8K | 0.00% | −985−6.3% | Reduced |
| Baird Financial Group, Inc. | 14,380 | $475.4K | 0.00% | −859−5.6% | Reduced |
| Mairs & Power Inc | 14,350 | $474.4K | 0.01% | 00.0% | Unchanged |
| CWM, LLC | 14,237 | $471.0K | 0.00% | +104+0.7% | Added |
| Davidson Trust Co | 14,000 | $462.8K | 0.34% | 00.0% | Unchanged |
| Bank of New Hampshire | 13,994 | $462.6K | 0.14% | −11,748−45.6% | Reduced |
| Crossmark Global Holdings, Inc. | 14,750 | $454.0K | 0.01% | 00.0% | Unchanged |
| JustInvest LLC | 13,635 | $450.8K | 0.01% | +4,730+53.1% | Added |
| Segall Bryant & Hamill, LLC | 13,610 | $449.9K | 0.01% | −427−3.0% | Reduced |
| Storebrand Asset Management AS | 13,246 | $437.9K | 0.00% | 00.0% | Unchanged |
| CIBC World Markets Inc. | 13,146 | $435.0K | 0.00% | −389−2.9% | Reduced |
| Nebula Research & Development LLC | 12,881 | $425.8K | 0.22% | +5,313+70.2% | Added |
| Mariner, LLC | 12,752 | $421.6K | 0.00% | +315+2.5% | Added |
| Commerce Bank | 12,685 | $419.4K | 0.00% | −660−4.9% | Reduced |
| LS Investment Advisors, LLC | 12,529 | $414.2K | 0.08% | 00.0% | Unchanged |
| IMC-Chicago, LLC | 12,078 | $399.3K | 0.03% | +12,078 | New |
| Impax Asset Management Group plc | 11,983 | $396.2K | 0.00% | −220−1.8% | Reduced |
| Pacific Global Investment Management CO | 11,944 | $394.9K | 0.09% | −2,213−15.6% | Reduced |
| Cerity Partners LLC | 11,763 | $388.9K | 0.00% | −7,904−40.2% | Reduced |
| Winton Group Ltd | 11,643 | $384.9K | 0.03% | +11,643 | New |
| Tower Research Capital LLC (TRC) | 11,498 | $380.1K | 0.01% | +446+4.0% | Added |
| Teza Capital Management LLC | 11,245 | $371.8K | 0.06% | −49,123−81.4% | Reduced |
| Captrust Financial Advisors | 11,198 | $370.2K | 0.00% | +1,254+12.6% | Added |
| Leonteq Securities AG | 11,110 | $367.3K | 0.04% | −843−7.1% | Reduced |
| Fox Run Management, L.L.C. | 11,043 | $365.1K | 0.11% | −26,306−70.4% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 10,995 | $364.0K | 0.00% | −77−0.7% | Reduced |
| Securian Asset Management, Inc | 10,920 | $361.0K | 0.01% | −734−6.3% | Reduced |
| Pacer Advisors, Inc. | 10,813 | $357.5K | 0.00% | −12,187−53.0% | Reduced |
| Atom Investors LP | 10,723 | $354.5K | 0.08% | +925+9.4% | Added |
| Vestcor Inc | 10,558 | $349.0K | 0.01% | +10,558 | New |
| Virtus Investment Advisers, Inc. | 10,545 | $348.6K | 0.24% | +10,545 | New |
| Toroso Investments, LLC | 10,441 | $345.2K | 0.01% | +10,441 | New |
| Alps Advisors Inc | 10,365 | $342.7K | 0.00% | +2,375+29.7% | Added |
| Cetera Advisor Networks LLC | 10,354 | $342.3K | 0.00% | +1,575+17.9% | Added |
| Maryland State Retirement & Pension System | 10,353 | $342.3K | 0.01% | 00.0% | Unchanged |
| HighTower Advisors, LLC | 9,904 | $330.0K | 0.00% | +882+9.8% | Added |
| Mitsubishi UFJ Trust & Banking Corp | 9,768 | $322.9K | 0.00% | +2,538+35.1% | Added |
| Truist Financial Corp | 9,356 | $309.3K | 0.00% | −198−2.1% | Reduced |
| Dynamic Technology Lab Private Ltd | 9,050 | $299.0K | 0.03% | −16,980−65.2% | Reduced |
| SageView Advisory Group, LLC | 8,504 | $281.1K | 0.02% | 00.0% | Unchanged |
| Candriam Luxembourg S.C.A. | 8,354 | $276.2K | 0.00% | −145,135−94.6% | Reduced |
| Wolverine Trading, LLC | 8,160 | $269.8K | 0.00% | −8,947−52.3% | Reduced |
| Pavion Blue Capital, LLC | 8,123 | $268.5K | 0.16% | +161+2.0% | Added |
| Deutsche Bank AG | 8,011 | $264.8K | 0.00% | −788−9.0% | Reduced |
| Perennial Investment Advisors, LLC | 8,000 | $264.5K | 0.05% | 00.0% | Unchanged |
| Quantinno Capital Management LP | 7,750 | $256.0K | 0.01% | +7,750 | New |
| Mercer Global Advisors Inc | 7,489 | $248.0K | 0.00% | −287−3.7% | Reduced |
| Utah Retirement Systems | 7,300 | $241.3K | 0.00% | −15,348−67.8% | Reduced |
| Cetera Advisors LLC | 7,224 | $238.8K | 0.00% | +7,224 | New |
| CI Private Wealth, LLC | 7,096 | $234.6K | 0.00% | −3,773−34.7% | Reduced |
| Weil Company, Inc. | 7,072 | $233.8K | 0.12% | −5,556−44.0% | Reduced |
| ProShare Advisors LLC | 6,964 | $230.2K | 0.00% | −679−8.9% | Reduced |
| Brevan Howard Capital Management LP | 6,851 | $226.5K | 0.07% | +6,851 | New |
| Fifth Third Bancorp | 6,830 | $225.8K | 0.00% | +13+0.2% | Added |
| EMC Capital Management | 6,668 | $220.0K | 0.16% | −1,983−22.9% | Reduced |
| EP Wealth Advisors, LLC | 6,601 | $218.2K | 0.00% | −32,114−82.9% | Reduced |
| Shelton Capital Management | 6,558 | $216.8K | 0.01% | 00.0% | Unchanged |
| Future Fund LLC | 6,429 | $212.5K | 0.59% | −372−5.5% | Reduced |
| Neuberger Berman Group LLC | 6,144 | $203.1K | 0.00% | −1,692−21.6% | Reduced |
| Northwestern Mutual Wealth Management Co | 6,064 | $200.5K | 0.00% | −927−13.3% | Reduced |
| International Assets Investment Management, LLC | 15,879 | $197.8K | 0.03% | +3,800+31.5% | Added |
| Parallax Volatility Advisers, L.P. | 4,918 | $162.6K | 0.01% | −10,944−69.0% | Reduced |
| Stephens Consulting, LLC | 3,819 | $126.3K | 0.05% | −3,141−45.1% | Reduced |
| Twin Lakes Capital Management, LLC | 3,665 | $121.2K | 0.09% | +18+0.5% | Added |
| Glassman Wealth Services | 3,561 | $117.7K | 0.02% | 00.0% | Unchanged |
| Point72 Asset Management, L.P. | 3,489 | $115.4K | 0.00% | −272,463−98.7% | Reduced |
| Steward Partners Investment Advisory, LLC | 3,388 | $112.0K | 0.00% | −197−5.5% | Reduced |
| Ronald Blue Trust, Inc. | 2,828 | $99.0K | 0.00% | +20+0.7% | Added |
| Parallel Advisors, LLC | 2,736 | $90.5K | 0.00% | +61+2.3% | Added |
| Allworth Financial LP | 2,477 | $81.9K | 0.00% | +297+13.6% | Added |
| Global Financial Private Client, LLC | 2,244 | $72.5K | 0.04% | 00.0% | Unchanged |
| Covestor Ltd | 2,144 | $71.0K | 0.05% | +1,098+105.0% | Added |
| KBC Group NV | 2,067 | $68.0K | 0.00% | +2,067 | New |
| Investors Research Corp | 2,030 | $67.1K | 0.02% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 1,851 | $61.2K | 0.01% | 00.0% | Unchanged |
| DekaBank Deutsche Girozentrale | 1,760 | $57.0K | 0.00% | 00.0% | Unchanged |
| National Bank of Canada | 1,680 | $54.1K | 0.00% | +391+30.3% | Added |
| Headinvest, LLC | 1,600 | $51.7K | 0.01% | +1,600 | New |
| Federation des caisses Desjardins du Quebec | 1,514 | $50.1K | 0.00% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $46.8K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 1,331 | $44.0K | 0.00% | +1+0.1% | Added |
| Penserra Capital Management LLC | 1,344 | $44.0K | 0.00% | +1,344 | New |
| Huntington National Bank | 1,226 | $40.5K | 0.00% | −300−19.7% | Reduced |
| Proequities, Inc. | 1,125 | $37.2K | 0.00% | −7−0.6% | Reduced |
| Parkside Financial Bank & Trust | 1,118 | $37.0K | 0.01% | −46−4.0% | Reduced |
| Nomura Asset Management Co Ltd | 1,090 | $36.0K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,002 | $33.1K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 1,000 | $33.1K | 0.00% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 999 | $33.0K | 0.01% | −200−16.7% | Reduced |
| Global Retirement Partners, LLC | 1,015 | $32.0K | 0.00% | −146−12.6% | Reduced |
| Norwood Financial Corp | 900 | $29.7K | 0.05% | 00.0% | Unchanged |
| Trust Co | 878 | $29.0K | 0.00% | +878 | New |
| Ci Investments Inc. | 824 | $27.0K | 0.00% | +9+1.1% | Added |
| Arrow Financial Corp | 800 | $26.4K | 0.00% | +600+300.0% | Added |
| GWM Advisors LLC | 768 | $25.4K | 0.00% | +2+0.3% | Added |
| TD Capital Management LLC | 752 | $24.9K | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 710 | $23.5K | 0.00% | −1,796−71.7% | Reduced |
| Loomis Sayles & Co L P | 696 | $23.0K | 0.00% | +475+214.9% | Added |
| Lindbrook Capital, LLC | 634 | $21.0K | 0.00% | +51+8.7% | Added |
| Private Trust Co NA | 622 | $20.6K | 0.00% | 00.0% | Unchanged |