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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2023

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
431
−6 vs. Q1 2023
Shares held
117.7M
−4.79M (−3.9%) vs. Q1 2023
Total value
$4.14B
−$507.6M (−10.9%) vs. Q1 2023
New holders
50
118 more added
Sold out
56
158 more reduced

1 institution that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 431 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2023: $4.14B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2023.

Institutions holding HOG in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Moisand Fitzgerald Tamayo, LLC415$14.6K0.00%00.0%Unchanged
Quadrant Capital Group LLC446$15.7K0.00%−1−0.2%Reduced
Signaturefd, LLC447$15.7K0.00%−33−6.9%Reduced
Spire Wealth Management448$15.8K0.00%+50+12.6%Added
Farmers & Merchants Investments Inc455$16.0K0.00%−5−1.1%Reduced
Nalls Sherbakoff Group, LLC540$16.8K0.02%00.0%Unchanged
GHP Investment Advisors, Inc.511$17.5K0.00%00.0%Unchanged
Archer Investment Corp500$17.6K0.01%00.0%Unchanged
Sittner & Nelson, LLC500$17.6K0.01%00.0%Unchanged
McClarren Financial Advisors, Inc.516$18.0K0.01%+3+0.6%Added
Bokf, NA525$18.5K0.00%00.0%Unchanged
Lindbrook Capital, LLC583$20.5K0.00%−22−3.6%Reduced
Geneos Wealth Management Inc.593$20.9K0.00%00.0%Unchanged
Cherry Tree Wealth Management, LLC600$21.1K0.01%+600New
Private Trust Co NA622$21.9K0.00%+6+1.0%Added
Quarry LP670$23.6K0.02%−95−12.4%Reduced
TD Capital Management LLC752$26.5K0.00%00.0%Unchanged
GWM Advisors LLC766$27.0K0.00%−1−0.1%Reduced
Ci Investments Inc.815$29.0K0.00%+165+25.4%Added
Norwood Financial Corp900$31.7K0.05%−300−25.0%Reduced
Coastal Capital Group, Inc.940$33.1K0.01%+4+0.4%Added
Clearstead Advisors, LLC1,000$35.2K0.00%00.0%Unchanged
Central Trust Co1,002$35.3K0.00%00.0%Unchanged
Covestor Ltd1,046$37.0K0.03%+780+293.2%Added
Nomura Asset Management Co Ltd1,090$38.4K0.00%00.0%Unchanged
Proequities, Inc.1,132$39.9K0.00%−32−2.7%Reduced
Global Retirement Partners, LLC1,161$40.9K0.00%+40+3.6%Added
Parkside Financial Bank & Trust1,164$41.0K0.01%−24−2.0%Reduced
IAG Wealth Partners, LLC1,199$42.2K0.01%00.0%Unchanged
National Bank of Canada1,289$45.3K0.00%+561+77.1%Added
Harbour Investments, Inc.1,330$46.8K0.00%+9+0.7%Added
Salem Investment Counselors Inc1,415$49.8K0.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec1,514$53.3K0.00%+353+30.4%Added
Huntington National Bank1,526$53.7K0.00%−955−38.5%Reduced
DekaBank Deutsche Girozentrale1,760$61.0K0.00%+1,760New
Armstrong Advisory Group, Inc1,851$65.2K0.01%−10−0.5%Reduced
Investors Research Corp2,030$71.5K0.02%00.0%Unchanged
ICA Group Wealth Management, LLC2,097$73.8K0.02%−51−2.4%Reduced
Allworth Financial LP2,180$76.8K0.00%−405−15.7%Reduced
International Assets Investment Management, LLC12,079$80.8K0.01%+12,079New
Global Financial Private Client, LLC2,244$81.6K0.04%00.0%Unchanged
Cutler Group LP2,358$83.0K0.02%−1,506−39.0%Reduced
Parallel Advisors, LLC2,675$94.2K0.00%−20−0.7%Reduced
DuPont Capital Management Corp2,710$95.4K0.00%+2,710New
Ronald Blue Trust, Inc.2,808$107.0K0.00%+294+11.7%Added
IFP Advisors, Inc2,506$115.6K0.01%−27,958−91.8%Reduced
Glassman Wealth Services3,561$125.4K0.02%00.0%Unchanged
Steward Partners Investment Advisory, LLC3,585$126.2K0.00%−271−7.0%Reduced
Twin Lakes Capital Management, LLC3,647$128.4K0.09%+18+0.5%Added
Leavell Investment Management, Inc.5,687$200.0K0.01%00.0%Unchanged
Private Advisor Group, LLC5,780$203.5K0.00%+5,780New
Girard Partners Ltd.5,837$205.5K0.02%−30−0.5%Reduced
Bank of Hawaii5,909$208.1K0.01%00.0%Unchanged
C2C Wealth Management, LLC5,946$210.2K0.03%00.0%Unchanged
Annex Advisory Services, LLC6,066$213.6K0.01%−28−0.5%Reduced
Raymond James Trust N.A.6,309$222.0K0.01%+949+17.7%Added
Shelton Capital Management6,558$230.9K0.01%−323−4.7%Reduced
Healthcare of Ontario Pension Plan Trust Fund6,795$239.3K0.00%+6,795New
Future Fund LLC6,801$239.5K2.28%+6,801New
Fifth Third Bancorp6,817$240.0K0.00%+630+10.2%Added
Kestra Advisory Services, LLC6,845$241.0K0.00%+22+0.3%Added
Renaissance Technologies LLC6,900$243.0K0.00%−10,300−59.9%Reduced
Aigen Investment Management, LP6,946$244.6K0.04%+6,946New
Stephens Consulting, LLC6,960$245.1K0.10%00.0%Unchanged
Northwestern Mutual Wealth Management Co6,991$246.2K0.00%−165−2.3%Reduced
IHT Wealth Management, LLC7,003$246.6K0.01%+7,003New
Mitsubishi UFJ Trust & Banking Corp7,230$254.6K0.00%+799+12.4%Added
EP Wealth Advisors, LLC38,715$256.0K0.00%+26,515+217.3%Added
New York Life Investment Management LLC7,315$257.6K0.00%+7,315New
Lazard Asset Management LLC7,378$259.0K0.00%+4,727+178.3%Added
Nebula Research & Development LLC7,568$266.5K0.20%+7,568New
ProShare Advisors LLC7,643$269.1K0.00%−271−3.4%Reduced
Mercer Global Advisors Inc7,776$274.0K0.00%+185+2.4%Added
Neuberger Berman Group LLC7,836$275.9K0.00%−16,184−67.4%Reduced
EMC Capital Management8,651$276.0K0.56%+1,983+29.7%Added
Pavion Blue Capital, LLC7,962$280.3K0.16%−161−2.0%Reduced
Alps Advisors Inc7,990$281.3K0.00%+60+0.8%Added
Perennial Investment Advisors, LLC8,000$281.7K0.05%−259−3.1%Reduced
Versor Investments LP8,222$289.5K0.05%+8,222New
Brinker Capital Investments, LLC8,325$293.1K0.00%−15,097−64.5%Reduced
Orion Portfolio Solutions, LLC8,325$293.1K0.00%−15,097−64.5%Reduced
Verition Fund Management LLC8,340$293.7K0.00%+8,340New
Campbell & CO Investment Adviser LLC8,354$294.1K0.05%+8,354New
SageView Advisory Group, LLC8,504$299.4K0.02%+300+3.7%Added
Boothbay Fund Management, LLC8,751$308.1K0.01%−14,824−62.9%Reduced
Cetera Advisor Networks LLC8,779$309.1K0.00%+174+2.0%Added
Avantax Advisory Services, Inc.8,787$309.4K0.00%+8,787New
Deutsche Bank AG8,799$309.8K0.00%−2,323−20.9%Reduced
Corton Capital Inc.8,844$311.4K0.15%+8,844New
JustInvest LLC8,905$313.5K0.01%−7,756−46.6%Reduced
HighTower Advisors, LLC9,022$316.0K0.00%−1,144−11.3%Reduced
Ethic Inc.9,259$326.0K0.01%−6,167−40.0%Reduced
Truist Financial Corp9,554$336.4K0.00%−55,256−85.3%Reduced
Atom Investors LP9,798$345.0K0.13%+824+9.2%Added
Captrust Financial Advisors9,944$350.1K0.00%−980−9.0%Reduced
Canada Pension Plan Investment Board10,200$359.1K0.00%−32,800−76.3%Reduced
Maryland State Retirement & Pension System10,353$364.5K0.01%00.0%Unchanged
CI Private Wealth, LLC10,869$382.7K0.00%−693−6.0%Reduced
Tower Research Capital LLC (TRC)11,052$389.1K0.01%−480−4.2%Reduced
Cambridge Investment Research Advisors, Inc.11,072$390.0K0.00%−1,524−12.1%Reduced