Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2023
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 438
- −3 vs. Q4 2022
- Shares held
- 122.5M
- −3.15M (−2.5%) vs. Q4 2022
- Total value
- $4.65B
- −$581.3M (−11.1%) vs. Q4 2022
- New holders
- 55
- 143 more added
- Sold out
- 58
- 138 more reduced
9 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2023
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Winch Advisory Services, LLC | 403 | $15.0K | 0.01% | +2+0.5% | Added |
| Capital Analysts, LLC | 399 | $15.0K | 0.00% | +1+0.3% | Added |
| Spire Wealth Management | 398 | $15.1K | 0.00% | +290+268.5% | Added |
| Luken Investment Analytics, LLC | 412 | $15.6K | 0.01% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 415 | $15.8K | 0.00% | 00.0% | Unchanged |
| First Manhattan Co | 440 | $16.7K | 0.00% | +440 | New |
| Quadrant Capital Group LLC | 447 | $17.0K | 0.00% | +231+106.9% | Added |
| Farmers & Merchants Investments Inc | 460 | $17.5K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 480 | $18.2K | 0.00% | +353+278.0% | Added |
| Archer Investment Corp | 500 | $19.0K | 0.01% | −2−0.4% | Reduced |
| Sittner & Nelson, LLC | 500 | $19.0K | 0.01% | 00.0% | Unchanged |
| McClarren Financial Advisors, Inc. | 513 | $19.0K | 0.02% | +2+0.4% | Added |
| Mach-1 Financial Group, Inc. | 1,530 | $19.0K | 0.12% | +1,530 | New |
| GHP Investment Advisors, Inc. | 511 | $19.4K | 0.00% | 00.0% | Unchanged |
| Bokf, NA | 525 | $19.9K | 0.00% | +525 | New |
| Nalls Sherbakoff Group, LLC | 540 | $20.1K | 0.02% | +540 | New |
| Geneos Wealth Management Inc. | 593 | $22.5K | 0.00% | +100+20.3% | Added |
| Lindbrook Capital, LLC | 605 | $23.0K | 0.00% | 00.0% | Unchanged |
| Belpointe Asset Management LLC | 605 | $23.0K | 0.00% | +78+14.8% | Added |
| Private Trust Co NA | 616 | $23.4K | 0.00% | 00.0% | Unchanged |
| Ci Investments Inc. | 650 | $25.0K | 0.00% | +51+8.5% | Added |
| National Bank of Canada | 728 | $27.6K | 0.00% | +103+16.5% | Added |
| TD Capital Management LLC | 752 | $28.6K | 0.00% | 00.0% | Unchanged |
| Quarry LP | 765 | $29.0K | 0.02% | −162−17.5% | Reduced |
| GWM Advisors LLC | 767 | $29.1K | 0.00% | −1,500−66.2% | Reduced |
| Park Place Capital Corp | 867 | $32.9K | 0.01% | 00.0% | Unchanged |
| Ameritas Advisory Services, LLC | 890 | $33.8K | 0.00% | +890 | New |
| Coastal Capital Group, Inc. | 936 | $35.5K | 0.01% | +8+0.9% | Added |
| Clearstead Advisors, LLC | 1,000 | $38.0K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,002 | $38.0K | 0.00% | 00.0% | Unchanged |
| Global Retirement Partners, LLC | 1,121 | $39.9K | 0.00% | +1,110+10,090.9% | Added |
| Nomura Asset Management Co Ltd | 1,090 | $41.4K | 0.00% | −450−29.2% | Reduced |
| EP Wealth Advisors, LLC | 12,200 | $41.6K | 0.00% | +5,614+85.2% | Added |
| Federation des caisses Desjardins du Quebec | 1,161 | $44.1K | 0.00% | 00.0% | Unchanged |
| Proequities, Inc. | 1,164 | $44.2K | 0.00% | +1+0.1% | Added |
| Parkside Financial Bank & Trust | 1,188 | $45.1K | 0.01% | −1,252−51.3% | Reduced |
| IAG Wealth Partners, LLC | 1,199 | $45.5K | 0.01% | 00.0% | Unchanged |
| Norwood Financial Corp | 1,200 | $45.6K | 0.07% | 00.0% | Unchanged |
| Ellevest, Inc. | 1,290 | $49.0K | 0.00% | +222+20.8% | Added |
| Machina Capital S.A.S. | 1,300 | $49.4K | 0.04% | +1,300 | New |
| Harbour Investments, Inc. | 1,321 | $50.2K | 0.00% | +38+3.0% | Added |
| Advisory Services Network, LLC | 1,359 | $51.6K | 0.00% | −5−0.4% | Reduced |
| Salem Investment Counselors Inc | 1,415 | $53.7K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 1,861 | $70.7K | 0.01% | 00.0% | Unchanged |
| Investors Research Corp | 2,030 | $77.1K | 0.02% | 00.0% | Unchanged |
| ICA Group Wealth Management, LLC | 2,148 | $81.6K | 0.02% | −353−14.1% | Reduced |
| Global Financial Private Client, LLC | 2,244 | $86.5K | 0.04% | 00.0% | Unchanged |
| Huntington National Bank | 2,481 | $94.2K | 0.00% | +5+0.2% | Added |
| Allworth Financial LP | 2,585 | $98.1K | 0.00% | −393−13.2% | Reduced |
| Lazard Asset Management LLC | 2,651 | $100.0K | 0.00% | −1,433−35.1% | Reduced |
| Parallel Advisors, LLC | 2,695 | $102.3K | 0.00% | −21−0.8% | Reduced |
| Ronald Blue Trust, Inc. | 2,514 | $105.0K | 0.00% | −2−0.1% | Reduced |
| C M Bidwell & Associates Ltd | 3,377 | $128.2K | 0.10% | +1,022+43.4% | Added |
| Glassman Wealth Services | 3,561 | $135.2K | 0.02% | +21+0.6% | Added |
| Twin Lakes Capital Management, LLC | 3,629 | $137.8K | 0.10% | +16+0.4% | Added |
| Cutler Group LP | 3,864 | $146.0K | 0.02% | +3,864 | New |
| Steward Partners Investment Advisory, LLC | 3,856 | $146.4K | 0.00% | −24−0.6% | Reduced |
| Caas Capital Management LP | 4,900 | $186.1K | 0.06% | +4,900 | New |
| Assetmark, Inc | 5,259 | $199.7K | 0.00% | +859+19.5% | Added |
| Quadrature Capital Ltd | 5,337 | $202.6K | 0.01% | +5,337 | New |
| Raymond James Trust N.A. | 5,360 | $204.0K | 0.01% | −76−1.4% | Reduced |
| Leavell Investment Management, Inc. | 5,687 | $216.0K | 0.02% | 00.0% | Unchanged |
| Joule Financial, LLC | 5,692 | $216.1K | 0.12% | +5,692 | New |
| XTX Topco Ltd | 5,717 | $217.1K | 0.05% | +5,717 | New |
| C2C Wealth Management, LLC | 5,946 | $222.1K | 0.04% | 00.0% | Unchanged |
| Girard Partners Ltd. | 5,867 | $222.8K | 0.02% | +369+6.7% | Added |
| Bank of Hawaii | 5,909 | $224.4K | 0.01% | −180−3.0% | Reduced |
| Wolverine Trading, LLC | 6,217 | $231.0K | 0.01% | −5,427−46.6% | Reduced |
| Annex Advisory Services, LLC | 6,094 | $231.4K | 0.01% | +169+2.9% | Added |
| Atlas Capital Advisors LLC | 6,103 | $231.7K | 0.04% | −718−10.5% | Reduced |
| Kapitalo Investimentos Ltda | 6,149 | $233.5K | 0.08% | +4,459+263.8% | Added |
| Fifth Third Bancorp | 6,187 | $234.9K | 0.00% | −236−3.7% | Reduced |
| Hennion & Walsh Asset Management, Inc. | 6,237 | $237.0K | 0.01% | −206−3.2% | Reduced |
| MQS Management LLC | 6,269 | $238.0K | 0.15% | +6,269 | New |
| Mitsubishi UFJ Trust & Banking Corp | 6,431 | $244.2K | 0.00% | +678+11.8% | Added |
| Oppenheimer Asset Management Inc. | 6,506 | $247.0K | 0.00% | +673+11.5% | Added |
| LMR Partners LLP | 6,631 | $251.8K | 0.01% | −19,106−74.2% | Reduced |
| EMC Capital Management | 6,668 | $253.0K | 0.21% | 00.0% | Unchanged |
| First Republic Investment Management, Inc. | 6,700 | $254.4K | 0.00% | +130+2.0% | Added |
| Kestra Advisory Services, LLC | 6,823 | $259.1K | 0.00% | −2,136−23.8% | Reduced |
| Shelton Capital Management | 6,881 | $261.3K | 0.01% | 00.0% | Unchanged |
| Stephens Consulting, LLC | 6,960 | $264.3K | 0.16% | +2,230+47.1% | Added |
| Snowden Capital Advisors LLC | 6,964 | $264.4K | 0.01% | +192+2.8% | Added |
| Northwestern Mutual Wealth Management Co | 7,156 | $271.7K | 0.00% | +762+11.9% | Added |
| Virtu Financial LLC | 7,223 | $274.0K | 0.03% | −213−2.9% | Reduced |
| Pathstone Family Office, LLC | 7,245 | $276.6K | 0.00% | −2,406−24.9% | Reduced |
| Mercer Global Advisors Inc | 7,591 | $288.0K | 0.00% | −709−8.5% | Reduced |
| Qsemble Capital Management, LP | 7,900 | $300.0K | 0.20% | −7,200−47.7% | Reduced |
| ProShare Advisors LLC | 7,914 | $300.5K | 0.00% | −565−6.7% | Reduced |
| Alps Advisors Inc | 7,930 | $301.1K | 0.00% | +7,930 | New |
| Coldstream Capital Management Inc | 7,934 | $301.3K | 0.01% | −407−4.9% | Reduced |
| Dark Forest Capital Management LP | 7,951 | $301.9K | 0.07% | +7,497+1,651.3% | Added |
| Pinkerton Retirement Specialists, LLC | 7,987 | $303.3K | 0.06% | −3,922−32.9% | Reduced |
| Pavion Blue Capital, LLC | 8,123 | $308.4K | 0.19% | −212−2.5% | Reduced |
| SageView Advisory Group, LLC | 8,204 | $311.5K | 0.02% | 00.0% | Unchanged |
| Petrus Trust Company, LTA | 8,259 | $313.6K | 0.04% | +380+4.8% | Added |
| Perennial Investment Advisors, LLC | 8,259 | $313.6K | 0.06% | +8,259 | New |
| Gotham Asset Management, LLC | 8,335 | $316.5K | 0.01% | −13,952−62.6% | Reduced |
| Cetera Advisor Networks LLC | 8,605 | $326.7K | 0.00% | +48+0.6% | Added |
| Wedge Capital Management L L P | 8,708 | $330.6K | 0.01% | −775,912−98.9% | Reduced |