Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2022
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 415
- +15 vs. Q2 2022
- Shares held
- 123.4M
- −3.10M (−2.5%) vs. Q2 2022
- Total value
- $4.31B
- +$295.9M (+7.4%) vs. Q2 2022
- New holders
- 60
- 101 more added
- Sold out
- 45
- 157 more reduced
4 institutions that held it in Q2 2022 haven't filed for Q3 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2022
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Neo Ivy Capital Management | 577 | $20.0K | 0.05% | −970−62.7% | Reduced |
| National Bank of Canada | 570 | $20.0K | 0.00% | −134−19.0% | Reduced |
| Lindbrook Capital, LLC | 575 | $20.0K | 0.00% | +3+0.5% | Added |
| Proequities, Inc. | 548 | $19.0K | 0.00% | +39+7.7% | Added |
| GHP Investment Advisors, Inc. | 511 | $18.0K | 0.00% | 00.0% | Unchanged |
| Archer Investment Corp | 502 | $17.5K | 0.01% | +2+0.4% | Added |
| Geneos Wealth Management Inc. | 493 | $17.0K | 0.00% | −3,808−88.5% | Reduced |
| FAI Wealth Management | 500 | $17.0K | 0.02% | 00.0% | Unchanged |
| Mach-1 Financial Group, Inc. | 500 | $17.0K | 0.02% | 00.0% | Unchanged |
| McClarren Financial Advisors, Inc. | 509 | $17.0K | 0.02% | +509 | New |
| Farmers & Merchants Investments Inc | 460 | $16.0K | 0.00% | −360−43.9% | Reduced |
| Winch Advisory Services, LLC | 400 | $14.0K | 0.01% | +2+0.5% | Added |
| Moisand Fitzgerald Tamayo, LLC | 415 | $14.0K | 0.00% | 00.0% | Unchanged |
| Capital Analysts, LLC | 397 | $14.0K | 0.00% | +151+61.4% | Added |
| Gradient Investments LLC | 402 | $14.0K | 0.00% | +167+71.1% | Added |
| De Burlo Group Inc | 400 | $14.0K | 0.00% | +400 | New |
| Bessemer Group Inc | 365 | $13.0K | 0.00% | −2,938−88.9% | Reduced |
| Front Row Advisors LLC | 380 | $13.0K | 0.01% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 348 | $12.1K | 0.00% | −4−1.1% | Reduced |
| Umb Bank N A | 345 | $12.0K | 0.00% | −42−10.9% | Reduced |
| North Star Investment Management Corp. | 340 | $12.0K | 0.00% | 00.0% | Unchanged |
| Banque Cantonale Vaudoise | 350 | $12.0K | 0.00% | 00.0% | Unchanged |
| Surevest, LLC | 315 | $11.0K | 0.00% | 00.0% | Unchanged |
| Barrett & Company, Inc. | 256 | $10.7K | 0.01% | +256 | New |
| PFS Partners, LLC | 300 | $10.5K | 0.01% | 00.0% | Unchanged |
| Adirondack Trust Co | 280 | $10.0K | 0.01% | 00.0% | Unchanged |
| Arlington Partners LLC | 278 | $10.0K | 0.00% | 00.0% | Unchanged |
| AdvisorNet Financial, Inc | 300 | $10.0K | 0.00% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 298 | $10.0K | 0.00% | +26+9.6% | Added |
| Sound Income Strategies, LLC | 280 | $10.0K | 0.00% | 00.0% | Unchanged |
| RE Dickinson Investment Advisors, LLC | 300 | $10.0K | 0.01% | +300 | New |
| WFA Asset Management Corp | 273 | $9.53K | 0.01% | +1+0.4% | Added |
| Bradley & Co. Private Wealth Management, LLC | 250 | $9.00K | 0.01% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 220 | $8.00K | 0.00% | −1−0.5% | Reduced |
| Community Bank, N.A. | 222 | $8.00K | 0.00% | +22+11.0% | Added |
| Smithfield Trust Co | 210 | $7.00K | 0.00% | 00.0% | Unchanged |
| Arrow Financial Corp | 200 | $7.00K | 0.00% | 00.0% | Unchanged |
| Trust Co of Vermont | 200 | $7.00K | 0.00% | 00.0% | Unchanged |
| Kistler-Tiffany Companies, LLC | 195 | $7.00K | 0.00% | 00.0% | Unchanged |
| Focused Wealth Management, Inc | 204 | $7.00K | 0.00% | +1+0.5% | Added |
| McIlrath & Eck, LLC | 192 | $7.00K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $7.00K | 0.00% | 00.0% | Unchanged |
| Almanack Investment Partners, LLC. | 204 | $7.00K | 0.00% | +204 | New |
| Hantz Financial Services, Inc. | 172 | $6.00K | 0.00% | −92−34.8% | Reduced |
| Crewe Advisors LLC | 172 | $6.00K | 0.00% | +86+100.0% | Added |
| Credential Qtrade Securities Inc. | 145 | $5.06K | 0.00% | +145 | New |
| Tradition Wealth Management, LLC | 137 | $5.00K | 0.00% | −1,209−89.8% | Reduced |
| Horrell Capital Management, Inc. | 147 | $5.00K | 0.00% | 00.0% | Unchanged |
| Cypress Capital Management LLC (WY) | 150 | $5.00K | 0.01% | 00.0% | Unchanged |
| West Bancorporation Inc | 136 | $5.00K | 0.00% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 145 | $5.00K | 0.00% | 00.0% | Unchanged |
| Investment Research & Advisory Group, Inc. | 129 | $5.00K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 139 | $5.00K | 0.00% | +89+178.0% | Added |
| Schubert & Co | 146 | $5.00K | 0.00% | +70+92.1% | Added |
| Cambridge Trust Co | 113 | $4.00K | 0.00% | +1+0.9% | Added |
| Ancora Advisors, LLC | 123 | $4.00K | 0.00% | 00.0% | Unchanged |
| Johnson Midwest Financial, LLC | 114 | $4.00K | 0.02% | +1+0.9% | Added |
| Eagle Bay Advisors LLC | 106 | $4.00K | 0.00% | 00.0% | Unchanged |
| Howe & Rusling Inc | 112 | $4.00K | 0.00% | +11+10.9% | Added |
| Cary Street Partners Asset Management LLC | 115 | $4.00K | 0.00% | +115 | New |
| Johnson Financial Group, Inc. | 100 | $3.00K | 0.00% | −600−85.7% | Reduced |
| Spire Wealth Management | 99 | $3.00K | 0.00% | −209−67.9% | Reduced |
| Washington Trust Co | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Earnest Partners LLC | 84 | $3.00K | 0.00% | 00.0% | Unchanged |
| AlphaMark Advisors, LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. LLC | 80 | $3.00K | 0.00% | 00.0% | Unchanged |
| BerganKDV Wealth Management, LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Zions Bancorporation, N.A. | 88 | $3.00K | 0.00% | 00.0% | Unchanged |
| Mascoma Wealth Management LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Independence Bank of Kentucky | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Evoke Wealth, LLC | 87 | $3.00K | 0.00% | 00.0% | Unchanged |
| CoreFirst Bank & Trust | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| FourThought Financial, LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| TCI Wealth Advisors, Inc. | 74 | $3.00K | 0.00% | +9+13.8% | Added |
| Aspire Private Capital, LLC | 73 | $3.00K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. Wealth Management LLC | 80 | $2.79K | 0.00% | 00.0% | Unchanged |
| Hexagon Capital Partners LLC | 69 | $2.00K | 0.00% | −397−85.2% | Reduced |
| Rockefeller Capital Management L.P. | 73 | $2.00K | 0.00% | −68−48.2% | Reduced |
| Hazlett, Burt & Watson, Inc. | 48 | $2.00K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 65 | $2.00K | 0.00% | 00.0% | Unchanged |
| CVA Family Office, LLC | 50 | $2.00K | 0.00% | 00.0% | Unchanged |
| Accel Wealth Management | 46 | $2.00K | 0.00% | 00.0% | Unchanged |
| Brown Brothers Harriman & Co | 31 | $1.00K | 0.00% | −43−58.1% | Reduced |
| First Horizon Advisors, Inc. | 37 | $1.00K | 0.00% | −18−32.7% | Reduced |
| Creative Financial Designs Inc | 32 | $1.00K | 0.00% | +1+3.2% | Added |
| Massmutual Trust Co FSB | 16 | $1.00K | 0.00% | −2−11.1% | Reduced |
| Sandy Spring Bank | 20 | $1.00K | 0.00% | 00.0% | Unchanged |
| Baystate Wealth Management LLC | 22 | $1.00K | 0.00% | 00.0% | Unchanged |
| Capital Advisors, Ltd. LLC | 22 | $1.00K | 0.00% | −1−4.3% | Reduced |
| BDO Wealth Advisors, LLC | 33 | $1.00K | 0.00% | 00.0% | Unchanged |
| Semmax Financial Advisors Inc. | 31 | $1.00K | 0.00% | 00.0% | Unchanged |
| Prestige Wealth Management Group LLC | 32 | $1.00K | 0.00% | 00.0% | Unchanged |
| Hoey Investments, Inc | 20 | $1.00K | 0.00% | 00.0% | Unchanged |
| Disciplined Investments, LLC | 38 | $1.00K | 0.00% | +15+65.2% | Added |
| TFC Financial Management | 21 | $1.00K | 0.00% | 00.0% | Unchanged |
| SOA Wealth Advisors, LLC. | 53 | $1.00K | 0.00% | 00.0% | Unchanged |
| Newbridge Financial Services Group, Inc. | 19 | $1.00K | 0.00% | 00.0% | Unchanged |
| City State Bank | 40 | $1.00K | 0.00% | 00.0% | Unchanged |
| Compagnie Lombard Odier SCmA | 25 | $1.00K | 0.00% | +25 | New |
| Larson Financial Group LLC | 17 | $1.00K | 0.00% | +17 | New |