Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2022
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 425
- −1 vs. Q4 2021
- Shares held
- 130.1M
- −8.79M (−6.3%) vs. Q4 2021
- Total value
- $5.12B
- −$108.0M (−2.1%) vs. Q4 2021
- New holders
- 59
- 129 more added
- Sold out
- 60
- 133 more reduced
3 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2022
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Winch Advisory Services, LLC | 912 | $36.0K | 0.01% | 00.0% | Unchanged |
| Future Financial Wealth Managment LLC | 864 | $34.0K | 0.03% | +3+0.3% | Added |
| AdvisorNet Financial, Inc | 845 | $33.0K | 0.00% | +45+5.6% | Added |
| Farmers & Merchants Investments Inc | 820 | $32.0K | 0.00% | 00.0% | Unchanged |
| Patriot Financial Group Insurance Agency, LLC | 819 | $32.0K | 0.01% | 00.0% | Unchanged |
| American Portfolios Advisors | 795 | $31.3K | 0.00% | −8−1.0% | Reduced |
| Lazard Asset Management LLC | 797 | $31.0K | 0.00% | +797 | New |
| Graves-Light Private Wealth Management, Inc. | 600 | $24.0K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 600 | $24.0K | 0.01% | 00.0% | Unchanged |
| National Bank of Canada | 546 | $21.0K | 0.00% | −2,038−78.9% | Reduced |
| Hexagon Capital Partners LLC | 529 | $21.0K | 0.01% | −61−10.3% | Reduced |
| Prospera Financial Services Inc | 521 | $21.0K | 0.00% | +521 | New |
| Compagnie Lombard Odier SCmA | 500 | $20.0K | 0.00% | 00.0% | Unchanged |
| Archer Investment Corp | 500 | $19.1K | 0.01% | 00.0% | Unchanged |
| McClarren Financial Advisors, Inc. | 504 | $19.0K | 0.01% | +1+0.2% | Added |
| FAI Wealth Management | 500 | $19.0K | 0.02% | 00.0% | Unchanged |
| Umb Bank N A | 445 | $18.0K | 0.00% | −21−4.5% | Reduced |
| Money Concepts Capital Corp | 434 | $17.0K | 0.00% | +434 | New |
| Moisand Fitzgerald Tamayo, LLC | 415 | $16.0K | 0.01% | 00.0% | Unchanged |
| De Burlo Group Inc | 400 | $15.8K | 0.00% | +400 | New |
| TD Private Client Wealth LLC | 386 | $15.2K | 0.00% | −6,566−94.4% | Reduced |
| Front Row Advisors LLC | 380 | $15.0K | 0.01% | −108−22.1% | Reduced |
| Koshinski Asset Management, Inc. | 376 | $14.8K | 0.00% | 00.0% | Unchanged |
| Cordasco Financial Network | 351 | $14.0K | 0.01% | 00.0% | Unchanged |
| Proequities, Inc. | 367 | $14.0K | 0.00% | +203+123.8% | Added |
| North Star Investment Management Corp. | 340 | $13.0K | 0.00% | 00.0% | Unchanged |
| Hantz Financial Services, Inc. | 326 | $13.0K | 0.00% | 00.0% | Unchanged |
| Spire Wealth Management | 299 | $12.0K | 0.00% | −646−68.4% | Reduced |
| Surevest, LLC | 315 | $12.0K | 0.00% | 00.0% | Unchanged |
| PFS Partners, LLC | 300 | $11.8K | 0.01% | 00.0% | Unchanged |
| Adirondack Trust Co | 280 | $11.0K | 0.01% | −30−9.7% | Reduced |
| Arlington Partners LLC | 278 | $11.0K | 0.00% | −48−14.7% | Reduced |
| Sound Income Strategies, LLC | 280 | $11.0K | 0.00% | 00.0% | Unchanged |
| Charter Oak Capital Management, LLC | 281 | $11.0K | 0.00% | +75+36.4% | Added |
| WFA Asset Management Corp | 271 | $10.7K | 0.01% | +1+0.4% | Added |
| Gemmer Asset Management LLC | 268 | $10.0K | 0.00% | 00.0% | Unchanged |
| Capital Analysts, LLC | 245 | $10.0K | 0.00% | +1+0.4% | Added |
| Bradley & Co. Private Wealth Management, LLC | 250 | $10.0K | 0.01% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 256 | $10.0K | 0.00% | +52+25.5% | Added |
| Gradient Investments LLC | 234 | $9.00K | 0.00% | +1+0.4% | Added |
| Roble, Belko & Company, Inc | 240 | $9.00K | 0.00% | 00.0% | Unchanged |
| Smithfield Trust Co | 210 | $9.00K | 0.00% | 00.0% | Unchanged |
| Massmutual Trust Co FSB | 221 | $9.00K | 0.00% | +198+860.9% | Added |
| First Horizon Advisors, Inc. | 206 | $8.00K | 0.00% | −132−39.1% | Reduced |
| Focused Wealth Management, Inc | 202 | $8.00K | 0.00% | +1+0.5% | Added |
| Community Bank, N.A. | 200 | $8.00K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $8.00K | 0.00% | 00.0% | Unchanged |
| Freedman Financial Associates, Inc. | 200 | $8.00K | 0.01% | 00.0% | Unchanged |
| Kistler-Tiffany Companies, LLC | 195 | $8.00K | 0.00% | 00.0% | Unchanged |
| McIlrath & Eck, LLC | 192 | $8.00K | 0.00% | 00.0% | Unchanged |
| Mach-1 Financial Group, Inc. | 203 | $8.00K | 0.01% | +1+0.5% | Added |
| GHP Investment Advisors, Inc. | 200 | $8.00K | 0.00% | +200 | New |
| Horrell Capital Management, Inc. | 147 | $6.00K | 0.00% | 00.0% | Unchanged |
| Cypress Capital Management LLC (WY) | 150 | $6.00K | 0.01% | 00.0% | Unchanged |
| RPg Family Wealth Advisory, LLC | 150 | $5.91K | 0.00% | +150 | New |
| West Bancorporation Inc | 136 | $5.00K | 0.00% | 00.0% | Unchanged |
| Ancora Advisors, LLC | 123 | $5.00K | 0.00% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 145 | $5.00K | 0.00% | 00.0% | Unchanged |
| First Bank & Trust | 120 | $5.00K | 0.00% | 00.0% | Unchanged |
| Howe & Rusling Inc | 119 | $5.00K | 0.00% | 00.0% | Unchanged |
| Benjamin F. Edwards & Company, Inc. | 117 | $5.00K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 127 | $5.00K | 0.00% | +16+14.4% | Added |
| Cardinal Capital Management, Inc. | 120 | $5.00K | 0.00% | +120 | New |
| Investment Research & Advisory Group, Inc. | 128 | $5.00K | 0.00% | +128 | New |
| Cambridge Trust Co | 112 | $4.00K | 0.00% | −19−14.5% | Reduced |
| TCI Wealth Advisors, Inc. | 96 | $4.00K | 0.00% | −43−30.9% | Reduced |
| Mascoma Wealth Management LLC | 100 | $4.00K | 0.00% | −20−16.7% | Reduced |
| Evoke Wealth, LLC | 107 | $4.00K | 0.00% | −17−13.7% | Reduced |
| Washington Trust Co | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| AlphaMark Advisors, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| BerganKDV Wealth Management, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Independence Bank of Kentucky | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Johnson Midwest Financial, LLC | 113 | $4.00K | 0.01% | −9−7.4% | Reduced |
| Vectors Research Management, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Concord Wealth Partners | 109 | $4.00K | 0.00% | 00.0% | Unchanged |
| Eagle Bay Advisors LLC | 106 | $4.00K | 0.00% | 00.0% | Unchanged |
| FourThought Financial, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Caas Capital Management LP | 104 | $4.00K | 0.00% | +104 | New |
| Capital Advisory Group Advisory Services, LLC | 100 | $4.00K | 0.00% | +100 | New |
| TCWP LLC | 105 | $4.00K | 0.00% | +105 | New |
| Bartlett & Co. Wealth Management LLC | 80 | $3.15K | 0.00% | +80 | New |
| Signaturefd, LLC | 67 | $3.00K | 0.00% | −193−74.2% | Reduced |
| Earnest Partners LLC | 84 | $3.00K | 0.00% | 00.0% | Unchanged |
| Zions Bancorporation, N.A. | 88 | $3.00K | 0.00% | 00.0% | Unchanged |
| Bedel Financial Consulting, Inc. | 80 | $3.00K | 0.00% | 00.0% | Unchanged |
| Aspire Private Capital, LLC | 73 | $3.00K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 65 | $3.00K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. LLC | 80 | $3.00K | 0.00% | +80 | New |
| Cordant, Inc. | 67 | $3.00K | 0.00% | +67 | New |
| Tarbox Family Office, Inc. | 48 | $2.00K | 0.00% | 00.0% | Unchanged |
| Accel Wealth Management | 46 | $2.00K | 0.00% | 00.0% | Unchanged |
| Beaird Harris Wealth Management, LLC | 50 | $2.00K | 0.00% | 00.0% | Unchanged |
| City State Bank | 40 | $2.00K | 0.00% | 00.0% | Unchanged |
| SOA Wealth Advisors, LLC. | 53 | $2.00K | 0.00% | 00.0% | Unchanged |
| Ellevest, Inc. | 59 | $2.00K | 0.00% | +46+353.8% | Added |
| Hazlett, Burt & Watson, Inc. | 48 | $2.00K | 0.00% | +48 | New |
| Rockefeller Capital Management L.P. | 73 | $2.00K | 0.00% | +73 | New |
| Sutton Wealth Advisors Inc. | 29 | $1.14K | 0.00% | 00.0% | Unchanged |
| Assetmark, Inc | 13 | $1.00K | 0.00% | −307−95.9% | Reduced |
| Creative Financial Designs Inc | 31 | $1.00K | 0.00% | 00.0% | Unchanged |