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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2022

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
425
−1 vs. Q4 2021
Shares held
130.1M
−8.79M (−6.3%) vs. Q4 2021
Total value
$5.12B
−$108.0M (−2.1%) vs. Q4 2021
New holders
59
129 more added
Sold out
60
133 more reduced

3 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 425 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2022: $5.12B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2021.

Institutions holding HOG in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Valley National Advisers Inc4$00.00%−58−93.5%Reduced
Baldwin Brothers Inc10$00.00%00.0%Unchanged
M&R Capital Management Inc25$00.00%00.0%Unchanged
Horan Securities, Inc.11$00.00%00.0%Unchanged
Bogart Wealth, LLC8$00.00%00.0%Unchanged
Private Capital Group, LLC2$00.00%00.0%Unchanged
PrairieView Partners, LLC5$00.00%+5New
Lindbrook Capital, LLC6$00.00%+6New
GoalVest Advisory LLC10$00.00%+10New
SJS Investment Consulting Inc.5$00.00%+5New
Exane Derivatives6$2360.00%00.0%Unchanged
Raffa Wealth Management, LLC19$7490.00%00.0%Unchanged
Assetmark, Inc13$1.00K0.00%−307−95.9%Reduced
Creative Financial Designs Inc31$1.00K0.00%00.0%Unchanged
Sandy Spring Bank20$1.00K0.00%00.0%Unchanged
Baystate Wealth Management LLC22$1.00K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC14$1.00K0.00%00.0%Unchanged
BDO Wealth Advisors, LLC33$1.00K0.00%00.0%Unchanged
Semmax Financial Advisors Inc.31$1.00K0.00%00.0%Unchanged
Hoey Investments, Inc20$1.00K0.00%00.0%Unchanged
TFC Financial Management21$1.00K0.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.19$1.00K0.00%00.0%Unchanged
Schubert & Co35$1.00K0.00%+12+52.2%Added
Zullo Investment Group, Inc.28$1.00K0.00%00.0%Unchanged
Carmichael Hill & Associates, Inc.13$1.00K0.00%00.0%Unchanged
Disciplined Investments, LLC28$1.00K0.00%+28New
Sutton Wealth Advisors Inc.29$1.14K0.00%00.0%Unchanged
Tarbox Family Office, Inc.48$2.00K0.00%00.0%Unchanged
Accel Wealth Management46$2.00K0.00%00.0%Unchanged
Beaird Harris Wealth Management, LLC50$2.00K0.00%00.0%Unchanged
City State Bank40$2.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.53$2.00K0.00%00.0%Unchanged
Ellevest, Inc.59$2.00K0.00%+46+353.8%Added
Hazlett, Burt & Watson, Inc.48$2.00K0.00%+48New
Rockefeller Capital Management L.P.73$2.00K0.00%+73New
Signaturefd, LLC67$3.00K0.00%−193−74.2%Reduced
Earnest Partners LLC84$3.00K0.00%00.0%Unchanged
Zions Bancorporation, N.A.88$3.00K0.00%00.0%Unchanged
Bedel Financial Consulting, Inc.80$3.00K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$3.00K0.00%00.0%Unchanged
Versant Capital Management, Inc65$3.00K0.00%00.0%Unchanged
Bartlett & Co. LLC80$3.00K0.00%+80New
Cordant, Inc.67$3.00K0.00%+67New
Bartlett & Co. Wealth Management LLC80$3.15K0.00%+80New
Cambridge Trust Co112$4.00K0.00%−19−14.5%Reduced
TCI Wealth Advisors, Inc.96$4.00K0.00%−43−30.9%Reduced
Mascoma Wealth Management LLC100$4.00K0.00%−20−16.7%Reduced
Evoke Wealth, LLC107$4.00K0.00%−17−13.7%Reduced
Washington Trust Co100$4.00K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
BerganKDV Wealth Management, LLC100$4.00K0.00%00.0%Unchanged
Independence Bank of Kentucky100$4.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC113$4.00K0.01%−9−7.4%Reduced
Vectors Research Management, LLC100$4.00K0.00%00.0%Unchanged
Concord Wealth Partners109$4.00K0.00%00.0%Unchanged
Eagle Bay Advisors LLC106$4.00K0.00%00.0%Unchanged
FourThought Financial, LLC100$4.00K0.00%00.0%Unchanged
Caas Capital Management LP104$4.00K0.00%+104New
Capital Advisory Group Advisory Services, LLC100$4.00K0.00%+100New
TCWP LLC105$4.00K0.00%+105New
West Bancorporation Inc136$5.00K0.00%00.0%Unchanged
Ancora Advisors, LLC123$5.00K0.00%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$5.00K0.00%00.0%Unchanged
First Bank & Trust120$5.00K0.00%00.0%Unchanged
Howe & Rusling Inc119$5.00K0.00%00.0%Unchanged
Benjamin F. Edwards & Company, Inc.117$5.00K0.00%00.0%Unchanged
Quadrant Capital Group LLC127$5.00K0.00%+16+14.4%Added
Cardinal Capital Management, Inc.120$5.00K0.00%+120New
Investment Research & Advisory Group, Inc.128$5.00K0.00%+128New
RPg Family Wealth Advisory, LLC150$5.91K0.00%+150New
Horrell Capital Management, Inc.147$6.00K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$6.00K0.01%00.0%Unchanged
First Horizon Advisors, Inc.206$8.00K0.00%−132−39.1%Reduced
Focused Wealth Management, Inc202$8.00K0.00%+1+0.5%Added
Community Bank, N.A.200$8.00K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$8.00K0.00%00.0%Unchanged
Freedman Financial Associates, Inc.200$8.00K0.01%00.0%Unchanged
Kistler-Tiffany Companies, LLC195$8.00K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$8.00K0.00%00.0%Unchanged
Mach-1 Financial Group, Inc.203$8.00K0.01%+1+0.5%Added
GHP Investment Advisors, Inc.200$8.00K0.00%+200New
Gradient Investments LLC234$9.00K0.00%+1+0.4%Added
Roble, Belko & Company, Inc240$9.00K0.00%00.0%Unchanged
Smithfield Trust Co210$9.00K0.00%00.0%Unchanged
Massmutual Trust Co FSB221$9.00K0.00%+198+860.9%Added
Gemmer Asset Management LLC268$10.0K0.00%00.0%Unchanged
Capital Analysts, LLC245$10.0K0.00%+1+0.4%Added
Bradley & Co. Private Wealth Management, LLC250$10.0K0.01%00.0%Unchanged
JFS Wealth Advisors, LLC256$10.0K0.00%+52+25.5%Added
WFA Asset Management Corp271$10.7K0.01%+1+0.4%Added
Adirondack Trust Co280$11.0K0.01%−30−9.7%Reduced
Arlington Partners LLC278$11.0K0.00%−48−14.7%Reduced
Sound Income Strategies, LLC280$11.0K0.00%00.0%Unchanged
Charter Oak Capital Management, LLC281$11.0K0.00%+75+36.4%Added
PFS Partners, LLC300$11.8K0.01%00.0%Unchanged
Spire Wealth Management299$12.0K0.00%−646−68.4%Reduced
Surevest, LLC315$12.0K0.00%00.0%Unchanged
North Star Investment Management Corp.340$13.0K0.00%00.0%Unchanged
Hantz Financial Services, Inc.326$13.0K0.00%00.0%Unchanged
Cordasco Financial Network351$14.0K0.01%00.0%Unchanged