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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2022

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
425
−1 vs. Q4 2021
Shares held
130.1M
−8.79M (−6.3%) vs. Q4 2021
Total value
$5.12B
−$108.0M (−2.1%) vs. Q4 2021
New holders
59
129 more added
Sold out
60
133 more reduced

3 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 425 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2022: $5.12B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2021.

Institutions holding HOG in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Proequities, Inc.367$14.0K0.00%+203+123.8%Added
Koshinski Asset Management, Inc.376$14.8K0.00%00.0%Unchanged
Front Row Advisors LLC380$15.0K0.01%−108−22.1%Reduced
TD Private Client Wealth LLC386$15.2K0.00%−6,566−94.4%Reduced
De Burlo Group Inc400$15.8K0.00%+400New
Moisand Fitzgerald Tamayo, LLC415$16.0K0.01%00.0%Unchanged
Money Concepts Capital Corp434$17.0K0.00%+434New
Umb Bank N A445$18.0K0.00%−21−4.5%Reduced
McClarren Financial Advisors, Inc.504$19.0K0.01%+1+0.2%Added
FAI Wealth Management500$19.0K0.02%00.0%Unchanged
Archer Investment Corp500$19.1K0.01%00.0%Unchanged
Compagnie Lombard Odier SCmA500$20.0K0.00%00.0%Unchanged
National Bank of Canada546$21.0K0.00%−2,038−78.9%Reduced
Hexagon Capital Partners LLC529$21.0K0.01%−61−10.3%Reduced
Prospera Financial Services Inc521$21.0K0.00%+521New
Graves-Light Private Wealth Management, Inc.600$24.0K0.00%00.0%Unchanged
Sittner & Nelson, LLC600$24.0K0.01%00.0%Unchanged
Lazard Asset Management LLC797$31.0K0.00%+797New
American Portfolios Advisors795$31.3K0.00%−8−1.0%Reduced
Farmers & Merchants Investments Inc820$32.0K0.00%00.0%Unchanged
Patriot Financial Group Insurance Agency, LLC819$32.0K0.01%00.0%Unchanged
AdvisorNet Financial, Inc845$33.0K0.00%+45+5.6%Added
Future Financial Wealth Managment LLC864$34.0K0.03%+3+0.3%Added
Banque Cantonale Vaudoise896$36.0K0.00%−1,105−55.2%Reduced
Coastal Capital Group, Inc.920$36.0K0.01%+4+0.4%Added
Winch Advisory Services, LLC912$36.0K0.01%00.0%Unchanged
Central Trust Co1,002$39.0K0.00%00.0%Unchanged
Dixon Hughes Goodman Wealth Advisors LLC997$39.0K0.01%+997New
IAG Wealth Partners, LLC1,199$47.0K0.01%00.0%Unchanged
Capula Management Ltd1,190$47.0K0.01%+1,190New
Tradition Wealth Management, LLC1,340$53.0K0.01%+733+120.8%Added
Brown Brothers Harriman & Co1,381$54.0K0.00%+1,270+1,144.1%Added
Northern Oak Wealth Management Inc1,400$55.0K0.01%00.0%Unchanged
Salem Investment Counselors Inc1,415$56.0K0.00%00.0%Unchanged
Ci Investments Inc.1,443$57.0K0.00%00.0%Unchanged
Nomura Asset Management Co Ltd1,540$60.7K0.00%+1,540New
Federation des caisses Desjardins du Quebec1,591$62.7K0.00%−318−16.7%Reduced
Tompkins Financial Corp1,620$64.0K0.01%00.0%Unchanged
Covestor Ltd1,660$65.0K0.04%+710+74.7%Added
Norwood Financial Corp1,750$69.0K0.10%00.0%Unchanged
Investors Research Corp2,030$80.0K0.02%00.0%Unchanged
Clearstead Advisors, LLC2,021$80.0K0.01%+1,021+102.1%Added
Allworth Financial LP2,134$84.0K0.00%+438+25.8%Added
Meeder Asset Management Inc2,151$85.0K0.00%+1,992+1,252.8%Added
Global Financial Private Client, LLC2,244$87.0K0.04%00.0%Unchanged
State of Wyoming2,481$98.0K0.05%+985+65.8%Added
Parallel Advisors, LLC2,553$102.0K0.00%+1,965+334.2%Added
Huntington National Bank2,682$106.0K0.00%00.0%Unchanged
Parkside Financial Bank & Trust2,882$114.0K0.03%−32−1.1%Reduced
Bessemer Group Inc3,342$132.0K0.00%00.0%Unchanged
Glassman Wealth Services3,484$137.0K0.02%00.0%Unchanged
EMC Capital Management3,847$140.0K0.10%+3,847New
Quantbot Technologies LP3,582$141.0K0.01%−23,103−86.6%Reduced
Twin Lakes Capital Management, LLC3,567$141.0K0.08%+14+0.4%Added
Steward Partners Investment Advisory, LLC3,747$148.0K0.00%−82−2.1%Reduced
Geneos Wealth Management Inc.4,301$169.0K0.01%−1,018−19.1%Reduced
Johnson Financial Group, Inc.4,444$175.0K0.01%00.0%Unchanged
Altshuler Shaham Ltd4,571$180.0K0.00%+530+13.1%Added
Neo Ivy Capital Management4,836$190.0K0.17%+4,836New
Sargent Bickham Lagudis LLC5,075$200.0K0.02%−300−5.6%Reduced
Annex Advisory Services, LLC5,078$200.0K0.01%+5,078New
IFP Advisors, Inc4,152$201.0K0.00%+3,744+917.6%Added
Forum Financial Management, LP5,141$202.0K0.01%+5,141New
First Business Financial Services, Inc.5,150$203.0K0.02%+5,150New
Girard Partners Ltd.5,348$210.0K0.02%00.0%Unchanged
Davenport & Co LLC5,372$212.0K0.00%−301−5.3%Reduced
Poehling Capital Management, LLC5,552$219.0K0.07%−2,051−27.0%Reduced
Raymond James Trust N.A.5,538$219.0K0.01%+5,538New
Leavell Investment Management, Inc.5,687$224.0K0.02%00.0%Unchanged
Wintrust Investments LLC5,950$234.0K0.02%+600+11.2%Added
Kestra Advisory Services, LLC5,964$235.0K0.00%−352−5.6%Reduced
Cetera Advisor Networks LLC6,023$237.0K0.00%−164−2.7%Reduced
Pathstone Family Office, LLC4,089$243.0K0.01%+4,089New
Northwestern Mutual Wealth Management Co6,176$244.0K0.00%−397−6.0%Reduced
Leonteq Securities AG6,248$246.2K0.01%−6,649−51.6%Reduced
C2C Wealth Management, LLC5,946$247.0K0.04%−1,400−19.1%Reduced
Fifth Third Bancorp6,412$253.0K0.00%−207−3.1%Reduced
First Republic Investment Management, Inc.6,554$258.0K0.00%−103−1.5%Reduced
CIBC Asset Management Inc6,555$258.0K0.00%−36−0.5%Reduced
Annandale Capital, LLC6,600$260.0K0.10%−17,100−72.2%Reduced
Bank of Hawaii6,699$264.0K0.01%−3,783−36.1%Reduced
Wedbush Securities Inc7,109$280.0K0.01%−5,010−41.3%Reduced
Impax Asset Management Group plc7,177$283.0K0.00%−37−0.5%Reduced
Beck Bode, LLC7,192$283.0K0.06%+56+0.8%Added
Weil Company, Inc.7,224$285.0K0.14%+7,224New
Wedge Capital Management L L P7,618$300.0K0.00%+7,618New
Mercer Global Advisors Inc7,745$305.0K0.00%−15−0.2%Reduced
Hennion & Walsh Asset Management, Inc.7,872$310.0K0.02%−533−6.3%Reduced
Ford Financial Group, LLC8,000$315.0K0.12%−100−1.2%Reduced
Dynamic Technology Lab Private Ltd8,040$317.0K0.04%+8,040New
RBF Capital, LLC8,000$320.0K0.02%+8,000New
Shelton Capital Management8,141$321.0K0.01%00.0%Unchanged
Ethic Inc.8,139$321.0K0.02%+8,139New
JustInvest LLC8,236$324.0K0.02%+8,236New
Coldstream Capital Management Inc8,293$327.0K0.01%−500−5.7%Reduced
Teza Capital Management LLC8,327$328.0K0.12%+8,327New
Tower Research Capital LLC (TRC)8,504$335.0K0.00%−4,883−36.5%Reduced
Pavion Blue Capital, LLC8,505$335.0K0.20%−3,947−31.7%Reduced
Natixis8,767$345.0K0.00%−2,733−23.8%Reduced
Versor Investments LP9,100$359.0K0.01%+9,100New