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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2021

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
429
+22 vs. Q3 2021
Shares held
138.9M
+398.3K (+0.3%) vs. Q3 2021
Total value
$5.23B
+$161.4M (+3.2%) vs. Q3 2021
New holders
78
135 more added
Sold out
56
114 more reduced

6 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 429 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2021: $5.23B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2021.

Institutions holding HOG in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
IFP Advisors, Inc408$16.0K0.00%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC415$16.0K0.00%00.0%Unchanged
Umb Bank N A466$17.0K0.00%+466New
Front Row Advisors LLC488$18.0K0.01%−97−16.6%Reduced
FAI Wealth Management500$18.0K0.01%00.0%Unchanged
First Command Bank498$18.0K0.00%00.0%Unchanged
Archer Investment Corp500$18.8K0.01%00.0%Unchanged
Compagnie Lombard Odier SCmA500$19.0K0.00%00.0%Unchanged
First Command Financial Services, Inc.498$19.0K0.00%00.0%Unchanged
McClarren Financial Advisors, Inc.503$19.0K0.01%+3+0.6%Added
Parallel Advisors, LLC588$22.0K0.00%+48+8.9%Added
Hexagon Capital Partners LLC590$22.0K0.01%+146+32.9%Added
Graves-Light Private Wealth Management, Inc.600$23.0K0.00%00.0%Unchanged
Tradition Wealth Management, LLC607$23.0K0.00%+3+0.5%Added
Sittner & Nelson, LLC600$23.0K0.01%00.0%Unchanged
Allspring Global Investments Holdings, LLC730$27.0K0.00%+730New
TD Capital Management LLC752$28.0K0.00%00.0%Unchanged
Investmark Advisory Group LLC778$29.0K0.03%+778New
AdvisorNet Financial, Inc800$30.0K0.00%−319−28.5%Reduced
American Portfolios Advisors803$30.3K0.00%+20+2.6%Added
Patriot Financial Group Insurance Agency, LLC819$31.0K0.01%00.0%Unchanged
Farmers & Merchants Investments Inc820$31.0K0.00%+820New
Future Financial Wealth Managment LLC861$32.0K0.03%+861New
Winch Advisory Services, LLC912$34.0K0.01%+1+0.1%Added
Coastal Capital Group, Inc.916$35.0K0.01%+4+0.4%Added
Spire Wealth Management945$36.0K0.00%+446+89.4%Added
Covestor Ltd950$36.0K0.05%+950New
Central Trust Co1,002$38.0K0.00%00.0%Unchanged
Clearstead Advisors, LLC1,000$38.0K0.00%00.0%Unchanged
Snowden Capital Advisors LLC1,163$43.0K0.00%+1,163New
IAG Wealth Partners, LLC1,199$45.0K0.01%00.0%Unchanged
Salem Investment Counselors Inc1,415$53.0K0.00%00.0%Unchanged
Northern Oak Wealth Management Inc1,400$53.0K0.01%00.0%Unchanged
Ci Investments Inc.1,443$54.0K0.00%+1,191+472.6%Added
Harbour Investments, Inc.1,456$55.0K0.00%−5,256−78.3%Reduced
State of Wyoming1,496$56.0K0.03%−168−10.1%Reduced
Tompkins Financial Corp1,620$61.0K0.01%00.0%Unchanged
Allworth Financial LP1,696$64.0K0.00%−278−14.1%Reduced
Norwood Financial Corp1,750$66.0K0.09%+1,750New
Federation des caisses Desjardins du Quebec1,909$72.0K0.00%00.0%Unchanged
Banque Cantonale Vaudoise2,001$75.0K0.00%+32+1.6%Added
Investors Research Corp2,030$77.0K0.02%00.0%Unchanged
Cutler Group LP2,195$82.0K0.01%−6,109−73.6%Reduced
Global Financial Private Client, LLC2,244$84.6K0.04%00.0%Unchanged
CoreCap Advisors, LLC2,400$90.0K0.01%+2,400New
National Bank of Canada2,584$97.0K0.00%+2,584New
Huntington National Bank2,682$101.0K0.00%+1,007+60.1%Added
Total Clarity Wealth Management, Inc.2,698$102.0K0.05%+2,698New
Parkside Financial Bank & Trust2,914$110.0K0.03%+479+19.7%Added
Bessemer Group Inc3,342$126.0K0.00%−197−5.6%Reduced
Maverick Capital LtdSuperinvestorMaverick Capital3,368$127.0K0.00%−24,477−87.9%Reduced
Aquatic Capital Management LLC3,400$128.0K0.25%+3,400New
Glassman Wealth Services3,484$131.0K0.02%00.0%Unchanged
Twin Lakes Capital Management, LLC3,553$134.0K0.07%+15+0.4%Added
Steward Partners Investment Advisory, LLC3,829$144.0K0.00%−226−5.6%Reduced
Caption Management, LLC3,944$150.0K0.01%−26,056−86.9%Reduced
Altshuler Shaham Ltd4,041$152.0K0.00%+4,041New
Johnson Financial Group, Inc.4,444$168.0K0.01%00.0%Unchanged
Geneos Wealth Management Inc.5,319$200.0K0.01%00.0%Unchanged
Delphia (USA) Inc.5,318$200.0K0.21%+5,318New
Comerica Securities,inc.5,346$201.0K0.01%+5,346New
Girard Partners Ltd.5,348$201.0K0.02%+5,348New
Wintrust Investments LLC5,350$202.0K0.02%+5,350New
Sargent Bickham Lagudis LLC5,375$203.0K0.02%00.0%Unchanged
Two Sigma Securities, LLC5,503$207.0K0.04%+5,503New
Gyon Technologies Capital Management, LP5,487$207.0K0.04%+5,487New
Leavell Investment Management, Inc.5,687$214.0K0.01%00.0%Unchanged
Davenport & Co LLC5,673$214.0K0.00%+5,673New
Campbell & CO Investment Adviser LLC6,000$226.0K0.08%−14,900−71.3%Reduced
Reilly Financial Advisors, LLC6,072$229.0K0.02%00.0%Unchanged
Cetera Advisor Networks LLC6,187$233.0K0.00%−1,537−19.9%Reduced
Twin Tree Management, LP6,250$236.0K0.01%+6,250New
Kestra Advisory Services, LLC6,316$238.0K0.00%−132−2.0%Reduced
Old National Bancorp6,401$242.0K0.01%−5,701−47.1%Reduced
CIBC Asset Management Inc6,591$248.0K0.00%+262+4.1%Added
Northwestern Mutual Wealth Management Co6,573$248.0K0.00%+392+6.3%Added
Fifth Third Bancorp6,619$249.0K0.00%+110+1.7%Added
First Republic Investment Management, Inc.6,657$251.0K0.00%+16+0.2%Added
TD Private Client Wealth LLC6,952$262.0K0.01%−5,001−41.8%Reduced
Beck Bode, LLC7,136$269.0K0.07%+7,136New
Impax Asset Management Group plc7,214$272.0K0.00%−197−2.7%Reduced
Janney Montgomery Scott LLC7,268$274.0K0.00%−5,816−44.5%Reduced
Verition Fund Management LLC7,260$274.0K0.00%+7,260New
C2C Wealth Management, LLC7,346$277.0K0.04%+7,346New
Gotham Asset Management, LLC7,492$282.0K0.01%−108−1.4%Reduced
Poehling Capital Management, LLC7,603$287.0K0.09%00.0%Unchanged
Mercer Global Advisors Inc7,760$292.0K0.00%+345+4.7%Added
Measured Wealth Private Client Group, LLC7,851$296.0K0.10%−1,280−14.0%Reduced
Ford Financial Group, LLC8,100$305.0K0.11%+100+1.3%Added
Shelton Capital Management8,141$307.0K0.01%00.0%Unchanged
Profund Advisors LLC8,151$307.0K0.01%+211+2.7%Added
Hennion & Walsh Asset Management, Inc.8,405$317.0K0.02%+192+2.3%Added
Pendal Group Limited8,600$324.0K0.00%+8,600New
Coldstream Capital Management Inc8,793$331.0K0.01%+8,793New
Oak Thistle LLC8,883$335.0K0.26%+8,883New
Agf Investments Inc.8,976$338.0K0.00%+4,176+87.0%Added
Quent Capital, LLC9,919$374.0K0.08%+9,919New
Shay Capital LLC10,031$378.0K0.14%+10,031New
Pictet Asset Management SA10,048$379.0K0.00%00.0%Unchanged
HighTower Advisors, LLC10,237$385.0K0.00%+2,731+36.4%Added