Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2021
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 413
- −29 vs. Q2 2021
- Shares held
- 138.5M
- −4.61M (−3.2%) vs. Q2 2021
- Total value
- $5.07B
- −$1.48B (−22.6%) vs. Q2 2021
- New holders
- 34
- 120 more added
- Sold out
- 63
- 138 more reduced
7 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2021
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Security National Trust Co | 653 | $30.0K | 0.01% | 00.0% | Unchanged |
| American Portfolios Advisors | 783 | $28.7K | 0.00% | +3+0.4% | Added |
| TD Capital Management LLC | 752 | $28.0K | 0.00% | 00.0% | Unchanged |
| Tradition Wealth Management, LLC | 604 | $22.0K | 0.00% | +2+0.3% | Added |
| Graves-Light Private Wealth Management, Inc. | 600 | $22.0K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 600 | $22.0K | 0.01% | 00.0% | Unchanged |
| Hantz Financial Services, Inc. | 584 | $21.0K | 0.00% | 00.0% | Unchanged |
| Front Row Advisors LLC | 585 | $21.0K | 0.01% | 00.0% | Unchanged |
| Parallel Advisors, LLC | 540 | $20.0K | 0.00% | +7+1.3% | Added |
| Archer Investment Corp | 500 | $18.3K | 0.01% | −50−9.1% | Reduced |
| Compagnie Lombard Odier SCmA | 500 | $18.0K | 0.00% | 00.0% | Unchanged |
| First Command Bank | 498 | $18.0K | 0.00% | 00.0% | Unchanged |
| First Command Financial Services, Inc. | 498 | $18.0K | 0.00% | 00.0% | Unchanged |
| Spire Wealth Management | 499 | $18.0K | 0.00% | 00.0% | Unchanged |
| FAI Wealth Management | 500 | $18.0K | 0.02% | 00.0% | Unchanged |
| McClarren Financial Advisors, Inc. | 500 | $18.0K | 0.01% | +2+0.4% | Added |
| TCI Wealth Advisors, Inc. | 459 | $17.0K | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 408 | $16.0K | 0.00% | 00.0% | Unchanged |
| Hexagon Capital Partners LLC | 444 | $16.0K | 0.00% | 00.0% | Unchanged |
| First Horizon Advisors, Inc. | 433 | $16.0K | 0.00% | +209+93.3% | Added |
| Moisand Fitzgerald Tamayo, LLC | 415 | $15.0K | 0.01% | 00.0% | Unchanged |
| Sonora Investment Management, LLC | 400 | $15.0K | 0.00% | 00.0% | Unchanged |
| Cordasco Financial Network | 351 | $13.0K | 0.01% | 00.0% | Unchanged |
| North Star Investment Management Corp. | 340 | $12.0K | 0.00% | 00.0% | Unchanged |
| Adirondack Trust Co | 310 | $11.0K | 0.01% | 00.0% | Unchanged |
| International Assets Investment Management, LLC | 10,009 | $11.0K | 0.00% | 00.0% | Unchanged |
| Kowal Investment Group, LLC | 304 | $11.0K | 0.00% | +304 | New |
| Sound Income Strategies, LLC | 280 | $10.0K | 0.00% | 00.0% | Unchanged |
| Gemmer Asset Management LLC | 268 | $10.0K | 0.00% | 00.0% | Unchanged |
| Ci Investments Inc. | 252 | $9.00K | 0.00% | −17,429−98.6% | Reduced |
| Capital Analysts, LLC | 243 | $9.00K | 0.00% | +1+0.4% | Added |
| Roble, Belko & Company, Inc | 240 | $9.00K | 0.00% | 00.0% | Unchanged |
| Bradley & Co. Private Wealth Management, LLC | 250 | $9.00K | 0.01% | 00.0% | Unchanged |
| Vestcor Inc | 256 | $9.00K | 0.00% | +256 | New |
| Gradient Investments LLC | 232 | $8.00K | 0.00% | −99−29.9% | Reduced |
| Larson Financial Group LLC | 209 | $8.00K | 0.00% | 00.0% | Unchanged |
| Charter Oak Capital Management, LLC | 205 | $8.00K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 205 | $8.00K | 0.00% | +73+55.3% | Added |
| Smithfield Trust Co | 210 | $7.00K | 0.00% | 00.0% | Unchanged |
| Peoples Financial Services Corp. | 200 | $7.00K | 0.00% | 00.0% | Unchanged |
| Kistler-Tiffany Companies, LLC | 195 | $7.00K | 0.00% | 00.0% | Unchanged |
| Focused Wealth Management, Inc | 200 | $7.00K | 0.00% | 00.0% | Unchanged |
| Community Bank, N.A. | 200 | $7.00K | 0.00% | 00.0% | Unchanged |
| McIlrath & Eck, LLC | 192 | $7.00K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $7.00K | 0.00% | 00.0% | Unchanged |
| Freedman Financial Associates, Inc. | 200 | $7.00K | 0.01% | 00.0% | Unchanged |
| Meridian Wealth Partners, LLC | 178 | $7.00K | 0.00% | +178 | New |
| JFS Wealth Advisors, LLC | 166 | $6.00K | 0.00% | −649−79.6% | Reduced |
| Proequities, Inc. | 164 | $6.00K | 0.00% | 00.0% | Unchanged |
| Jacobi Capital Management LLC | 170 | $6.00K | 0.00% | 00.0% | Unchanged |
| Valley National Advisers Inc | 162 | $6.00K | 0.00% | 00.0% | Unchanged |
| Pinnacle Bancorp, Inc. | 177 | $6.00K | 0.00% | +177 | New |
| Glen Eagle Advisors, LLC | 150 | $5.49K | 0.00% | 00.0% | Unchanged |
| Horrell Capital Management, Inc. | 147 | $5.00K | 0.00% | 00.0% | Unchanged |
| Cypress Capital Management LLC (WY) | 150 | $5.00K | 0.00% | 00.0% | Unchanged |
| BBVA USA | 140 | $5.00K | 0.00% | 00.0% | Unchanged |
| Ancora Advisors, LLC | 123 | $5.00K | 0.00% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 145 | $5.00K | 0.00% | +40+38.1% | Added |
| 1832 Asset Management L.P. | 133 | $5.00K | 0.00% | +133 | New |
| Schroder Investment Management Group | 132 | $5.00K | 0.00% | +132 | New |
| Evoke Wealth, LLC | 128 | $4.00K | 0.00% | 00.0% | Unchanged |
| Brown Brothers Harriman & Co | 111 | $4.00K | 0.00% | 00.0% | Unchanged |
| Howe & Rusling Inc | 119 | $4.00K | 0.00% | +4+3.5% | Added |
| Washington Trust Co | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| AlphaMark Advisors, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 122 | $4.00K | 0.00% | +7+6.1% | Added |
| BerganKDV Wealth Management, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| First Bank & Trust | 120 | $4.00K | 0.00% | 00.0% | Unchanged |
| Independence Bank of Kentucky | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Vectors Research Management, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Capital Advisory Group Advisory Services, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Eagle Bay Advisors LLC | 106 | $4.00K | 0.00% | 00.0% | Unchanged |
| Johnson Midwest Financial, LLC | 112 | $4.00K | 0.00% | +51+83.6% | Added |
| Benjamin F. Edwards & Company, Inc. | 117 | $4.00K | 0.00% | +117 | New |
| Cahill Financial Advisors Inc | 100 | $4.00K | 0.00% | +100 | New |
| Mascoma Wealth Management LLC | 120 | $4.00K | 0.00% | +120 | New |
| Exane Derivatives | 109 | $3.99K | 0.00% | 00.0% | Unchanged |
| Earnest Partners LLC | 84 | $3.00K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. LLC | 80 | $3.00K | 0.00% | 00.0% | Unchanged |
| Zions Bancorporation, N.A. | 88 | $3.00K | 0.00% | 00.0% | Unchanged |
| Bedel Financial Consulting, Inc. | 80 | $3.00K | 0.00% | 00.0% | Unchanged |
| Evolution Wealth Advisors, LLC | 80 | $3.00K | 0.00% | 00.0% | Unchanged |
| Resolute Partners Group | 84 | $3.00K | 0.00% | 00.0% | Unchanged |
| FourThought Financial, LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Aspire Private Capital, LLC | 73 | $3.00K | 0.00% | 00.0% | Unchanged |
| Ritter Daniher Financial Advisory, LLC | 75 | $3.00K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. Wealth Management LLC | 80 | $2.93K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 65 | $2.00K | 0.00% | 00.0% | Unchanged |
| CX Institutional | 54 | $2.00K | 0.00% | −16−22.9% | Reduced |
| Tarbox Family Office, Inc. | 48 | $2.00K | 0.00% | 00.0% | Unchanged |
| Accel Wealth Management | 46 | $2.00K | 0.00% | 00.0% | Unchanged |
| BDO Wealth Advisors, LLC | 33 | $1.00K | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 45 | $1.00K | 0.00% | −11−19.6% | Reduced |
| SOA Wealth Advisors, LLC. | 53 | $1.00K | 0.00% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 31 | $1.00K | 0.00% | 00.0% | Unchanged |
| Sandy Spring Bank | 20 | $1.00K | 0.00% | 00.0% | Unchanged |
| Baystate Wealth Management LLC | 22 | $1.00K | 0.00% | 00.0% | Unchanged |
| Truvestments Capital LLC | 22 | $1.00K | 0.00% | 00.0% | Unchanged |
| TFC Financial Management | 21 | $1.00K | 0.00% | 00.0% | Unchanged |
| Massmutual Trust Co FSB | 23 | $1.00K | 0.00% | +23 | New |