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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2021

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
413
−29 vs. Q2 2021
Shares held
138.5M
−4.61M (−3.2%) vs. Q2 2021
Total value
$5.07B
−$1.48B (−22.6%) vs. Q2 2021
New holders
34
120 more added
Sold out
63
138 more reduced

7 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 413 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2021: $5.07B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2021.

Institutions holding HOG in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Canada Pension Plan Investment Board10$00.00%−1,240−99.2%Reduced
M&R Capital Management Inc25$00.00%00.0%Unchanged
Carmichael Hill & Associates, Inc.13$00.00%00.0%Unchanged
Baldwin Brothers Inc10$00.00%00.0%Unchanged
D'Orazio & Associates, Inc.5$00.00%00.0%Unchanged
Bogart Wealth, LLC8$00.00%00.0%Unchanged
Private Capital Group, LLC2$00.00%00.0%Unchanged
Prestige Wealth Management Group LLC10$00.00%00.0%Unchanged
Dark Forest Capital Management LP6$00.00%+6New
Bell Investment Advisors, Inc13$00.00%+13New
Sutton Wealth Advisors Inc.11$4030.00%00.0%Unchanged
Raffa Wealth Management, LLC19$6960.00%00.0%Unchanged
BDO Wealth Advisors, LLC33$1.00K0.00%00.0%Unchanged
Rockefeller Capital Management L.P.45$1.00K0.00%−11−19.6%Reduced
SOA Wealth Advisors, LLC.53$1.00K0.00%00.0%Unchanged
Creative Financial Designs Inc31$1.00K0.00%00.0%Unchanged
Sandy Spring Bank20$1.00K0.00%00.0%Unchanged
Baystate Wealth Management LLC22$1.00K0.00%00.0%Unchanged
Truvestments Capital LLC22$1.00K0.00%00.0%Unchanged
TFC Financial Management21$1.00K0.00%00.0%Unchanged
Massmutual Trust Co FSB23$1.00K0.00%+23New
Hoey Investments, Inc20$1.00K0.00%+20New
Versant Capital Management, Inc65$2.00K0.00%00.0%Unchanged
CX Institutional54$2.00K0.00%−16−22.9%Reduced
Tarbox Family Office, Inc.48$2.00K0.00%00.0%Unchanged
Accel Wealth Management46$2.00K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$2.93K0.00%00.0%Unchanged
Earnest Partners LLC84$3.00K0.00%00.0%Unchanged
Bartlett & Co. LLC80$3.00K0.00%00.0%Unchanged
Zions Bancorporation, N.A.88$3.00K0.00%00.0%Unchanged
Bedel Financial Consulting, Inc.80$3.00K0.00%00.0%Unchanged
Evolution Wealth Advisors, LLC80$3.00K0.00%00.0%Unchanged
Resolute Partners Group84$3.00K0.00%00.0%Unchanged
FourThought Financial, LLC100$3.00K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$3.00K0.00%00.0%Unchanged
Ritter Daniher Financial Advisory, LLC75$3.00K0.00%00.0%Unchanged
Exane Derivatives109$3.99K0.00%00.0%Unchanged
Evoke Wealth, LLC128$4.00K0.00%00.0%Unchanged
Brown Brothers Harriman & Co111$4.00K0.00%00.0%Unchanged
Howe & Rusling Inc119$4.00K0.00%+4+3.5%Added
Washington Trust Co100$4.00K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Quadrant Capital Group LLC122$4.00K0.00%+7+6.1%Added
BerganKDV Wealth Management, LLC100$4.00K0.00%00.0%Unchanged
First Bank & Trust120$4.00K0.00%00.0%Unchanged
Independence Bank of Kentucky100$4.00K0.00%00.0%Unchanged
Vectors Research Management, LLC100$4.00K0.00%00.0%Unchanged
Capital Advisory Group Advisory Services, LLC100$4.00K0.00%00.0%Unchanged
Eagle Bay Advisors LLC106$4.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC112$4.00K0.00%+51+83.6%Added
Benjamin F. Edwards & Company, Inc.117$4.00K0.00%+117New
Cahill Financial Advisors Inc100$4.00K0.00%+100New
Mascoma Wealth Management LLC120$4.00K0.00%+120New
Horrell Capital Management, Inc.147$5.00K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$5.00K0.00%00.0%Unchanged
BBVA USA140$5.00K0.00%00.0%Unchanged
Ancora Advisors, LLC123$5.00K0.00%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$5.00K0.00%+40+38.1%Added
1832 Asset Management L.P.133$5.00K0.00%+133New
Schroder Investment Management Group132$5.00K0.00%+132New
Glen Eagle Advisors, LLC150$5.49K0.00%00.0%Unchanged
JFS Wealth Advisors, LLC166$6.00K0.00%−649−79.6%Reduced
Proequities, Inc.164$6.00K0.00%00.0%Unchanged
Jacobi Capital Management LLC170$6.00K0.00%00.0%Unchanged
Valley National Advisers Inc162$6.00K0.00%00.0%Unchanged
Pinnacle Bancorp, Inc.177$6.00K0.00%+177New
Smithfield Trust Co210$7.00K0.00%00.0%Unchanged
Peoples Financial Services Corp.200$7.00K0.00%00.0%Unchanged
Kistler-Tiffany Companies, LLC195$7.00K0.00%00.0%Unchanged
Focused Wealth Management, Inc200$7.00K0.00%00.0%Unchanged
Community Bank, N.A.200$7.00K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$7.00K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$7.00K0.00%00.0%Unchanged
Freedman Financial Associates, Inc.200$7.00K0.01%00.0%Unchanged
Meridian Wealth Partners, LLC178$7.00K0.00%+178New
Gradient Investments LLC232$8.00K0.00%−99−29.9%Reduced
Larson Financial Group LLC209$8.00K0.00%00.0%Unchanged
Charter Oak Capital Management, LLC205$8.00K0.00%00.0%Unchanged
Signaturefd, LLC205$8.00K0.00%+73+55.3%Added
Ci Investments Inc.252$9.00K0.00%−17,429−98.6%Reduced
Capital Analysts, LLC243$9.00K0.00%+1+0.4%Added
Roble, Belko & Company, Inc240$9.00K0.00%00.0%Unchanged
Bradley & Co. Private Wealth Management, LLC250$9.00K0.01%00.0%Unchanged
Vestcor Inc256$9.00K0.00%+256New
Sound Income Strategies, LLC280$10.0K0.00%00.0%Unchanged
Gemmer Asset Management LLC268$10.0K0.00%00.0%Unchanged
Adirondack Trust Co310$11.0K0.01%00.0%Unchanged
International Assets Investment Management, LLC10,009$11.0K0.00%00.0%Unchanged
Kowal Investment Group, LLC304$11.0K0.00%+304New
North Star Investment Management Corp.340$12.0K0.00%00.0%Unchanged
Cordasco Financial Network351$13.0K0.01%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC415$15.0K0.01%00.0%Unchanged
Sonora Investment Management, LLC400$15.0K0.00%00.0%Unchanged
IFP Advisors, Inc408$16.0K0.00%00.0%Unchanged
Hexagon Capital Partners LLC444$16.0K0.00%00.0%Unchanged
First Horizon Advisors, Inc.433$16.0K0.00%+209+93.3%Added
TCI Wealth Advisors, Inc.459$17.0K0.00%00.0%Unchanged
Compagnie Lombard Odier SCmA500$18.0K0.00%00.0%Unchanged
First Command Bank498$18.0K0.00%00.0%Unchanged
First Command Financial Services, Inc.498$18.0K0.00%00.0%Unchanged