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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2021

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
413
−29 vs. Q2 2021
Shares held
138.5M
−4.61M (−3.2%) vs. Q2 2021
Total value
$5.07B
−$1.48B (−22.6%) vs. Q2 2021
New holders
34
120 more added
Sold out
63
138 more reduced

7 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 413 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2021: $5.07B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2021.

Institutions holding HOG in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Spire Wealth Management499$18.0K0.00%00.0%Unchanged
FAI Wealth Management500$18.0K0.02%00.0%Unchanged
McClarren Financial Advisors, Inc.500$18.0K0.01%+2+0.4%Added
Archer Investment Corp500$18.3K0.01%−50−9.1%Reduced
Parallel Advisors, LLC540$20.0K0.00%+7+1.3%Added
Hantz Financial Services, Inc.584$21.0K0.00%00.0%Unchanged
Front Row Advisors LLC585$21.0K0.01%00.0%Unchanged
Tradition Wealth Management, LLC604$22.0K0.00%+2+0.3%Added
Graves-Light Private Wealth Management, Inc.600$22.0K0.00%00.0%Unchanged
Sittner & Nelson, LLC600$22.0K0.01%00.0%Unchanged
TD Capital Management LLC752$28.0K0.00%00.0%Unchanged
American Portfolios Advisors783$28.7K0.00%+3+0.4%Added
Patriot Financial Group Insurance Agency, LLC819$30.0K0.01%00.0%Unchanged
Security National Trust Co653$30.0K0.01%00.0%Unchanged
Winch Advisory Services, LLC911$33.0K0.01%+1+0.1%Added
Coastal Capital Group, Inc.912$33.0K0.01%+3+0.3%Added
Firestone Capital Management715$33.0K0.01%00.0%Unchanged
Central Trust Co1,002$37.0K0.00%−79−7.3%Reduced
Clearstead Advisors, LLC1,000$37.0K0.00%00.0%Unchanged
Koshinski Asset Management, Inc.1,086$39.8K0.00%+1,086New
AdvisorNet Financial, Inc1,119$41.0K0.00%+1+0.1%Added
IAG Wealth Partners, LLC1,199$44.0K0.02%00.0%Unchanged
Berman Capital Advisors, LLC1,352$49.0K0.01%+177+15.1%Added
Northern Oak Wealth Management Inc1,400$51.0K0.01%00.0%Unchanged
Salem Investment Counselors Inc1,415$52.0K0.00%00.0%Unchanged
O'Shaughnessy Asset Management, LLC1,439$53.0K0.00%+584+68.3%Added
Tompkins Financial Corp1,620$59.0K0.01%+1,620New
State of Wyoming1,664$61.0K0.04%−2,578−60.8%Reduced
Huntington National Bank1,675$61.0K0.00%00.0%Unchanged
Meeder Asset Management Inc1,791$66.0K0.00%+49+2.8%Added
Federation des caisses Desjardins du Quebec1,909$69.9K0.00%−41−2.1%Reduced
Allworth Financial LP1,974$72.0K0.00%+251+14.6%Added
Banque Cantonale Vaudoise1,969$72.0K0.00%+1,073+119.8%Added
Investors Research Corp2,030$74.0K0.02%00.0%Unchanged
Global Financial Private Client, LLC2,244$82.6K0.04%00.0%Unchanged
PEAK6 Investments LLC2,274$83.0K0.00%−12,203−84.3%Reduced
Parkside Financial Bank & Trust2,435$89.0K0.03%+32+1.3%Added
NuWave Investment Management, LLC2,647$97.0K0.11%−1,289−32.7%Reduced
Islay Capital Management, LLC2,638$97.0K0.07%+2,638New
Glassman Wealth Services3,484$128.0K0.03%00.0%Unchanged
Bessemer Group Inc3,539$129.0K0.00%+222+6.7%Added
Twin Lakes Capital Management, LLC3,538$130.0K0.08%+14+0.4%Added
Steward Partners Investment Advisory, LLC4,055$148.0K0.00%+2,178+116.0%Added
C M Bidwell & Associates Ltd4,155$152.0K0.10%00.0%Unchanged
Captrust Financial Advisors4,433$162.0K0.00%+204+4.8%Added
Johnson Financial Group, Inc.4,444$163.0K0.01%00.0%Unchanged
Agf Investments Inc.4,800$176.0K0.00%+920+23.7%Added
Geneos Wealth Management Inc.5,319$195.0K0.01%00.0%Unchanged
Tower Research Capital LLC (TRC)5,378$197.0K0.01%−5,162−49.0%Reduced
Sargent Bickham Lagudis LLC5,375$197.0K0.02%00.0%Unchanged
Fulton Bank, N.A.5,582$204.0K0.01%+105+1.9%Added
Wellington Management Group LLP5,671$208.0K0.00%−7,505−57.0%Reduced
Leavell Investment Management, Inc.5,687$208.0K0.02%00.0%Unchanged
Ontario Teachers Pension Plan Board5,668$208.0K0.00%+5,668New
Arrowstreet Capital, Limited Partnership5,800$212.0K0.00%−1,452,424−99.6%Reduced
Reilly Financial Advisors, LLC6,072$222.0K0.02%+5,872+2,936.0%Added
Northwestern Mutual Wealth Management Co6,181$226.0K0.00%−321−4.9%Reduced
CIBC Asset Management Inc6,329$232.0K0.00%+571+9.9%Added
Kestra Advisory Services, LLC6,448$236.0K0.00%+458+7.6%Added
Fifth Third Bancorp6,509$238.0K0.00%+84+1.3%Added
First Republic Investment Management, Inc.6,641$243.0K0.00%−98,492−93.7%Reduced
Harbour Investments, Inc.6,712$246.0K0.01%−3,128−31.8%Reduced
Y-Intercept (Hong Kong) Ltd6,960$255.0K0.05%+2,304+49.5%Added
ArrowMark Colorado Holdings LLC7,200$264.0K0.00%−12,000−62.5%Reduced
Impax Asset Management Group plc7,411$271.0K0.00%00.0%Unchanged
Mercer Global Advisors Inc7,415$271.0K0.00%+1,278+20.8%Added
HighTower Advisors, LLC7,506$274.0K0.00%+45+0.6%Added
Gotham Asset Management, LLC7,600$278.0K0.01%−23,967−75.9%Reduced
Poehling Capital Management, LLC7,603$278.0K0.09%−57−0.7%Reduced
Cetera Advisor Networks LLC7,724$283.0K0.00%−1,968−20.3%Reduced
Annandale Capital, LLC7,800$286.0K0.17%+7,800New
Profund Advisors LLC7,940$291.0K0.01%−1,813−18.6%Reduced
Diligent Investors, LLC6,356$291.0K0.10%00.0%Unchanged
Ford Financial Group, LLC8,000$292.0K0.11%00.0%Unchanged
World Asset Management Inc8,143$298.0K0.03%−291−3.5%Reduced
Shelton Capital Management8,141$298.0K0.01%00.0%Unchanged
Hennion & Walsh Asset Management, Inc.8,213$301.0K0.02%+2,474+43.1%Added
Echo Street Capital Management LLC8,262$302.0K0.00%+8,262New
Cutler Group LP8,304$304.0K0.02%−3,422−29.2%Reduced
Ergoteles LLC8,519$312.0K0.01%−72,827−89.5%Reduced
Natixis8,649$317.0K0.00%−1,481−14.6%Reduced
AMP Capital Investors Ltd8,691$318.0K0.00%00.0%Unchanged
Measured Wealth Private Client Group, LLC9,131$334.0K0.13%−1,439−13.6%Reduced
Susquehanna Fundamental Investments, LLC9,560$350.0K0.01%−24,703−72.1%Reduced
HRT Financial LP9,914$362.0K0.00%−49,163−83.2%Reduced
Quantamental Technologies LLC9,938$364.0K0.24%+1,784+21.9%Added
Pictet Asset Management SA10,048$368.0K0.00%+10,048New
ARGI Investment Services, LLC10,610$388.0K0.01%−326−3.0%Reduced
Aigen Investment Management, LP10,989$402.0K0.08%+10,989New
Crossmark Global Holdings, Inc.11,000$403.0K0.01%−110−1.0%Reduced
Panagora Asset Management Inc11,088$406.0K0.00%00.0%Unchanged
Pacific Global Investment Management CO11,125$407.0K0.08%+6,020+117.9%Added
ProShare Advisors LLC11,299$414.0K0.00%−819−6.8%Reduced
Veritable, L.P.11,935$437.0K0.01%−10.0%Reduced
TD Private Client Wealth LLC11,953$437.6K0.02%−1,654−12.2%Reduced
Old National Bancorp12,102$443.0K0.02%−674−5.3%Reduced
Bank of Nova Scotia12,231$448.0K0.00%+12,231New
Commerce Bank12,294$450.0K0.00%+440+3.7%Added
Fox Run Management, L.L.C.12,342$452.0K0.28%+12,342New
Maryland State Retirement & Pension System12,161$453.0K0.01%00.0%Unchanged