ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 18; +3 vs. Q2 2026
Shares held: 204.8K; +50.8K (+33.0%) vs. Q2 2026
Total value: $27.4M; +$12.2M (+79.6%) vs. Q2 2026
New holders: 4; 7 more added
Sold out: 1; 3 more reduced

2,229 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Kera Capital Partners, Inc.	–	–	–	–	Not filed
Cowa, LLC	–	–	–	–	Not filed
Greenwich Wealth Management LLC	–	–	–	–	Not filed
Private Trust Co NA	–	–	–	–	Not filed
Alliance Wealth Advisors, LLC	–	–	–	–	Not filed
Primoris Wealth Advisors, LLC	–	–	–	–	Not filed
Dynamic Advisor Solutions LLC	–	–	–	–	Not filed
Axxcess Wealth Management, LLC	–	–	–	–	Not filed
Zullo Investment Group, Inc.	–	–	–	–	Not filed
Carnegie Lake Advisors LLC	–	–	–	–	Not filed
Miller Financial Services LLC	–	–	–	–	Not filed
UMA Financial Services, Inc.	–	–	–	–	Not filed
BIP Wealth, LLC	–	–	–	–	Not filed
Castleview Partners, LLC	–	–	–	–	Not filed
Simplify Asset Management Inc.	–	–	–	–	Not filed
TD Private Client Wealth LLC	–	–	–	–	Not filed
17 Capital Partners, LLC	–	–	–	–	Not filed
Pinnacle Wealth Planning Services, Inc.	–	–	–	–	Not filed
Perpetual Ltd	–	–	–	–	Not filed
Legacy Bridge, LLC	–	–	–	–	Not filed
Knights of Columbus Asset Advisors LLC	–	–	–	–	Not filed
IvyRock Asset Management (HK) Ltd	–	–	–	–	Not filed
Aviso Financial Inc.	–	–	–	–	Not filed
Integral Investment Advisors, Inc.	–	–	–	–	Not filed
American Trust	–	–	–	–	Not filed
Intesa Sanpaolo S.p.A.	–	–	–	–	Not filed
Alpha Family Trust	–	–	–	–	Not filed
Cim Investment Mangement Inc	–	–	–	–	Not filed
Gainplan LLC	–	–	–	–	Not filed
Founders Financial Securities LLC	–	–	–	–	Not filed
Worth Financial Advisory Group, LLC	–	–	–	–	Not filed
Legacy Capital Wealth Partners, LLC	–	–	–	–	Not filed
Lazari Capital Management, Inc.	–	–	–	–	Not filed
PUREfi Wealth, LLC	–	–	–	–	Not filed
OneAscent Financial Services LLC	–	–	–	–	Not filed
CenterStar Asset Management, LLC	–	–	–	–	Not filed
LJI Wealth Management, LLC	–	–	–	–	Not filed
Thoroughbred Financial Services, LLC	–	–	–	–	Not filed
Beaton Management Co. Inc.	–	–	–	–	Not filed
Wellington Shields & Co., LLC	–	–	–	–	Not filed
Postrock Partners LLC	–	–	–	–	Not filed
Prosperity Consulting Group, LLC	–	–	–	–	Not filed
Capital Analysts, LLC	–	–	–	–	Not filed
Marble Bar Asset Management LLP	–	–	–	–	Not filed
American National Bank	–	–	–	–	Not filed
Voya Financial Advisors, Inc.	–	–	–	–	Not filed
Bradyco, Inc.	–	–	–	–	Not filed
Checchi Capital Advisers, LLC	–	–	–	–	Not filed
4WEALTH Advisors, Inc.	–	–	–	–	Not filed
Guardian Partners Inc.	–	–	–	–	Not filed
Maripau Wealth Management LLC	–	–	–	–	Not filed
Kozak & Associates, Inc.	–	–	–	–	Not filed
Capital Investment Advisory Services, LLC	–	–	–	–	Not filed
Mindset Wealth Management, LLC	–	–	–	–	Not filed
Delta Investment Management, LLC	–	–	–	–	Not filed
Stonebridge Financial Group, LLC	–	–	–	–	Not filed
ABN AMRO Bank N.V.	–	–	–	–	Not filed
Accurate Wealth Management, LLC	–	–	–	–	Not filed
S Harris Financial Group, LLC	–	–	–	–	Not filed
First Manhattan Co	–	–	–	–	Not filed
LMCG Investments, LLC	–	–	–	–	Not filed
Cullinan Associates Inc	–	–	–	–	Not filed
Impact Partnership Wealth, LLC	–	–	–	–	Not filed
1248 Management, LLC	–	–	–	–	Not filed
SS&H Financial Advisors, Inc.	–	–	–	–	Not filed
Affiance Financial, LLC	–	–	–	–	Not filed
Potomac Fund Management Inc	–	–	–	–	Not filed
Revolve Wealth Partners, LLC	–	–	–	–	Not filed
Presidio Capital Management, LLC	–	–	–	–	Not filed
Sowell Financial Services LLC	–	–	–	–	Not filed
WSFS Capital Management, LLC	–	–	–	–	Not filed
S-Bank Fund Management Ltd	–	–	–	–	Not filed
Stiles Financial Services Inc	–	–	–	–	Not filed
Bull Harbor Capital LLC	–	–	–	–	Not filed
Capital Performance Advisors LLP	–	–	–	–	Not filed
Aviso Wealth Management	–	–	–	–	Not filed
Argos Wealth Advisors, LLC	–	–	–	–	Not filed
Hilltop Holdings Inc.	–	–	–	–	Not filed
Prairie Wealth Advisors, Inc.	–	–	–	–	Not filed
Sunburst Financial Group, LLC	–	–	–	–	Not filed
Strategic Advisors LLC	–	–	–	–	Not filed
Prosperity Financial Group, Inc.	–	–	–	–	Not filed
Clear Creek Financial Management, LLC	–	–	–	–	Not filed
Cassaday & Co Wealth Management LLC	–	–	–	–	Not filed
Rossmore Private Capital	–	–	–	–	Not filed
Magnus Financial Group LLC	–	–	–	–	Not filed
Zions Bancorporation, National Association	–	–	–	–	Not filed
Worthington Financial Partners, LLC	–	–	–	–	Not filed
Resonant Capital Advisors, LLC	–	–	–	–	Not filed
Robinhood Asset Management, LLC	–	–	–	–	Not filed
Quadcap Wealth Management, LLC	–	–	–	–	Not filed
Tempo Wealth, LLC	–	–	–	–	Not filed
Fukoku Mutual Life Insurance Co	–	–	–	–	Not filed
ZEGA Investments, LLC	–	–	–	–	Not filed
Mayflower Financial Advisors, LLC	–	–	–	–	Not filed
Baron Wealth Management LLC	–	–	–	–	Not filed
KCM Investment Advisors LLC	–	–	–	–	Not filed
Fortress Private Ledger, LLC	–	–	–	–	Not filed
Sumitomo Mitsui Financial Group, Inc.	–	–	–	–	Not filed
Portfolio Design Labs, LLC	–	–	–	–	Not filed