ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 18; +3 vs. Q2 2026
Shares held: 204.8K; +50.8K (+33.0%) vs. Q2 2026
Total value: $27.4M; +$12.2M (+79.6%) vs. Q2 2026
New holders: 4; 7 more added
Sold out: 1; 3 more reduced

2,229 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Members Advisory Group LLC	–	–	–	–	Not filed
Excelsior Advisor Network LLC	–	–	–	–	Not filed
Strategic Investment Advisors	–	–	–	–	Not filed
Morangie Management LLC	–	–	–	–	Not filed
Forefront Wealth Partners, LLC	–	–	–	–	Not filed
Salvus Wealth Management, LLC	–	–	–	–	Not filed
Pittenger & Anderson Inc	–	–	–	–	Not filed
First Bank & Trust	–	–	–	–	Not filed
HighPoint Advisor Group LLC	–	–	–	–	Not filed
Fortis Capital Advisors, LLC	–	–	–	–	Not filed
WealthTrust Axiom LLC	–	–	–	–	Not filed
AlphaGrep UK Ltd	–	–	–	–	Not filed
Pines Wealth Management, LLC	–	–	–	–	Not filed
SageView Advisory Group, LLC	–	–	–	–	Not filed
Tower Research Capital LLC (TRC)	–	–	–	–	Not filed
Samalin Investment Counsel, LLC	–	–	–	–	Not filed
LifePlan Financial, LLC	–	–	–	–	Not filed
Verus Capital Partners, LLC	–	–	–	–	Not filed
Intercapital, LLC	–	–	–	–	Not filed
Caldwell Investment Management Ltd.	–	–	–	–	Not filed
Dudley Capital Management, LLC	–	–	–	–	Not filed
Frank, Rimerman Advisors LLC	–	–	–	–	Not filed
Birchbrook, Inc.	–	–	–	–	Not filed
Legacy Capital Group California, Inc.	–	–	–	–	Not filed
Diversified Enterprises, LLC	–	–	–	–	Not filed
Eschler Asset Management LLP	–	–	–	–	Not filed
Catalyst Financial Partners LLC	–	–	–	–	Not filed
Real Talk Capital, LLC	–	–	–	–	Not filed
Cane Capital Partners, LLC	–	–	–	–	Not filed
Livforsakringsbolaget Skandia, Omsesidigt	–	–	–	–	Not filed
Lewis Asset Management, LLC	–	–	–	–	Not filed
Meridian Wealth Management, LLC	–	–	–	–	Not filed
Freestone Capital Holdings, LLC	–	–	–	–	Not filed
Gryphon Financial Partners LLC	–	–	–	–	Not filed
Advisors Capital Management, LLC	–	–	–	–	Not filed
Triad Wealth Partners, LLC	–	–	–	–	Not filed
Two Sigma Securities, LLC	–	–	–	–	Not filed
RMB Capital Management, LLC	–	–	–	–	Not filed
VARCOV Co.	–	–	–	–	Not filed
Principal Street Partners, LLC	–	–	–	–	Not filed
Kennedy Investment Group	–	–	–	–	Not filed
Lavelle Capital LP	–	–	–	–	Not filed
KPP Advisory Services LLC	–	–	–	–	Not filed
Stenger Family Office, LLC	–	–	–	–	Not filed
Regions Financial Corp	–	–	–	–	Not filed
Supplemental Annuity Collective Trust of NJ	–	–	–	–	Not filed
Paladin Wealth, LLC	–	–	–	–	Not filed
Novare Capital Management LLC	–	–	–	–	Not filed
Dakota Wealth Management	–	–	–	–	Not filed
Yarger Wealth Strategies, LLC	–	–	–	–	Not filed
Dumont & Blake Investment Advisors LLC	–	–	–	–	Not filed
Ostrum Asset Management	–	–	–	–	Not filed
Karras Company, Inc.	–	–	–	–	Not filed
Proffitt & Goodson Inc	–	–	–	–	Not filed
Synergy Financial Group, LTD	–	–	–	–	Not filed
WBH Advisory Inc	–	–	–	–	Not filed
Rooted Wealth Advisors, Inc.	–	–	–	–	Not filed
First Heartland Consultants, Inc.	–	–	–	–	Not filed
Systematic Alpha Investments, LLC	–	–	–	–	Not filed
FORA Capital, LLC	–	–	–	–	Not filed
Oak Thistle LLC	–	–	–	–	Not filed
Choate Investment Advisors	–	–	–	–	Not filed
Addison Capital Co	–	–	–	–	Not filed
T3 Companies, LLC	–	–	–	–	Not filed
Edgewood Management LLC	–	–	–	–	Not filed
NBT Bank N A	–	–	–	–	Not filed
Evelyn Partners Group Ltd	–	–	–	–	Not filed
Diamant Asset Management, Inc.	–	–	–	–	Not filed
Wealth Alliance	–	–	–	–	Not filed
McIntyre Freedman & Flynn Investment Advisers Inc	–	–	–	–	Not filed
Saiph Capital, LLC	–	–	–	–	Not filed
Sentinus, LLC	–	–	–	–	Not filed
Penserra Capital Management LLC	–	–	–	–	Not filed
BSW Wealth Partners	–	–	–	–	Not filed
LexAurum Advisors, LLC	–	–	–	–	Not filed
Cascade Financial Partners, LLC	–	–	–	–	Not filed
Fiduciary Family Office, LLC	–	–	–	–	Not filed
Broderick Brian C	–	–	–	–	Not filed
Ratan Capital Management LP	–	–	–	–	Not filed
Buckland Partners Management Co LLC	–	–	–	–	Not filed
Keebeck Wealth Management, LLC	–	–	–	–	Not filed
Renaissance Group LLC	–	–	–	–	Not filed
Orrstown Financial Services Inc	–	–	–	–	Not filed
Trust Co of Vermont	–	–	–	–	Not filed
Emerald Advisers, LLC	–	–	–	–	Not filed
Aprio Wealth Management, LLC	–	–	–	–	Not filed
Cove Private Wealth, LLC	–	–	–	–	Not filed
HBK Sorce Advisory LLC	–	–	–	–	Not filed
Howard Capital Management Inc.	–	–	–	–	Not filed
Monetary Management Group Inc	–	–	–	–	Not filed
Transcend Wealth Collective, LLC	–	–	–	–	Not filed
Ronald Blue Trust, Inc.	–	–	–	–	Not filed
Caption Management, LLC	–	–	–	–	Not filed
Vima LLC	–	–	–	–	Not filed
Drake & Associates, LLC	–	–	–	–	Not filed
Inscription Capital, LLC	–	–	–	–	Not filed
RiverGlades Family Offices LLC	–	–	–	–	Not filed
L2 Asset Management, LLC	–	–	–	–	Not filed
Optas, LLC	–	–	–	–	Not filed
Argonautica Private Wealth Management, Inc	–	–	–	–	Not filed