ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Smith, Salley & Associates	–	–	–	–	Not filed
Cornerstone Wealth Group, LLC	–	–	–	–	Not filed
Siemens Fonds Invest GmbH	–	–	–	–	Not filed
Nicolet Bankshares Inc	–	–	–	–	Not filed
Bell Asset Management Ltd	–	–	–	–	Not filed
Aristotle Atlantic Partners, LLC	–	–	–	–	Not filed
Independence Bank of Kentucky	–	–	–	–	Not filed
International Assets Investment Management, LLC	–	–	–	–	Not filed
Second Line Capital, LLC	–	–	–	–	Not filed
Independent Financial Group, LLC	–	–	–	–	Not filed
Purewater Capital LLC	–	–	–	–	Not filed
Long Focus Capital Management, LLC	–	–	–	–	Not filed
Alps Advisors Inc	–	–	–	–	Not filed
Thornburg Investment Management Inc	–	–	–	–	Not filed
Capital Markets Trading UK LLP	–	–	–	–	Not filed
Brevan Howard Capital Management LP	–	–	–	–	Not filed
Guardian Capital LP	–	–	–	–	Not filed
MASTERINVEST Kapitalanlage GmbH	–	–	–	–	Not filed
Davidson Capital Management Inc.	–	–	–	–	Not filed
Paragon Advisors, LLC	–	–	–	–	Not filed
Cache Advisors, LLC	–	–	–	–	Not filed
Matauro, LLC	–	–	–	–	Not filed
Coldstream Capital Management Inc	–	–	–	–	Not filed
Meeder Advisory Services, Inc.	–	–	–	–	Not filed
Skandinaviska Enskilda Banken AB (publ)	–	–	–	–	Not filed
Watchman Group, Inc.	–	–	–	–	Not filed
Icapital Wealth LLC	–	–	–	–	Not filed
Sigma Planning Corp	–	–	–	–	Not filed
IHT Wealth Management, LLC	–	–	–	–	Not filed
George Kaiser Family Foundation	–	–	–	–	Not filed
Canvas Wealth Advisors, LLC	–	–	–	–	Not filed
Securian Asset Management, Inc	–	–	–	–	Not filed
Twin Capital Management Inc	–	–	–	–	Not filed
Western Wealth Management, LLC	–	–	–	–	Not filed
Fort Washington Investment Advisors Inc	–	–	–	–	Not filed
Sumitomo Life Insurance Co	–	–	–	–	Not filed
Belpointe Asset Management LLC	–	–	–	–	Not filed
AssuredPartners Investment Advisors, LLC	–	–	–	–	Not filed
Sanibel Captiva Trust Company, Inc.	–	–	–	–	Not filed
E Fund Management Co., Ltd.	–	–	–	–	Not filed
DJE Kapital AG	–	–	–	–	Not filed
Kentucky Retirement Systems Insurance Trust Fund	–	–	–	–	Not filed
Atom Investors LP	–	–	–	–	Not filed
Lane Generational LLC	–	–	–	–	Not filed
Ballentine Partners, LLC	–	–	–	–	Not filed
Maniro Ltd	–	–	–	–	Not filed
Vivid Wealth Management, LLC	–	–	–	–	Not filed
Park Place Capital Corp	–	–	–	–	Not filed
Brooktree Capital Management	–	–	–	–	Not filed
Mattson Financial Services, LLC	–	–	–	–	Not filed
Aft, Forsyth & Sober, LLC	–	–	–	–	Not filed
Bank Hapoalim BM	–	–	–	–	Not filed
Boothbay Fund Management, LLC	–	–	–	–	Not filed
Fiduciary Group LLC	–	–	–	–	Not filed
Brookstone Capital Management	–	–	–	–	Not filed
Mission Wealth Management, LP	–	–	–	–	Not filed
Cohen Investment Advisors LLC	–	–	–	–	Not filed
Financial Engines Advisors L.L.C.	–	–	–	–	Not filed
NBC Securities, Inc.	–	–	–	–	Not filed
Everence Capital Management Inc	–	–	–	–	Not filed
Sycomore Asset Management	–	–	–	–	Not filed
Benchstone Capital Management LP	–	–	–	–	Not filed
SummitTX Capital, L.P.	–	–	–	–	Not filed
Sig Brokerage, LP	–	–	–	–	Not filed
Kestra Private Wealth Services, LLC	–	–	–	–	Not filed
Virtu Financial LLC	–	–	–	–	Not filed
CBOE Vest Financial, LLC	–	–	–	–	Not filed
Element Squared LLC	–	–	–	–	Not filed
McCollum Christoferson Group LLC	–	–	–	–	Not filed
IKE Capital, LLC	–	–	–	–	Not filed
V-Square Quantitative Management LLC	–	–	–	–	Not filed
Montgomery Investment Management Inc	–	–	–	–	Not filed
Linscomb & Williams, Inc.	–	–	–	–	Not filed
Verition Fund Management LLC	–	–	–	–	Not filed
American Alpha Advisors, LLC	–	–	–	–	Not filed
Argent Trust Co	–	–	–	–	Not filed
Fluent Financial, LLC	–	–	–	–	Not filed
Pinnacle Associates Ltd	–	–	–	–	Not filed
Institute for Wealth Management, LLC.	–	–	–	–	Not filed
Rosenblum Silverman Sutton S F Inc	–	–	–	–	Not filed
Principal Securities, Inc.	–	–	–	–	Not filed
Richwood Investment Advisors, LLC	–	–	–	–	Not filed
Wahed Invest LLC	–	–	–	–	Not filed
Mission Creek Capital Partners, Inc.	–	–	–	–	Not filed
Werba Rubin Papier Wealth Management	–	–	–	–	Not filed
Ossiam	–	–	–	–	Not filed
Meridian Investment Counsel Inc.	–	–	–	–	Not filed
GAMMA Investing LLC	–	–	–	–	Not filed
Ascent Group, LLC	–	–	–	–	Not filed
Canada Post Corp Registered Pension Plan	–	–	–	–	Not filed
Levin Capital Strategies, L.P.	–	–	–	–	Not filed
Landscape Capital Management, L.L.C.	–	–	–	–	Not filed
Fidelis Capital Partners, LLC	–	–	–	–	Not filed
Kingstone Capital Partners Texas, LLC	–	–	–	–	Not filed
CAPROCK Group, Inc.	–	–	–	–	Not filed
HBW Advisory Services LLC	–	–	–	–	Not filed
Buckingham Strategic Partners	–	–	–	–	Not filed
Metatron Capital SICAV plc - Metatron Long Term Equity Fund	–	–	–	–	Not filed
Quadrant Capital Group LLC	–	–	–	–	Not filed
Kornitzer Capital Management Inc	–	–	–	–	Not filed