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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,298
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
990 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,298 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Johnson Investment Counsel Inc8,084$8.31M0.07%+40+0.5%Added
Lynch Asset Management, Inc.8,075$8.30M2.93%00.0%Unchanged
Spire Wealth Management8,249$8.29M0.30%−2,693−24.6%Reduced
Picton Mahoney Asset Management8,056$8.28M0.12%+8,056New
Resources Investment Advisors, LLC.8,042$8.27M0.09%+471+6.2%Added
PEAK6 LLC8,028$8.25M0.28%−2,313−22.4%Reduced
Diversified Trust Co8,023$8.25M0.18%−471−5.5%Reduced
Clarity Financial LLC8,018$8.24M0.89%+8,018New
Alight Capital Management LP8,000$8.22M2.09%+3,000+60.0%Added
Formuepleje A/S10,330$8.22M0.47%00.0%Unchanged
First Foundation Advisors7,943$8.17M0.30%−124−1.5%Reduced
Oppenheimer & Co Inc7,900$8.12M0.11%+558+7.6%Added
Umb Bank N A7,866$8.09M0.13%−5,308−40.3%Reduced
Horizon Investments, LLC7,790$8.01M0.13%+1,086+16.2%Added
Covenant Asset Management, LLC7,786$8.00M1.64%+315+4.2%Added
Adviser Investments LLC7,755$7.97M0.10%+114+1.5%Added
Meridian Wealth Management, LLC7,747$7.96M0.34%+2,422+45.5%Added
AG2R la Mondiale Gestion D'Actifs7,713$7.93M0.41%+94+1.2%Added
Boothe Investment Group, Inc.7,709$7.93M3.02%−5−0.1%Reduced
BDF-Gestion7,629$7.84M0.88%00.0%Unchanged
Allworth Financial LP7,598$7.81M0.04%+6,289+480.4%Added
Mitchell Capital Management Co8,098$7.80M1.46%+1,947+31.7%Added
Brasada Capital Management, LP7,464$7.80M1.33%+174+2.4%Added
XTX Topco Ltd7,561$7.77M0.32%+5,537+273.6%Added
Banque Transatlantique SA7,461$7.69M0.21%−11,387−60.4%Reduced
Venture Visionary Partners LLC7,439$7.65M0.29%+848+12.9%Added
Weatherly Asset Management L. P.7,439$7.65M0.65%−292−3.8%Reduced
Level Four Advisory Services, LLC7,434$7.64M0.28%+141+1.9%Added
Farther Finance Advisors, LLC7,396$7.60M0.15%+225+3.1%Added
Paragon Advisors, LLC7,394$7.60M1.98%+3,360+83.3%Added
Fiduciary Trust Co7,340$7.55M0.09%+696+10.5%Added
Catalytic Wealth RIA, LLC7,324$7.53M0.62%+6,201+552.2%Added
Equitable Holdings, Inc.7,321$7.53M0.06%−1,474−16.8%Reduced
Allianz SE7,245$7.45M0.18%−2,130−22.7%Reduced
Caisse des Depots Et Consignations7,221$7.42M0.31%00.0%Unchanged
Duncker Streett & Co Inc7,155$7.36M1.34%+260+3.8%Added
Nixon Peabody Trust Co7,141$7.34M0.57%−711−9.1%Reduced
Kadensa Capital Ltd7,121$7.32M1.17%−11,949−62.7%Reduced
Once Capital Management, LLC7,050$7.25M2.24%+2,000+39.6%Added
Empowered Funds, LLC7,047$7.24M0.08%+1,521+27.5%Added
Kinneret Advisory, LLC7,029$7.23M0.66%−11−0.2%Reduced
Wedbush Securities Inc7,021$7.22M0.25%+21+0.3%Added
Fortis Capital Management LLC7,013$7.21M1.12%+483+7.4%Added
Dnca Finance7,000$7.20M0.55%+900+14.8%Added
Vinva Investment Management Ltd7,038$7.20M0.19%+1,818+34.8%Added
First American Trust, FSB6,870$7.06M0.56%−142−2.0%Reduced
Tokio Marine Asset Management Co Ltd6,839$7.03M0.27%+473+7.4%Added
FourThought Financial Partners, LLC6,807$7.00M0.69%−540−7.3%Reduced
EFG Asset Management (Americas) Corp.6,786$6.98M1.29%−22−0.3%Reduced
Vise Technologies, Inc.6,739$6.93M0.29%+6,739New
Empirical Finance, LLC6,726$6.91M0.36%+51+0.8%Added
CenterBook Partners LP6,690$6.88M0.38%+5,486+455.6%Added
Stonegate Investment Group, LLC6,679$6.87M0.17%−16−0.2%Reduced
NewSquare Capital LLC6,678$6.87M0.51%+316+5.0%Added
J.W. Cole Advisors, Inc.6,661$6.85M0.15%+3,280+97.0%Added
Bryn Mawr Trust Co6,645$6.83M0.12%+948+16.6%Added
Bradley Foster & Sargent Inc6,643$6.83M0.11%+3,457+108.5%Added
Northwestern Mutual Investment Management Company, LLC6,603$6.79M0.10%+51+0.8%Added
Wetherby Asset Management Inc6,529$6.71M0.30%+6,529New
Sequoia Financial Advisors, LLC6,525$6.71M0.05%−5,131−44.0%Reduced
EFG Asset Management (North America) Corp.6,501$6.68M0.94%+157+2.5%Added
Petredis Investment Advisors LLC6,471$6.65M0.58%+67+1.0%Added
Transamerica Financial Advisors, Inc.6,419$6.60M0.62%−120−1.8%Reduced
Trinity Legacy Partners, LLC6,820$6.59M1.60%−20−0.3%Reduced
Mirova6,375$6.55M0.92%+385+6.4%Added
Siemens Fonds Invest GmbH6,372$6.55M0.38%+365+6.1%Added
Chesley Taft & Associates LLC6,341$6.52M0.29%+1,876+42.0%Added
Bridgewater Advisors Inc.6,559$6.51M0.50%+69+1.1%Added
Wealthcare Advisory Partners LLC6,325$6.50M0.15%+569+9.9%Added
Everence Capital Management Inc6,293$6.47M0.42%00.0%Unchanged
APG Asset Management US Inc.6,386$6.46M0.05%00.0%Unchanged
Merit Financial Group, LLC6,267$6.44M0.07%+1,349+27.4%Added
Signal Advisors Wealth, LLC6,261$6.44M0.50%+5,318+563.9%Added
Eventide Asset Management, LLC6,194$6.36M0.11%−73−1.2%Reduced
Arkadios Wealth Advisors6,173$6.35M0.19%−811−11.6%Reduced
Intech Investment Management LLC6,111$6.28M0.06%−2,969−32.7%Reduced
Security National Bank6,088$6.26M1.08%+772+14.5%Added
River Wealth Advisors LLC6,076$6.25M0.78%+6,076New
Regions Financial Corp6,061$6.23M0.04%−823−12.0%Reduced
Left Brain Wealth Management, LLC6,010$6.18M2.18%+692+13.0%Added
Andar Capital Management HK Ltd6,000$6.17M7.21%00.0%Unchanged
Freemont Management S.A.6,000$6.17M1.02%+1,400+30.4%Added
Thornburg Investment Management Inc5,967$6.13M0.08%−48−0.8%Reduced
Atria Wealth Solutions, Inc.5,955$6.13M0.14%−3,423−36.5%Reduced
TownSquare Capital, LLC5,898$6.06M0.59%−27,523−82.4%Reduced
Telos Capital Management, Inc.5,895$6.06M0.62%+200+3.5%Added
Perigon Wealth Management, LLC5,880$6.05M0.14%+632+12.0%Added
GPS Wealth Strategies Group, LLC5,854$6.02M0.69%−695−10.6%Reduced
Coldstream Capital Management Inc5,853$6.02M0.10%+341+6.2%Added
Stephens Inc5,760$5.92M0.08%−34−0.6%Reduced
Icon Wealth Advisors, LLC5,742$5.90M0.42%+1,836+47.0%Added
Gunderson Capital Management Inc.5,722$5.88M2.46%+5,722New
Parallel Advisors, LLC5,704$5.86M0.12%+370+6.9%Added
Alerus Financial NA5,703$5.86M0.42%+64+1.1%Added
Gardner Lewis Asset Management L P5,676$5.84M1.46%−25−0.4%Reduced
YHB Investment Advisors, Inc.5,661$5.82M0.45%+264+4.9%Added
Codex Capital Asset Management L.L.C.5,650$5.81M2.32%−200−3.4%Reduced
Miracle Mile Advisors, LLC5,647$5.81M0.10%+1,303+30.0%Added
CFM Wealth Partners LLC5,639$5.80M0.92%+899+19.0%Added
Ameritas Investment Partners, Inc.5,637$5.79M0.18%−33−0.6%Reduced