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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,297
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
989 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,297 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Graybill Bartz & Assoc Ltd0$00.00%−33−100.0%Sold out
Cherry Tree Wealth Management, LLC0$00.00%−29−100.0%Sold out
Atala Financial Inc0$00.00%−26−100.0%Sold out
Cohen & Steers, Inc.0$00.00%−18−100.0%Sold out
Trivant Custom Portfolio Group, LLC0$00.00%−15−100.0%Sold out
Synergy Investment Management, LLC0$00.00%−15−100.0%Sold out
Cheviot Value Management, LLC0$00.00%−11−100.0%Sold out
Flaharty Asset Management, LLC0$00.00%−13−100.0%Sold out
REAP Financial Group, LLC0$00.00%−13−100.0%Sold out
West Paces Advisors Inc.0$00.00%−11−100.0%Sold out
Winnow Wealth LLC0$00.00%−7−100.0%Sold out
Abound Financial, LLC0$00.00%−6−100.0%Sold out
Anfield Capital Management, LLC0$00.00%−4−100.0%Sold out
Bear Mountain Capital, Inc.0$00.00%−3−100.0%Sold out
Chesapeake Asset Management LLC0$00.00%−3−100.0%Sold out
Marshall Investment Management, LLC0$00.00%−3−100.0%Sold out
Greenline Partners, LLC0$00.00%−2−100.0%Sold out
Ruedi Wealth Management, Inc.0$00.00%−2−100.0%Sold out
Parvin Asset Management, LLC0$00.00%−2−100.0%Sold out
Perritt Capital Management Inc0$00.00%−1−100.0%Sold out
Westend Capital Management, LLC0$00.00%−1−100.0%Sold out
ROSS\JOHNSON & Associates LLC0$00.00%−1−100.0%Sold out
Credit Agricole S A––––Not filed
Glenmede Trust Co NA––––Not filed
Orion Portfolio Solutions, LLC––––Not filed
Rakuten Investment Management, Inc.––––Not filed
Taurus Asset Management, LLC––––Not filed
Mizuho Securities USA LLC––––Not filed
Sandy Spring Bank––––Not filed
Impact Asset Management GmbH––––Not filed
Roanoke Asset Management Corp––––Not filed
CAPROCK Group, Inc.––––Not filed
Vista Wealth Management Group, LLC––––Not filed
Schechter Investment Advisors, LLC––––Not filed
Redwood Investments, LLC––––Not filed
BluePointe Capital Management, LLC––––Not filed
Benchmark Investment Advisors LLC––––Not filed
Callan Capital, LLC––––Not filed
Caas Capital Management LP––––Not filed
Lindbrook Capital, LLC––––Not filed
Unigestion Holding SA––––Not filed
Marcum Wealth, LLC––––Not filed
Sabal Trust CO––––Not filed
Montecito Bank & Trust––––Not filed
Sheaff Brock Investment Advisors, LLC––––Not filed
Regent Peak Wealth Advisors LLC––––Not filed
Concorde Asset Management, LLC––––Not filed
Bremer Bank National Association––––Not filed
Members Wealth LLC––––Not filed
Cyrus J. Lawrence, LLC––––Not filed
Spectrum Wealth Counsel, LLC––––Not filed
Noble Wealth Management PBC––––Not filed
JCIC Asset Management Inc.––––Not filed
Sofos Investments, Inc.––––Not filed
Nova Wealth Management, Inc.––––Not filed