ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 2,166; −57 vs. Q4 2024
Shares held: 182.3M; +1.90M (+1.1%) vs. Q4 2024
Total value: $145.0B; −$45.9B (−24.0%) vs. Q4 2024
New holders: 203; 937 more added
Sold out: 260; 760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,166 institutions

Value heldQ1 2025: $145.0B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
Institution	Shares	Value	% of portfolio	Change in shares	Action
Private Wealth Management Group, LLC	45	$35.8K	0.01%	00.0%	Unchanged
Promus Capital, LLC	45	$35.8K	0.03%	00.0%	Unchanged
Archer Investment Corp	44	$35.0K	0.01%	00.0%	Unchanged
Key Financial Inc	44	$35.0K	0.01%	+2+4.8%	Added
Hartford Financial Management Inc.	43	$34.2K	0.01%	00.0%	Unchanged
Ritter Daniher Financial Advisory LLC	43	$34.2K	0.01%	00.0%	Unchanged
Stonebridge Financial Group, LLC	43	$34.2K	0.00%	+8+22.9%	Added
DAGCO, Inc.	42	$33.4K	0.01%	+42	New
Ridgewood Investments LLC	41	$32.6K	0.02%	00.0%	Unchanged
Princeton Global Asset Management LLC	40	$31.8K	0.01%	−128−76.2%	Reduced
Tortoise Investment Management, LLC	40	$31.8K	0.00%	−12−23.1%	Reduced
DT Investment Partners, LLC	39	$31.1K	0.00%	00.0%	Unchanged
Core Alternative Capital	39	$31.0K	0.01%	00.0%	Unchanged
BFSG, LLC	38	$30.3K	0.00%	00.0%	Unchanged
Washington Trust Co	36	$28.7K	0.00%	+31+620.0%	Added
Trust Co	35	$27.9K	0.00%	00.0%	Unchanged
High Note Wealth, LLC	34	$27.1K	0.01%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	13,225	$26.7K	0.01%	+13,208+77,694.1%	Added
Graybill Bartz & Assoc Ltd	33	$26.3K	0.01%	+33	New
Noble Wealth Management PBC	32	$25.5K	0.02%	00.0%	Unchanged
Bogart Wealth, LLC	32	$25.5K	0.00%	+17+113.3%	Added
Moisand Fitzgerald Tamayo, LLC	31	$24.7K	0.00%	00.0%	Unchanged
Bank of Jackson Hole Trust	26	$24.2K	0.02%	−12−31.6%	Reduced
Canton Hathaway, LLC	30	$24.0K	0.00%	00.0%	Unchanged
First PREMIER Bank	30	$24.0K	0.01%	+16+114.3%	Added
Northwest Capital Management Inc	30	$23.9K	0.01%	00.0%	Unchanged
LFA - Lugano Financial Advisors SA	30	$23.9K	0.02%	00.0%	Unchanged
Country Trust Bank	30	$23.9K	0.00%	+10+50.0%	Added
Strategic Investment Solutions, Inc.	30	$23.9K	0.01%	+30	New
Cherry Tree Wealth Management, LLC	29	$23.1K	0.01%	00.0%	Unchanged
Millstone Evans Group, LLC	28	$22.3K	0.02%	+5+21.7%	Added
Proathlete Wealth Management LLC	28	$22.3K	0.01%	+28	New
Valued Wealth Advisors LLC	27	$21.5K	0.01%	00.0%	Unchanged
Mowery & Schoenfeld Wealth Management, LLC	27	$21.5K	0.04%	00.0%	Unchanged
Sound Income Strategies, LLC	27	$21.5K	0.00%	00.0%	Unchanged
Capital Analysts, LLC	26	$21.0K	0.00%	−14−35.0%	Reduced
Ulland Investment Advisors, LLC	26	$21.0K	0.02%	00.0%	Unchanged
JFS Wealth Advisors, LLC	26	$20.7K	0.00%	−8−23.5%	Reduced
Caldwell Sutter Capital, Inc.	26	$20.7K	0.01%	00.0%	Unchanged
Raffa Wealth Management, LLC	26	$20.7K	0.00%	00.0%	Unchanged
Atala Financial Inc	26	$20.7K	0.02%	00.0%	Unchanged
Syntax Research, Inc.	25	$19.9K	0.01%	00.0%	Unchanged
Chilton Capital Management LLC	25	$19.9K	0.00%	+23+1,150.0%	Added
NFJ Investment Group, LLC	24	$19.1K	0.00%	00.0%	Unchanged
Robinswood Financial LLC	24	$19.1K	0.01%	+19+380.0%	Added
Clal Insurance Enterprises Holdings Ltd	24	$19.0K	0.00%	+20+500.0%	Added
Atticus Wealth Management, LLC	23	$18.3K	0.01%	00.0%	Unchanged
Richardson Financial Services Inc.	22	$17.5K	0.01%	00.0%	Unchanged
Sittner & Nelson, LLC	22	$17.5K	0.01%	00.0%	Unchanged
Indiana Trust & Investment Management CO	21	$16.7K	0.01%	00.0%	Unchanged
Tacita Capital Inc	21	$16.7K	0.01%	00.0%	Unchanged
Inlight Wealth Management, LLC	21	$16.7K	0.01%	+21	New
Binnacle Investments Inc	21	$16.7K	0.01%	+21	New
Ameriflex Group, Inc.	20	$15.9K	0.01%	−83−80.6%	Reduced
North Star Investment Management Corp.	20	$15.9K	0.00%	00.0%	Unchanged
Centennial Bank	20	$15.9K	0.01%	00.0%	Unchanged
Wood Tarver Financial Group, LLC	20	$15.9K	0.01%	00.0%	Unchanged
Stephenson National Bank & Trust	20	$15.9K	0.01%	+4+25.0%	Added
CBIZ Investment Advisory Services, LLC	20	$15.9K	0.00%	+13+185.7%	Added
Bayforest Capital Ltd	20	$15.9K	0.01%	+20	New
Delta Asset Management LLC	19	$15.1K	0.00%	−95−83.3%	Reduced
Hurley Capital, LLC	19	$15.1K	0.01%	00.0%	Unchanged
Albion Financial Group	19	$15.1K	0.00%	00.0%	Unchanged
Red Tortoise LLC	19	$15.1K	0.01%	00.0%	Unchanged
Moser Wealth Advisors, LLC	18	$14.3K	0.01%	00.0%	Unchanged
Cohen & Steers, Inc.	18	$14.0K	0.00%	−489−96.4%	Reduced
New Age Alpha Advisors, LLC	17	$13.5K	0.00%	00.0%	Unchanged
True Wealth Design, LLC	17	$13.4K	0.01%	+6+54.5%	Added
Coston, McIsaac & Partners	17	$13.0K	0.00%	00.0%	Unchanged
Stuart Chaussee & Associates, Inc.	16	$12.7K	0.00%	00.0%	Unchanged
Bellwether Advisors, LLC	16	$12.7K	0.00%	00.0%	Unchanged
City Holding Co	16	$12.7K	0.00%	+11+220.0%	Added
Atlantic Edge Private Wealth Management, LLC	15	$11.9K	0.00%	+15	New
Synergy Investment Management, LLC	15	$11.9K	0.00%	00.0%	Unchanged
Trivant Custom Portfolio Group, LLC	15	$11.9K	0.01%	+5+50.0%	Added
Creative Financial Designs Inc	14	$11.1K	0.00%	−7−33.3%	Reduced
JCIC Asset Management Inc.	14	$11.1K	0.00%	00.0%	Unchanged
Cheviot Value Management, LLC	11	$10.8K	0.00%	+11	New
Christopher J. Hasenberg, Inc	13	$10.6K	0.00%	00.0%	Unchanged
First Pacific Financial	13	$10.3K	0.00%	−127−90.7%	Reduced
HighMark Wealth Management LLC	13	$10.3K	0.01%	00.0%	Unchanged
Missouri Trust & Investment Co	13	$10.3K	0.00%	00.0%	Unchanged
Flaharty Asset Management, LLC	13	$10.3K	0.00%	+13	New
REAP Financial Group, LLC	13	$10.3K	0.00%	+13	New
Dogwood Wealth Management LLC	13	$10.3K	0.01%	+13	New
Cape Investment Advisory, Inc.	12	$9.55K	0.00%	00.0%	Unchanged
Cranbrook Wealth Management, LLC	12	$9.35K	0.00%	00.0%	Unchanged
Quest 10 Wealth Builders, Inc.	11	$8.82K	0.01%	+1+10.0%	Added
West Paces Advisors Inc.	11	$8.76K	0.00%	00.0%	Unchanged
Stone House Investment Management, LLC	11	$8.76K	0.00%	+11	New
Pacific Center for Financial Services	10	$7.96K	0.00%	00.0%	Unchanged
Berkshire Capital Holdings Inc	10	$7.96K	0.00%	00.0%	Unchanged
Estabrook Capital Management	10	$7.96K	0.00%	00.0%	Unchanged
Midwest Capital Advisors, LLC	10	$7.96K	0.00%	00.0%	Unchanged
First Financial Corp	10	$7.96K	0.00%	+5+100.0%	Added
TCTC Holdings, LLC	10	$7.96K	0.00%	+10	New
Principia Wealth Advisory, LLC	9	$7.43K	0.01%	+4+80.0%	Added
POM Investment Strategies, LLC	9	$7.17K	0.01%	00.0%	Unchanged
IAG Wealth Partners, LLC	9	$7.16K	0.00%	00.0%	Unchanged
Tower View Investment Management & Research LLC	8	$6.37K	0.00%	00.0%	Unchanged