ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| N.E.W. Advisory Services LLC | 187 | $148.9K | 0.01% | +187 | New |
| North Capital, Inc. | 186 | $148.1K | 0.14% | +186 | New |
| Addison Advisors LLC | 183 | $145.7K | 0.04% | −4−2.1% | Reduced |
| Motco | 183 | $145.7K | 0.02% | +172+1,563.6% | Added |
| Hemington Wealth Management | 180 | $143.0K | 0.02% | +8+4.7% | Added |
| Cyrus J. Lawrence, LLC | 179 | $142.0K | 0.54% | +179 | New |
| Crowley Wealth Management, Inc. | 178 | $141.7K | 0.14% | 00.0% | Unchanged |
| Acropolis Investment Management, LLC | 173 | $137.7K | 0.01% | −4−2.3% | Reduced |
| Investors Research Corp | 171 | $136.1K | 0.03% | +171 | New |
| Osterweis Capital Management Inc | 164 | $130.6K | 0.01% | 00.0% | Unchanged |
| Ameliora Wealth Management Ltd. | 164 | $130.6K | 0.05% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 160 | $127.4K | 0.00% | +9+6.0% | Added |
| Western Pacific Wealth Management, LP | 159 | $126.6K | 0.11% | +1+0.6% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 158 | $125.8K | 0.05% | −1,393−89.8% | Reduced |
| Park Square Financial Group, LLC | 157 | $125.0K | 0.10% | +13+9.0% | Added |
| AdvisorNet Financial, Inc | 156 | $124.2K | 0.01% | +27+20.9% | Added |
| Opal Wealth Advisors, LLC | 156 | $124.2K | 0.04% | +156 | New |
| GHP Investment Advisors, Inc. | 154 | $122.2K | 0.01% | −56−26.7% | Reduced |
| EMC Capital Management | 150 | $121.0K | 0.07% | 00.0% | Unchanged |
| Riverview Trust Co | 149 | $118.6K | 0.12% | −4−2.6% | Reduced |
| Alpine Bank Wealth Management | 149 | $118.6K | 0.02% | +149 | New |
| ORG Partners LLC | 144 | $116.8K | 0.03% | −15−9.4% | Reduced |
| Hollencrest Capital Management | 145 | $115.4K | 0.01% | −118−44.9% | Reduced |
| MB, Levis & Associates, LLC | 145 | $115.4K | 0.05% | 00.0% | Unchanged |
| Carolinas Wealth Consulting LLC | 144 | $114.2K | 0.02% | −16−10.0% | Reduced |
| Laurel Wealth Advisors LLC | 139 | $110.7K | 0.02% | 00.0% | Unchanged |
| Continuum Advisory, LLC | 134 | $106.7K | 0.01% | −11−7.6% | Reduced |
| Medallion Wealth Advisors, LLC | 130 | $105.2K | 0.05% | +23+21.5% | Added |
| Montag A & Associates Inc | 132 | $105.1K | 0.01% | −58−30.5% | Reduced |
| GKV Capital Management Co., Inc. | 130 | $103.5K | 0.05% | −2,034−94.0% | Reduced |
| Cornerstone Planning Group LLC | 120 | $97.5K | 0.02% | +54+81.8% | Added |
| Garde Capital, Inc. | 120 | $95.5K | 0.01% | +13+12.1% | Added |
| Meeder Asset Management Inc | 120 | $95.5K | 0.01% | +24+25.0% | Added |
| Bernard Wealth Management Corp. | 115 | $91.6K | 0.04% | 00.0% | Unchanged |
| Runnymede Capital Advisors, Inc. | 114 | $90.8K | 0.09% | 00.0% | Unchanged |
| Pin Oak Investment Advisors Inc | 149 | $89.0K | 0.07% | −26−14.9% | Reduced |
| WPG Advisers, LLC | 111 | $88.4K | 0.08% | −38−25.5% | Reduced |
| Washington Trust Advisors, Inc. | 111 | $88.2K | 0.01% | +25+29.1% | Added |
| Spectrum Wealth Counsel, LLC | 110 | $87.6K | 0.01% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 82 | $86.9K | 0.01% | 00.0% | Unchanged |
| West Branch Capital LLC | 109 | $86.8K | 0.03% | −308−73.9% | Reduced |
| HHM Wealth Advisors, LLC | 107 | $85.2K | 0.01% | +85+386.4% | Added |
| Capital Advisors, Ltd. LLC | 106 | $84.0K | 0.01% | +10+10.4% | Added |
| Arlington Trust Co LLC | 103 | $82.0K | 0.02% | −8−7.2% | Reduced |
| Vermillion Wealth Management, Inc. | 103 | $82.0K | 0.02% | 00.0% | Unchanged |
| Colonial Trust Co | 102 | $81.5K | 0.01% | −112−52.3% | Reduced |
| Bay Harbor Wealth Management, LLC | 97 | $77.2K | 0.02% | +2+2.1% | Added |
| Pension & Wealth Management Advisors, Inc. | 95 | $75.7K | 0.03% | +22+30.1% | Added |
| Fortitude Family Office, LLC | 95 | $75.6K | 0.03% | 00.0% | Unchanged |
| Financial Connections Group, Inc. | 93 | $74.0K | 0.03% | 00.0% | Unchanged |
| Cloud Capital Management, LLC | 93 | $74.0K | 0.05% | +93 | New |
| Kimelman & Baird, LLC | 91 | $72.4K | 0.01% | +90+9,000.0% | Added |
| Optiver Holding B.V. | 88 | $70.1K | 0.00% | −820−90.3% | Reduced |
| Byrne Asset Management LLC | – | $69.3K | 0.05% | – | – |
| MUFG Securities EMEA plc | 87 | $69.3K | 0.00% | +77+770.0% | Added |
| Dunhill Financial, LLC | 87 | $69.2K | 0.03% | +15+20.8% | Added |
| BankPlus Trust Department | 85 | $67.7K | 0.02% | +71+507.1% | Added |
| Beacon Capital Management, LLC | 83 | $66.1K | 0.01% | +3+3.8% | Added |
| Saudi Central Bank | 81 | $64.5K | 0.34% | +81 | New |
| Kiker Wealth Management, LLC | 81 | $64.5K | 0.04% | +81 | New |
| Avondale Wealth Management | 80 | $63.7K | 0.04% | 00.0% | Unchanged |
| Financial Network Wealth Advisors LLC | 78 | $62.1K | 0.08% | −20−20.4% | Reduced |
| GoalVest Advisory LLC | 78 | $62.1K | 0.02% | +20+34.5% | Added |
| Main Street Group, LTD | 77 | $61.3K | 0.02% | 00.0% | Unchanged |
| Centricity Wealth Management, LLC | 77 | $61.3K | 0.06% | 00.0% | Unchanged |
| Vision Financial Markets LLC | 75 | $59.7K | 0.06% | +75 | New |
| Ramirez Asset Management, Inc. | 75 | $59.7K | 0.01% | 00.0% | Unchanged |
| Wayfinding Financial, LLC | 73 | $58.0K | 0.03% | +73 | New |
| Disciplina Capital Management LLC | 72 | $57.3K | 0.01% | +41+132.3% | Added |
| Vestor Capital, LLC | 72 | $57.0K | 0.00% | −2−2.7% | Reduced |
| Bell Investment Advisors, Inc | 71 | $56.5K | 0.01% | +1+1.4% | Added |
| Centerpoint Advisors, LLC | 70 | $56.0K | 0.02% | 00.0% | Unchanged |
| Solstein Capital, LLC | 70 | $55.7K | 0.03% | 00.0% | Unchanged |
| Truvestments Capital LLC | 68 | $54.1K | 0.01% | +18+36.0% | Added |
| Mechanics Financial Corp | 67 | $53.3K | 0.02% | +67 | New |
| Barrett & Company, Inc. | 63 | $50.2K | 0.02% | 00.0% | Unchanged |
| AllSquare Wealth Management LLC | 63 | $50.2K | 0.03% | 00.0% | Unchanged |
| Abound Wealth Management | 61 | $48.8K | 0.02% | −10−14.1% | Reduced |
| Retirement Wealth Solutions LLC | 61 | $48.6K | 0.04% | −1−1.6% | Reduced |
| Perkins Coie Trust Co | 61 | $48.6K | 0.01% | +61 | New |
| Asset Planning,Inc | 60 | $47.8K | 0.04% | 00.0% | Unchanged |
| Global Financial Private Client, LLC | 60 | $47.8K | 0.02% | +57+1,900.0% | Added |
| Sierra Ocean, LLC | 59 | $47.0K | 0.04% | +7+13.5% | Added |
| SJS Investment Consulting Inc. | 58 | $46.2K | 0.01% | −124−68.1% | Reduced |
| FSC Wealth Advisors, LLC | 57 | $45.4K | 0.03% | −2−3.4% | Reduced |
| Avion Wealth | 42 | $44.0K | 0.01% | 00.0% | Unchanged |
| Cito Capital Group, LLC | 53 | $42.0K | 0.02% | 00.0% | Unchanged |
| Sachetta, LLC | 51 | $40.6K | 0.02% | −3−5.6% | Reduced |
| Old Second National Bank of Aurora | 50 | $39.8K | 0.01% | 00.0% | Unchanged |
| American Capital Advisory, LLC | 50 | $39.8K | 0.02% | 00.0% | Unchanged |
| Accredited Wealth Management, LLC | 50 | $39.8K | 0.03% | 00.0% | Unchanged |
| Strengthening Families & Communities, LLC | 50 | $39.8K | 0.02% | 00.0% | Unchanged |
| Smallwood Wealth Investment Management, LLC | 50 | $39.8K | 0.03% | +50 | New |
| Financial Management Professionals, Inc. | 49 | $39.0K | 0.00% | −20−29.0% | Reduced |
| Investment Research & Advisory Group, Inc. | 49 | $39.0K | 0.02% | 00.0% | Unchanged |
| Longview Financial Advisors LLC | 49 | $39.0K | 0.03% | 00.0% | Unchanged |
| St Germain D J Co Inc | 49 | $39.0K | 0.00% | +19+63.3% | Added |
| Brown, Lisle/Cummings, Inc. | 47 | $37.4K | 0.01% | +3+6.8% | Added |
| Oakworth Capital, Inc. | 47 | $37.4K | 0.00% | +3+6.8% | Added |
| Prestige Wealth Management Group LLC | 45 | $35.8K | 0.01% | 00.0% | Unchanged |