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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Parkside Financial Bank & Trust679$534.1K0.08%+125+22.6%Added
Ausdal Financial Partners, Inc.679$534.1K0.06%−3−0.4%Reduced
Eisler Capital (UK) Ltd.679$534.1K0.17%+679New
Fortress Wealth Group, LLC695$531.8K0.27%+98+16.4%Added
Allstate Corp675$531.0K0.04%+34+5.3%Added
Nicholas Hoffman & Company, LLC.674$530.2K0.02%+149+28.4%Added
Cromwell Holdings LLC672$528.6K0.32%+672New
Champlain Investment Partners, LLC670$527.1K0.00%+10+1.5%Added
W.H. Cornerstone Investments Inc.670$527.0K0.37%+39+6.2%Added
Quadcap Wealth Management, LLC661$520.0K0.09%−26−3.8%Reduced
Buckingham Strategic Partners660$519.2K0.01%−248−27.3%Reduced
TD Capital Management LLC660$518.8K0.05%00.0%Unchanged
Kennedy Investment Group656$516.1K0.26%+656New
Morris Retirement Advisors, LLC656$515.8K0.29%+230+54.0%Added
Leo Wealth, LLC650$512.4K0.05%−81−11.1%Reduced
M Holdings Securities, Inc.647$509.0K0.07%+647New
Hilltop Holdings Inc.646$508.2K0.06%+37+6.1%Added
Eos Management, L.P.640$503.5K0.20%00.0%Unchanged
KPP Advisory Services LLC638$501.9K0.13%+15+2.4%Added
Maverick Capital LtdSuperinvestorMaverick Capital638$501.9K0.01%+300+88.8%Added
Thurston, Springer, Miller, Herd & Titak, Inc.635$499.5K0.16%+635New
Pathway Financial Advisers, LLC639$499.3K0.18%+41+6.9%Added
Marcum Wealth, LLC632$497.2K0.05%+17+2.8%Added
Renasant Bank631$496.4K0.34%−42−6.2%Reduced
Fiduciary Family Office, LLC630$495.6K0.20%+2+0.3%Added
West Oak Capital, LLC630$495.6K0.20%+198+45.8%Added
Capital Square, LLC654$494.8K0.32%−31−4.5%Reduced
Sandy Cove Advisors, LLC628$494.0K0.22%−77−10.9%Reduced
Golden State Equity Partners628$494.0K0.10%+628New
Avitas Wealth Management LLC627$493.2K0.07%−33−5.0%Reduced
Chicago Trust Co NA625$491.7K0.10%+7+1.1%Added
Blue Barn Wealth, LLC621$488.5K0.27%+26+4.4%Added
Sax Wealth Advisors, LLC621$488.5K0.05%+202+48.2%Added
Wealth Management Partners, LLC617$485.4K0.24%+36+6.2%Added
Prosperity Financial Group, Inc.617$485.4K0.31%+44+7.7%Added
Hyman Charles D616$485.0K0.03%00.0%Unchanged
Great Diamond Partners, LLC616$484.6K0.11%−46−6.9%Reduced
Orrstown Financial Services Inc615$483.8K0.26%+20+3.4%Added
1776 Wealth LLC614$483.0K0.22%00.0%Unchanged
Evermay Wealth Management LLC613$482.2K0.08%+15+2.5%Added
Seven Eight Capital, LP605$475.9K0.05%−617−50.5%Reduced
Savvy Advisors, Inc.602$473.6K0.15%+602New
Alta Advisers Ltd600$472.0K0.23%00.0%Unchanged
Westwood Wealth Management600$472.0K0.19%00.0%Unchanged
Quotient Wealth Partners, LLC598$470.4K0.02%−25−4.0%Reduced
Gratus Capital LLC598$470.4K0.02%+195+48.4%Added
Stratos Wealth Advisors, LLC592$465.7K0.02%+84+16.5%Added
Childress Capital Advisors, LLC590$464.1K0.13%−73−11.0%Reduced
West Family Investments, Inc.585$460.2K0.14%00.0%Unchanged
Essex Savings Bank585$460.2K0.12%+6+1.0%Added
Prosperity Wealth Management, Inc.582$457.8K0.23%−60−9.3%Reduced
Holistic Financial Partners582$457.8K0.23%−11−1.9%Reduced
Old National Bancorp581$457.1K0.01%−555−48.9%Reduced
Tritonpoint Wealth, LLC581$456.7K0.04%−135−18.9%Reduced
E&G Advisors, LP580$456.3K0.13%+295+103.5%Added
Winthrop Advisory Group LLC577$453.9K0.06%00.0%Unchanged
Redwood Financial Network Corp574$451.5K0.38%00.0%Unchanged
Zions Bancorporation, N.A.571$449.2K0.04%−268−31.9%Reduced
Choate Investment Advisors571$449.2K0.01%+24+4.4%Added
Saxony Capital Management, LLC570$448.4K0.49%+45+8.6%Added
Catalina Capital Group, LLC568$446.8K0.17%−8−1.4%Reduced
Edmond de Rothschild Holding S.A.568$446.8K0.01%+376+195.8%Added
Capital Investment Advisory Services, LLC566$445.3K0.05%−10−1.7%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC563$442.9K0.02%−311−35.6%Reduced
Daymark Wealth Partners, LLC563$442.9K0.02%+121+27.4%Added
HM Payson & Co561$441.3K0.01%−12−2.1%Reduced
VisionPoint Advisory Group, LLC561$441.3K0.16%−37−6.2%Reduced
Stiles Financial Services Inc560$440.5K0.17%−50−8.2%Reduced
Midland Wealth Advisors LLC560$440.5K0.03%−14−2.4%Reduced
New Hampshire Trust559$439.7K0.10%00.0%Unchanged
Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors558$439.0K0.07%+210+60.3%Added
Fox Hill Wealth Management557$438.2K0.27%−105−15.9%Reduced
CoreCap Advisors, LLC552$434.2K0.05%−525−48.7%Reduced
Cross Staff Investments Inc550$432.7K0.36%00.0%Unchanged
Hillsdale Investment Management Inc.550$432.7K0.03%−945−63.2%Reduced
Soltis Investment Advisors LLC549$431.5K0.05%−6,166−91.8%Reduced
Worth Financial Advisory Group, LLC547$430.3K0.28%+547New
Beese Fulmer Investment Management, Inc.546$429.5K0.04%+75+15.9%Added
Holderness Investments Co546$429.5K0.10%+88+19.2%Added
NBT Bank N A545$428.7K0.03%+260+91.2%Added
Brown Brothers Harriman & Co544$427.9K0.00%−9−1.6%Reduced
Meridian Wealth Advisors, LLC540$424.8K0.08%00.0%Unchanged
Manchester Capital Management LLC540$424.8K0.05%+10+1.9%Added
Providence First Trust Co538$423.2K0.19%00.0%Unchanged
Onefund, LLC537$422.4K0.46%+5+0.9%Added
Semus Wealth Partners LLC533$419.3K0.32%−9−1.7%Reduced
Hallmark Capital Management Inc533$419.3K0.03%+48+9.9%Added
Aaron Wealth Advisors533$419.3K0.06%+98+22.5%Added
Kingfisher Capital LLC530$417.0K0.10%00.0%Unchanged
Carlton Hofferkamp & Jenks Wealth Management, LLC522$417.0K0.16%−20−3.7%Reduced
Fairscale Capital, LLC545$414.6K0.37%+545New
Financial Advocates Investment Management527$414.6K0.03%+14+2.7%Added
Morling Financial Advisors, LLC527$414.6K0.18%+13+2.5%Added
CVA Family Office, LLC526$413.8K0.07%+6+1.2%Added
Foundations Investment Advisors, LLC523$411.7K0.01%−140−21.1%Reduced
First Horizon Advisors, Inc.520$409.1K0.01%−6−1.1%Reduced
Sierra Capital LLC520$409.0K0.05%00.0%Unchanged
Wealth Management Associates, Inc.515$405.1K0.19%00.0%Unchanged
Proficio Capital Partners LLC514$404.3K0.04%+26+5.3%Added
Davis R M Inc513$403.6K0.01%00.0%Unchanged