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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Stevens Capital Management LP932$733.0K0.25%−1,858−66.6%Reduced
Smithfield Trust Co928$731.0K0.04%−67−6.7%Reduced
Becker Capital Management Inc924$726.9K0.02%+54+6.2%Added
Baker Tilly Wealth Management, LLC924$726.9K0.30%−2,954−76.2%Reduced
Revolve Wealth Partners, LLC924$726.9K0.12%−27−2.8%Reduced
Paces Ferry Wealth Advisors, LLC924$726.9K0.44%+5+0.5%Added
American National Bank924$726.9K0.09%+30+3.4%Added
Leonteq Securities AG922$725.3K0.10%−2,458−72.7%Reduced
AlphaCore Capital LLC920$723.7K0.17%+920New
Pure Financial Advisors, Inc.910$716.0K0.02%+381+72.0%Added
Heartland Bank & Trust Co910$715.9K0.41%−227−20.0%Reduced
Salvus Wealth Management, LLC907$713.5K0.49%+40+4.6%Added
Claro Advisors LLC907$713.5K0.11%+130+16.7%Added
Motiv8 Investments LLC907$713.5K0.53%+84+10.2%Added
FFT Wealth Management LLC904$711.1K0.06%+377+71.5%Added
Strategic Investment Advisors899$707.2K0.09%00.0%Unchanged
KCM Investment Advisors LLC898$706.4K0.03%00.0%Unchanged
Park Edge Advisors, LLC898$706.4K0.22%+109+13.8%Added
First Citizens Bank & Trust Co896$704.9K0.01%+96+12.0%Added
Keudell/Morrison Wealth Management894$703.3K0.21%−2−0.2%Reduced
Signature Wealth Management Partners, LLC894$703.3K0.53%+394+78.8%Added
Brandywine Managers, LLC893$702.5K0.74%00.0%Unchanged
Lewis Asset Management, LLC892$702.0K0.54%+141+18.8%Added
Baron Wealth Management LLC892$701.7K0.36%−4−0.4%Reduced
Sound View Wealth Advisors Group, LLC887$697.8K0.07%−3−0.3%Reduced
First Affirmative Financial Network883$694.4K0.48%+21+2.4%Added
Country Club Bank896$693.6K0.05%−30−3.2%Reduced
Bullock Wealth Management Group879$693.5K0.45%+89+11.3%Added
Carr Financial Group Corp878$690.7K0.22%+145+19.8%Added
Driehaus Capital Management LLC868$682.8K0.01%−59−6.4%Reduced
Regal Investment Advisors LLC865$680.6K0.05%+66+8.3%Added
Accurate Wealth Management, LLC885$679.4K0.16%−316−26.3%Reduced
Acorn Financial Advisory Services Inc861$677.3K0.13%−2−0.2%Reduced
Csenge Advisory Group860$676.5K0.04%+66+8.3%Added
Moran Wealth Management, LLC858$675.0K0.02%−237−21.6%Reduced
Investment House LLC855$672.6K0.04%+577+207.6%Added
Wolff Wiese Magana LLC853$671.0K0.53%−14−1.6%Reduced
Veracity Capital LLC849$667.9K0.28%−196−18.8%Reduced
Fluent Financial, LLC849$667.9K0.34%−210−19.8%Reduced
Castleview Partners, LLC848$667.1K0.38%+15+1.8%Added
Evanson Asset Management, LLC848$666.8K0.05%+10+1.2%Added
EverSource Wealth Advisors, LLC815$663.7K0.04%+45+5.8%Added
9258 Wealth Management, LLC843$663.2K0.10%00.0%Unchanged
TFB Advisors LLC838$659.2K0.21%+181+27.5%Added
Gilliland Jeter Wealth Management LLC835$656.9K0.22%−34−3.9%Reduced
Outlook Wealth Advisors, LLC835$656.9K0.32%−7−0.8%Reduced
Zullo Investment Group, Inc.832$654.5K0.29%−6−0.7%Reduced
Quent Capital, LLC831$653.7K0.07%+61+7.9%Added
New Wave Wealth Advisors LLC827$650.6K0.35%+827New
Meyer Handelman Co825$649.0K0.02%00.0%Unchanged
Optas, LLC824$648.2K0.17%+9+1.1%Added
Legacy Financial Advisors, Inc.824$648.2K0.12%+45+5.8%Added
Prosperity Consulting Group, LLC812$638.8K0.09%+99+13.9%Added
Keel Point, LLC779$637.8K0.06%+83+11.9%Added
Trustmark National Bank Trust Department810$637.2K0.05%−197−19.6%Reduced
New World Advisors LLC810$637.2K0.18%+9+1.1%Added
Interchange Capital Partners, LLC810$637.2K0.23%+471+138.9%Added
KRS Capital Management, LLC808$635.6K0.48%+8+1.0%Added
Freemont Management S.A.800$629.3K0.36%−4,200−84.0%Reduced
South Dakota Investment Council800$629.0K0.01%00.0%Unchanged
Cary Street Partner Investment Advisory LLC799$628.5K0.03%+26+3.4%Added
Centaurus Financial, Inc.796$626.0K0.04%−22−2.7%Reduced
Lion Street Advisors, LLC793$623.8K0.23%+151+23.5%Added
Mount Yale Investment Advisors, LLC793$623.8K0.05%−71−8.2%Reduced
Bahl & Gaynor Inc790$621.5K0.00%−16−2.0%Reduced
Battery Global Advisors, LLC788$619.9K0.41%+71+9.9%Added
Red Lighthouse Investment Management, LLC785$617.5K0.26%00.0%Unchanged
L2 Asset Management, LLC782$615.2K0.19%+74+10.5%Added
Patron Partners Advisors, LLC776$610.5K0.36%+30+4.0%Added
Palumbo Wealth Management LLC775$609.7K0.26%+167+27.5%Added
Fiduciary Group LLC764$601.0K0.06%+764New
Tradition Wealth Management, LLC759$597.1K0.06%+11+1.5%Added
Drive Wealth Management, LLC758$596.3K0.16%−1−0.1%Reduced
Verition Fund Management LLC753$592.4K0.00%−7,783−91.2%Reduced
BSW Wealth Partners752$591.6K0.10%+106+16.4%Added
AlTi Global, Inc.751$590.8K0.02%+118+18.6%Added
Sandbox Financial Partners, LLC750$590.1K0.23%−169−18.4%Reduced
Camden Capital, LLC750$590.1K0.05%−64−7.9%Reduced
Element Pointe Advisors, LLC750$590.0K0.15%−25−3.2%Reduced
Commerzbank Aktiengesellschaft747$588.0K0.02%−155−17.2%Reduced
Consolidated Portfolio Review Corp747$587.6K0.14%+183+32.4%Added
Compass Ion Advisors, LLC767$584.8K0.08%00.0%Unchanged
ASB Consultores, LLC743$584.5K0.21%−50−6.3%Reduced
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management741$582.9K0.02%−624−45.7%Reduced
First National Bank Sioux Falls740$582.1K0.30%00.0%Unchanged
Yarbrough Capital, LLC734$577.4K0.02%−435−37.2%Reduced
ORG Partners LLC724$571.1K0.07%+682+1,623.8%Added
Provenance Wealth Advisors, LLC725$570.3K0.08%00.0%Unchanged
Capital Advisors Inc721$567.2K0.01%+123+20.6%Added
Abacus Planning Group, Inc.720$566.4K0.11%+720New
Univest Financial Corp717$564.0K0.16%+284+65.6%Added
FDx Advisors, Inc.717$564.0K0.16%−7,163−90.9%Reduced
Chicago Partners Investment Group LLC691$552.0K0.02%−82−10.6%Reduced
Warren Averett Asset Management, LLC701$551.5K0.01%+701New
MRP Capital Investments, LLC700$550.7K0.51%−165−19.1%Reduced
Strategic Vision Investment Ltd694$545.9K0.96%−2,800−80.1%Reduced
Pinnacle Wealth Management Advisory Group, LLC691$543.6K0.06%+21+3.1%Added
Scholtz & Company, LLC690$542.8K0.23%−3,233−82.4%Reduced
David Loasby725$538.8K0.05%+125+20.8%Added
Allred Capital Management, LLC681$535.7K0.21%−19−2.7%Reduced