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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Annis Gardner Whiting Capital Advisors, LLC1,253$985.7K0.28%+208+19.9%Added
MWA Asset Management1,253$985.7K0.70%+19+1.5%Added
Angeles Wealth Management, LLC1,248$981.8K0.09%+169+15.7%Added
Systematic Alpha Investments, LLC1,247$981.0K0.04%00.0%Unchanged
Tectonic Advisors LLC1,241$976.3K0.07%00.0%Unchanged
Elevated Capital Advisors, LLC1,241$976.3K0.27%+115+10.2%Added
Rockline Wealth Management, LLC1,241$976.1K0.30%+52+4.4%Added
Twin Tree Management, LP1,238$973.9K0.03%−18,121−93.6%Reduced
Deltec Asset Management LLC1,234$970.8K0.19%+1,234New
Evercore Wealth Management, LLC1,232$969.2K0.02%−16−1.3%Reduced
PFG Investments, LLC1,231$968.4K0.07%+2+0.2%Added
Advisory Resource Group1,227$965.2K0.22%+150+13.9%Added
Fukoku Mutual Life Insurance Co1,226$964.5K0.07%−15−1.2%Reduced
Concord Asset Management, LLC1,220$959.7K0.24%+174+16.6%Added
BlueSpruce Investments, LP1,220$959.7K0.02%+1,220New
Sage Mountain Advisors LLC1,219$958.9K0.09%+110+9.9%Added
180 Wealth Advisors, LLC1,277$956.7K0.16%+51+4.2%Added
Concord Wealth Partners1,213$954.2K0.17%+157+14.9%Added
Pinnacle Wealth Planning Services, Inc.1,201$944.8K0.13%−22−1.8%Reduced
RB Capital Management, LLC1,201$944.8K0.24%+50+4.3%Added
Kirtland Hills Capital Management, LLC1,190$936.1K0.78%+60+5.3%Added
Loomis Sayles & Co L P1,182$930.0K0.00%+495+72.1%Added
Fidelis Capital Partners, LLC1,195$927.7K0.13%−6−0.5%Reduced
Geller Advisors LLC1,175$924.3K0.07%+5+0.4%Added
Abbrea Capital, LLC1,175$924.0K0.12%−330−21.9%Reduced
CenterStar Asset Management, LLC1,170$922.2K1.39%+1,170New
Zega Financial, LLC1,172$922.0K0.33%+333+39.7%Added
Connor, Clark & Lunn Investment Management Ltd.1,170$920.4K0.00%−15,630−93.0%Reduced
Meridian Financial Partners LLC1,240$916.0K0.54%−20−1.6%Reduced
Simon Quick Advisors, LLC1,163$914.9K0.06%+215+22.7%Added
Everhart Financial Group, Inc.1,157$910.2K0.24%+127+12.3%Added
EMC Capital Management1,150$903.0K0.52%00.0%Unchanged
Virtus ETF Advisers LLC1,144$900.0K0.44%+136+13.5%Added
Greenwich Wealth Management LLC1,141$898.0K0.07%−6−0.5%Reduced
Catalyst Financial Partners LLC1,135$892.9K0.20%+62+5.8%Added
UMA Financial Services, Inc.1,172$891.6K0.16%+49+4.4%Added
Keebeck Wealth Management, LLC1,128$887.4K0.13%00.0%Unchanged
Atom Investors LP1,116$877.9K0.09%−1,851−62.4%Reduced
Galvin, Gaustad & Stein, LLC1,115$877.1K0.08%+365+48.7%Added
Morningstar Investment Services LLC1,131$876.0K0.01%+334+41.9%Added
MidWestOne Financial Group, Inc.1,109$872.4K0.16%−45−3.9%Reduced
D.B. Root & Company, LLC1,107$870.8K0.30%+458+70.6%Added
Albert D Mason Inc1,107$870.8K0.59%+1,107New
Haverford Trust Co1,091$858.3K0.01%−24−2.2%Reduced
Procyon Private Wealth Partners, LLC1,089$856.7K0.06%−104−8.7%Reduced
Conning Inc.1,088$855.9K0.03%+53+5.1%Added
TCI Wealth Advisors, Inc.1,084$852.8K0.08%+24+2.3%Added
Spirit of America Management Corp1,080$849.6K0.17%+450+71.4%Added
CX Institutional1,076$846.5K0.04%+31+3.0%Added
PFG Advisors1,076$846.5K0.06%+341+46.4%Added
Strategic Advocates LLC1,071$842.5K0.33%+773+259.4%Added
NorthCrest Asset Manangement, LLC1,057$831.8K0.03%+21+2.0%Added
Arete Wealth Advisors, LLC1,055$830.0K0.07%+1,055New
Probity Advisors, Inc.1,052$827.6K0.17%00.0%Unchanged
Allworth Financial LP1,097$824.3K0.01%+87+8.6%Added
StoneX Group Inc.1,042$819.7K0.07%+146+16.3%Added
IAM Advisory, LLC1,040$818.1K0.22%−19−1.8%Reduced
Capital Market Strategies LLC1,036$815.0K0.51%+42+4.2%Added
Skopos Labs, Inc.1,059$813.7K0.35%00.0%Unchanged
DC Investments Management, LLC1,030$810.3K0.68%00.0%Unchanged
Central Bank & Trust Co1,025$806.3K0.11%−119−10.4%Reduced
Beaton Management Co. Inc.1,025$806.0K0.43%+30+3.0%Added
Paradigm Financial Partners, LLC1,019$801.6K0.12%+79+8.4%Added
Virtue Capital Management, LLC1,040$796.3K0.14%−186−15.2%Reduced
Ancora Advisors, LLC1,011$795.7K0.02%00.0%Unchanged
Monetary Management Group Inc1,010$794.5K0.21%+125+14.1%Added
Vise Technologies, Inc.1,010$794.5K0.14%+227+29.0%Added
BTC Capital Management, Inc.1,008$793.0K0.07%+164+19.4%Added
Affiance Financial, LLC1,002$788.2K0.21%00.0%Unchanged
Edentree Asset Management Ltd1,000$786.9K0.25%+190+23.5%Added
Elgethun Capital Management1,000$786.7K0.20%00.0%Unchanged
KLCM Advisors, Inc.1,000$786.7K0.10%00.0%Unchanged
Primoris Wealth Advisors, LLC999$785.9K0.63%00.0%Unchanged
Kolinsky Wealth Management, LLC996$783.5K0.56%+62+6.6%Added
McMahon Financial Advisors, LLC986$775.7K0.17%−1,049−51.5%Reduced
Valley National Advisers Inc982$772.0K0.11%+4+0.4%Added
King Luther Capital Management Corp978$769.4K0.00%−5−0.5%Reduced
Ninepoint Partners LP978$769.4K0.08%+978New
Sanders Morris Harris LLC973$765.4K0.13%00.0%Unchanged
Aspire Private Capital, LLC972$764.6K0.20%00.0%Unchanged
Weaver Capital Management LLC968$761.5K0.24%+531+121.5%Added
Flputnam Investment Management Co967$760.7K0.01%+16+1.7%Added
Laidlaw Wealth Management LLC966$759.9K0.42%−15−1.5%Reduced
Lakeview Capital Partners, LLC996$759.4K0.12%00.0%Unchanged
Park Place Capital Corp964$758.4K0.24%−70−6.8%Reduced
Mizuho Securities Co. Ltd.960$755.2K1.76%−1,170−54.9%Reduced
BCJ Capital Management, LLC959$754.4K0.06%+959New
Gsa Capital Partners LLP959$754.0K0.05%+959New
Pensionmark Financial Group, LLC955$751.3K0.05%+530+124.7%Added
Delta Investment Management, LLC955$751.3K0.17%+353+58.6%Added
Wealth Alliance949$746.5K0.10%+61+6.9%Added
HMS Capital Management, LLC948$745.8K0.39%−9−0.9%Reduced
Green Square Capital Advisors LLC947$745.2K0.10%+290+44.1%Added
LRI Investments, LLC946$744.5K0.08%+831+722.6%Added
Napa Wealth Management943$741.8K0.50%+186+24.6%Added
Syon Capital LLC942$741.0K0.07%+130+16.0%Added
Symphony Financial, Ltd. Co.956$740.1K0.14%+286+42.7%Added
Manchester Financial Inc940$739.5K0.18%+940New
Kozak & Associates, Inc.937$736.4K0.18%00.0%Unchanged
Coastal Investment Advisors, Inc.932$733.2K0.14%+107+13.0%Added