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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
McKinley Capital Management LLC /Delaware11,238$7.94M1.02%−146−1.3%Reduced
Talbot Financial, LLC11,134$7.87M1.18%+535+5.0%Added
Brown Shipley& Co Ltd11,072$7.82M3.87%+917+9.0%Added
Grafton Street Partners Fund, LP11,033$7.79M7.91%+11,033New
Banque Cantonale Vaudoise11,024$7.79M0.34%+3,807+52.8%Added
Sapient Capital LLC11,002$7.77M0.20%+11,002New
Gunderson Capital Management Inc.10,880$7.69M4.39%−287−2.6%Reduced
Knights of Columbus Asset Advisors LLC10,850$7.67M0.49%+112+1.0%Added
Sanibel Captiva Trust Company, Inc.10,850$7.67M0.28%+10,850New
Synovus Financial Corp10,805$7.63M0.11%−42−0.4%Reduced
AMJ Financial Wealth Management10,760$7.60M3.20%+180+1.7%Added
Metis Global Partners, LLC10,756$7.60M0.30%−359−3.2%Reduced
Crossmark Global Holdings, Inc.10,716$7.57M0.16%−20.0%Reduced
Advisory Services Network, LLC10,661$7.53M0.18%−56−0.5%Reduced
New Mexico Educational Retirement Board10,650$7.52M0.29%00.0%Unchanged
Gluskin Sheff & Assoc Inc10,625$7.51M0.74%−3,246−23.4%Reduced
Sumitomo Life Insurance Co10,563$7.46M0.23%+4,079+62.9%Added
Brookstone Capital Management10,509$7.42M0.14%+1,396+15.3%Added
Regions Financial Corp10,451$7.38M0.06%−2,250−17.7%Reduced
MAI Capital Management10,421$7.36M0.10%+169+1.6%Added
L & S Advisors Inc10,413$7.36M0.90%−3,983−27.7%Reduced
EFG Asset Management (Americas) Corp.10,370$7.33M1.58%−21−0.2%Reduced
Atria Wealth Solutions, Inc.10,353$7.31M0.09%−94−0.9%Reduced
Chiron Investment Management, LLC10,312$7.29M2.78%+1,571+18.0%Added
Sit Investment Associates Inc10,300$7.28M0.18%+35+0.3%Added
FineMark National Bank & Trust10,277$7.26M0.30%−83−0.8%Reduced
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna10,266$7.25M3.06%+999+10.8%Added
Evolutionary Tree Capital Management, LLC10,255$7.25M8.00%−1,057−9.3%Reduced
Crestwood Advisors Group LLC10,234$7.23M0.17%−204−2.0%Reduced
NewEdge Wealth, LLC10,124$7.15M0.18%−1,240−10.9%Reduced
Nomura Holdings Inc10,014$7.07M0.06%+1,152+13.0%Added
Northeast Investment Management10,011$7.07M0.38%+3,154+46.0%Added
NWK Group, Inc.9,862$6.97M3.58%+170+1.8%Added
Partners Capital Investment Group, LLP9,825$6.94M0.15%−4,264−30.3%Reduced
FourThought Financial Partners, LLC9,733$6.88M0.86%+58+0.6%Added
Vestmark Advisory Solutions, Inc.9,731$6.87M0.35%−1,514−13.5%Reduced
Carmignac Gestion9,692$6.84M0.11%−69,356−87.7%Reduced
Park Avenue Securities LLC9,678$6.84M0.09%−376−3.7%Reduced
Westwood Management Corp9,600$6.78M2.51%−4,250−30.7%Reduced
Icon Wealth Advisors, LLC9,492$6.71M0.70%+9,492New
Private Advisor Group, LLC9,377$6.62M0.05%+1,094+13.2%Added
Massmutual Trust Co FSB9,328$6.59M0.22%+583+6.7%Added
Squarepoint Ops LLC9,186$6.49M0.03%−13,039−58.7%Reduced
Adviser Investments LLC9,178$6.48M0.09%+5,789+170.8%Added
Oak Ridge Investments LLC9,131$6.45M0.74%+43+0.5%Added
Ratan Capital Management LP9,122$6.44M4.21%+120+1.3%Added
Farmers Trust Co9,099$6.43M1.34%+1,557+20.6%Added
Americana Partners, LLC8,712$6.42M0.61%−913−9.5%Reduced
Grassi Investment Management9,010$6.37M0.67%−16,395−64.5%Reduced
SG Americas Securities, LLC9,006$6.36M0.07%+6,403+246.0%Added
Rathbone Brothers plc8,976$6.34M0.04%+1,671+22.9%Added
Empowered Funds, LLC8,671$6.13M0.15%+5,056+139.9%Added
Silicon Valley Capital Partners8,665$6.12M1.03%−718−7.7%Reduced
Shelton Capital Management8,613$6.08M0.19%+1,470+20.6%Added
HWG Holdings LP8,581$6.06M2.80%+8,559+38,904.5%Added
Keybank National Association8,521$6.02M0.03%−357−4.0%Reduced
Patton Fund Management, Inc.8,441$5.96M1.32%+8,441New
Metropolitan Life Insurance Co8,345$5.90M0.28%−96−1.1%Reduced
Thornburg Investment Management Inc8,255$5.83M0.08%00.0%Unchanged
Codex Capital, L.L.C.8,200$5.79M3.38%00.0%Unchanged
Parkwood LLC8,166$5.77M0.92%+476+6.2%Added
Crestline Management, LP8,108$5.73M0.53%−691−7.9%Reduced
Lynch Asset Management, Inc.8,100$5.72M3.28%00.0%Unchanged
Weiss Multi-Strategy Advisers LLC8,064$5.70M0.14%−21,936−73.1%Reduced
E. Ohman J:or Asset Management AB8,000$5.65M0.21%−1,300−14.0%Reduced
Stratos Wealth Partners, LTD.7,896$5.58M0.10%+252+3.3%Added
Bridgeway Capital Management, LLC7,800$5.51M0.12%00.0%Unchanged
Alliance Wealth Advisors, LLC7,774$5.49M1.84%+56+0.7%Added
Teca Partners, LP7,749$5.47M4.11%00.0%Unchanged
Kinneret Advisory, LLC7,728$5.46M0.60%−49−0.6%Reduced
AXS Investments LLC7,502$5.30M1.27%+177+2.4%Added
Nicollet Investment Management, Inc.7,489$5.29M2.16%+138+1.9%Added
Churchill Management Corp7,450$5.26M0.08%+7,450New
Quantinno Capital Management LP7,324$5.17M0.18%+813+12.5%Added
Kentucky Retirement Systems Insurance Trust Fund7,303$5.16M0.36%−167−2.2%Reduced
Next Century Growth Investors LLC7,255$5.13M0.50%+4,856+202.4%Added
Norinchukin Bank, The7,237$5.11M0.12%−730−9.2%Reduced
Cetera Advisors LLC7,167$5.06M0.07%−188−2.6%Reduced
Yarra Square Partners LP7,158$5.06M4.92%00.0%Unchanged
First Hawaiian Bank7,094$5.01M0.16%−420−5.6%Reduced
TD Private Client Wealth LLC7,050$4.98M0.18%−926−11.6%Reduced
QRG Capital Management, Inc.7,000$4.95M0.07%+1,101+18.7%Added
Trinity Legacy Partners, LLC6,941$4.90M1.55%−107−1.5%Reduced
Barrier Capital Management, LLC6,928$4.89M5.49%−2,486−26.4%Reduced
Harbor Capital Advisors, Inc.6,885$4.86M0.94%−1,149−14.3%Reduced
Cutler Group LP6,839$4.83M0.67%+1,260+22.6%Added
Covenant Asset Management, LLC6,750$4.77M1.33%+26+0.4%Added
Johnson Investment Counsel Inc6,694$4.73M0.06%+65+1.0%Added
Empirical Finance, LLC6,630$4.68M0.33%+68+1.0%Added
Narwhal Capital Management6,606$4.67M0.51%−65−1.0%Reduced
Prescott Group Capital Management, L.L.C.6,600$4.66M0.82%00.0%Unchanged
Freemont Management S.A.6,600$4.66M0.59%00.0%Unchanged
Kovack Advisors, Inc.6,528$4.61M0.55%+561+9.4%Added
Ameritas Investment Partners, Inc.6,512$4.60M0.17%−341−5.0%Reduced
Maytus Capital Management, LLC6,500$4.59M1.83%+6,500New
Wedbush Securities Inc6,498$4.59M0.20%+246+3.9%Added
Northwestern Mutual Investment Management Company, LLC6,489$4.58M0.12%+50+0.8%Added
Benjamin F. Edwards & Company, Inc.6,470$4.57M0.09%+2,867+79.6%Added
Mathes Company, Inc.6,455$4.56M1.88%−10−0.2%Reduced
Advisors Asset Management, Inc.6,452$4.56M0.09%+3,137+94.6%Added