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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Mutual Advisors, LLC2,693$1.51M0.06%+760+39.3%Added
CAPROCK Group, Inc.2,693$1.51M0.11%+27+1.0%Added
Epoch Investment Partners, Inc.2,673$1.49M0.01%−1,687−38.7%Reduced
Buckingham Strategic Wealth, LLC2,655$1.48M0.02%+37+1.4%Added
Stoneridge Investment Partners LLC2,651$1.48M0.70%−68−2.5%Reduced
Cynosure Management, LLC2,646$1.48M0.45%−46−1.7%Reduced
Tilt Investment Management Holdings, PBC2,641$1.48M1.05%−400−13.2%Reduced
Sigma Planning Corp2,636$1.47M0.06%+220+9.1%Added
Three Seasons Wealth, LLC2,621$1.47M1.45%+2,621New
EFG Asset Management (North America) Corp.2,612$1.46M0.35%+542+26.2%Added
SG Americas Securities, LLC2,603$1.46M0.02%−11,164−81.1%Reduced
Advisor OS, LLC2,587$1.45M0.22%+171+7.1%Added
Intellectus Partners, LLC2,575$1.44M0.46%−37−1.4%Reduced
Graypoint LLC2,559$1.43M0.13%+240+10.3%Added
LGT Fund Management Co Ltd.2,543$1.41M0.69%−3,942−60.8%Reduced
Coldstream Capital Management Inc2,522$1.41M0.05%−8−0.3%Reduced
Bell Bank2,512$1.40M0.15%−98−3.8%Reduced
Evergreen Capital Management LLC2,512$1.40M0.06%+18+0.7%Added
Hoey Investments, Inc2,509$1.40M0.47%−479−16.0%Reduced
Echo Street Capital Management LLC2,508$1.40M0.01%+676+36.9%Added
Kentucky Farm Bureau Mutual Insurance Co2,500$1.40M0.40%+2,500New
Clarius Group, LLC2,490$1.39M0.13%−452−15.4%Reduced
HBK Sorce Advisory LLC2,476$1.38M0.06%+867+53.9%Added
Perigon Wealth Management, LLC2,476$1.38M0.06%−178−6.7%Reduced
Peapack Gladstone Financial Corp2,473$1.38M0.03%+3+0.1%Added
Absoluto Partners Gestao de Recursos Ltda2,470$1.38M0.63%−762−23.6%Reduced
Integrated Advisors Network LLC2,458$1.37M0.08%+142+6.1%Added
SeaCrest Wealth Management, LLC2,457$1.37M0.18%+23+0.9%Added
Columbia Trust Co 010120162,457$1.37M0.80%+45+1.9%Added
Meridian Wealth Management, LLC2,456$1.37M0.08%+9+0.4%Added
Riverpark Capital Management LLC2,448$1.37M2.48%−135−5.2%Reduced
Next Century Growth Investors LLC2,399$1.34M0.15%00.0%Unchanged
RFG Advisory, LLC2,386$1.33M0.06%+604+33.9%Added
Alta Wealth Advisors LLC2,382$1.33M0.82%−44−1.8%Reduced
Trust Asset Management LLC2,377$1.33M0.14%00.0%Unchanged
Qtron Investments LLC2,367$1.32M0.25%−41−1.7%Reduced
GYL Financial Synergies, LLC2,365$1.32M0.13%+2,365New
Wintrust Investments LLC2,347$1.31M0.14%+253+12.1%Added
IPG Investment Advisors LLC2,344$1.31M0.29%+1,319+128.7%Added
NBC Securities, Inc.2,344$1.31M0.14%+2,344New
GraniteShares Advisors LLC2,329$1.30M1.21%+1,821+358.5%Added
Bank of Hawaii2,325$1.30M0.07%+32+1.4%Added
Principle Wealth Partners LLC2,318$1.30M0.13%+3+0.1%Added
Argent Trust Co2,311$1.29M0.07%−51−2.2%Reduced
Leelyn Smith, LLC2,308$1.29M0.31%−11−0.5%Reduced
Kingsview Wealth Management, LLC2,292$1.28M0.05%−22−1.0%Reduced
Wallace Advisory Group, LLC2,275$1.28M0.92%+30+1.3%Added
Leeward Financial Partners, LLC2,248$1.26M0.70%+2,248New
Fortis Capital Management LLC2,241$1.25M0.39%+373+20.0%Added
Cornercap Investment Counsel Inc2,239$1.25M0.23%+15+0.7%Added
WealthCare Investment Partners, LLC2,251$1.25M0.76%−139−5.8%Reduced
Morse Asset Management, Inc2,234$1.25M0.40%+72+3.3%Added
Meridian Financial Partners LLC2,218$1.24M1.27%+10.0%Added
Independent Solutions Wealth Management, LLC2,212$1.24M0.34%+2,212New
Penserra Capital Management LLC2,202$1.23M0.03%−1,986−47.4%Reduced
Donaldson Capital Management, LLC2,183$1.22M0.06%−31−1.4%Reduced
Cigna Investments Inc2,178$1.22M0.28%−280−11.4%Reduced
Heritage Trust Co2,173$1.21M0.19%−39−1.8%Reduced
Texas Yale Capital Corp.2,170$1.21M0.05%00.0%Unchanged
Strategic Advocates LLC2,164$1.21M0.57%+2,164New
Williams Jones Wealth Management, LLC.2,158$1.21M0.02%+64+3.1%Added
Bristlecone Advisors, LLC2,153$1.20M0.14%00.0%Unchanged
Northern Financial Advisors Inc2,142$1.20M1.10%−21−1.0%Reduced
McMahon Financial Advisors, LLC2,131$1.19M0.37%−325−13.2%Reduced
HB Wealth Management, LLC2,131$1.19M0.02%+459+27.5%Added
Clare Market Investments LLC2,125$1.19M0.47%00.0%Unchanged
CNB Bank2,119$1.18M0.70%+86+4.2%Added
Pinnacle Associates Ltd2,103$1.18M0.02%−9−0.4%Reduced
WESPAC Advisors SoCal, LLC2,089$1.17M0.39%−15−0.7%Reduced
Harvest Fund Management Co., Ltd2,067$1.16M0.20%+165+8.7%Added
Farther Finance Advisors, LLC2,066$1.15M0.18%+1,812+713.4%Added
Beta Wealth Group, Inc.2,052$1.15M0.68%+29+1.4%Added
Ritholtz Wealth Management2,048$1.14M0.05%+197+10.6%Added
Paragon Advisors, LLC2,042$1.14M0.47%−96−4.5%Reduced
Belpointe Asset Management LLC2,031$1.14M0.12%+616+43.5%Added
Redmond Asset Management, LLC2,028$1.13M0.40%+45+2.3%Added
Linscomb & Williams, Inc.2,028$1.13M0.07%+149+7.9%Added
Miracle Mile Advisors, LLC2,020$1.13M0.03%+228+12.7%Added
Pragma Gestao de Patrimonio Ltd2,000$1.12M0.68%−14,500−87.9%Reduced
Cohen Klingenstein LLC2,000$1.12M0.05%00.0%Unchanged
Oak Thistle LLC1,994$1.11M0.33%+1,994New
Ballentine Partners, LLC1,987$1.11M0.03%+8+0.4%Added
NVWM, LLC1,975$1.10M0.36%+14+0.7%Added
Verdence Capital Advisors LLC1,966$1.10M0.12%−376−16.1%Reduced
VELA Investment Management, LLC1,964$1.10M0.48%00.0%Unchanged
Passive Capital Management, LLC.1,961$1.10M0.49%−1,020−34.2%Reduced
First Manhattan Co1,933$1.08M0.00%+1+0.1%Added
Prelude Capital Management, LLC1,929$1.08M0.10%−350−15.4%Reduced
Synergy Financial Group, LTD1,923$1.07M1.50%00.0%Unchanged
Lake Street Financial LLC1,915$1.06M0.19%+147+8.3%Added
Karani Asset Management LLC1,891$1.06M1.52%−306−13.9%Reduced
Arkadios Wealth Advisors1,879$1.05M0.10%+82+4.6%Added
Guerra Pan Advisors, LLC1,849$1.03M1.19%+365+24.6%Added
Dynamic Advisor Solutions LLC1,841$1.03M0.05%+243+15.2%Added
Merit Financial Group, LLC1,838$1.03M0.03%+268+17.1%Added
Independent Financial Group, LLC1,832$1.02M0.07%+186+11.3%Added
Fairfield, Bush & Co.1,820$1.02M0.66%−12−0.7%Reduced
Accurate Wealth Management, LLC1,776$1.01M0.32%+141+8.6%Added
Douglass Winthrop Advisors, LLC1,800$1.01M0.02%00.0%Unchanged
Valeo Financial Advisors, LLC1,780$995.1K0.05%+689+63.2%Added