ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2023
Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,565
- +80 vs. Q2 2023
- Shares held
- 179.5M
- −744.6K (−0.4%) vs. Q2 2023
- Total value
- $100.5B
- −$690.7M (−0.7%) vs. Q2 2023
- New holders
- 163
- 612 more added
- Sold out
- 83
- 572 more reduced
18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| FirstPurpose Wealth LLC | 1,780 | $994.9K | 0.43% | +13+0.7% | Added |
| Credential Qtrade Securities Inc. | 1,780 | $994.9K | 0.07% | −52−2.8% | Reduced |
| Cassaday & Co Wealth Management LLC | 1,773 | $991.0K | 0.04% | −26−1.4% | Reduced |
| Gryphon Financial Partners LLC | 1,762 | $984.9K | 0.23% | +3+0.2% | Added |
| Tectonic Advisors LLC | 1,758 | $982.7K | 0.09% | 00.0% | Unchanged |
| Kestra Private Wealth Services, LLC | 1,754 | $980.4K | 0.03% | +357+25.6% | Added |
| Boston Private Wealth LLC | 1,752 | $979.3K | 0.02% | −266−13.2% | Reduced |
| Central Asset Investments & Management Holdings (HK) Ltd | 1,750 | $978.2K | 1.11% | −2,000−53.3% | Reduced |
| Y.D. More Investments Ltd | 1,748 | $977.1K | 0.20% | −25−1.4% | Reduced |
| Schusterman Interests, LLC | 1,735 | $969.8K | 1.42% | +1,735 | New |
| Point72 Asset Management, L.P. | 1,732 | $968.1K | 0.00% | +1,732 | New |
| L.M. Kohn & Company | 1,731 | $967.6K | 0.35% | +185+12.0% | Added |
| Taylor Hoffman Wealth Management | 1,722 | $962.5K | 0.50% | −5−0.3% | Reduced |
| GFG Capital, LLC | 1,719 | $960.9K | 0.31% | −11−0.6% | Reduced |
| Equitable Holdings, Inc. | 1,719 | $960.9K | 0.01% | +243+16.5% | Added |
| Angeles Investment Advisors, LLC | 1,705 | $953.0K | 0.07% | +1,705 | New |
| V-Square Quantitative Management LLC | 1,701 | $950.8K | 0.42% | +476+38.9% | Added |
| Monetta Financial Services Inc | 1,700 | $950.2K | 1.04% | 00.0% | Unchanged |
| Fulton Bank, N.A. | 1,700 | $950.2K | 0.05% | −126−6.9% | Reduced |
| Yarbrough Capital, LLC | 1,693 | $946.3K | 0.06% | 00.0% | Unchanged |
| Great Valley Advisor Group, Inc. | 1,675 | $935.9K | 0.04% | +66+4.1% | Added |
| Sherbrooke Park Advisers LLC | 1,657 | $926.2K | 0.30% | +1,657 | New |
| Jamison Private Wealth Management, Inc. | 1,654 | $924.5K | 0.19% | +1,654 | New |
| Quadrant Capital Group LLC | 1,625 | $908.3K | 0.09% | +123+8.2% | Added |
| Legato Capital Management LLC | 1,625 | $908.3K | 0.13% | +1,625 | New |
| Wilbanks Smith & Thomas Asset Management LLC | 1,624 | $907.8K | 0.03% | −35−2.1% | Reduced |
| Hillsdale Investment Management Inc. | 1,615 | $902.7K | 0.08% | +640+65.6% | Added |
| Fukoku Mutual Life Insurance Co | 1,611 | $900.5K | 0.08% | +376+30.4% | Added |
| Strategic Advisors LLC | 1,596 | $892.1K | 0.18% | +84+5.6% | Added |
| Dorsey & Whitney Trust CO LLC | 1,593 | $890.4K | 0.08% | +12+0.8% | Added |
| Summit Trail Advisors, LLC | 1,586 | $886.5K | 0.03% | −2,335−59.6% | Reduced |
| Beck Capital Management, LLC | 1,580 | $883.0K | 0.34% | −24−1.5% | Reduced |
| Wedmont Private Capital | 1,561 | $881.1K | 0.09% | +301+23.9% | Added |
| EPG Wealth Management LLC | 1,576 | $880.9K | 0.27% | +1,576 | New |
| Visionary Wealth Advisors | 1,572 | $878.7K | 0.07% | −8−0.5% | Reduced |
| Highview Capital Management LLC | 1,563 | $873.7K | 0.50% | 00.0% | Unchanged |
| Procyon Private Wealth Partners, LLC | 1,554 | $868.6K | 0.09% | +1,554 | New |
| Linden Thomas Advisory Services, LLC | 1,549 | $865.8K | 0.19% | −1,616−51.1% | Reduced |
| Commons Capital, LLC | 1,546 | $864.2K | 1.49% | +112+7.8% | Added |
| Apollon Wealth Management, LLC | 1,537 | $859.1K | 0.04% | +144+10.3% | Added |
| Hancock Whitney Corp | 1,529 | $854.7K | 0.04% | +2+0.1% | Added |
| BlueCrest Capital Management Ltd | 1,528 | $854.1K | 0.13% | +1,528 | New |
| NEOS Investment Management LLC | 1,524 | $851.9K | 0.11% | +1,524 | New |
| Virtue Capital Management, LLC | 1,501 | $849.2K | 0.14% | 00.0% | Unchanged |
| Ellevest, Inc. | 1,514 | $846.3K | 0.07% | −46−2.9% | Reduced |
| Appleton Partners Inc | 1,514 | $846.0K | 0.08% | 00.0% | Unchanged |
| Horizon Investments, LLC | 1,507 | $842.4K | 0.03% | +94+6.7% | Added |
| Cumberland Partners Ltd | 1,500 | $838.4K | 0.08% | +1,500 | New |
| South Dakota Investment Council | 1,500 | $838.0K | 0.02% | −100−6.3% | Reduced |
| Spouting Rock Asset Management, LLC | 1,489 | $832.1K | 0.27% | −87−5.5% | Reduced |
| TCI Wealth Advisors, Inc. | 1,453 | $812.2K | 0.10% | +127+9.6% | Added |
| Eventide Asset Management, LLC | 1,451 | $811.1K | 0.01% | +545+60.2% | Added |
| Venturi Wealth Management, LLC | 1,446 | $808.3K | 0.06% | +211+17.1% | Added |
| CFM Wealth Partners LLC | 1,437 | $803.2K | 0.21% | +298+26.2% | Added |
| Welch & Forbes LLC | 1,435 | $802.1K | 0.01% | +90+6.7% | Added |
| Monetary Management Group Inc | 1,435 | $802.1K | 0.27% | +65+4.7% | Added |
| Desjardins Global Asset Management Inc. | 1,423 | $795.4K | 0.09% | −807−36.2% | Reduced |
| Abbrea Capital, LLC | 1,420 | $794.0K | 0.13% | 00.0% | Unchanged |
| Triangle Securities Wealth Management | 1,408 | $787.0K | 0.28% | +25+1.8% | Added |
| Flagship Harbor Advisors, LLC | 1,407 | $786.5K | 0.07% | −30−2.1% | Reduced |
| Oak Grove Capital LLC | 1,400 | $782.5K | 0.30% | −50−3.4% | Reduced |
| Navellier & Associates Inc | 1,400 | $782.5K | 0.13% | +1,400 | New |
| Castle Rock Wealth Management, LLC | 1,392 | $781.4K | 0.26% | +1,392 | New |
| Callan Capital, LLC | 1,395 | $779.7K | 0.08% | +23+1.7% | Added |
| Parsons Capital Management Inc | 1,393 | $778.6K | 0.06% | +252+22.1% | Added |
| Evoke Wealth, LLC | 1,393 | $778.6K | 0.03% | +34+2.5% | Added |
| Baader Bank INC | 1,392 | $776.7K | 0.07% | −88−5.9% | Reduced |
| Affiance Financial, LLC | 1,382 | $772.5K | 0.39% | −5−0.4% | Reduced |
| D.B. Root & Company, LLC | 1,371 | $766.3K | 0.30% | −13−0.9% | Reduced |
| Argonautica Private Wealth Management, Inc | 1,363 | $761.9K | 0.34% | +1+0.1% | Added |
| WBH Advisory Inc | 1,362 | $761.3K | 0.09% | +500+58.0% | Added |
| Centaurus Financial, Inc. | 1,355 | $757.0K | 0.07% | +191+16.4% | Added |
| Checchi Capital Advisers, LLC | 1,349 | $754.0K | 0.07% | −23−1.7% | Reduced |
| Ameritas Advisory Services, LLC | 1,349 | $744.7K | 0.04% | +220+19.5% | Added |
| Avantax Planning Partners, Inc. | 1,327 | $741.7K | 0.03% | −116−8.0% | Reduced |
| Telemus Capital, LLC | 1,317 | $736.1K | 0.07% | +93+7.6% | Added |
| Hennion & Walsh Asset Management, Inc. | 1,314 | $734.5K | 0.05% | −1,719−56.7% | Reduced |
| Pinnacle Wealth Planning Services, Inc. | 1,308 | $731.1K | 0.12% | +41+3.2% | Added |
| Caas Capital Management LP | 1,300 | $726.6K | 0.16% | +1,300 | New |
| Y-Intercept (Hong Kong) Ltd | 1,298 | $725.5K | 0.07% | +1,298 | New |
| Sterling Investment Counsel, LLC | 1,297 | $725.0K | 0.42% | +83+6.8% | Added |
| Cim Investment Mangement Inc | 1,288 | $719.9K | 0.26% | −1,935−60.0% | Reduced |
| 180 Wealth Advisors, LLC | 1,288 | $719.9K | 0.16% | −19−1.5% | Reduced |
| Virtus ETF Advisers LLC | 1,284 | $717.7K | 0.44% | +1,284 | New |
| Intact Investment Management Inc. | 1,280 | $715.5K | 0.03% | 00.0% | Unchanged |
| Burney Co | 1,279 | $714.9K | 0.03% | +1,279 | New |
| Principal Street Partners, LLC | 1,277 | $713.8K | 0.14% | −61−4.6% | Reduced |
| Mayflower Financial Advisors, LLC | 1,271 | $710.4K | 0.11% | +18+1.4% | Added |
| EP Wealth Advisors, LLC | 1,259 | $703.5K | 0.01% | −3,249−72.1% | Reduced |
| Summit Financial, LLC | 1,257 | $702.6K | 0.05% | +102+8.8% | Added |
| Guardian Capital LP | 1,255 | $701.5K | 0.03% | +331+35.8% | Added |
| UMA Financial Services, Inc. | 1,237 | $698.2K | 0.18% | 00.0% | Unchanged |
| Anchor Investment Management, LLC | 1,247 | $697.0K | 0.09% | −429−25.6% | Reduced |
| Systematic Alpha Investments, LLC | 1,247 | $697.0K | 0.03% | 00.0% | Unchanged |
| Baker Avenue Asset Management, LP | 1,244 | $695.4K | 0.03% | +131+11.8% | Added |
| CWA Asset Management Group, LLC | 1,242 | $694.2K | 0.05% | +157+14.5% | Added |
| NFJ Investment Group, LLC | 1,235 | $690.3K | 0.02% | −4,097−76.8% | Reduced |
| Advisory Resource Group | 1,231 | $688.1K | 0.19% | +59+5.0% | Added |
| Intrust Bank NA | 1,224 | $684.2K | 0.09% | −27−2.2% | Reduced |
| Savant Capital, LLC | 1,213 | $678.0K | 0.01% | +149+14.0% | Added |