ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2023
Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,565
- +80 vs. Q2 2023
- Shares held
- 179.5M
- −744.6K (−0.4%) vs. Q2 2023
- Total value
- $100.5B
- −$690.7M (−0.7%) vs. Q2 2023
- New holders
- 163
- 612 more added
- Sold out
- 83
- 572 more reduced
18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Central Bank & Trust Co | 1,206 | $674.1K | 0.12% | −163−11.9% | Reduced |
| Toth Financial Advisory Corp | 1,189 | $664.6K | 0.10% | −965−44.8% | Reduced |
| Castleview Partners, LLC | 1,185 | $662.4K | 0.61% | +71+6.4% | Added |
| Rehmann Capital Advisory Group | 1,185 | $662.4K | 0.06% | −104−8.1% | Reduced |
| Merlin Capital LLC | 1,184 | $661.8K | 2.47% | −83−6.6% | Reduced |
| Naviter Wealth, LLC | 1,182 | $660.7K | 0.16% | −4−0.3% | Reduced |
| Sentry Investment Management LLC | 1,177 | $658.0K | 0.32% | −1,285−52.2% | Reduced |
| Alpha DNA Investment Management LLC | 1,169 | $653.4K | 0.42% | +1,169 | New |
| MidWestOne Financial Group, Inc. | 1,168 | $652.9K | 0.15% | −79−6.3% | Reduced |
| Zions Bancorporation, N.A. | 1,168 | $652.9K | 0.06% | −26−2.2% | Reduced |
| Probity Advisors, Inc. | 1,165 | $651.2K | 0.15% | −20−1.7% | Reduced |
| International Assets Investment Management, LLC | 1,183 | $646.4K | 0.09% | +31+2.7% | Added |
| Park Place Capital Corp | 1,149 | $642.2K | 0.19% | +97+9.2% | Added |
| Lindbrook Capital, LLC | 1,148 | $641.7K | 0.07% | +44+4.0% | Added |
| Haverford Trust Co | 1,146 | $640.6K | 0.01% | +44+4.0% | Added |
| Fortis Capital Advisors, LLC | 1,146 | $640.6K | 0.41% | +578+101.8% | Added |
| EMC Capital Management | 1,150 | $640.0K | 0.47% | −8,713−88.3% | Reduced |
| NorthCrest Asset Manangement, LLC | 1,144 | $639.7K | 0.03% | +3+0.3% | Added |
| Sage Mountain Advisors LLC | 1,140 | $637.2K | 0.09% | +325+39.9% | Added |
| SageView Advisory Group, LLC | 1,139 | $636.6K | 0.04% | −4−0.3% | Reduced |
| Tiedemann Advisors, LLC | 1,138 | $636.1K | 0.03% | −171−13.1% | Reduced |
| Driehaus Capital Management LLC | 1,136 | $635.0K | 0.01% | 00.0% | Unchanged |
| Elevated Capital Advisors, LLC | 1,126 | $629.4K | 0.21% | −29−2.5% | Reduced |
| WBI Investments | 1,126 | $629.3K | 0.13% | +1,126 | New |
| Geller Advisors LLC | 1,125 | $628.8K | 0.07% | −37−3.2% | Reduced |
| Mach-1 Financial Group, Inc. | 1,125 | $628.8K | 0.26% | +1,125 | New |
| RB Capital Management, LLC | 1,121 | $626.6K | 0.20% | −10−0.9% | Reduced |
| Keebeck Wealth Management, LLC | 1,121 | $626.6K | 0.11% | 00.0% | Unchanged |
| Column Capital Advisors, LLC | 1,115 | $623.2K | 0.09% | 00.0% | Unchanged |
| New World Advisors LLC | 1,114 | $622.7K | 0.22% | −13−1.2% | Reduced |
| Advisory Research Inc | 1,109 | $619.9K | 0.09% | +18+1.6% | Added |
| Laidlaw Wealth Management LLC | 1,108 | $619.3K | 0.20% | −46−4.0% | Reduced |
| HBK Investments L P | 1,108 | $619.3K | 0.01% | +1,108 | New |
| First Citizens Bank & Trust Co | 1,099 | $614.3K | 0.01% | −8−0.7% | Reduced |
| IFP Advisors, Inc | 1,100 | $614.3K | 0.03% | −1,428−56.5% | Reduced |
| MWA Asset Management | 1,089 | $608.7K | 0.59% | +1,089 | New |
| Malaga Cove Capital, LLC | 1,089 | $608.7K | 0.28% | −6−0.5% | Reduced |
| CX Institutional | 1,086 | $607.0K | 0.03% | +1+0.1% | Added |
| Sepio Capital, LP | 1,086 | $607.0K | 0.05% | +140+14.8% | Added |
| Evercore Wealth Management, LLC | 1,086 | $607.0K | 0.01% | +530+95.3% | Added |
| Twinbeech Capital LP | 1,073 | $599.8K | 0.01% | +1,073 | New |
| Atomi Financial Group, Inc. | 1,070 | $598.1K | 0.20% | +307+40.2% | Added |
| HMS Capital Management, LLC | 1,067 | $596.4K | 0.39% | −4−0.4% | Reduced |
| IAM Advisory, LLC | 1,058 | $591.4K | 0.21% | +1,058 | New |
| Glen Eagle Advisors, LLC | 1,055 | $589.7K | 0.14% | +127+13.7% | Added |
| Twin Focus Capital Partners, LLC | 1,054 | $589.1K | 0.13% | −53−4.8% | Reduced |
| Lakeview Capital Partners, LLC | 1,051 | $587.5K | 0.11% | +1,051 | New |
| Insigneo Advisory Services, LLC | 1,044 | $583.6K | 0.12% | +15+1.5% | Added |
| Salvus Wealth Management, LLC | 1,037 | $579.6K | 0.46% | +166+19.1% | Added |
| DC Investments Management, LLC | 1,030 | $575.7K | 0.72% | 00.0% | Unchanged |
| Ausdal Financial Partners, Inc. | 1,030 | $575.7K | 0.08% | +152+17.3% | Added |
| Fidelis Capital Partners, LLC | 1,027 | $574.1K | 0.20% | +50+5.1% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 1,022 | $571.3K | 0.30% | +1,022 | New |
| Kolinsky Wealth Management, LLC | 1,022 | $571.3K | 0.57% | +52+5.4% | Added |
| King Luther Capital Management Corp | 1,013 | $566.2K | 0.00% | 00.0% | Unchanged |
| Wolff Wiese Magana LLC | 1,012 | $565.7K | 0.46% | −52−4.9% | Reduced |
| Primoris Wealth Advisors, LLC | 1,009 | $564.0K | 0.68% | −25−2.4% | Reduced |
| Revolve Wealth Partners, LLC | 1,003 | $560.6K | 0.13% | −4−0.4% | Reduced |
| CloudAlpha Capital Management Limited/Hong Kong | 1,000 | $559.0K | 0.07% | −51,860−98.1% | Reduced |
| Cullinan Associates Inc | 1,000 | $559.0K | 0.03% | 00.0% | Unchanged |
| Elgethun Capital Management | 1,000 | $558.0K | 0.17% | 00.0% | Unchanged |
| Capital Market Strategies LLC | 1,021 | $552.6K | 0.55% | +1+0.1% | Added |
| Beaton Management Co. Inc. | 975 | $545.0K | 0.35% | 00.0% | Unchanged |
| RMB Capital Management, LLC | 975 | $545.0K | 0.02% | +94+10.7% | Added |
| Blue Barn Wealth, LLC | 972 | $543.3K | 0.36% | −3−0.3% | Reduced |
| Deltec Asset Management LLC | 972 | $543.3K | 0.12% | +972 | New |
| Flputnam Investment Management Co | 968 | $541.1K | 0.01% | −59−5.7% | Reduced |
| Camden Capital, LLC | 966 | $540.0K | 0.06% | +133+16.0% | Added |
| Heritage Investment Group, Inc. | 959 | $536.0K | 0.15% | +47+5.2% | Added |
| Wealth Alliance | 958 | $535.5K | 0.08% | −205−17.6% | Reduced |
| Catalyst Financial Partners LLC | 955 | $533.8K | 0.17% | +29+3.1% | Added |
| Asahi Life Asset Management Co., Ltd. | 955 | $533.8K | 0.18% | +955 | New |
| Acorn Financial Advisory Services Inc | 953 | $532.6K | 0.10% | −61−6.0% | Reduced |
| Brevan Howard Capital Management LP | 951 | $531.6K | 0.16% | −6,749−87.6% | Reduced |
| Copperwynd Financial, LLC | 949 | $530.5K | 0.25% | −118−11.1% | Reduced |
| Jump Financial, LLC | 940 | $525.4K | 0.02% | +940 | New |
| Country Club Bank | 936 | $518.1K | 0.04% | −20−2.1% | Reduced |
| Paces Ferry Wealth Advisors, LLC | 924 | $516.5K | 0.41% | −2−0.2% | Reduced |
| Arete Wealth Advisors, LLC | 921 | $514.8K | 0.09% | +113+14.0% | Added |
| American National Bank | 914 | $510.9K | 0.09% | +52+6.0% | Added |
| We Are One Seven, LLC | 914 | $510.9K | 0.04% | +914 | New |
| Fluent Financial, LLC | 908 | $507.6K | 0.27% | +32+3.7% | Added |
| Western Wealth Management, LLC | 906 | $506.4K | 0.04% | +108+13.5% | Added |
| Must Asset Management Inc. | 929 | $506.0K | 1.24% | +929 | New |
| Wealthspire Advisors, LLC | 904 | $505.3K | 0.01% | −89−9.0% | Reduced |
| Readystate Asset Management LP | 903 | $504.7K | 0.04% | +903 | New |
| Moneta Group Investment Advisors LLC | 899 | $502.5K | 0.01% | −7−0.8% | Reduced |
| J.W. Cole Advisors, Inc. | 899 | $502.2K | 0.04% | −1,558−63.4% | Reduced |
| Baron Wealth Management LLC | 896 | $500.8K | 0.32% | +13+1.5% | Added |
| Brandywine Managers, LLC | 893 | $499.2K | 0.84% | 00.0% | Unchanged |
| Great Lakes Advisors, LLC | 892 | $498.6K | 0.00% | +398+80.6% | Added |
| Simon Quick Advisors, LLC | 892 | $498.6K | 0.05% | +518+138.5% | Added |
| BTC Capital Management, Inc. | 883 | $493.6K | 0.06% | −40−4.3% | Reduced |
| MJP Associates Inc | 870 | $486.2K | 0.14% | +183+26.6% | Added |
| Capital Insight Partners, LLC | 869 | $485.7K | 0.11% | +84+10.7% | Added |
| Ancora Advisors, LLC | 866 | $484.3K | 0.01% | −48−5.3% | Reduced |
| Angeles Wealth Management, LLC | 862 | $481.8K | 0.07% | +181+26.6% | Added |
| Becker Capital Management Inc | 857 | $479.0K | 0.02% | −63−6.8% | Reduced |
| Wexford Capital LP | 854 | $477.4K | 0.11% | +854 | New |
| Sound View Wealth Advisors Group, LLC | 853 | $476.8K | 0.06% | +108+14.5% | Added |