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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2022

Institutional positions in ServiceNow, Inc. as of Sep 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,321
−32 vs. Q2 2022
Shares held
178.2M
−549.9K (−0.3%) vs. Q2 2022
Total value
$67.4B
−$17.7B (−20.8%) vs. Q2 2022
New holders
116
520 more added
Sold out
148
519 more reduced

25 institutions that held it in Q2 2022 haven't filed for Q3 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2022: 1,321 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2022: $67.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2022.

Institutions holding NOW in Q3 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Spearhead Capital Advisors, LLC0$00.00%−517−100.0%Sold out
Winthrop Advisory Group LLC0$00.00%−517−100.0%Sold out
Forum Financial Management, LP0$00.00%−516−100.0%Sold out
Virtue Capital Management, LLC0$00.00%−510−100.0%Sold out
Cedar Brook Financial Partners, LLC0$00.00%−512−100.0%Sold out
M&G Investment Management Ltd0$00.00%−507−100.0%Sold out
V Wealth Advisors LLC0$00.00%−504−100.0%Sold out
Highland Private Wealth Management0$00.00%−505−100.0%Sold out
Legal Advantage Investments, Inc.0$00.00%−500−100.0%Sold out
Cross Staff Investments Inc0$00.00%−500−100.0%Sold out
Redwood Financial Network Corp0$00.00%−496−100.0%Sold out
Cahill Financial Advisors Inc0$00.00%−495−100.0%Sold out
Keel Point, LLC0$00.00%−450−100.0%Sold out
Perfromance Wealth Partners, LLC0$00.00%−488−100.0%Sold out
Vantage Consulting Group Inc0$00.00%−483−100.0%Sold out
Syntax Advisors, LLC0$00.00%−483−100.0%Sold out
Sandy Cove Advisors, LLC0$00.00%−484−100.0%Sold out
Strategic Wealth Partners, Ltd.0$00.00%−482−100.0%Sold out
Opes Wealth Management LLC0$00.00%−478−100.0%Sold out
Family Management Corp0$00.00%−468−100.0%Sold out
Budros, Ruhlin & Roe, Inc.0$00.00%−468−100.0%Sold out
PDS Planning, Inc0$00.00%−464−100.0%Sold out
Sterling Investment Counsel, LLC0$00.00%−458−100.0%Sold out
Cozad Asset Management Inc0$00.00%−456−100.0%Sold out
Change Path, LLC0$00.00%−457−100.0%Sold out
Holderness Investments Co0$00.00%−455−100.0%Sold out
Capital Asset Advisory Services LLC0$00.00%−454−100.0%Sold out
McDaniel Terry & Co0$00.00%−445−100.0%Sold out
Newman Dignan & Sheerar, Inc.0$00.00%−444−100.0%Sold out
Capital Advisors Inc0$00.00%−441−100.0%Sold out
Halbert Hargrove Global Advisors, LLC0$00.00%−442−100.0%Sold out
Moors & Cabot, Inc.0$00.00%−441−100.0%Sold out
Renasant Bank0$00.00%−441−100.0%Sold out
MJP Associates Inc0$00.00%−439−100.0%Sold out
StoneX Group Inc.0$00.00%−438−100.0%Sold out
Cooper/Haims Advisors, LLC0$00.00%−428−100.0%Sold out
Jmac Enterprises LLC0$00.00%−430−100.0%Sold out
Foundations Investment Advisors, LLC0$00.00%−411−100.0%Sold out
Concord Wealth Partners0$00.00%−345−100.0%Sold out
Bradley & Co. Private Wealth Management, LLC0$00.00%−342−100.0%Sold out
Total Clarity Wealth Management, Inc.0$00.00%−283−100.0%Sold out
CenterStar Asset Management, LLC0$00.00%–Sold out
CX Institutional0$00.00%−171−100.0%Sold out
Simplex Trading, LLC0$00.00%−170−100.0%Sold out
CoreCap Advisors, LLC0$00.00%−157−100.0%Sold out
GW&K Investment Management, LLC0$00.00%−119−100.0%Sold out
Riverview Trust Co0$00.00%−109−100.0%Sold out
Rockbridge Investment Management, LCC0$00.00%−96−100.0%Sold out
Global Wealth Management Investment Advisory, Inc.0$00.00%−60−100.0%Sold out
Optimum Investment Advisors0$00.00%−50−100.0%Sold out
Chilton Capital Management LLC0$00.00%−38−100.0%Sold out
Heritage Financial Services, LLC0$00.00%−34−100.0%Sold out
TCTC Holdings, LLC0$00.00%−32−100.0%Sold out
Versant Capital Management, Inc0$00.00%−27−100.0%Sold out
ACG Wealth0$00.00%−26−100.0%Sold out
Better Money Decisions, LLC0$00.00%−19−100.0%Sold out
Albion Financial Group0$00.00%−9−100.0%Sold out
Tfo-TDC, LLC0$00.00%−9−100.0%Sold out
JNBA Financial Advisors0$00.00%−6−100.0%Sold out
Patriot Financial Group Insurance Agency, LLC0$00.00%−6−100.0%Sold out
Addison Advisors LLC0$00.00%−6−100.0%Sold out
Avion Wealth0$00.00%−4−100.0%Sold out
Schubert & Co0$00.00%−4−100.0%Sold out
Steward Financial Group LLC0$00.00%−6−100.0%Sold out
Macroview Investment Management LLC0$00.00%−2−100.0%Sold out
Wagner Wealth Management, LLC0$00.00%−3−100.0%Sold out
Curi Capital0$00.00%−2−100.0%Sold out
Karlinski Andrew C0$00.00%−2−100.0%Sold out
Marquette Asset Management, LLC0$00.00%−1−100.0%Sold out
Quintet Private Bank (Europe) S.A.––––Not filed
AO Asset Management, LP––––Not filed
Icon Wealth Partners, LLC––––Not filed
Advisor Partners LLC––––Not filed
HighPoint Advisor Group LLC––––Not filed
Enterprise Trust & Investment Co––––Not filed
Altium Wealth Management LLC––––Not filed
Crossvault Capital Management LLC––––Not filed
Coldstream Capital Management Inc––––Not filed
HC Financial Advisors Inc––––Not filed
Exane Derivatives––––Not filed
Brewin Dolphin Wealth Management Ltd––––Not filed
Intersect Capital LLC––––Not filed
Minot Wealth Management LLC––––Not filed
Frontier Wealth Management LLC––––Not filed
B. Riley Wealth Management, Inc.––––Not filed
KerberRose Wealth Management, LLC––––Not filed
Titus Wealth Management––––Not filed
Fieldpoint Private Securities, LLC––––Not filed
RiverGlades Family Offices LLC––––Not filed
Urban Wealth Management, LLC––––Not filed
Brewin Dolphin Ltd––––Not filed
Lake Point Wealth Management––––Not filed
Private Capital Group, LLC––––Not filed
Cordasco Financial Network––––Not filed