ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2022

Institutional positions in ServiceNow, Inc. as of Sep 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,321; −32 vs. Q2 2022
Shares held: 178.2M; −549.9K (−0.3%) vs. Q2 2022
Total value: $67.4B; −$17.7B (−20.8%) vs. Q2 2022
New holders: 116; 520 more added
Sold out: 148; 519 more reduced

25 institutions that held it in Q2 2022 haven't filed for Q3 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2022: 1,321 institutions

Value heldQ3 2022: $67.4B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2022.

Institutions holding NOW in Q3 2022
Institution	Shares	Value	% of portfolio	Change in shares	Action
AllSquare Wealth Management LLC	1	$0	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	1	$0	0.00%	00.0%	Unchanged
J.Safra Asset Management Corp	2	$0	0.00%	+2	New
Delos Wealth Advisors, LLC	1	$0	0.00%	+1	New
WR Wealth Planners, LLC	1	$378	0.00%	−12−92.3%	Reduced
Global Financial Private Client, LLC	2	$783	0.00%	00.0%	Unchanged
Hexagon Capital Partners LLC	2	$1.00K	0.00%	−15−88.2%	Reduced
Bartlett & Co. LLC	3	$1.00K	0.00%	−12−80.0%	Reduced
PEAK6 Investments LLC	2	$1.00K	0.00%	−4−66.7%	Reduced
Creative Financial Designs Inc	2	$1.00K	0.00%	00.0%	Unchanged
Focused Wealth Management, Inc	2	$1.00K	0.00%	00.0%	Unchanged
Blume Capital Management, Inc.	3	$1.00K	0.00%	00.0%	Unchanged
Investors Research Corp	3	$1.00K	0.00%	00.0%	Unchanged
WestEnd Advisors, LLC	2	$1.00K	0.00%	00.0%	Unchanged
Cranbrook Wealth Management, LLC	2	$1.00K	0.00%	+2	New
FNY Investment Advisers, LLC	5	$1.00K	0.00%	+5	New
Bartlett & Co. Wealth Management LLC	3	$1.13K	0.00%	−12−80.0%	Reduced
Financial Synergies Wealth Advisors, Inc.	3	$1.13K	0.00%	+3	New
Absolute Capital Management, LLC	4	$1.54K	0.00%	+4	New
MCF Advisors LLC	6	$2.00K	0.00%	00.0%	Unchanged
Key Financial Inc	6	$2.00K	0.00%	00.0%	Unchanged
Strategic Asset Management, LLC	6	$2.00K	0.00%	00.0%	Unchanged
Beacon Capital Management, LLC	5	$2.00K	0.00%	00.0%	Unchanged
Transamerica Financial Advisors, Inc.	3	$2.00K	0.00%	−1−25.0%	Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC	6	$2.00K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$2.00K	0.00%	00.0%	Unchanged
Sierra Capital LLC	5	$2.00K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$2.00K	0.00%	00.0%	Unchanged
Davidson Capital Management Inc.	6	$2.00K	0.00%	+1+20.0%	Added
Disciplined Investments, LLC	4	$2.00K	0.00%	00.0%	Unchanged
Washington Trust Co	4	$2.00K	0.00%	+1+33.3%	Added
TFC Financial Management	4	$2.00K	0.00%	+1+33.3%	Added
Lumature Wealth Partners, LLC	8	$3.00K	0.00%	−8−50.0%	Reduced
Thomas J. Herzfeld Advisors, Inc.	8	$3.00K	0.00%	00.0%	Unchanged
Oliver Lagore Vanvalin Investment Group	7	$3.00K	0.00%	00.0%	Unchanged
Sound Income Strategies, LLC	7	$3.00K	0.00%	+5+250.0%	Added
American Research & Management Co.	7	$3.00K	0.00%	+7	New
Community Bank, N.A.	9	$3.00K	0.00%	+9	New
Dark Forest Capital Management LP	8	$3.00K	0.00%	+8	New
Estabrook Capital Management	10	$3.78K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	10	$3.78K	0.00%	+1+11.1%	Added
Berkshire Capital Holdings Inc	10	$4.00K	0.00%	−16,630−99.9%	Reduced
Northwest Investment Counselors, LLC	11	$4.00K	0.00%	00.0%	Unchanged
Pacifica Partners Inc.	10	$4.00K	0.00%	00.0%	Unchanged
Lee Financial Co	11	$4.00K	0.00%	+5+83.3%	Added
SJS Investment Consulting Inc.	11	$4.00K	0.00%	+11	New
Evermay Wealth Management LLC	14	$5.00K	0.00%	00.0%	Unchanged
HighMark Wealth Management LLC	14	$5.00K	0.00%	00.0%	Unchanged
TSFG, LLC	12	$5.00K	0.00%	00.0%	Unchanged
Sittner & Nelson, LLC	12	$5.00K	0.00%	+12	New
Stuart Chaussee & Associates, Inc.	16	$6.00K	0.01%	00.0%	Unchanged
JCIC Asset Management Inc.	14	$6.00K	0.00%	00.0%	Unchanged
Rise Advisors, LLC	15	$6.00K	0.00%	00.0%	Unchanged
Eagle Bay Advisors LLC	19	$7.00K	0.00%	−3−13.6%	Reduced
Moser Wealth Advisors, LLC	18	$7.00K	0.01%	+18	New
Heritage Wealth Advisors	19	$7.17K	0.00%	−338−94.7%	Reduced
Arrow Financial Corp	20	$8.00K	0.00%	00.0%	Unchanged
Bogart Wealth, LLC	21	$8.00K	0.00%	00.0%	Unchanged
Carmichael Hill & Associates, Inc.	20	$8.00K	0.00%	00.0%	Unchanged
Coston, McIsaac & Partners	21	$8.00K	0.00%	00.0%	Unchanged
Moisand Fitzgerald Tamayo, LLC	20	$8.00K	0.00%	+20	New
Kathleen S. Wright Associates Inc.	20	$8.00K	0.01%	+20	New
HHM Wealth Advisors, LLC	24	$9.00K	0.00%	−110−82.1%	Reduced
Ten Capital Wealth Advisors, LLC	25	$9.00K	0.00%	00.0%	Unchanged
Bangor Savings Bank	25	$9.00K	0.00%	+25	New
Larson Financial Group LLC	26	$10.0K	0.00%	00.0%	Unchanged
Prestige Wealth Management Group LLC	26	$10.0K	0.00%	+8+44.4%	Added
North Star Investment Management Corp.	30	$11.0K	0.00%	00.0%	Unchanged
Missouri Trust & Investment Co	29	$11.0K	0.01%	00.0%	Unchanged
Rock Creek Group, LP	30	$11.0K	0.00%	+16+114.3%	Added
Annapolis Financial Services, LLC	30	$11.0K	0.00%	+29+2,900.0%	Added
Hillsdale Investment Management Inc.	30	$11.0K	0.00%	+30	New
American National Bank	32	$12.0K	0.00%	+11+52.4%	Added
Capital Advisors, Ltd. LLC	33	$12.0K	0.00%	+16+94.1%	Added
Brown, Lisle/Cummings, Inc.	35	$13.2K	0.01%	00.0%	Unchanged
SRS Capital Advisors, Inc.	38	$14.0K	0.00%	+2+5.6%	Added
RWM Asset Management, LLC	36	$14.0K	0.00%	00.0%	Unchanged
Raffa Wealth Management, LLC	39	$14.7K	0.01%	00.0%	Unchanged
TD Ameritrade Investment Management, LLC	41	$15.0K	0.00%	−26−38.8%	Reduced
Hartford Financial Management Inc.	40	$15.0K	0.00%	00.0%	Unchanged
Front Row Advisors LLC	39	$15.0K	0.01%	00.0%	Unchanged
Householder Group Estate & Retirement Specialist, LLC	43	$16.0K	0.01%	+43	New
Rational Advisors LLC	44	$17.0K	0.00%	−2,499−98.3%	Reduced
Worth Asset Management, LLC	45	$17.0K	0.01%	−56−55.4%	Reduced
Financial Management Professionals, Inc.	45	$17.0K	0.00%	−2−4.3%	Reduced
MV Capital Management, Inc.	47	$18.0K	0.00%	−25−34.7%	Reduced
Baystate Wealth Management LLC	48	$18.0K	0.00%	00.0%	Unchanged
Atticus Wealth Management, LLC	38	$18.0K	0.01%	00.0%	Unchanged
Old Second National Bank of Aurora	50	$19.0K	0.01%	00.0%	Unchanged
Laurel Wealth Advisors LLC	50	$19.0K	0.00%	00.0%	Unchanged
Investment Research & Advisory Group, Inc.	49	$19.0K	0.01%	00.0%	Unchanged
PFG Private Wealth Management, LLC	50	$19.0K	0.01%	+50	New
Abound Wealth Management	51	$19.3K	0.01%	+51	New
Tortoise Investment Management, LLC	52	$20.0K	0.00%	−10−16.1%	Reduced
Harding Loevner LP	54	$20.0K	0.00%	00.0%	Unchanged
Center for Financial Planning, Inc.	53	$20.0K	0.01%	00.0%	Unchanged
Stonebridge Capital Advisors LLC	55	$21.0K	0.00%	−2−3.5%	Reduced
Goodman Advisory Group, LLC	61	$23.0K	0.01%	−1,506−96.1%	Reduced
Bell Investment Advisors, Inc	60	$23.0K	0.01%	−3−4.8%	Reduced
JFS Wealth Advisors, LLC	62	$23.0K	0.00%	00.0%	Unchanged