ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2022

Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,407; +2 vs. Q4 2021
Shares held: 176.9M; +424.6K (+0.2%) vs. Q4 2021
Total value: $98.5B; −$15.4B (−13.5%) vs. Q4 2021
New holders: 155; 587 more added
Sold out: 153; 493 more reduced

10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 1,407 institutions

Value heldQ1 2022: $98.5B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.

Institutions holding NOW in Q1 2022
Institution	Shares	Value	% of portfolio	Change in shares	Action
Montag A & Associates Inc	83	$46.0K	0.00%	−75−47.5%	Reduced
BDO Wealth Advisors, LLC	83	$46.0K	0.00%	00.0%	Unchanged
Maryland Capital Advisors Inc.	82	$46.0K	0.04%	00.0%	Unchanged
Clear Street Markets LLC	82	$46.0K	0.01%	+82	New
Kelly Financial Services LLC	81	$45.1K	0.02%	−6−6.9%	Reduced
Hall Laurie J Trustee	80	$45.0K	0.02%	00.0%	Unchanged
Avondale Wealth Management	80	$45.0K	0.05%	00.0%	Unchanged
Worth Asset Management, LLC	103	$45.0K	0.03%	+103	New
Core Alternative Capital	78	$43.0K	0.01%	+59+310.5%	Added
GoalVest Advisory LLC	77	$43.0K	0.02%	+77	New
Tucker Asset Management LLC	74	$41.2K	0.01%	+74	New
Centiva Capital, LP	74	$41.0K	0.00%	+74	New
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.	70	$39.0K	0.03%	−50−41.7%	Reduced
Centerpoint Advisors, LLC	70	$39.0K	0.02%	00.0%	Unchanged
BerganKDV Wealth Management, LLC	69	$38.0K	0.00%	−4−5.5%	Reduced
Bedel Financial Consulting, Inc.	63	$35.0K	0.01%	−2−3.1%	Reduced
Prestige Wealth Management Group LLC	59	$33.0K	0.01%	−3−4.8%	Reduced
JFS Wealth Advisors, LLC	59	$33.0K	0.00%	+2+3.5%	Added
MV Capital Management, Inc.	57	$32.0K	0.00%	−2−3.4%	Reduced
Stonebridge Capital Advisors LLC	57	$32.0K	0.00%	+8+16.3%	Added
Center for Financial Planning, Inc.	53	$30.0K	0.01%	00.0%	Unchanged
High Net Worth Advisory Group LLC	52	$29.0K	0.01%	+52	New
Optimum Investment Advisors	50	$28.0K	0.01%	−37−42.5%	Reduced
Laurel Wealth Advisors LLC	50	$28.0K	0.01%	00.0%	Unchanged
PFG Private Wealth Management, LLC	50	$28.0K	0.01%	00.0%	Unchanged
Old Second National Bank of Aurora	50	$28.0K	0.01%	+50	New
Baystate Wealth Management LLC	48	$27.0K	0.00%	00.0%	Unchanged
SRS Capital Advisors, Inc.	46	$26.0K	0.00%	−4−8.0%	Reduced
Kings Point Capital Management	44	$25.0K	0.00%	−111−71.6%	Reduced
Delos Wealth Advisors, LLC	45	$25.0K	0.02%	−17−27.4%	Reduced
Harding Loevner LP	54	$23.0K	0.00%	00.0%	Unchanged
Rational Advisors LLC	42	$23.0K	0.00%	+42	New
Hartford Financial Management Inc.	40	$22.0K	0.01%	00.0%	Unchanged
Tortoise Investment Management, LLC	40	$22.0K	0.00%	00.0%	Unchanged
Front Row Advisors LLC	39	$22.0K	0.01%	00.0%	Unchanged
Raffa Wealth Management, LLC	39	$21.7K	0.01%	00.0%	Unchanged
Atticus Wealth Management, LLC	38	$21.0K	0.01%	+23+153.3%	Added
Concord Wealth Partners	30	$17.0K	0.00%	+20+200.0%	Added
Missouri Trust & Investment Co	29	$16.0K	0.01%	00.0%	Unchanged
Investment Research & Advisory Group, Inc.	28	$16.0K	0.01%	00.0%	Unchanged
Brown, Lisle/Cummings, Inc.	26	$14.5K	0.01%	+26	New
Patriot Financial Group Insurance Agency, LLC	25	$14.0K	0.00%	−9−26.5%	Reduced
Larson Financial Group LLC	26	$14.0K	0.00%	00.0%	Unchanged
Atwood & Palmer Inc	25	$14.0K	0.00%	00.0%	Unchanged
Ten Capital Wealth Advisors, LLC	25	$14.0K	0.01%	00.0%	Unchanged
Rock Creek Group, LP	23	$13.0K	0.00%	+5+27.8%	Added
Capital Advisors, Ltd. LLC	24	$13.0K	0.00%	+5+26.3%	Added
Arrow Financial Corp	20	$12.0K	0.00%	+10+100.0%	Added
Financial Management Professionals, Inc.	22	$12.0K	0.00%	+15+214.3%	Added
Bogart Wealth, LLC	21	$12.0K	0.00%	+16+320.0%	Added
American National Bank	21	$12.0K	0.00%	+21	New
Heritage Wealth Advisors	19	$11.0K	0.00%	00.0%	Unchanged
Carmichael Hill & Associates, Inc.	20	$11.0K	0.01%	+5+33.3%	Added
Steward Financial Group LLC	20	$11.0K	0.01%	+20	New
Vienna Asset Management LLC	18	$10.0K	0.01%	−1,061−98.3%	Reduced
Blume Capital Management, Inc.	18	$10.0K	0.00%	+15+500.0%	Added
TCTC Holdings, LLC	16	$9.00K	0.00%	−100−86.2%	Reduced
Stuart Chaussee & Associates, Inc.	16	$9.00K	0.00%	−16−50.0%	Reduced
Cordasco Financial Network	15	$8.00K	0.01%	−8−34.8%	Reduced
Evermay Wealth Management LLC	14	$8.00K	0.00%	00.0%	Unchanged
JCIC Asset Management Inc.	14	$8.00K	0.00%	00.0%	Unchanged
HighMark Wealth Management LLC	14	$8.00K	0.01%	+10+250.0%	Added
WR Wealth Planners, LLC	13	$7.24K	0.00%	+13	New
Albion Financial Group	13	$7.00K	0.00%	−5−27.8%	Reduced
TSFG, LLC	12	$7.00K	0.00%	00.0%	Unchanged
West Financial Advisors, LLC	12	$7.00K	0.00%	+12	New
Beaird Harris Wealth Management, LLC	12	$7.00K	0.00%	+12	New
Pacifica Partners Inc.	10	$6.00K	0.00%	−30−75.0%	Reduced
Tradewinds Capital Management, LLC	10	$6.00K	0.00%	−5−33.3%	Reduced
Northwest Investment Counselors, LLC	11	$6.00K	0.00%	00.0%	Unchanged
Berkshire Capital Holdings Inc	10	$6.00K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	10	$5.57K	0.00%	−3−23.1%	Reduced
Estabrook Capital Management	10	$5.57K	0.00%	00.0%	Unchanged
Econ Financial Services Corp	9	$5.00K	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	9	$5.00K	0.00%	00.0%	Unchanged
Koshinski Asset Management, Inc.	50	$4.61K	0.00%	00.0%	Unchanged
Lee Financial Co	7	$4.00K	0.00%	−47−87.0%	Reduced
Sierra Capital LLC	7	$4.00K	0.00%	−6−46.2%	Reduced
Thomas J. Herzfeld Advisors, Inc.	8	$4.00K	0.00%	00.0%	Unchanged
Strategic Asset Management, LLC	6	$3.00K	0.00%	−4−40.0%	Reduced
Key Financial Inc	6	$3.00K	0.00%	00.0%	Unchanged
Rise Advisors, LLC	5	$3.00K	0.00%	00.0%	Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC	6	$3.00K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$3.00K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$3.00K	0.00%	00.0%	Unchanged
Addison Advisors LLC	6	$3.00K	0.00%	+3+100.0%	Added
MCF Advisors LLC	6	$3.00K	0.00%	+6	New
Oliver Lagore Vanvalin Investment Group	6	$3.00K	0.00%	+6	New
Beacon Capital Management, LLC	5	$3.00K	0.00%	+5	New
TFC Financial Management	3	$2.00K	0.00%	−9−75.0%	Reduced
Schubert & Co	4	$2.00K	0.00%	+2+100.0%	Added
Washington Trust Co	3	$2.00K	0.00%	+3	New
Investors Research Corp	3	$2.00K	0.00%	+3	New
Disciplined Investments, LLC	3	$2.00K	0.00%	+3	New
Cordant, Inc.	3	$2.00K	0.00%	+3	New
WestEnd Advisors, LLC	–	$1.11K	0.00%	–	–
Global Financial Private Client, LLC	2	$1.10K	0.00%	00.0%	Unchanged
Versant Capital Management, Inc	2	$1.00K	0.00%	−1−33.3%	Reduced
Creative Financial Designs Inc	2	$1.00K	0.00%	00.0%	Unchanged
Macroview Investment Management LLC	2	$1.00K	0.00%	00.0%	Unchanged