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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2022

Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,407
+2 vs. Q4 2021
Shares held
176.9M
+424.6K (+0.2%) vs. Q4 2021
Total value
$98.5B
−$15.4B (−13.5%) vs. Q4 2021
New holders
155
587 more added
Sold out
153
493 more reduced

10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 1,407 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2022: $98.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.

Institutions holding NOW in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Versant Capital Management, Inc2$1.00K0.00%−1−33.3%Reduced
Creative Financial Designs Inc2$1.00K0.00%00.0%Unchanged
Macroview Investment Management LLC2$1.00K0.00%00.0%Unchanged
Focused Wealth Management, Inc2$1.00K0.00%00.0%Unchanged
Karlinski Andrew C2$1.00K0.00%00.0%Unchanged
Curi Capital2$1.00K0.00%+1+100.0%Added
AllSquare Wealth Management LLC1$1.00K0.00%+1New
Sound Income Strategies, LLC2$1.00K0.00%+2New
Burleson & Company, LLC2$1.00K0.00%+2New
PEAK6 Investments LLC2$1.00K0.00%+2New
Global Financial Private Client, LLC2$1.10K0.00%00.0%Unchanged
WestEnd Advisors, LLC–$1.11K0.00%––
TFC Financial Management3$2.00K0.00%−9−75.0%Reduced
Schubert & Co4$2.00K0.00%+2+100.0%Added
Washington Trust Co3$2.00K0.00%+3New
Investors Research Corp3$2.00K0.00%+3New
Disciplined Investments, LLC3$2.00K0.00%+3New
Cordant, Inc.3$2.00K0.00%+3New
Strategic Asset Management, LLC6$3.00K0.00%−4−40.0%Reduced
Key Financial Inc6$3.00K0.00%00.0%Unchanged
Rise Advisors, LLC5$3.00K0.00%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC6$3.00K0.00%00.0%Unchanged
Your Advocates Ltd., LLP5$3.00K0.00%00.0%Unchanged
Bellevue Asset Management, LLC5$3.00K0.00%00.0%Unchanged
Addison Advisors LLC6$3.00K0.00%+3+100.0%Added
MCF Advisors LLC6$3.00K0.00%+6New
Oliver Lagore Vanvalin Investment Group6$3.00K0.00%+6New
Beacon Capital Management, LLC5$3.00K0.00%+5New
Lee Financial Co7$4.00K0.00%−47−87.0%Reduced
Sierra Capital LLC7$4.00K0.00%−6−46.2%Reduced
Thomas J. Herzfeld Advisors, Inc.8$4.00K0.00%00.0%Unchanged
Koshinski Asset Management, Inc.50$4.61K0.00%00.0%Unchanged
Econ Financial Services Corp9$5.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.9$5.00K0.00%00.0%Unchanged
West Paces Advisors Inc.10$5.57K0.00%−3−23.1%Reduced
Estabrook Capital Management10$5.57K0.00%00.0%Unchanged
Pacifica Partners Inc.10$6.00K0.00%−30−75.0%Reduced
Tradewinds Capital Management, LLC10$6.00K0.00%−5−33.3%Reduced
Northwest Investment Counselors, LLC11$6.00K0.00%00.0%Unchanged
Berkshire Capital Holdings Inc10$6.00K0.00%00.0%Unchanged
Albion Financial Group13$7.00K0.00%−5−27.8%Reduced
TSFG, LLC12$7.00K0.00%00.0%Unchanged
West Financial Advisors, LLC12$7.00K0.00%+12New
Beaird Harris Wealth Management, LLC12$7.00K0.00%+12New
WR Wealth Planners, LLC13$7.24K0.00%+13New
Cordasco Financial Network15$8.00K0.01%−8−34.8%Reduced
Evermay Wealth Management LLC14$8.00K0.00%00.0%Unchanged
JCIC Asset Management Inc.14$8.00K0.00%00.0%Unchanged
HighMark Wealth Management LLC14$8.00K0.01%+10+250.0%Added
TCTC Holdings, LLC16$9.00K0.00%−100−86.2%Reduced
Stuart Chaussee & Associates, Inc.16$9.00K0.00%−16−50.0%Reduced
Vienna Asset Management LLC18$10.0K0.01%−1,061−98.3%Reduced
Blume Capital Management, Inc.18$10.0K0.00%+15+500.0%Added
Heritage Wealth Advisors19$11.0K0.00%00.0%Unchanged
Carmichael Hill & Associates, Inc.20$11.0K0.01%+5+33.3%Added
Steward Financial Group LLC20$11.0K0.01%+20New
Arrow Financial Corp20$12.0K0.00%+10+100.0%Added
Financial Management Professionals, Inc.22$12.0K0.00%+15+214.3%Added
Bogart Wealth, LLC21$12.0K0.00%+16+320.0%Added
American National Bank21$12.0K0.00%+21New
Rock Creek Group, LP23$13.0K0.00%+5+27.8%Added
Capital Advisors, Ltd. LLC24$13.0K0.00%+5+26.3%Added
Patriot Financial Group Insurance Agency, LLC25$14.0K0.00%−9−26.5%Reduced
Larson Financial Group LLC26$14.0K0.00%00.0%Unchanged
Atwood & Palmer Inc25$14.0K0.00%00.0%Unchanged
Ten Capital Wealth Advisors, LLC25$14.0K0.01%00.0%Unchanged
Brown, Lisle/Cummings, Inc.26$14.5K0.01%+26New
Missouri Trust & Investment Co29$16.0K0.01%00.0%Unchanged
Investment Research & Advisory Group, Inc.28$16.0K0.01%00.0%Unchanged
Concord Wealth Partners30$17.0K0.00%+20+200.0%Added
Atticus Wealth Management, LLC38$21.0K0.01%+23+153.3%Added
Raffa Wealth Management, LLC39$21.7K0.01%00.0%Unchanged
Hartford Financial Management Inc.40$22.0K0.01%00.0%Unchanged
Tortoise Investment Management, LLC40$22.0K0.00%00.0%Unchanged
Front Row Advisors LLC39$22.0K0.01%00.0%Unchanged
Harding Loevner LP54$23.0K0.00%00.0%Unchanged
Rational Advisors LLC42$23.0K0.00%+42New
Kings Point Capital Management44$25.0K0.00%−111−71.6%Reduced
Delos Wealth Advisors, LLC45$25.0K0.02%−17−27.4%Reduced
SRS Capital Advisors, Inc.46$26.0K0.00%−4−8.0%Reduced
Baystate Wealth Management LLC48$27.0K0.00%00.0%Unchanged
Optimum Investment Advisors50$28.0K0.01%−37−42.5%Reduced
Laurel Wealth Advisors LLC50$28.0K0.01%00.0%Unchanged
PFG Private Wealth Management, LLC50$28.0K0.01%00.0%Unchanged
Old Second National Bank of Aurora50$28.0K0.01%+50New
High Net Worth Advisory Group LLC52$29.0K0.01%+52New
Center for Financial Planning, Inc.53$30.0K0.01%00.0%Unchanged
MV Capital Management, Inc.57$32.0K0.00%−2−3.4%Reduced
Stonebridge Capital Advisors LLC57$32.0K0.00%+8+16.3%Added
Prestige Wealth Management Group LLC59$33.0K0.01%−3−4.8%Reduced
JFS Wealth Advisors, LLC59$33.0K0.00%+2+3.5%Added
Bedel Financial Consulting, Inc.63$35.0K0.01%−2−3.1%Reduced
BerganKDV Wealth Management, LLC69$38.0K0.00%−4−5.5%Reduced
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.70$39.0K0.03%−50−41.7%Reduced
Centerpoint Advisors, LLC70$39.0K0.02%00.0%Unchanged
Centiva Capital, LP74$41.0K0.00%+74New
Tucker Asset Management LLC74$41.2K0.01%+74New
Core Alternative Capital78$43.0K0.01%+59+310.5%Added
GoalVest Advisory LLC77$43.0K0.02%+77New
Hall Laurie J Trustee80$45.0K0.02%00.0%Unchanged